Cars are now no more luxury but a necessity !       Don’t believe us ! Read On…..
SourceFinancial Express
The car industry in India has been on steroids. The domesticsales have reached a level of 2 million units per annum,growin...
Over the past decade, India has increased its share of world cars from 1.3% to 3.3%. India is likely togo through an expon...
Consumers•As many as 29% of SEC A households own a passenger car,However, in the segments SEC C, D and E, the penetration ...
The future* The competition is likely to intensify, benefiting consumers* Improved public transport is likely to impact th...
People are looking for Cars Online !
HOW CONSUMERS“PRE-SHOP”FOR AN AUTOMOBILE  Yahoo! Search Marketing Proprietary and Confidential. © 2007. All Rights Reserved.
The majority of                                                                                  How long did you research...
…with themajority                                                                                              88%        ...
Consumers proactively pre-shop dealerships onlinebefore their actual visit…Did you do any of the following before actually...
Compared to my last vehicle purchase (2002                                                                                ...
WE ENGAGE CONSUMERSBEFORE THEY SET FOOTFOR SHOPPING
Your personal car buying assistant whenshopping for a new car or Certified pre-ownedvehicle. Our goal is to save you time,...
Requirement         Selling Old Vehicle :         Analysis :          Best Price for your old car         Deciding What to...
Skyways – Delivering an Experience not just Cars !• Despite the fact that a car purchase is one of the major life  investm...
Advantage Skyways• Convenience - Saving Time  Using Our Platform saves consumers the time and effort of having to car-hunt...
Who are our customers ?• Those who want to buy a car ?• Those who possess a car ?• Those who are looking for a replacement...
CONNECTING WITH YOURMOST IMPORTANT CONSUMER
With Skyways Platform, hit your target audience .                           We create alliances with our customers for   ...
Implications for Marketers
Implications   Customers are now viewing the online media as an extension of    the showroom, and as such marketers need ...
Advertising and Promotions: Skyways helps you promote your Brand .A place  where brands have a time of their lives. Where ...
We are CommittedWe design communication. Whateveryou want to say (or don’t want to), we will help you articulate it. We wi...
Let us Handle it for you . We Provide complete branding solutions right from positioning to communication, conceptualizati...
The Web Marketing:  We offer the most advanced targeting capabilities, which include behavioral  targeting, demographic ta...
People are looking for Cars Online        @  skyways.com
THANKYOU
Buying a home
Buying a home
Buying a home
Buying a home
Buying a home
Buying a home
Buying a home
Buying a home
Buying a home
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CAR sales in India are on Rise, why ? Beautiful Girls with Cars explain the reason

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Buying a home

  1. 1. Cars are now no more luxury but a necessity ! Don’t believe us ! Read On…..
  2. 2. SourceFinancial Express
  3. 3. The car industry in India has been on steroids. The domesticsales have reached a level of 2 million units per annum,growing in double digits. We expect it to rise further to 3.66million units by 2014-15 and 5.2 million units by 2019-20.The past six years have seen explosive growth and salesduring this period account for over 8.5 million cars, which isas much as 60% of the total car stock in the country. Indianstoday buy nearly 10 times the cars they used to buy 15 yearsago. The current stock of cars running on the streets are of the order of 13 million, of which as many as 8.5 million were added during the past six years. India is set to add another 35-38 million cars to its stock during the next 10 years.
