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Matteo Auletta Wmt2015

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Roberto Serra
Roberto Serra

SEM Analysis, fare business a colpo sicuro Metodi, strumenti e tecniche per realizzare un indagine utile a capire le (reali) potenzialità della tua azienda o prodotto, dalle parole chiave agli strumenti per trovare e sfruttare al meglio le fonti di traffico più profittevoli. http://www.web-marketing-training.it/

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SEM Analysis, business a colpo sicuro Matteo Auletta SEMrush Ambassador @matteoadelics #wmt2015
Avere un competitor online significa avere un database di informazioni chiave sul nostro settore di business
3 • Google Organic • Google Adwords • Social Media • Backlinks/referral • PPC Analisi traffico da dati esterni
4
5 Keyword Research per capire un business
6
7
8
9
10
11 Amazon/Ebay analytics
12 • Titoli dei post • Articoli in vendita • Reazioni -Voti • Commenti • Recensioni, etc… Applicare il concetto di estrapolazione dati anche sui siti dei competitor
13 Analytics esterno per qualsiasi sito • Raccoglie qualsiasi dato da qualsiasi sito • Crea API sui dati/ metriche che ci interessano • Ricezione automatica dei dati via mail
14 Keyword Research come analisi esterna delle conversioni
15
16 Scopo principale:
19 Ulteriore step
20 Come capire cosa converte o meno intrecciando dati SEO con dati Adwords
23 Escludere branding
Top keyword più visibili
27 Keyword Research per idee di contenuto
Essere all’interno di un mercato a volte significa non conoscerlo
keywordtool.io
answerthepublic.com
33 10 + 0 = 100?
Grazie per l’attenzione Matteo Auletta SEMrush Ambassador @matteoadelics

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