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Session 1 Beyond One To One ppt

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Session 1 Beyond One To One ppt

  1. 1. <ul><li>Beyond One to One Sessions </li></ul><ul><li>Beta Group </li></ul>Welcome to
  2. 2. Some notes about this group <ul><li>16 sessions – 8 weeks </li></ul><ul><li>What and why – don’t worry about the how </li></ul><ul><li>Download the recordings </li></ul><ul><li>Start where you are </li></ul><ul><li>A lot of content – listen lightly </li></ul><ul><li>Feedback, please. </li></ul>
  3. 3. Begin where you are
  4. 4. Things that may change from this group… from this group… <ul><li>Your mindset </li></ul><ul><li>Your beliefs and management of time </li></ul><ul><li>Your niche market </li></ul><ul><li>Your solutions </li></ul><ul><li>Your feelings about $$ </li></ul>
  5. 5. As a profession, we have outgrown our clothes
  6. 6. How may therapy techniques can you name? <ul><li>Psychodynamic </li></ul><ul><li>Cognitive Behavioral </li></ul><ul><li>Supportive </li></ul><ul><li>Solution focused </li></ul><ul><li>Positive Psychology </li></ul><ul><li>Narrative Therapy </li></ul>
  7. 7. Rarely have we questioned the one-fee-for-one session model. model?
  8. 8. The Myth of Self-Employment <ul><li>“ Take this job and shove it.” </li></ul><ul><li>“ I could work for myself!” </li></ul><ul><li>“ All I need is a part-time office and a phone.” </li></ul>
  9. 9. We didn’t get what we thought. <ul><li>No retirement plan </li></ul><ul><li>No vacation </li></ul><ul><li>No sick time </li></ul><ul><li>Family leave? Ha! </li></ul><ul><li>Limitations on the number we could reach </li></ul><ul><li>Cap on our income. </li></ul><ul><li>We got a j-o-b. </li></ul>
  10. 10. Our current model will not sustain us. <ul><li>Medical model vs. personal growth model </li></ul><ul><li>Culture is changing - new demands on us </li></ul><ul><li>Reverence for therapist is gone </li></ul><ul><li>Compassion fatigue is increasing </li></ul>
  11. 11. <ul><li>Multiple Streams of Therapy Income: </li></ul><ul><li>The Way to Make *More* Money While Making A *Bigger* Difference </li></ul>It is time to look at another business model.
  12. 12. Multiple Streams of Therapy Income Model. (as you see it) <ul><li>Create products and offer services that allow you to leverage your time and content. </li></ul><ul><li>Create it once, sell it again and again. </li></ul><ul><li>Limit your one-on-one time. </li></ul>
  13. 13. Multiple Streams of Therapy Income Model. <ul><li>The customer then gets to choose their level of investment. </li></ul>
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  15. 15.
  16. 16. How does a MSOTI business differ from an in-person practice? <ul><li>The power of the internet extends your reach. </li></ul><ul><li>While you can sell products in person or from your office, the power is in using the internet. </li></ul>
  17. 17. How does a MSOTI business differ from an in-person practice? <ul><li>Niche is much more important in an MSOTI business. </li></ul>
  18. 18. How does a MSOTI business differ from an in-person practice? <ul><li>To be successful, you must know what problems your niche wants solved. </li></ul><ul><li>But there is more. Are they willing to pay for that solution? </li></ul>
  19. 19. As we end Session #1: Coaching Questions for you Coaching Questions for you <ul><li>What is your business vision? </li></ul><ul><li>What do you see as your biggest obstacle? </li></ul><ul><li>What do you see as the biggest opportunity? </li></ul>
  20. 20. Next time.... <ul><li>What makes a good niche. </li></ul>

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