  4. 4. Over the past decade, India has increased its share of world cars from 1.3% to 3.3%. India is likely togo through an exponential growth phase similar to the one experienced by China and by 2020, itsshare of world car sales is likely to be to touching 9%. The total world car sales, meanwhile, are notlikely to increase by much. The current market is of the order of 50 million cars and through the nextdecade it is not likely to exhibit a decadal growth of more than 10%. In fact, most of the largeconsuming countries are in decline and are unlikely to reach their peak consumption levels for along time to come.From a marginal player in 2000, India is likely to emerge as one of the top five car buying nations,second only to China among BRIC nations. It already is a significant player with a domestic marketgrowing at a fast clip. This will attract major players into specific segments of the Indian market andcompetition will only intensify further. The key competitive action will be in the upper end of A2segment and the A3 segment, which will comprise the bulk of the market in a price range of Rs4,00,000 to Rs 10,00,000. This is not to say that other segments will not see action; it is just the fact thatconsumers of these segments will drive the industry.Mid-size is the trendThe clear trend established is that the entry-level segment has shrunk to under 10% of the market.With a renewed focus on low-cost cars, this segment will continue to grow in volumes, but its shareof market is unlikely to increase.The bulk of the market has been driven by the A2 compact segment, which will continue to drivethe growth and is forecast to have over two-third market share right through to 2020.The mid-size segment (A3) has been growing steadily and is now one-sixth of the market. It willcontinue to expand faster than the market and is expected to be over one-fifth of the market by2020, which implies that its volumes will grow to over a million units per annum from the current levelof about 3,00,000. The coming decade will belong to this segment, just as the preceding decadebelonged to the A2 segment. The luxury segment will continue to be under 1% of the market.
  5. 5. Consumers•As many as 29% of SEC A households own a passenger car,However, in the segments SEC C, D and E, the penetration ratesare still in single digits. SEC B has reached double digit penetration.•The total penetration of cars in urban households is only 9.4%,which means less than 10% of the households in urban India own acar (rural penetration is about 2-3%). Even with growth forecast,the total penetration of cars is likely to remain below 25% forurban India and in single digits for rural India by 2020, whichimplies that the Indian car market is not going to saturate for atleast another 25-30 years.•The key markets where cars are selling in large volumes aredepicted in the figure on the bottom. There are no centre-wisesales. The data pertains to financed cars by individual buyers only.Many cars are procured without financing and many arepurchased by institutional buyers (companies, government, etc).However, the figures are fairly representative of the spread.What is driving the demand?•Income: Rising income has enhanced the purchasing power andmore and more people are able to afford a car.•Steady prices: Competition in the car industry has ensured thatprice points have not changed during the past 10-15 years. Inother words, in inflation adjusted terms, cars have becomeconsiderably cheaper.•Easy availability of financing: With the rise of easy credit and lowrates, accessing of finance has become easier promptingpurchase decisions.
  6. 6. The future* The competition is likely to intensify, benefiting consumers* Improved public transport is likely to impact the two-wheeler segment rather than the four-wheeler segment* The economy is set to enter a higher growth path, leading to people graduating to higherincome groups at a faster rate* All the factors that drove demand are set to strengthen furtherClearly, the first three segments (A1-A3) are today affordable to a vast number of people andthese numbers are set to increase. The large explosion is also having a big impact on the usedcar market.
  7. 7. People are looking for Cars Online !
  8. 8. HOW CONSUMERS“PRE-SHOP”FOR AN AUTOMOBILE Yahoo! Search Marketing Proprietary and Confidential. © 2007. All Rights Reserved.
  9. 9. The majority of How long did you research before youconsumers spend started dealership visits?more than a weekpre-shopping forautomobile before 34%they step foot on 23%shopping None A week or less More than a week but less than a month 12% 1-2 months 3-6 months 19% 4% Over 6 months 8%Base: Total Respondents (550)Q8 About how long did you research vehicles on your own before you started visiting dealerships?
  10. 10. …with themajority 88% Did research before walking into a dealershipresearchingonline & usingsearch forvehicle 83% Used the Internet to research vehiclesdealershipresearch 79% Used Search to research auto dealershipsBase: Total Respondents (550)Q4 When researching auto dealerships, which of these online search engines did you use to obtain information? (Please select all that apply.)QS10 Which of the following resources ‘did you use to gather information while shopping for your new vehicle?’ OR ‘are you using to gather information while shopping for your new vehicle?’Q0 You mentioned that you used the resources shown below to research and shop for new vehicles. How did you reach each of these websites?
