Why Digital Experience is Everything
•Download as PPTX, PDF•
1 like•256 views
My presentation from Integrated.Live on 17th November 2016. How first impressions last - and why Google is measuring what you do on every site... and what you, as marketers, need to do to re-shape your website in order to retain your web traffic and therefore improve your rankings.
Recommended
More Related Content
Viewers also liked
Viewers also liked (12)
Similar to Why Digital Experience is Everything
Similar to Why Digital Experience is Everything (20)
Recently uploaded
Recently uploaded (20)
Why Digital Experience is Everything
- 2. Some text
- 4. “Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.” Google
- 5. PA N D A U P D AT E D 24th October 2014 Panda update (oh shit)
- 6. … but what else happened here? N O T E V E R Y T H I N G I S D O W N
- 7. This looks even worse! C O N T E N T S E G M E N T S - Y E U C H
- 8. Ahh… this looks better E X C L U D E T H AT S E G M E N T …
- 9. F O C U S O N T H E S E G M E N T
- 10. • Boring • Irrelevant • Badly written • Hard to read • Slow to load • … “Thin Content” • Low dwell time • High pogo-stick rate • In relation to what? Perception Panda Reality
- 13. T H E S E A R E Y O U R C U S T O M E R S
- 18. R E - A S S E S S I N G H O W W E W R I T E W E B C O N T E N T
- 19. Webmaster Tools Queries Concise, well-labelled What’s the next step? What do you want the user to do? Skimmable & easy to read Topic-based keywords as H2 Your conclusion Too Long, Didn’t Read What’s the next step? What do you want the user to do? R E - A S S E S S I N G H O W W E W R I T E W E B C O N T E N T
- 21. • Multiple tabs • Emails • Slack • Twitter • Young people’s social media • Mobile notifications • Pies (in the north) • Someone talking to you (retro) • ‘Consume’ content differently • Up & down reading • Share without reading • Easy ‘pull the eye’ signals
- 22. • Answer the query quickly • Cut the crap • Write well, bring it to life • Design it in well • Construct your content • Invest in design PA N D A I S A B O U T C O M B AT T I N G B O R E D O M & L A C K O F T R U S T
- 24. H O W A R E T H E Y N O W ?
- 25. A N D T H AT S E G M E N T ?
- 26. @clevergareth Stand C18gareth@cld.agency CONTACT ME STALK ME REALLY STALK ME