Marketing

1. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Oracle Marketing Cloud
Customer-Centricity. Marketing Simplicity. Enterprise Ready.
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2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Buying process shifting to marketing-driven
• Sales Dominated
• One-way, single channel, relationship-driven
THEN
MARKETING SALES
Education
Active
Buying
Closing
• Marketing plays critical role
• Internet-driven, analytics-driven
NOW
MARKETING SALES
Education
Active
Buying
Closing

3. A Broken Marketer Experience
Stands in Their Way

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of enterprise marketers have no
synchronized view of customer data
82%
Disparate Data Creates Marketing
Complexity and Lost Revenue
Unable to pull together all their data, marketers fail
to target the right customers.
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No Centralized Hub to
Manage Customer Interactions
The proliferation of point marketing applications have created silos
among marketing teams, processes and execution
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The Result: A Broken Customer Experience
78% of customers don’t receive
consistent experience across
channels.
— Accenture
94% of customers have discontinued
communication with a company
because of irrelevant messages.
— Blue Research
Marketers Lean Heavily
on Fragmented Tools
Pass Fragmentation
Onto Customer
Bombarded, Customers Don’t
Convert or They Leave
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Customers Feel It Everyday
2 WEEKS
LATER…
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The Ongoing Marketing and IT Divide Prevents Progress
Only 1 of 10 CMOs and CIOs
feel that collaboration between
the two is at the right level.
Deploy better
marketing execution
and platforms
( #6 for CIOs)
#1
What CMOs Want
Better marketing
measurement and
campaign optimization
( #8 for CMOs)
#1
What CIOs Want
Source: Accenture
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9. It’s Time for Marketers to
Take a Different Approach.