  11. 11. Consumers proactively pre-shop dealerships onlinebefore their actual visit…Did you do any of the following before actually visitingthe dealership? (Select all that apply) Viewed cars/models available at the dealerships online 48% See if they had a dealership website 37% Find reviews about the dealership online 23% Called to see what cars/models were available 20% Checked newspaper classifieds to try to find more information on the dealership 12% Used the yellow pages to look for the dealership 11%Base: Total Respondents (550)Q14 Thinking about the last dealership you visited, did you do any of the following before actually visiting the dealership?
  12. 12. Compared to my last vehicle purchase (2002 on avg), I rely on these sources more… Social networking tools 41% E-mails from…in fact, they dealership 30%rely more on the Dealership sites 25%Internet today inhelping them find Manufacturer sites 23%the right dealer Search engines 16% Independent vehicle sites 16%Base: Total Respondents (550); Purchased a new vehicle prior to 2007 (492); Relied less on resources during last purchase: Social networking tools (37); E-mails from dealership (107); Dealership sites (171); Manufacturer sites (168); Search engines (184); Independent vehicle sites (117)Q17 Prior to 2007, when was the last time you were in market to purchase or lease a brand new vehicle?Q19 Compared to your [INSERT THE YEAR ENTERED AT Q14] vehicle purchase, please tell us whether you relied on the following in helping you find dealerships to visit, the same amount, or less compared to your 2007 vehicle research experience. [… relied on more]
  13. 13. WE ENGAGE CONSUMERSBEFORE THEY SET FOOTFOR SHOPPING
  14. 14. Your personal car buying assistant whenshopping for a new car or Certified pre-ownedvehicle. Our goal is to save you time, moneyand aggravation on your next car purchase.
  15. 15. Requirement Selling Old Vehicle : Analysis : Best Price for your old car Deciding What to Life long Support for your buy ? investment. Product Study : Alliances : Helps Understanding Added Advantage includes which car fits the offers and discounts from our needs. partners, when you become our client.Loans :Best Interest Why Skyways ?RatesHassle free Sales:Financing We help you choose dealers to get the best price and offers on new and old vehicle. Insurance : Safeguarding Value for Years Service : to come Availing Car Service Benefits. Free and Discounted.
  16. 16. Skyways – Delivering an Experience not just Cars !• Despite the fact that a car purchase is one of the major life investments consumers make in their lifetime, the concept of using an auto broker to help arrange the sale of an automobile could not become popular in general public. However customers have shown preference to online assistance in making the decision.• SKYWAYS AUTO SOLUTIONS PRIVATE LIMITED, a young but innovative venture has become popular in very small period due to its new and different approach of meeting consumer dreams and desires .• Skyways solutions just not limit themselves to sell of new automobiles but we help our clients through research, valuations, insurance, resell, service and enhancing services through added benefits.• Skyway with its allied Partners serve consumers other needs. With desire to serve all needs of our growing customer list we are entering into new alliances everyday.
