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972.955.7622
I’veworkedatsmallagenciesandbigones.Iapproachbigprojectsorsmall
withthesamezeal.Pleasetakeafewminutesandlookatthesepages.My
webaddressis:chrishooverdesign.com.IfyouthinkIcanhelp,givemeacall.
chrishooverdesign portfolio
LANDSTARHOMES | Thislargeformatconsumerbrochure
wasusedasasalestoolinmodelhomesandmailedtopotential
homebuyers.ItwasintendedtocreatethesensethatLandstar’s
highqualityresidencesroseabovethecrowd.
chrishooverdesign portfolio
LANDSTARHOMES | Theideabehindthisseriesof
magazineadswasthatpeopleenjoytheirhomesomuch
thattheymightskipgoingout.
chrishooverdesign portfolio
LANDSTARHOMES | Theideabehindthisseriesof
magazineadswasthatpeopleenjoytheirhomesomuch
thattheymightskipgoingout.
chrishooverdesign portfolio
LANDSTARHOMES | Thewebsitewasredesignedto
matchtheirnewcampaign.Ibuiltthisallflashsite.
chrishooverdesign portfolio
ARBY’S | TheArtDirectorgavemethefreedomtoillustrate
thison-lineHonkyTonkforArby’showeverIwantedto.Pencil
sketcheswerepresentedtotheclienttosavetimeandthenthe
bar,bull,stage,andprizeroominteractiveelementswerecreated.
chrishooverdesign portfolio
ARBY’S | TheArtDirectorgavemethefreedomtoillustrate
thison-lineHonkyTonkforArby’showeverIwantedto.Pencil
sketcheswerepresentedtotheclienttosavetimeandthenthe
bar,bull,stage,andprizeroominteractiveelementswerecreated.
chrishooverdesign portfolio
ARBY’S | TheArtDirectorgavemethefreedomtoillustrate
thison-lineHonkyTonkforArby’showeverIwantedto.Pencil
sketcheswerepresentedtotheclienttosavetimeandthenthe
bar,bull,stage,andprizeroominteractiveelementswerecreated.
chrishooverdesign portfolio
ARBY’S | TheArtDirectorgavemethefreedomtoillustrate
thison-lineHonkyTonkforArby’showeverIwantedto.Pencil
sketcheswerepresentedtotheclienttosavetimeandthenthe
bar,bull,stage,andprizeroominteractiveelementswerecreated.
chrishooverdesign portfolio
ARBY’S | TheArtDirectorgavemethefreedomtoillustrate
thison-lineHonkyTonkforArby’showeverIwantedto.Pencil
sketcheswerepresentedtotheclienttosavetimeandthenthe
bar,bull,stage,andprizeroominteractiveelementswerecreated.
chrishooverdesign portfolio
THERANCHATDOVETREE |Sepiatoneimageswere
providedbytheclientandthelogohadbeenrecently
designed.Aslongascertainnavigationguidelineswere
followedIwasgivenfreereigntodesignthiswebsite.
chrishooverdesign portfolio
HEADSTARTDRUMCAMP |Logo,stationeryandt-shirt
graphicsforahighschoolsummerdrumcampofferedinAustin,
Texas.Theflaminghandlogowasalsostencilledondrumheads.
chrishooverdesign portfolio
ADGIANTS |Thisintroductoryflashvideo(centralimage)
wasdesignedtoaddmoreinterestandintendedtoeducate
viewersvisitingadgiantsnewlydesignedwebsite.
chrishooverdesign portfolio
DIRECTMAIL |Creditcards,homeequityloans,grand
openings,seasonalpromotionsaresomeofthecategoriesof
directtoconsumermailprojectsI’vedesigned.
chrishooverdesign portfolio
CENTEX INTRANET |Herearethreeofthesix
postersIdesignedtocreateinterestinTeamCentex,Centex
Corporationsinternalemployeewebsite.Theimageswere
metaphorsforthetypeofinfoavailableonthesite.
chrishooverdesign portfolio
CENTEXVOLUNTEERS |Centexhasmanyphilan-
thropiceffortsandIwasaskedtodesignthislogoasaway
toidentifyvolunteersastheydonatedtheirtime.
chrishooverdesign portfolio
MIRAMARRESORT | Eachpageofthisbrochuredescribed
anamenityforthishighendresortlivingdevelopement.
chrishooverdesign portfolio
MOUNTAINDEW /TACOBELL |Workingcloselywiththe
ArtDirector,ImadepencilsketchesofElPresidente’sofficeand
elevatorthatwastheentrytothisofficescape.ThenIbuiltthe
psdbelow.Therewasascreeningandprizeroom,also.
