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Agency Style Digital Marketing
for Beginners
DIGITAL
ACCELERATOR
2023
HI
THERE!
LETS BUILD YOUR
CAREER IN DIGITAL
MARKETING
1
MODULE 01
BASIC UNDERSTANDING
3 MONTHS DIGITAL
MARKETING COURSE
MODULES
What is Digital Marketing?
Scope of Digital Marketing
Benefits Digital Marketing
Latest Trends in Digital Marketing
Type of Jobs in Digital Marketing
Job Opportunities in Digital Marketing
How Agency Do Digital Marketing
2
MODULE 02
GRAPHIC DESIGNING BASICS
Graphic Design Fundamentals
How to Use Canva
Role of Colours, Text, and Shapes
Logo & Graphic Designing
3
MODULE 03
WEBSITE OPERATIONS
Domain
Subdomains
Web hosting
Static vs Dynamic website
What is Blog
Page vs Post
Header
Footer
What is URL/Anchor Text/Slug
What is Meta Description
Archive Page
Error 404 Page
Search Results Page
Internal and External
What is Categories
What is Tags
What is Breadcrumbs
What are CMS Like WordPress/Wix
What Are Plugins
Featured image/Cover image
4
MODULE 04
SOCIAL MEDIA OPTIMIZATION (SMO)
Introduction to SMO
Social Platforms & Supported Content
SWOT Analysis
Content Strategies According to Platform
Power of Organic Reach
Social Media Best Practices
Facebook Marketing
Instagram Marketing
YouTube Marketing
Linkedin Marketing
Twitter Marketing
Quora Marketing
Pinterest Marketing
5
MODULE 05
PAID ADS (FACEBOOK/INSTAGRAM)
Basics of Facebook Ads
Working of Facebook Ads
Types of Facebook Ads
Objectives of Facebook Ads
6
MODULE 06
PPC - PAID ADS (GOOGLE/YOUTUBE)
Audience and Targeting Optimization
Placement Options in Facebook Ads
Ad copies and Copywriting
Landing Page Optimization for Relevancy
Buyer Persona
Understanding Advanced Facebook Pixel
Facebook Analytics
A/B Testing
Tracking Options
Spying Competitors
Introduction to Google Ads
How does Google Ads Work?
Different Types of Google Ads
Importance of Landing Pages
All Types of Audiences in Google Ads
Search Ads
Call Only Ads
Display Ads
YouTube Ads
7
MODULE 07
BLOGGING AND WORDPRESS
App Install Ads
Shopping Campaigns ads
Optimizing Different Google Ads
All Settings in Google Ads
Tools Related to Google Ads
Strategies for Ad Campaigns
What is a Blog?
How does Blogging Work?
Benefits of Blogging
SEO in Blogging
Making Money with Blogging
Niche Blogging and Categories
Creating a 90-Days Blog Strategy
Monetizing the Blog
What is Google AdSense?
Applying for Other Ad Platforms
Account Approval & Account Setup
AdSense Guidelines & Requirements
Niche Content Research
Traffic Strategy
8
MODULE 08
SEARCH ENGINE OPTIMIZATION (SEO)
What is SEO
Why Do We Need SEO? Insights Google's Perspective
History of Google's Algorithms and Tools
Google vs Other Search Engines
Type of SEO - Based On Categories
Understanding Search Engine Results Page (SERP)
Decoding Search Engines
Classifying SEO Types
Different SEO Techniques
Top Ranking Factors
Black Hat vs White Hat SEO
Google Top 10 Google Algorithms
On-Page SEO Basics
Off-Page SEO Basics
Technical SEO Basics
Advanced Keyword Research
Local SEO
Google Search Console
Indexing in Search Console
Fixing Errors in Search Console
SEO Case Studies
9
MODULE 09
OTHERS IMPORTANT THINGS
E-Commerce SEO
Basics of Google Analytics
How to Set Up Google Analytics?
Concept of Cookies
Understanding Website Analytics
Reports in Google Analytics
SEO Audit
SEO Reporting
Email Marketing
SMS Marketing
WhatsApp Marketing
Bulk Rec Call Marketing
Interview Preparation
Appealing Resume Building
Online Reputation Management(ORM)
Earning as a Freelancer
Google Tag Manager
CHAT - GPT
Pably
Mailchimp
and more..
Welcome to the Digital Accelerator Beginners
Course. In this comprehensive course, you'll
gain hands-on experience in Agency Style Digital
Marketing, equipping you with the tools to
succeed in the online realm.
At KK Learning Hub, we believe in empowering
beginners with the skills and strategies of
industry-leading agencies.
