Presentation from the FUSE presentation

1. FUSE 2016

2. RATED M

3. RATED M
· FOR MATUREAUDIENCES ONLY!

4. WTF?

5. WTF?
· DESIGN CONSULTANCIES

6. WTF?
· DESIGN CONSULTANCIES
· CORPORATE DESIGN LEADERS

7. GLOBALSENIOR DESIGN MANAGER
HILLS PET NUTRITION & TRENDSACTIVATION
COLGATE-PALMOLIVE COMPANY

8. CHIEF DESIGN OFFICER
SC JOHNSON

9. MANAGING DIRECTOR
IDEO

10. BRANDADVOCATE
BEST OF BREED BRANDING

11. BRANDADVOCATE
BEST OF BREED BRANDING

12. AGENDA

13. AGENDA
· NO MORE BS!

14. AGENDA
· NO MORE BS!
· WHAT HAPPENED?

15. AGENDA
· NO MORE BS!
· WHAT HAPPENED?
· WHAT DO WE DOABOUT IT?

16. SDFLS

17. SDFLS
· HYPER PROLIFERATED/UNDER DIFFERENTIATED

18. SDFLS
· HYPER PROLIFERATED/UNDER DIFFERENTIATED
· LOWEST PRICE WINS

19. SDFLS
· HYPER PROLIFERATED/UNDER DIFFERENTIATED
· LOWEST PRICE WINS
·ARACE TO THE BOTTOM - THAT WE’RE GONNALOOSE

20. CPG DESIGN LEADERS

21. CPG DESIGN LEADERS
· CREATED THE “DESIGN CENTRIC CULTURE” !

22. CPG DESIGN LEADERS
· CREATED THE “DESIGN CENTRIC CULTURE” !
· GAVEAWAY“DESIGN THINKING” TOANALYTICALTHINKERS

23. CPG DESIGN LEADERS
· CREATED THE “DESIGN CENTRIC CULTURE” !
· GAVEAWAY“DESIGN THINKING” TOANALYTICALTHINKERS
· IMPLEMENTING VS INNOVATING/ PROCESS MANAGER

24. BOTH OF US

25. BOTH OF US
· HAVE NOT EMBRACED ACCOUNTABILITY

26. BOTH OF US
· HAVE NOT EMBRACED ACCOUNTABILITY
· HAVE NOT VALIDATED OUR BEST PRACTICES

27. BOTH OF US
· HAVE NOT EMBRACED ACCOUNTABILITY
· HAVE NOT VALIDATED OUR BEST PRACTICES
· HAVE NOT QUANTIFIED OUR VALUE

28. GLOBALSENIOR DESIGN MANAGER
HILLS PET NUTRITION & TRENDS
ACTIVATION COLGATE-PALMOLIVE
HOW DOYOU MANAGE “THE REVOLVING
DOOR” OF BRAND MANAGEMENT?

29. MANAGING DIRECTOR
IDEO
HOW HAS IDEO CHANGEDAND
HOW HASYOUR ROLE CHANGED
TO MAKE THIS REAL?

30. CHIEF DESIGN OFFICER
SC JOHNSON
HOW DO DESIGNERS
LEAD THE DESIGN PROCESS?

31. HOW DO WE
GET OUR MOJO
BACK?

32. WHAT DO
YOU THINK?

33. TAKEAWAY01

34. SWIM
UPSTREAM

35. TAKEAWAY02

36. STAND UPFOR
YOUR BEST
PRACTICES

37. TAKEAWAY03

38. QUANTIFY
YOUR VALUE

39. BRANDADVOCATE
BEST OF BREED BRANDING CONSORTIUM
HTTPS://WWW.LINKEDIN.COM/GROUPS/
8505440
ROB@BESTOFBREEDBRANDING.COM

40. FUSE 2016

41. FUSE 2016
THANKS!

42. FUSE 2016

43. FUSE 2016