Logo Design

1. Robin DeeringMotion Graphics & Sound Design
Identified Problem
• The layout of ‘Dutch Treats’, an eatery on campus, is
laid out in such a way that healthier options are hidden
behind junk food and candy. The entire layout seems
to encourage against nutrition.

2. Robin DeeringMotion Graphics & Sound Design
Documentation

3. Robin DeeringMotion Graphics & Sound Design
Documentation

4. Robin DeeringMotion Graphics & Sound Design
Documentation

5. Robin DeeringMotion Graphics & Sound Design
Desired Outcome
• To encourage students to make healthier decisions
when selecting food

6. Robin DeeringMotion Graphics & Sound Design
Design Tip
• To encourage people to select a specific option, make
it the default; likewise to discourage people from
selecting an option, don’t make it the default

7. Robin DeeringMotion Graphics & Sound Design
Photomontage

8. Robin DeeringMotion Graphics & Sound Design
Word Selection
• Advocate

9. Robin DeeringMotion Graphics & Sound Design
Translations
• French  Défenseur
• Dutch  Pleiten Voor
• Portuguese  Advogar

10. Robin DeeringMotion Graphics & Sound Design
Images

11. Robin DeeringMotion Graphics & Sound Design
Logo Sketches

12. Robin DeeringMotion Graphics & Sound Design
Final Logo

13. Robin DeeringMotion Graphics & Sound Design
Naming
Selected Word: Advocate
Translations:
• French  Défenseur
• Dutch  Pleiten Voor
• Portuguese  Advogar

14. Robin DeeringMotion Graphics & Sound Design
Naming
Translations:
• French  Défenseur
• Dutch  Pleiten Voor
• Portuguese  Advogar
Possible words:
• Vofenten
• Adtendé
• Tenvord
• Devora
• Envora
Final Name: Envora

15. Robin DeeringMotion Graphics & Sound Design
Final Logo with Type