Media Studies AS Tasks

1. MEDIA STUDIES AS:
PLANNING RESEARCH
Rory Dickson-Stringer

2. She is wearing a union
jack shirt, showing even
she is American she
supports the UK.
Pull Quote, she
swears showing
she is a “bad girl”
Everything is neat
and ordered. All
the text in a
column. Other
stories about
different bands
and artists.
Staring straight into
the camera,
engaging the
reader.
The cover price, the
top left corner.
The masthead and
the main story
about MIA are in
large red text. This is
to catch the eye of
the costumer.
Her smoking shows
again that she is
the bad girl of
music. Also the red
lipstick shows she is
dangerous. Red
represents Danger.

3. LANGUAGE
I have purchased my own copy of NME and when I read through the
features I noticed it was very informal. The use of English and grammar is
still good but they also use slang. I feel like this is to connect with their
target audience.

4. NME MEDIA PACK KEY STATS
Male/Female: 73/27%
Average Age of Buyers: 25
Circulation: 56, 284
Readership: 411,000
ABC1: 73%
Target Market : Men 17-30
As the magazine I’m creating have many similarities to NME
(New Music Express) I believe will help me a lot with what my
target audience is.

5. COLOUR SCHEME
The colours used in my magazine will be quite dark. Nothing gothic
but if I used blue, it wouldn’t be bright, light blue. I’m going to be
using colours that I represent the music in the magazine. I feel this
would appeal to my target audience but I also feel that it engage
people who are passing by.

6. MY IDEAL TARGET AUDIENCE
The audience of my magazine are males between the ages of 17-25. I can
imagine young, “hipster” type of people picking up my magazine and reading
it. I would put my ideal audience are students whether they are doing their A-
levels or studying at university. The people who like and are always looking
new, unique and fresh sounds, the next big thing. Practically the hipsters of the
community. My readers are the type of who live for music who are willing to
travel to festivals and live in a tent for a week just here their favourite bands
perform. The people who would rather spend the money on concert tickets
rather than buying the album.
These are images of
what I except my
readers to look like…

7. MEDIA PACK
Chris is 21 and is studying Fine Art at the University of Arts in London. He lives
alone in his one bedroom apartment in Croydon. He have a part time job at a
fast food restaurant where he works when he isn’t at Uni. Chris isn’t passionate
about much in life but he one thing that Chris cares about anything in the world
is his music. He loves the new, fresh sounds from upcoming indie bands. At
every possibility he have Chris is in the pub down the road from his apartment
that gives bands their show to show what they have got. Chris prefers a live
performer to buying a CD as he feels it gives a greater experience of the music.
When he wants to listen to music on the go, Chris have an old iPod Nano that
he takes with him. He prefers the older generation of the IPod as they bring him
back to his childhood. He even has a cassette player which belonged to his
father. Chris’s dad was who the person that got Chris into music was and he
have always been grateful for that.

8. My
Audience
Influenced by…
Lives in large Cities like
London, Manchester
etc…
Shops at….
Male
17-25 year olds
Spend their money on…
Goes to gigs & festivals…
They listen to music like…

9. POSSIBLE NAMES FOR MAGAZINE
• BANGIN’
• FIKA
• SÚTON
• RAD
• LEGIT
• FRESH
• PIECE
• MIDTOWN
• DECK

10. ADVERTISEMENTS
I have been thinking about what ads would be in my
magazine, I need something that relates to my audience so I
would include mainly clothing brands or shops. Such shops as
Topman and River Island.

11. MAIN FEATURE IDEAS
Band breaks up?
New Album?
New Band?
Exclusive interview with new artist or band?