ENGLISH VERSION // Our yearly Trendoutlook // 2018 // The Community Office, Rosan Gompers

2. The Community Office
Saskia Vrolijk & Rosan Gompers
February 2018
TRENDOUTLOOK
2018 //

3. THE COMMUNITY OFFICE //
we create coworking communities & help you to take your next step in new ways of working

4. q Inspire
q Experience
q Visioning the future
THE COMMUNITY OFFICE //
q Design & build
q Integration of technology
q Smart office
q Online collaboration
q Project management
q Workplace strategy
q Concept development
q Analyse
q Measure
q Fact-based
q Organisational development
q New ways of working
q Community & culture building
q Branding of workspaces
q Change management
q Workplace nudgets
for corporates // public domain // real estate developers // coworking spaces

5. 1940
interoffice
telephone
1930
Van Nelle fabriek
1900
Larkin Building
1850
industrial revolution
1860
typewriter
1870
telephone
1910
management
1920
steel furniture
1950
design icon
1960
1e mobile office
1970
Apple computer
1980
mobile phone &
personal computer
1990
Laptop I Thinkpad
2000
coworking I Iphone
NU
Google selfdriving car
“Het Nieuwe Werken”
smart office

6. FUTURE OF WORK //
The future office in the digital era

7. #1. HYPER LOCAL & CONSCIOUS //
work consciously and add value to your own city or community

8. FOCUS ON //
q Communities
q Identity & meaning
q Inclusion
q Green
q Connected
#1. HYPER LOCAL & CONSCIOUS //
work consciously and add value to your own city or community

9. ACCELARATING URBANISATION //
By 2050, 70% of the world’s population will live in cities.
In 1950 the number was 30.
Within the next 15 years, the world will need 50% more energy,
40% more clean water and 35% more food.
(UN, 2015)

10. FUTURE OF WORK // WORKSPACES
q The flexible workspace is everywhere
q Collaborative
q Coworking // Coliving
q Workstyle // Lifestyle fusion
q Growth flexible workspaces
#1. HYPER LOCAL & CONSCIOUS //
work consciously and add value to your own city or community

11. GROWTH FLEXIBLE- & COWORKING SPACES //
Number of coworking spaces // 1.130 (2011) – 13.800 (2017)
Number of members worldwide // 43.000 (2011) – 1.180.000 (2017)
(coworking survey 2017 – deskmag)

12. #2. POSITIVE SIMPLICITY //
remarkably clear & unexpectedly fresh as design paradigm

13. FOCUS ON //
q Removing friction
q Saving time
q Limit choices
q Co-design
q Easy access
#2. POSITIVE SIMPLICITY //
remarkably clear & unexpectedly fresh as design paradigm

14. FUTURE OF WORK & LIFE //
q Businessmodels
q Organisations
q Services
q Workspaces
q Experiences
q Check in & play
#2. POSITIVE SIMPLICITY //
remarkably clear & unexpectedly fresh as design paradigm

15. WHY START-UPS MOVE FASTER //
Process gets in the way of progress
versus
Scarcity is the mother of invention

16. SIMPLIFY //
75% of top excutives think there is a need to simplify work processes.
Technology and globalization have created employees who are overwhelmed with information.
(Deloitte Survey in 140 countries & 10.000 companies)

17. #3. HUMAN TECHNOLOGY //
digital empowerment, technology as fully integrated enabler

18. FOCUS ON //
q Learning, experimenting
q Collaboration
q Cocreation
q Ways of making & consuming
q Decision making
q Personalized experiences
#3. HUMAN TECHNOLOGY //
digital empowerment, technology as fully integrated enabler

19. TECHNOLOGICAL BREAKTHROUGHS //
The number of people directly or indirectly connected
to the Internet will soon be close to 100%
(Scientific American, 2015)

20. § Where startups lead, corporates follow // integration of worlds, old & new
economies, corporate coworking
§ Workspaces are everywhere // fusion of the traditional office (-design),
coworking spaces, real estate- & urban developments, hospitality industry
§ Disruption real estate market // new business models // real estate as a
service
§ Brand- & space management // impact & meaning first // CSR
§ Coworking // coliving
§ Smart & flexible design // the fluid office // positive simplicity
§ Human technology // the smart building
§ Off-line is the new luxury // balancing face-to-face & online working // the
healthy office
§ Conscious and local working & living, building communities
FUTURE OF WORK //
MARKET & DOMAIN

21. q Simplify and accelerate
q Personal experiences
q User Experience thinking
q Christal clear (brand, identity, values, processes, services, …)
q The healthy organisation & workenvironment
q Local collaborations and partnerships
q Create social impact
FUTURE OF WORK //
ORGANISATION & INNOVATION

22. q Workstyle, lifestyle
q Diversity multi-generational workforce
q Feeling at home at the office
q Healthy and conscious working and living
q MEGA flexible, MEGA convenience
q Skills // creatives rule, design thinking, teaming as a skill
q Entrepreneurial
q Stress and burn-out require attention and prevention
q Millennials: different carreer choices
FUTURE OF WORK //
CO-WORKER

23. MILLENNIALS //
On average, the next generation will have between 18 to 40 jobs in their work/life career,
some of them at the same time.
Millennials want to be their own boss; freelancers, free agents, flexible work, part time work etc.
(Signal Evidence Based Workplace Design, 2017)

24. The city as a workspace
designing the workplace as a city
work-& lifestyle
integration of the variations in our Coworking Grid© is the next step
FUTURE OF WORK //
WORKPLACE STRATEGY 2018

25. THE COWORKING GRID©

27. a living lab
THE FUTURE OFFICE //

28. COLOURS & SHAPES
collective courage
q Fresh
q Accesible
q Clear
q Positive
q Nature

29. PERSONALIZED EXPERIENCES //
q Light, climate, furniture
q Flexible
q Experience-based
q Mood
q Personal

30. PERSONALIZED EXPERIENCES //

31. STREETWARE x LUXURY //
the rawness of the building directly connected with the interior design
q Raw
q Direct
q Experiment
q Recycled
q Comfort
q Style

32. STREETWARE x LUXURY //

33. SUSTAINABLE & LOCAL //
q Recycled
q Green
q Local players
q Sustainable
q Natural structures

34. SUSTAINABLE & LOCAL //

35. HEALTHY & MINDFUL //
q Movement
q Organic shapes
q Ergonomic
q Peaceful

36. FLUID OFFICE //
change is the only constant, architecture & design are inferior to fluid organisations

37. VIRTUAL REALITY as a part of the design process //
positive manipulation of the workspace & state of mind

38. q Inspire
q Experience
q Visioning the future
THE COMMUNITY OFFICE //
q Design & build
q Integration of technology
q Smart office
q Online collaboration
q Project management
q Workplace strategy
q Concept development
q Analyse
q Measure
q Fact-based
q Organisational development
q New ways of working
q Community & culture building
q Branding of workspaces
q Change management
q Workplace nudgets

39. THE COWORKING GRID©

41. THE COWORKING GRID©

42. www.thecommunityoffice.com