2. Learn the
Basics thru
Lynda
The Business of Sustainability
Develop New Products and Services
Increase Operational Efficiency
Create a Sustainable Brand and Reputation
Conclusion
Bottom-line
3. The Business of Sustainability
Establish Your Brand and Reputation
Volkswagens lapse in judgment
Unilever has a sustainable living plan that has enabled them to be recognize as
one of the best managed companies in the world
Manage Supply Chains Responsibly
Sustainable supply chain initiatives, result in cost savings, increase revenue, and
boos brand value
Include sustainability metrics for water, energy, reduction of use and proper
control of toxic materials, etc., into your supplier scorecards
4. The Business of Sustainability
(continued)
Compete in a world of finite resources
Global pressure for resources will increase over the coming years
Natural resources are the building blocks of global business
Measure your own environmental footprint and work to mitigate
Evaluate the success of the company using the "Triple Bottom Line"
https://www.mbaskool.com/business-articles/finance/16417-triple-bottom-line-for-a-sustainable-business.html
5. Develop New Products and Services
Create new sustainable products and services
Incorporate sustainability as a foundation to the product development process
Create zero waste goals and pass these on through your products, from your
suppliers, in your operations and out to your customers
Leverage new sustainable products and services
Sustainability is shifting from the fringe to mainstream
Low environmental impacts need to be included along with quality,
performance, price and convenience
6. Increase Operational Efficiency
Reduce energy use in operations
Improve your bottom line
Talk to your local utility providers about performing an energy assessment
Use the online tools provided by US Department of Energy
Check out US Green Building Council's LEED Rating System
Educate your employees
Reduce waste from operations
Look for recycling options
Mange inventory, reduce obsolescence
Donate gently used items
7. Increase Operational Efficiency
(continued)
Reduce emissions from operations
"What's measured can be managed and what's managed can be reduced."
Unplug equipment that isn't used regularly
Turn off lights
Lower thermostats
Maintain equipment
8. Increase Operational
Efficiency (continued)
Reduce water use in operations
Mitigate issues that come up as a result of drought, ground water supply and
pollution
Use less water, measure the amount you use and keep lines in good repair
Reduce discharge of water
Discharge clean water
9. Create a Sustainable Brand and
Reputation
Drive stakeholder engagement
Transparency with investors, consumers and the community is expected
Targeted well managed stakeholder engagement builds trust
Don't avoid critics
Improve employee engagement and retention
Engaged employees are more productive
When a company gets emplyees involved in environmental and social achievements
they become more engaged in their work
Set up sustainability focused green teams and give employees rewards
Rates of sick days and abseteeism are reduced when employees are fully engaged
10. Conclusion
"Go beyond legal compliance, innovate, and reduce total cost!"
Compliance and sustainability
The need for compliance has never been greater, failing to comply can result in civil
and in some cases criminal charges
Environmental responsibility can be a badge of good corporate citizenship
Produces a positive image
Plan ahead
As per capita income increases emerging economies begin to enact their own
environmental regulations
Create a value chain, not just a supply chain
11. Bottom-line
This presentation is only meant to provide you with the highlights for this
course. Although you cannot become an expert in Sustainability Strategies
in a 1 hour video, this course will point you in the right direction and
possibly whet your appetite to learn more.
12. References
Bennell, D. (2016, July 20). Sustainability Strategies. Retrieved April 1, 2019,
from https://www.lynda.com/Business-Skills-tutorials/Sustainability-
Strategies/431182-2.html
Zigu. (2016, August 19). Triple Bottom Line- For a Sustainable Business |
Business Article. Retrieved March 31, 2019, from
https://www.mbaskool.com/business-articles/finance/16417-triple-
bottom-line-for-a-sustainable-business.html