ABOUT
THIS COURSE
7 Year+ Experience in
Digital Marketing
WHY
KK LEARNING HUB
Running Own Digital Marketing
Agency - KK Digital Services
Work with
250+ Clients
13K+
Youtube Subscribers
1M+ Overall Audience Connected
Some of Our Happy Clients
GET
IN TOUCH
FOR INQUIRIES OR MORE
INFORMATION, REACH OUT TO US
+91 9140325269
KKLearningHub.com
inquiry@kklearninghub.com
OFFICE 1: Shivaji Nagar, Jhansi
OFFICE 2: Noida Sec 22, Delhi

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KK Learning Hub - Digital Accelerator Course

  • 1. Agency Style Digital Marketing for Beginners DIGITAL ACCELERATOR 2023
  • 2. HI THERE! LETS BUILD YOUR CAREER IN DIGITAL MARKETING
  • 3. 1 MODULE 01 BASIC UNDERSTANDING 3 MONTHS DIGITAL MARKETING COURSE MODULES What is Digital Marketing? Scope of Digital Marketing Benefits Digital Marketing Latest Trends in Digital Marketing Type of Jobs in Digital Marketing Job Opportunities in Digital Marketing How Agency Do Digital Marketing 2 MODULE 02 GRAPHIC DESIGNING BASICS Graphic Design Fundamentals How to Use Canva Role of Colours, Text, and Shapes Logo & Graphic Designing
  • 4. 3 MODULE 03 WEBSITE OPERATIONS Domain Subdomains Web hosting Static vs Dynamic website What is Blog Page vs Post Header Footer What is URL/Anchor Text/Slug What is Meta Description Archive Page Error 404 Page Search Results Page Internal and External What is Categories What is Tags What is Breadcrumbs What are CMS Like WordPress/Wix What Are Plugins Featured image/Cover image
  • 5. 4 MODULE 04 SOCIAL MEDIA OPTIMIZATION (SMO) Introduction to SMO Social Platforms & Supported Content SWOT Analysis Content Strategies According to Platform Power of Organic Reach Social Media Best Practices Facebook Marketing Instagram Marketing YouTube Marketing Linkedin Marketing Twitter Marketing Quora Marketing Pinterest Marketing 5 MODULE 05 PAID ADS (FACEBOOK/INSTAGRAM) Basics of Facebook Ads Working of Facebook Ads Types of Facebook Ads Objectives of Facebook Ads
  • 6. 6 MODULE 06 PPC - PAID ADS (GOOGLE/YOUTUBE) Audience and Targeting Optimization Placement Options in Facebook Ads Ad copies and Copywriting Landing Page Optimization for Relevancy Buyer Persona Understanding Advanced Facebook Pixel Facebook Analytics A/B Testing Tracking Options Spying Competitors Introduction to Google Ads How does Google Ads Work? Different Types of Google Ads Importance of Landing Pages All Types of Audiences in Google Ads Search Ads Call Only Ads Display Ads YouTube Ads
  • 7. 7 MODULE 07 BLOGGING AND WORDPRESS App Install Ads Shopping Campaigns ads Optimizing Different Google Ads All Settings in Google Ads Tools Related to Google Ads Strategies for Ad Campaigns What is a Blog? How does Blogging Work? Benefits of Blogging SEO in Blogging Making Money with Blogging Niche Blogging and Categories Creating a 90-Days Blog Strategy Monetizing the Blog What is Google AdSense? Applying for Other Ad Platforms Account Approval & Account Setup AdSense Guidelines & Requirements Niche Content Research Traffic Strategy
  • 8. 8 MODULE 08 SEARCH ENGINE OPTIMIZATION (SEO) What is SEO Why Do We Need SEO? Insights Google's Perspective History of Google's Algorithms and Tools Google vs Other Search Engines Type of SEO - Based On Categories Understanding Search Engine Results Page (SERP) Decoding Search Engines Classifying SEO Types Different SEO Techniques Top Ranking Factors Black Hat vs White Hat SEO Google Top 10 Google Algorithms On-Page SEO Basics Off-Page SEO Basics Technical SEO Basics Advanced Keyword Research Local SEO Google Search Console Indexing in Search Console Fixing Errors in Search Console SEO Case Studies
  • 9. 9 MODULE 09 OTHERS IMPORTANT THINGS E-Commerce SEO Basics of Google Analytics How to Set Up Google Analytics? Concept of Cookies Understanding Website Analytics Reports in Google Analytics SEO Audit SEO Reporting Email Marketing SMS Marketing WhatsApp Marketing Bulk Rec Call Marketing Interview Preparation Appealing Resume Building Online Reputation Management(ORM) Earning as a Freelancer Google Tag Manager CHAT - GPT Pably Mailchimp and more..
  • 10. Welcome to the Digital Accelerator Beginners Course. In this comprehensive course, you'll gain hands-on experience in Agency Style Digital Marketing, equipping you with the tools to succeed in the online realm. At KK Learning Hub, we believe in empowering beginners with the skills and strategies of industry-leading agencies. ABOUT THIS COURSE
  • 11. 7 Year+ Experience in Digital Marketing WHY KK LEARNING HUB Running Own Digital Marketing Agency - KK Digital Services Work with 250+ Clients 13K+ Youtube Subscribers 1M+ Overall Audience Connected Some of Our Happy Clients
  • 12. GET IN TOUCH FOR INQUIRIES OR MORE INFORMATION, REACH OUT TO US +91 9140325269 KKLearningHub.com inquiry@kklearninghub.com OFFICE 1: Shivaji Nagar, Jhansi OFFICE 2: Noida Sec 22, Delhi