Spotlight Series 2, Part 1


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The Basics of Sustainability
Presenter - Garry Brinton - Facilities, Planners + Architects, Inc.

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Spotlight Series 2, Part 1

  1. 1. Garry Brinton FP+A Harrisburg, PA (717) 221-9700, The Basics of Sustainability
  2. 2. <ul><li>Introduce ourselves </li></ul><ul><li>Introduce principles of Green and Sustainability </li></ul><ul><li>Look at “greenwashing” – myths and realities </li></ul><ul><li>What’s involved when “going green”? </li></ul>Introduction to Sustainability
  3. 4. What is Sustainability ?
  4. 5. Various terms – Confusing and Misleading <ul><li>“ Green” </li></ul><ul><li>Sustainability </li></ul><ul><li>Energy Efficiency </li></ul><ul><li>High Performance </li></ul><ul><li>“ Green washing” </li></ul>
  5. 7. Oil – How Long Will it Last?
  6. 9. What About Coal?
  7. 10. Does Wind Make Sense? <ul><li>Wind Energy System </li></ul><ul><li>Cost $100,000 </li></ul><ul><li>Energy Generated $3,571/year </li></ul><ul><li>Payback 28 years </li></ul><ul><li>Upgrade Lighting </li></ul><ul><li>Cost $100,000 </li></ul><ul><li>Utility rebate $50,000 </li></ul><ul><li>Energy Saved $25,000 </li></ul><ul><li>Payback 2 years </li></ul>
  8. 11. &quot;Solar photovoltaic (PV) is a very exciting technology, but the current technology is not economic. We are throwing money away by installing the current solar PV technology, which is a loser.&quot; Professor Severin Borensteinty, Director University of California Energy Institute ScienceDaily (Feb. 22, 2008) How About Solar?
  9. 12. What about Geo-Thermal?
  10. 13. <ul><li>The complex consequences of our perceptions and habits </li></ul>
  11. 14. What event, which took place on April 2, 1987, caused the largest single-day increase in gasoline usage in history?
  12. 16. <ul><li>What’s the best energy saver ever invented? </li></ul>
  13. 19. Why Go Green? The RIGHT Thing to Do <ul><li>“ Global warming is no longer a philosophical threat, no longer a future threat, no longer a threat at all. It’s our reality.” </li></ul><ul><ul><ul><ul><li>Eaarth , by Bill McKibben, 2010 </li></ul></ul></ul></ul>
  14. 21. Why Go Green? The RIGHT Thing to Do <ul><li>[The “green” revolution]… is not about Earth Day concerts. It is not about green issues of magazines. It is not about 205 easy ways to go green. It is not about the latest dot-com gold rush or marketing fad, either. It is a survival strategy. It is about what we do in response to the truly massive challenge that we face to preserve the natural world that has been bequeathed to us. [emphasis added] </li></ul><ul><ul><ul><ul><li>Hot, Flat & Crowded , by Thomas Friedman, 2008, pg 397 </li></ul></ul></ul></ul>
  15. 22. What is Sustainability? <ul><li>Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs [Brundtland] </li></ul><ul><li>Sustainable Business Operations is a process of integrating the people, place and business of an organization that optimizes economic, environmental, and social benefits of sustainability </li></ul>
  16. 24. Steps Toward Sustainability Focus Compliance Restorative Sustainability Green Marketing Eco-Efficiencies Avoid liabilities Save money Reposition products/services Gain competitive advantage Invest in natural/human capital Source: The Business Guide to Sustainability
  17. 25. Pennsylvania Regulatory Environment <ul><li>Governor’s Green Government Council </li></ul><ul><li>Energy Development Authority (EO 2004-12) </li></ul><ul><li>DGS – Energy Management Office </li></ul><ul><li>PA Alternative Energy Portfolio Standards </li></ul><ul><li>Alternative Energy Investment Act (HB1, 2008) </li></ul><ul><li>Act 129 </li></ul><ul><li>High Performance Buildings (HB 444, pending) </li></ul>
  18. 26. National Codes <ul><ul><li>Pending… </li></ul></ul>
  19. 27. Why Should You Care? <ul><li>You are being pressured by the demand to deliver better results & greater value, but at lower costs </li></ul><ul><li>You and your company are being compelled to respond to the need for sustainable practices and facilities </li></ul><ul><li>You have much more influence over a facility’s effect on the environment & the people in the buildings than those who designed/built them </li></ul>
  20. 28. Balance , Bias And Flexibility People Profit Planet What are your/their sustainability boundaries?
