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Powered by
UpSkill Education
Oh! Puhleeez
Education Partner
DIGITAL
MARKETING
COURSE DESIGNED FOR
A) STUDENTS
B) PROFESSIONALS
C) BUSINESS OWNERS
Powered by
UpSkill Education
Oh! Puhleeez
Education partner
UpSkill Education
Oh! Puhleeez
Why Join Digital Marketing
Course at Oh! Puhleeez
We Rank #1 Globally
Letter of Recommendation
Client Exposure
Lifetime Mentorship
Agency Based Learning
40+ Modules
Internship Opportunity
Live Projects
DID YOU
KNOW?
We took 3 Months to Rank
#1 in India & another 2 Months
to Rank #1 Worldwide on
Google for Premium Search
'Online Branding Solutions'.
Course
Modules
Digital Marketing Campaign
Data and Targeting – Integral Factors
Digital Marketing Channels
Website and UX
Digital Brief and Digital Evaluation
Market Research
Marketing Goals
Website Creation
Landing Page
Automated Email Campaigns
Introduction to Basic Blogging
Search Engine Optimization
Social Sharing Strategy
Pinterest – An Important Search Channel
Module 1
Introduction to Digital Marketing
Module 2
Understanding Market
Module 3
Blogging
Course
Modules
HTML
CSS
Introduction to Mobile Optimization
Site Design and Content Design
Technical Strategy
UX
Speed
Optimizing for Local Search
Introduction to SEO
Technical SEO
Link Signals
On-page Signals
SEO for Mobiles
International SEO
Module 4
Introduction to Website Development
Module 5
Mobile Optimisation
Module 6
SEO
Course
Modules
Introduction to Social Media Marketing Strategy
Social Media Marketing Strategies for 2021
Social media Marketing Trends
How To Generate Sales Through Social Media?
Introduction to Facebook Marketing
Facebook Pages Domination
Facebook Groups
Facebook Live
Facebook Ads
Introduction to Social Media Optimization
Facebook Optimization
Twitter Optimization
LinkedIn Optimization
YouTube Optimization
Module 7
Social Media Marketing
Module 8
Facebook Marketing
Module 9
Socia Media Optimisation
Course
Modules
Introduction to Content Marketing
ROI Content Strategy
Audience Discovery
Mapping Content Marketing Strategy
Email Marketing Tools
Keyword Research
Introduction to Copywriting
Techniques Used in Copywriting
Copywriting for Websites
Copywriting for Emails
Copywriting for Social Media
Copywriting for Ads
Introduction to LinkedIn Marketing
Why is LinkedIn Unique?
Developing an Effective Profile
Networking – The Most Powerful Feature
Content Creation
Features of LinkedIn – Details
Module 10
Content Strategy
Module 11
Copy Writing
Module 12
LinkedIn Marekting
Course
Modules
Introduction to Instagram Marketing
Is Instagram Algorithm a Boon?
Profile creation
The Secret to The Perfect Content
Instagram Strategy
Content Engagement
Instagram Ads
Introduction to Influencer Marketing
The Art of Influencer Relationships
Types of Instagram Influencers
Approaching, Pitching and Planning
Introduction to Lead Generation
What is a lead?
Strategies of lead generation
Evaluation of ROI
Module 13
Instagram Marketing
Module 14
Influencer Marketing
Module 15
Lead Generation
Course
Modules
Introduction to Marketing
Facebook Pages and Best Posting Techniques
Facebook Ads
Facebook Ad Policies
Facebook Messenger and Chatbots
Other features of Facebook Advertising
Introduction to Instagram Ads
Types of Instagram Ad’s
Optimization
How to increase sales?