chrishooverdesign portfolio
MOUNTAINDEW /TACOBELL |Workingcloselywiththe
ArtDirector,ImadepencilsketchesofElPresidente’sofficeand
elevatorthatwastheentrytothisofficescape.ThenIbuiltthe
psdbelow.Therewasascreeningandprizeroom,also.
chrishooverdesign portfolio
MOUNTAINDEW /TACOBELL |Pureproductionwork
here.TheArtDirectortoldmewhathewantedinan
animatedbannerandIfoundphotosandillustratedtypeetc.
togivehimwhathewaslookingfor.
chrishooverdesign portfolio
BRIANBARBERCONSULTING |Psychologyissuchan
internalthing.Iwantedtoshowaninnerchangeforthe
outerpersonforthislogo,stationery,webdesignpackage.
chrishooverdesign portfolio
BRIANBARBERCONSULTING |Psychologyissuchan
internalthing.Iwantedtoshowaninnerchangeforthe
outerpersonforthislogo,stationery,webdesignpackage.
chrishooverdesign portfolio
VMCLANDSCAPE |Thisemailnewsletterisoneofsix
Idesignedthatwereproducedalongwithdirectmail.Iwrote
headlinestofitmyconceptofthe“Gardener”.Myintentwas
thatthegardenerideacreatetrustandconfidence.
chrishooverdesign portfolio
VMCLANDSCAPE |Thisisoneofsixpostcardsdesigned
fordirectmail.Iwroteheadlinestofitmyconceptofthe
“Gardener”.Myintentwasthatthegardenerideacreatetrust
andconfidence.
chrishooverdesign portfolio
VMCLANDSCAPE |Anotherintheseriesofpostcards
designedfordirectmail.Eachwasseasonappropriate.Thisone
wasintendedtohelpgeneratecallsinthewintermonthsby
explainingwhycoldweathergardeningisneeded.
chrishooverdesign portfolio
ARBY’S | Idesignedthispromotionalwebsiteforasweep-
stakesintendedtoincreaseinterestfromayoungeraudience
thanwouldtypicallystopatArby’s.
chrishooverdesign portfolio
AA/ROYALCARIBBEAN |Theseboardswerecreated
inIllustratorfrommyroughpencils.WhenIfinishedthe
vectorart,Ithenimporteditintophotoshopforuseina
AA’sco-oppromosite.
chrishooverdesign portfolio
AA/ROYALCARIBBEAN |ThispagewasinprogresswhenI
startedworkingonit.TheclientwantedchangessoIaddedthe
floralborderedtextboxmodifiedthepagelayout,colorand
addedthesurfboards.
chrishooverdesign portfolio
TheCenterforExistentialPhsycotherapy
CONTEMPLATIONS |Logodesignforacounselingcenterin
Austin,Texas.Birdsinflightwereusedtoformatreerepresenting
thecomplex,transienteverchangingprocessofthought.
chrishooverdesign portfolio
TABSDIRECT |Webresdesignsketches.Here’sthefirstina
seriesofsketchesIdidforthisdirectmail,fullfillmentcompany.
chrishooverdesign portfolio
TABSDIRECT |Webresdesignsketches.Here’sthesecondin
aseriesofsketchesIdidforthisdirectmail,fullfillmentcompany.
chrishooverdesign portfolio
TABSDIRECT |Webresdesignsketches.Here’sthethirdina
seriesofsketchesIdidforthisdirectmail,fullfillmentcompany.
chrishooverdesign portfolio
INFORM |Anewsandcapabilitiesorientedwebdesign
foraprinter’sclientportal.Idesignedthecompanylogo,too.
chrishooverdesign portfolio
MANNATECH |Acapacitypouchheldaworkbook,
corporateinformationbookletandDVD’stoteachthesales
systemusedbythishealthandwellnesscompanytonewrecruits.
chrishooverdesign portfolio
MANNATECH |Thiscompany,whichhasover5000,000
associatesworlwide,neededtomakethisyearlyconvention
“betterthanever”.IwasCreativeDirectorforthisprojectthat
included10environmentscoveringatotalof100,000sqfeet.
chrishooverdesign portfolio
MANNATECH |Thiscompany,whichhasover5000,000
associatesworlwide,neededtomakethisyearlyconvention
“betterthanever”.IwasCreativeDirectorforthisprojectthat
included10environmentscoveringatotalof100,000sqfeet.
chrishooverdesign portfolio
MANNATECH |Thiscompany,whichhasover5000,000
associatesworlwide,neededtomakethisyearlyconvention
“betterthanever”.IwasCreativeDirectorforthisprojectthat
included10environmentscoveringatotalof100,000sqfeet.
chrishooverdesign portfolio
TheEnd
chrishooverdesign portfolio

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