President Obama's 1-Page APEX: The Business of Politics and the Politics of Business

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This document outlines President Obama's one-page APEX (Adaptive Planning and Execution) framework. The framework is meant to help with lean, adaptive planning and execution for projects under great uncertainty. It includes analyzing strengths, weaknesses, opportunities, and threats (SWOT); setting a core purpose, vision, and values; establishing goals and objectives; and using strategies like rapid experimentation and the OODA loop (Observe, Orient, Decide, Act) to maximize opportunities while minimizing weaknesses and threats. The overall goal is to help organizations successfully navigate uncertainty.

Business

RED
OCEAN

BLUE
OCEAN

Present

(“As
Is”)

Where
currently
are
you?
Where
must
you
go?

Future

(“To
Be”)

How
should
you
get
there?

q  Core
Purpose/Mission

q  Vision

q  Core
Values

q  Goal:
Successful
Life

q  ObjecFves/“Jobs”

(Physical/Intellectual/

Emo=onal/Spiritual)

President
Obama’s
1-‐Page
APEX

Lean
Adap/ve
Planning
&
Execu/on
(APEX)
for
Projects
Under
Great
Uncertainty

Business
Model
Resources/

Value
Factors
&
ProposiFon

q  S:
Strengths
(1-‐10)

q  W:
Weaknesses
(1-‐10)

q  O:
OpportuniFes
(1-‐10)

q  T:
Threats
(1-‐10)

q  R.O.D.
Strategy/TacFcs/Targets

-‐  Minimize
Weaknesses/Threats/

Pain/Risks/Disadvantages

-‐  Maximize
Strengths/OpportuniFes/
Delight/Rewards/Advantages

-‐  Rapidly
Experiment
&
Learn
(4
Heuris=cs):

•  OODA:
Observe
SWOT;
Orient;
Decide;
Act

•  BML:
Build-‐Measure-‐Learn
Loop

•  ARONP:
Ac=on;
Risk
Minimiza=on;

Opportunity
Maximiza=on;
Networking;

Pilo=ng

•  ERIC
(R.O.D.
DisrupFon):
Eliminate;

Reduce;
Increase;
Create

q  Reality/Facts

(External
&
Internal)

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