Basics of Quora Advertising
Quora Ads- Campaign Structure
Quora Ad Concepts
Functions of Quora Ad’s
Introduction of Quora Pixel and Setup
Quora For Business
Module 16
Facebook Advertisement
Module 17
Instagram Advertisement
Module 18
Quora Advertisement
Course
Modules
Introduction to LinkedIn
Building a network
LinkedIn Groups
Engage and reciprocate
Advertising in LinkedIn
Introduction
Google Ad Certification
Google Ad Network Placement and Extension
Campaign Organization and Targetting
Campaign Evaluation
Introduction
Generating Traffic
Designing Landing Pages and Squeeze Pages
Converting visitors into buyers
Module 19
LinkedIn Advertisement
Module 20
Google Advertisement
Module 21
Affiliate Marketing
Course
Modules
Introduction
YouTube Analytics and Reports
Video Campaign Optimization
Ranking Videos Parameters
Video SEO/ YouTube SEO
Structuring the Videos
Introduction
Framework
Contextualization and Segmentation
Attribution Models
Clickstream Analysis and beyond
Test and Learn
Introduction
Assessing your current reputation
Elements of Online Reputation Management
Improving Reputation
Content Creation
Module 22
Youtube Optimisation
Module 23
Google Anaytics
Module 24
Online Reputation Management
Course
Modules
Introduction to Content Development
Variety of Content
Social Media Content Development
Introduction
Assessing Competition
Research
Projections
SWOT Analysis
Strategies
Introduction
Elements of good branding
Communication
Module 25
Content Development
Module 26
Competition Analysis
Module 27
Branding
Course
Modules
Introduction
Marketing Automation
Capturing Leads
Measurements and Attributions
Compliance and Reporting Procedures
Marketing Automation and AI
Communication
Time Management
Leadership
Team Work
Beneficial personality traits
Introduction
Types of Sales Pitches
Preparing a sales pitch
How to close
Impression management
Module 28
Marketing Automation
Module 29
Personality Development
Module 30
Sales & Mentoring
Course
Modules
Introduction
Channels
Impact on SEO
Introduction
Media Buying
Native Advertising
Platforms
Introduction to graphic design
Design basics
Design elements & principles
Introduction to typography
Colour
Advanced typography
Photography & editing
Module 31
Press Releases
Module 32
Media Buying & native Ads
Module 33
Graphic Designing
Module 34
Typography
Course
Modules
Logotype design
Design systems
Layout design
Preparing your portfolio
Introduction
What is Label
Defining Package Strategies
Defining
Introductions
Client Pitching
2-D Designing
Module 35
Logo Designing
Module 36
Labels & Packaging
Module 37
Mock ups
Course
Modules
Logo & Branding
Social Media Creatives
Introduction HTML5
New elements and their use
Page structure
Introduction to CSS
CSS3
CSS frameworks
Functional design vs graphic design
Wireframes, paper prototyping
Multi-browser Caching
Module 38
UI/UX
Module 39
HTML Website Development
Module 40
CSS
Module 41
Website Testing
Why Choose Digital
Marketing as a Career
Grow with dynamic environment
Most Lucrative Salary Package
Reach Wider audience
Open Avenues Professionally
Be a part of ever-expanding industry
Play with new technology
Work with Different People Every Day
Associate with People Globally
About
Oh! Puhleeez
Oh! Puhleeez UpSkill Program provides real
time learning experience to Digital Marketing
Aspirants through its exclusive educational
programme that makes them Job Ready.
We form a reliable alliance with our partners
& work tirelessly to help them reach the
#1 mark in their respective industry.
Oh! Puhleeez in association with PRATHAM
Test Prep is helping students learn New Age
Career Skills and kick start their career in
Digital Arena.
Global Ranking #1 on Google
When to Join Digital
Marketing Course?
SOON AFTER
CLASS
12TH
UP SKILL FOR
WORKING
PROFESSIONALS
BUSINESS,
START UPS,
FRESHER JOB
UpSkill Education
Oh! Puhleeez
Schedule
Counselling
+91 9999848160
DigitalMarketinng.com/course
Mail@OhPuhleeez.com

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Digitalmarketingcourse.pdf

  • 1. Powered by UpSkill Education Oh! Puhleeez Education Partner
  • 2. DIGITAL MARKETING COURSE DESIGNED FOR A) STUDENTS B) PROFESSIONALS C) BUSINESS OWNERS Powered by UpSkill Education Oh! Puhleeez Education partner
  • 4. Why Join Digital Marketing Course at Oh! Puhleeez We Rank #1 Globally Letter of Recommendation Client Exposure Lifetime Mentorship Agency Based Learning 40+ Modules Internship Opportunity Live Projects
  • 5. DID YOU KNOW? We took 3 Months to Rank #1 in India & another 2 Months to Rank #1 Worldwide on Google for Premium Search 'Online Branding Solutions'.