  21. 29. Business Case Basics <ul><li>Well structured reasoning for initiating a project or program </li></ul><ul><li>Outline of resources to be consumed that will benefit the organization </li></ul><ul><li>Specifics on who is involved, scope of activities, performance measures, management engagement, and benefits </li></ul><ul><li>Descriptions of metrics to allow management to measure progress and performance </li></ul>Especially true for sustainability proposals
  22. 30. Preparing to Green Your Business <ul><li>Overview </li></ul><ul><ul><li>Motivation </li></ul></ul><ul><ul><li>Process </li></ul></ul><ul><ul><li>Costs vs. Benefits </li></ul></ul><ul><ul><li>Risks </li></ul></ul><ul><ul><li>Case Study Approach </li></ul></ul>
  23. 31. Going Green – What is Involved? <ul><li>Motivation and Values Check </li></ul><ul><li>Setting Achievable Goals </li></ul><ul><li>Appointing a Champion/Coordinator </li></ul><ul><li>Developing an Action Plan </li></ul><ul><li>Implementing With a Schedule </li></ul><ul><li>Measuring Results </li></ul><ul><li>Reporting and Monitoring </li></ul>
  24. 32. Going Green – What is Involved?
  25. 33. Benefits of Pursuing Sustainability <ul><li>Reduce energy, waste and costs </li></ul><ul><li>Differentiate your company </li></ul><ul><li>Sidestep future regulations – proactive compliance </li></ul><ul><li>Create innovative new products and processes </li></ul><ul><li>Open new markets </li></ul>
  26. 34. Benefits of Pursuing Sustainability <ul><li>Attract and retain the best employees </li></ul><ul><li>Improve image with shareholders / public </li></ul><ul><li>Reduce legal risks and insurance cost </li></ul><ul><li>Provide higher quality of life </li></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Neighbors </li></ul></ul>
  27. 35. <ul><li>Liability for pollutants </li></ul><ul><li>Supply problems for raw materials / energy </li></ul><ul><li>Attacks on your image </li></ul><ul><li>Legal risks </li></ul><ul><li>Bad-mouthing of your products </li></ul><ul><li>Being closed out of certain markets </li></ul>Threats if Not Pursued
  28. 36. <ul><li>Greenwashing claims – fair or not </li></ul><ul><li>Cannibalizing your own business </li></ul><ul><li>Raising unrealistic expectations </li></ul>Risks in Pursuing Sustainability
  29. 37. Leading Sustainable Change <ul><li>Leaders are comfortable managing change </li></ul><ul><ul><li>Influencing without authority </li></ul></ul><ul><ul><li>Getting the ear and respect of management </li></ul></ul><ul><ul><li>Avoiding burn-out </li></ul></ul><ul><ul><li>Enrolling others </li></ul></ul><ul><li>Two types of sustainability leaders </li></ul><ul><ul><li>Champions </li></ul></ul><ul><ul><li>Insurgents </li></ul></ul>
  30. 38. Roles <ul><li>For Champions </li></ul><ul><ul><li>Assure management/employees they are on the right path </li></ul></ul><ul><ul><li>Involve many departments - early </li></ul></ul><ul><li>For Insurgents </li></ul><ul><ul><li>Choose projects carefully – show results </li></ul></ul><ul><ul><li>Create a network of enthusiastic people – keep them informed – ask for suggestions </li></ul></ul><ul><ul><li>Engage when there is a “spark” of management interest </li></ul></ul>
  31. 39. Managing Management Risk <ul><li>If you have top management support - - - </li></ul><ul><ul><li>Pick best opportunities that align with business goals </li></ul></ul><ul><ul><li>Communicate, educate, motivate </li></ul></ul><ul><ul><li>Form steering team to oversee initiatives </li></ul></ul><ul><ul><li>Launch pilot projects </li></ul></ul><ul><li>If you don’t - - - </li></ul><ul><ul><li>Find low-risk, high-potential project </li></ul></ul><ul><ul><li>Gather baseline data </li></ul></ul><ul><ul><li>Use informal networks, stay below the radar </li></ul></ul><ul><ul><li>Document results in financial terms </li></ul></ul><ul><ul><li>Educate management, look for support </li></ul></ul>
  32. 40. Pick an Entry Point That Works <ul><li>You purchase a lot of materials </li></ul><ul><li>You have existing green activities (recycling) </li></ul><ul><li>Employees are asking for a green program </li></ul><ul><li>You are designing new products/services </li></ul><ul><li>Look for “low hanging fruit” </li></ul><ul><li>You are expanding facilities </li></ul><ul><li>You have older facilities being renovated </li></ul>
  33. 41. A “Sears” Approach <ul><li>Good </li></ul><ul><li>Better </li></ul><ul><li>Best </li></ul><ul><li>Beyond Best </li></ul>
  34. 42. Good <ul><li>Characteristics: </li></ul><ul><li>Identification of a sustainability champion. </li></ul><ul><li>Development of corporate sustainability objectives </li></ul><ul><li>Data Collection, measurements, and metrics </li></ul><ul><li>Definition of desired return on investment </li></ul><ul><li>Focus on the “low-hanging fruit” </li></ul>
