Summary of information contained in Lynda certification for Sustainability Strategies

1. Sustainability
Strategies
ROBERT KLING, BUSINESS STUDENT PENN STATE MONT ALTO

2. Learn the
Basics thru
Lynda
 The Business of Sustainability
 Develop New Products and Services
 Increase Operational Efficiency
 Create a Sustainable Brand and Reputation
 Conclusion
 Bottom-line

3. The Business of Sustainability
 Establish Your Brand and Reputation
 Volkswagens lapse in judgment
 Unilever has a sustainable living plan that has enabled them to be recognize as
one of the best managed companies in the world
 Manage Supply Chains Responsibly
 Sustainable supply chain initiatives, result in cost savings, increase revenue, and
boos brand value
 Include sustainability metrics for water, energy, reduce use and emissions of
toxic materials, etc., into your supplier scorecards

4. The Business of Sustainability
(continued)
 Compete in a world of finite resources
 Global pressure for resources will increase over the coming years
 Natural resources are the building blocks of global business
 Measure your own environmental footprint and work to mitigate
 Evaluate the success of the company using the "Triple Bottom Line"
 https://www.mbaskool.com/business-articles/finance/16417-triple-bottom-line-for-a-sustainable-business.html

5. Develop New Products and Services
 Create new sustainable products and services
 Incorporate sustainability as a foundation to the product development process
 Create zero waste goals and pass these on through your products, from your
suppliers, in your operations and out to your customers
 Leverage new sustainable products and services
 Sustainability is shifting from the fringe to mainstream
 Low environmental impacts need to be included along with quality,
performance, price and convenience

6. Increase Operational Efficiency
 Reduce energy use in operations
 Improve your bottom line
 Talk to your local utility providers about performing an energy assessment
 Use the online tools provided by US Department of Energy
 Check out US Green Building Council's LEED Rating System
 Educate your employees
 Reduce waste from operations
 Look for recycling options
 Mange inventory, reduce obsolescence
 Donate gently used items

7. Increase Operational Efficiency
(continued)
 Reduce emissions from operations
 "What's measured can be managed and what's managed can be reduced."
 Unplug equipment that isn't used regularly
 Turn off lights
 Lower thermostats
 Maintain equipment

8. Increase Operational
Efficiency (continued)
 Reduce water use in operations
 Mitigate issues that come up as a result of drought, ground water supply and
pollution
 Use less water, measure the amount you use and keep lines in good repair
 Reduce discharge of water
 Discharge clean water

9. Create a Sustainable Brand and
Reputation
 Drive stakeholder engagement
 Transparency with investors, consumers and the community is expected
 Targeted well managed stakeholder engagement builds trust
 Don't avoid critics
 Improve employee engagement and retention
 Engaged employees are more productive
 When a company gets emplyees involved in environmental and social achievements
they become more engaged in their work
 Set up sustainability focused green teams and give employees rewards
 Rates of sick days and abseteeism are reduced when employees are fully engaged

10. Conclusion
"Go beyond legal compliance, innovate, and reduce total cost!"
 Compliance and sustainability
 The need for compliance has never been greater, failing to comply can result in civil
and in some cases criminal charges
 Environmental responsibility can be a badge of good corporate citizenship
 Produces a positive image
 Plan ahead
 As per capita income increases emerging economies begin to enact their own
environmental regulations
 Create a value chain, not just a supply chain

11. Bottom-line
 This presentation is only meant to provide you with the highlights for this
course. Although you cannot become an expert in Sustainability Strategies
in a 1 hour video, this course will point you in the right direction and
possibly whet your appetite to learn more.

12. References
 Bennell, D. (2016, July 20). Sustainability Strategies. Retrieved April 1, 2019,
from https://www.lynda.com/Business-Skills-tutorials/Sustainability-
Strategies/431182-2.html
 Zigu. (2016, August 19). Triple Bottom Line- For a Sustainable Business |
Business Article. Retrieved March 31, 2019, from
https://www.mbaskool.com/business-articles/finance/16417-triple-
bottom-line-for-a-sustainable-business.html