  17. 17. Advantage Skyways• Convenience - Saving Time Using Our Platform saves consumers the time and effort of having to car-hunt at dealer lots, an activity which most people find to be less than desirable. Because with us they get experience of professional car buyers, the entire sale process is typically seamless and straightforward.• Negotiations - Saving Money Because We have professional relationships with networks of car dealers, they are able to secure discounted pricing that they can then pass along as savings to their clients. Even when we charge few bucks, factored in to the total cost of the car, the consumer still usually ends up saving money on their purchase.• Preferential Treatment - Getting What You Want We ensure that their clients receive great treatment by car dealers, and are often able to enjoy perks that are not available to members of the general public. For instance, if there is a waiting list for a high-demand vehicle Our customer may get bumped up toward the top of the list.• Peace of Mind - Buying with Confidence Our Consumers enjoy the confidence of knowing that they have a professional advocate on their side in the car buying process, so they dont have to worry about the possibility of fraud, deception or other consumer woes that are all to common on the auto industry,
  18. 18. Who are our customers ?• Those who want to buy a car ?• Those who possess a car ?• Those who are looking for a replacement of their used vehicle ?• Those who want to sell their old vehicle ?• Those looking for affordable insurance for their automobile ?• Those who are looking for research material on automobiles ?• Automobile Freaks ? Not just Anyone but EVERYONE …
  19. 19. CONNECTING WITH YOURMOST IMPORTANT CONSUMER
  20. 20. With Skyways Platform, hit your target audience .  We create alliances with our customers for long duration. We are trusted for our opinions. Our opinion on your product and service pulls consumers to you.  We reach mass customers. With increase in car buyers, our customer base has increased, allowing you space to promote your brand.  They share experiences with us. Our interactive platform is enriched with the sharing of knowledge gained through use of varied product and services.  We have a high conversion rate. People registering on our websites 76 % times convert into our customers. They also suggest their friends to become our clients.
  21. 21. Implications for Marketers
  22. 22. Implications  Customers are now viewing the online media as an extension of the showroom, and as such marketers need to provide a top quality online experience to generate new sales. We provide you window to the consumer.  4 in 5 new car shoppers use search to find and research automobiles, which creates a huge opportunity for marketers seeking to target customers low in the purchase funnel  Companies can extend their footprint by marketing online, as search users are significantly more willing to travel long distances to make purchase. We help them by providing your details, they select you for your features. We provide you opportuity to place yourself before them.  Brand Reputation is becoming increasingly important as customers have the tools and inclination to affect that reputation through social media outlets. Skyways help you create Repo with customer.
  23. 23. Advertising and Promotions: Skyways helps you promote your Brand .A place where brands have a time of their lives. Where ideas stand in queue, waiting for their turn. Where propositions entice, hook and land. We believe in understanding what your brand stands for, so that we know exactly what it needs. We make it talk, walk, sing, dance, fly. We bring your brand to life.  Don’t let your brand sit in the box. Bring it to skyways let it grow in joy.
  24. 24. We are CommittedWe design communication. Whateveryou want to say (or don’t want to), we will help you articulate it. We will give your message form, color and life. Sowhat you say to your audience has the desired effect. Gets you the sale. Makes you a profit. Wins us a happy client. And some good karma.
  25. 25. Let us Handle it for you . We Provide complete branding solutions right from positioning to communication, conceptualization and execution of creative’s.. We’re working with our customers side by side to manage their marketing and make sure we’re making the most of your advertising initiatives. Experience the science of digital marketing and know that you’re leading, not following. Let us empower your marketing with real information that helps you make the right decisions.• The Web Marketing• Precision Targeting and placement• Video and Rich Media
  26. 26. The Web Marketing: We offer the most advanced targeting capabilities, which include behavioral targeting, demographic targeting, day part targeting, retargeting, geo- demographic, and psychographic targeting. The web marketing also delivers advertising in any format, including the most advanced rich media and video formats. That means targeted, engaging advertising in front of the right customer - your customer.Precision Targeting and placement: What kind of targeting do you want to do? We’re experts at audience intelligence, bringing you the most advanced targeting capabilities in the industry. We can bring your audience to you. We can segment by site content, audience behavior or interest, including lifestyle, shopping and general health interest, or even specific industry segments like finance or automotive. Tell us who you want to reach and we’ll target the right audience segments, giving you the most value for your budget.Video and Rich Media You want to engage your audience, and video and rich media can help you connect with your audience in new ways. We can help you find the right audience with our website and easily deliver creative to that audience in a wide range of digital formats, including video and other innovative rich media formats. From pre-roll, mid-roll and post-roll to in-banner and Flash, we’ll explore the types of rich media advertising that are right for you.
  27. 27. People are looking for Cars Online @ skyways.com
  28. 28. THANKYOU

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