What colleges don't teach about real-world success
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What we don't learn @colleges is a personal experience of a Physiotherapist Dr. Rajiv Mehta from being a physiotherapist to Physio entrepreneur. Many challenges which Dr Rajiv faced after completing his professional degree in physiotherapy was neither mentioned in any of the text books or discussed by any of his teachers.
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What colleges don't teach about real-world success
- 1. What we don’t learn @colleges…. Dr. Rajiv Mehta Director, VELOCITY, New Delhi Velocity Fitness Clinic Pitampura Velocity Pain & Neuro Rehab Clinic Paschim Vihar
- 2. Everybody Loves colleges…… Let me for a moment take you back to the memories of your college days Attending classes, studying non-stop sometime Having lot of fun with friends inside & outside college
- 3. And amidst all our studies, friends, and fun, we started…
- 4. THE SMELL OF
- 5. But what really happens when you embark on the road ahead??
- 7. Success is measured on different parameters in real Professional world How many centers we run? How much money we earn? How many patients we see daily?
- 8. Achieving Success in the Real world is full of challenges and obstacles which we never realize in colleges....
- 11. One of the panelist Doctor asked me: Going was good for me as I answered question after question quite confidently Until…… How much do you expect us to pay you for your services? No text book has prepared me for this Question…..
- 12. My 1st learning Value Yourself ……..before others can value you!
- 15. Patients’ Demands Personal attention Provide services as per their time preferences Listen and advise them on their personal issues
- 16. – Work timings – Time spent with individual patients – Extent of involvement in other therapy areas and issues related to personal lives of patients. My 2nd learning Appropriate management of the most valuable resource: TIME
- 17. ……Starting my own World Class Centre For I Had a DREAM….
- 19. Physiotherapist Physio Entrepreneur It was the time
- 20. It was the time for much bigger Challenges
- 21. Finding the Right Potential customer Finding the Right people Access to Capital to scale up business Competition Challenges faced as a Physio Entrepreneur
- 22. Where can I find the Right Customer?? How THIS PATIENT will come to know about my services/centre Why THIS PATIENT would prefer my centre over others. Finding the Right Potential Customer It is very hard to crack that code……. After all, It is THIS RIGHT CUSTOMER who will bring in the MONEY
- 24. Get your Competitive Advantage Your own “Unique Selling Proposition” (USP)
- 25. Team + Opportunity + Business Model Why somebody would Invest his money in your business… Access to Capital to scale up business
- 26. And at the End……….. it is not Just Promotion of your Business What Really Matters is………. Efficient MARKETING
- 29. Wishing you all the Success In the Real Professional World of……
- 31. Powered By
Editor's Notes
- Hi Friends, I’m Dr. Rajiv Mehta, Director of Velocity Fitness and Pain and Neuro Rehab Clinic. Let me take this opportunity of thanking the organizing committee of INCPAIIMS 2014 for giving me this opportunity to speak to you all on this very interesting topic – What we don’t learn at Colleges…. This topic is very close to my heart since I’m personally experiencing this from the time I graduated from College.
- Everybody Love colleges…… Let me for a moment take you back to the memories of your college days Attending classes, even studying non-stop sometime Having lot of fun with friends inside & outside college
- And we all start dreaming BIG in professional courses for Success after Graduation..
- And moment we completed Graduation, we started seeing lot of new opportunities and start getting sweet smell of success..
- But what really happens when you embark on the road ahead which promises you success?? There is a word of caution, Success Not Guaranteed……….
- Success is measured on different parameters in real Professional world How many patients we see daily? How much money we earn? How many centres we run?
- Achieving Success in the Real world is full of challenges and obstacles which we never realize and in colleges....
- Let me share story of my 1st interview, it was in Delhi in big Hsp……..I did all the right preparation with all my subjects and my confidence level was quite high
- I told Myself that Today is going to be Great Day and surely I would surely get the job with the preparation I have done………..
- Going was good for me as I answered question after question quite confidently, Until, one of the panelist doctor asked me: How much do you expect us to pay you for your services? I didn’t had any answer for this question…. No text book has prepared me for this Question…..
- My first learning Value Yourself before others can value you! It makes sense to be familiar with salary trends in the job market or the fees charged in private practise.
- Finally I did got the perfect Job….good salary, benefits, job security and close to home. Also I did my job with sincerity, commitment and lot of passion……..
- There were more challenges in waiting………
- The patients Demands were *Personal attention *Provide services as per their time preferences *Listen and advise them on their personal issues
- Appropriate management of the most valuable resource: TIME *Work timings *Time spent with individual patients *Extent of involvement in other therapy areas and issues related to personal lives of patients
- As I progressed in my career in Job, I had a dream of starting my own world class centre for Physiotherapy….
- As soon as you start to pursue your dream, your life wakes up and everything has meaning.
- It was the time for me to take that jump towards becoming Physio Entrepreneur…….
- It was the time for much bigger Challenges
- Challenges faced as a Physio Entrepreneur *Finding the Right Potential Consumer *Finding the Right People *Access to capital to scale up business *Competition & *Marketing
- Where can I find the Right Customer?? It is very hard to crack that code *How THIS PATIENT will come to know about my services/centre *Why THIS PATIENT would prefer my centre over others. After all, It is THIS RIGHT CUSTOMER who will bring in the MONEY
- Again, it is the People who build organizations, looking out for the right people is a very imp. Task. I have personally looked into these 5 traits in people I have hired….. *Integrity *Discipline *Passion *Commitment & *Respect
- Identifying Competition & understanding their TACTICS After all, competition is the single biggest reason for REDUCING PROFITABILITY Get your Competitive Advantage Your own “Unique Selling Proposition” (USP)……It took a long time to get one for myself also
- To capitalize on the growth opportunities in the market our financial resources at times gets constrained and we should know the skills to get the capital from investors to fulfill our dreams But why somebody would invest his money in your business… It’s only when you have a Good Team and a business model to encash the market opportunities….
- And at the End, it is not Just Promotion of your Business through various advertisement platforms What Really Matters is……….Efficient Marketing. Let me confess that even after 15 years of experience in the field, Marketing is something really which requires connecting many dots efficiently and I make it a point to take the help of Marketing professionals often for the same.
- Challenges are bound to come, but we should not bow to allow it to become obstacle for us. I have made my life interesting and meaningful by overcoming these challenges.
- From where we started, the role of Physiotherapist in the real professional world is not only what we learn in colleges, but it goes beyond in the fields of Sales, HR, Finance, Marketing and many more….
- And I wish you all the success in your Real Professional World!
- Thanks U!