  35. 43. Metrics and Tracking <ul><li>Information required by regulators </li></ul><ul><li>Tracking operational performance </li></ul><ul><li>Information for investors or customers </li></ul><ul><li>Input for formal Corporate Social Responsibility (CSR) reporting </li></ul><ul><li>Establish comparable/competitive benchmarks for your business </li></ul>
  36. 44. <ul><li>Better Characteristics: </li></ul><ul><li>Energy Audit </li></ul><ul><li>Energy Star Rating Analysis </li></ul><ul><li>Implement measures to achieve Energy Star Rating of 75 </li></ul><ul><li>Commissioning and Re-Commissioning </li></ul>Better
  37. 45. Energy Audits - Strategies <ul><li>Level I Scope </li></ul><ul><ul><li>Develop Energy Utilization Index (Energy Cost/sf) </li></ul></ul><ul><ul><li>Benchmark building to its Peer Group </li></ul></ul><ul><ul><li>Document energy consuming equipment </li></ul></ul><ul><ul><li>Document use schedule of energy consuming equipment </li></ul></ul><ul><ul><li>List no cost / low cost Energy Conservation Measures (ECM's) </li></ul></ul><ul><ul><li>Estimate cost and ROI for no cost / low cost ECM's List potential capital improvements with estimated cost and ROI </li></ul></ul><ul><li>Level II Scope </li></ul><ul><ul><li>Detailed review of Mechanical and Electrical systems </li></ul></ul><ul><ul><li>Develop equipment and operating modifications/ changes to reduce energy consumption </li></ul></ul><ul><ul><li>Building HVAC load analysis - existing and w/ proposed ECM's implementation </li></ul></ul><ul><ul><li>Building energy analysis with proposed modifications </li></ul></ul><ul><ul><li>Develop ROI's for proposed modifications </li></ul></ul>
  38. 46. Best and Beyond Best <ul><li>Best Characteristics: </li></ul><ul><li>LEED Certification/Recertification </li></ul><ul><li>Beyond Best Characteristics: </li></ul><ul><li>Zero Carbon footprint </li></ul><ul><li>Net Zero Buildings </li></ul>
  39. 47. Review of Green Certifications <ul><li>Labeling </li></ul><ul><li>Product certification </li></ul><ul><li>Services certification </li></ul><ul><li>Business certification </li></ul><ul><li>Building/Facility certification </li></ul>
  40. 50. Putting Your Best Foot Forward <ul><li>Network, Network, Network </li></ul><ul><li>Go to “School” </li></ul><ul><ul><li>Formal – universities, own company </li></ul></ul><ul><ul><li>Informal – on-line, workshops, read </li></ul></ul><ul><li>Get feedback from your mentor </li></ul><ul><li>Delegate so you have time to prepare </li></ul><ul><li>Outsource carefully and strategically </li></ul><ul><li>Keep an eye on your results dashboard </li></ul>
  41. 51. Getting Further Help <ul><li>Information </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Readings </li></ul></ul><ul><ul><li>Meetings </li></ul></ul><ul><li>Consulting </li></ul><ul><li>Associations/Groups/Forums </li></ul><ul><li>Networking </li></ul>
  42. 52. Summary <ul><li>Sustainability is a complex “opportunity” </li></ul><ul><li>Leadership is critical </li></ul><ul><li>Clarity is necessary for setting goals </li></ul><ul><li>Accounting and Justifying tools need to be adjusted </li></ul><ul><li>Frameworks can make it easier for everyone to see what is desired and how it will work </li></ul>
  43. 53. <ul><li>Thank you </li></ul>Garry Brinton FP+A [email_address] 717-221-9700
  44. 54. What Typically Does NOT work? <ul><li>“ Spray-and-pray” – train everyone on The natural Step framework and sit back to see what happens </li></ul><ul><li>The big black hole – Train and then ask for suggestions, but don’t put in place a person/process to respond or give feedback. </li></ul><ul><li>Disconnected leadership – boss hires a Champion but doesn’t work with his management team to describe expectations and consequences. Champion soon quits! </li></ul><ul><li>Unrequited expectations – Getting everyone so excited that the business can’t implement or sustain them. Employees leave for “greener” pastures. </li></ul>
  45. 55. Framework for Action Interna l External Short Term Long Term Competitiveness Where are the opportunities to improve our competitiveness? Efficiencies Where can we quickly and easily save money, time, or resources? Vision What inspiring role do we have in creating the new, sustainable economy? Design What is the breakthrough innovation that dramatically improves your sustainability?
  46. 56. Developing Green Action Plans <ul><li>What are likely/possible green goals? </li></ul><ul><li>What is the specific project you might propose? </li></ul><ul><li>Who has to support then approve this project? </li></ul><ul><li>What types of cost? Any rough idea of amounts? </li></ul><ul><li>Who could be your sustainability champion? </li></ul><ul><li>What is the kick off activity? </li></ul><ul><li>Describe a successful project outcome </li></ul><ul><li>How would it be made visible? To whom? </li></ul><ul><li>When will you start this process???? </li></ul>
  47. 57. Generations