  • 6. Course Modules Digital Marketing Campaign Data and Targeting – Integral Factors Digital Marketing Channels Website and UX Digital Brief and Digital Evaluation Market Research Marketing Goals Website Creation Landing Page Automated Email Campaigns Introduction to Basic Blogging Search Engine Optimization Social Sharing Strategy Pinterest – An Important Search Channel Module 1 Introduction to Digital Marketing Module 2 Understanding Market Module 3 Blogging
  • 7. Course Modules HTML CSS Introduction to Mobile Optimization Site Design and Content Design Technical Strategy UX Speed Optimizing for Local Search Introduction to SEO Technical SEO Link Signals On-page Signals SEO for Mobiles International SEO Module 4 Introduction to Website Development Module 5 Mobile Optimisation Module 6 SEO
  • 8. Course Modules Introduction to Social Media Marketing Strategy Social Media Marketing Strategies for 2021 Social media Marketing Trends How To Generate Sales Through Social Media? Introduction to Facebook Marketing Facebook Pages Domination Facebook Groups Facebook Live Facebook Ads Introduction to Social Media Optimization Facebook Optimization Twitter Optimization LinkedIn Optimization YouTube Optimization Module 7 Social Media Marketing Module 8 Facebook Marketing Module 9 Socia Media Optimisation
  • 9. Course Modules Introduction to Content Marketing ROI Content Strategy Audience Discovery Mapping Content Marketing Strategy Email Marketing Tools Keyword Research Introduction to Copywriting Techniques Used in Copywriting Copywriting for Websites Copywriting for Emails Copywriting for Social Media Copywriting for Ads Introduction to LinkedIn Marketing Why is LinkedIn Unique? Developing an Effective Profile Networking – The Most Powerful Feature Content Creation Features of LinkedIn – Details Module 10 Content Strategy Module 11 Copy Writing Module 12 LinkedIn Marekting
  • 10. Course Modules Introduction to Instagram Marketing Is Instagram Algorithm a Boon? Profile creation The Secret to The Perfect Content Instagram Strategy Content Engagement Instagram Ads Introduction to Influencer Marketing The Art of Influencer Relationships Types of Instagram Influencers Approaching, Pitching and Planning Introduction to Lead Generation What is a lead? Strategies of lead generation Evaluation of ROI Module 13 Instagram Marketing Module 14 Influencer Marketing Module 15 Lead Generation
  • 11. Course Modules Introduction to Marketing Facebook Pages and Best Posting Techniques Facebook Ads Facebook Ad Policies Facebook Messenger and Chatbots Other features of Facebook Advertising Introduction to Instagram Ads Types of Instagram Ad’s Optimization How to increase sales? Basics of Quora Advertising Quora Ads- Campaign Structure Quora Ad Concepts Functions of Quora Ad’s Introduction of Quora Pixel and Setup Quora For Business Module 16 Facebook Advertisement Module 17 Instagram Advertisement Module 18 Quora Advertisement
  • 12. Course Modules Introduction to LinkedIn Building a network LinkedIn Groups Engage and reciprocate Advertising in LinkedIn Introduction Google Ad Certification Google Ad Network Placement and Extension Campaign Organization and Targetting Campaign Evaluation Introduction Generating Traffic Designing Landing Pages and Squeeze Pages Converting visitors into buyers Module 19 LinkedIn Advertisement Module 20 Google Advertisement Module 21 Affiliate Marketing
  • 13. Course Modules Introduction YouTube Analytics and Reports Video Campaign Optimization Ranking Videos Parameters Video SEO/ YouTube SEO Structuring the Videos Introduction Framework Contextualization and Segmentation Attribution Models Clickstream Analysis and beyond Test and Learn Introduction Assessing your current reputation Elements of Online Reputation Management Improving Reputation Content Creation Module 22 Youtube Optimisation Module 23 Google Anaytics Module 24 Online Reputation Management
  • 14. Course Modules Introduction to Content Development Variety of Content Social Media Content Development Introduction Assessing Competition Research Projections SWOT Analysis Strategies Introduction Elements of good branding Communication Module 25 Content Development Module 26 Competition Analysis Module 27 Branding
  • 15. Course Modules Introduction Marketing Automation Capturing Leads Measurements and Attributions Compliance and Reporting Procedures Marketing Automation and AI Communication Time Management Leadership Team Work Beneficial personality traits Introduction Types of Sales Pitches Preparing a sales pitch How to close Impression management Module 28 Marketing Automation Module 29 Personality Development Module 30 Sales & Mentoring
  • 16. Course Modules Introduction Channels Impact on SEO Introduction Media Buying Native Advertising Platforms Introduction to graphic design Design basics Design elements & principles Introduction to typography Colour Advanced typography Photography & editing Module 31 Press Releases Module 32 Media Buying & native Ads Module 33 Graphic Designing Module 34 Typography
  • 17. Course Modules Logotype design Design systems Layout design Preparing your portfolio Introduction What is Label Defining Package Strategies Defining Introductions Client Pitching 2-D Designing Module 35 Logo Designing Module 36 Labels & Packaging Module 37 Mock ups
  • 18. Course Modules Logo & Branding Social Media Creatives Introduction HTML5 New elements and their use Page structure Introduction to CSS CSS3 CSS frameworks Functional design vs graphic design Wireframes, paper prototyping Multi-browser Caching Module 38 UI/UX Module 39 HTML Website Development Module 40 CSS Module 41 Website Testing
  • 19. Why Choose Digital Marketing as a Career Grow with dynamic environment Most Lucrative Salary Package Reach Wider audience Open Avenues Professionally Be a part of ever-expanding industry Play with new technology Work with Different People Every Day Associate with People Globally
  • 20. About Oh! Puhleeez Oh! Puhleeez UpSkill Program provides real time learning experience to Digital Marketing Aspirants through its exclusive educational programme that makes them Job Ready. We form a reliable alliance with our partners & work tirelessly to help them reach the #1 mark in their respective industry. Oh! Puhleeez in association with PRATHAM Test Prep is helping students learn New Age Career Skills and kick start their career in Digital Arena. Global Ranking #1 on Google
  • 21. When to Join Digital Marketing Course? SOON AFTER CLASS 12TH UP SKILL FOR WORKING PROFESSIONALS BUSINESS, START UPS, FRESHER JOB
  • 22. UpSkill Education Oh! Puhleeez Schedule Counselling +91 9999848160 DigitalMarketinng.com/course Mail@OhPuhleeez.com