Presentation of my onboarding experience with Canva for Work, a tool that promises to make it easy to create beautiful on-brand marketing materials. I was really excited about it so I decided to document my experience from a product manager's perspective.

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CANVA FOR WORK
ONBOARDING EXPERIENCE
romulogomes.com

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Nice, my invitation to
Canva for Work is here!
I’ve been waiting for it for
the last couple of days!

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Nice, my invitation to
Canva for Work is here!
I’ve been waiting for it for
the last couple of days!
It “costed” me 20 friend
invitations though and my
dear friend Melanie Perkins
haven’t even mentioned it
on the e-mail…

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Was I played?
It “costed” me 20 friend
invitations though and my
dear friend Melanie Perkins
haven’t even mentioned it
on the e-mail…
Nice, my invitation to
Canva for Work is here!
I’ve been waiting for it for
the last couple of days!

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* breaths heavily*
Ok, let’s just pretend that
it didn’t happened and
move forward…

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* breaths heavily*
Ok, let’s just pretend that
it didn’t happened and
move forward…

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A payment wall, seriously?
I don’t even know the product.

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A payment wall, seriously?
I don’t even know the product.
…

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A payment wall, seriously?
I don’t even know the product.
…
I confess I’m really curious to
see how it works so for now
let’s just keep going

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The overall design is
really nice

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Very clear on why they
need my card and for
how long I’ll not pay
The overall design is
really nice

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Always nice to know there are
other people using it already!
The overall design is
really nice
Very clear on why they
need my card and for
how long I’ll not pay

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This make me feel very secure about
my purchase. If it sucks, I will be
remembered and delete my account.
Guess I’m not setting an
reminder-to-delete this time!
The overall design is
really nice
Always nice to know there are
other people using it already!Very clear on why they
need my card and for
how long I’ll not pay

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Very clear on the “why"
This make me feel very secure about
my purchase. If it sucks, I will be
remembered and delete my account.
Guess I’m not setting an
reminder-to-delete this time!
The overall design is
really nice
Always nice to know there are
other people using it already!
Clear pricing, love it!

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Very clear on the “why"
This make me feel very secure about
my purchase. If it sucks, I will be
remembered and delete my account.
Guess I’m not setting an
reminder-to-delete this time!
The overall design is
really nice
Always nice to know there are
other people using it already!
Clear pricing, love it!
Nice and clean form as well

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Very clear on the “why"
This make me feel very secure about
my purchase. If it sucks, I will be
remembered and delete my account.
Guess I’m not setting an
reminder-to-delete this time!
The overall design is
really nice
Always nice to know there are
other people using it already!
Clear pricing, love it!
Nice and clean form as well
Nice copy, way better than the
usual “Submit my credit card”

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Very clear on the “why"
This make me feel very secure about
my purchase. If it sucks, I will be
remembered and delete my account.
Guess I’m not setting an
reminder-to-delete this time!
The overall design is
really nice
Always nice to know there are
other people using it already!
Clear pricing, love it!
Nice and clean form as well
Thanks for making it clear and
speaking like a normal person ;)
Nice copy, way better than the
usual “Submit my credit card”

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Wow, that looks neat!

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That’s my blurred
username right there

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And my profile
picture! Now I’m
100% sure that this is
not the standard fake
background.
That’s my blurred
username right there

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Clean welcome
message reinforces
the communication
from the e-mail

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Clean welcome
message reinforces
the communication
from the e-mail

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Clean welcome
message reinforces
the communication
from the e-mail
Ok, cool. Let’s just
hope it's really 2
minutes and you’re not
just making things up

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This information really
makes me feel more
comfortable on
investing my time.
My expectations are
really high now!
Clean welcome
message reinforces
the communication
from the e-mail
Ok, cool. Let’s just
hope it's really 2
minutes and you’re not
just making things up

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This information really
makes me feel more
comfortable on
investing my time.
My expectations are
really high by now!
Clean welcome
message reinforces
the communication
from the e-mail.
Ok, cool. Let’s just
hope it's really 2
minutes and you’re not
just making things up

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Yes, video, baby!

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Yes, video, baby!
Let’s see what’s
inside…

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Finally!

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Thanks! As the video
closes itself when it
ends, a replay button
can become very handy
Finally!

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Finally!
Quite a big responsibility
here. Kind of risky, but ok.
Thanks! As the video
closes itself when it
ends, a replay button
can become very handy

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Thanks! As the video
closes itself when it
ends, a replay button
can be very handy
Finally!
Quite a big responsibility
here. Kind of risky, but ok.

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We’re doing my own
brand kit already? Nice!

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Awesome reinforcement on
why I should do this
We’re doing my own
brand kit already? Nice!

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Awesome reinforcement on
why I should do this
Ok, let’s start!
We’re doing my own
brand kit already? Nice!

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The colors of the platform
change accordingly to my brand.
I’m feeling home already.

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The colors of the platform
change accordingly to my brand.
I’m feeling home already.
And thanks for letting me
know what’s happening!

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Have you noticed
something?

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The sub-title and call-to-
action were updated as I
changed the color.

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Nice way to use the same
space and make it easy to
understand how to continue.
The sub-title and call-to-
action were updated as I
changed the color.

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And now a
niptick…

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I’m not a professional designer,
so it took me about 7 minutes
to pick a font (yes, I’m counting).

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I’m not a professional designer,
so it took me about 7 minutes
to pick a font (yes, I’m counting).
And before you say anything, I know 7
minutes is not a lot, I’m just saying that
it could be frustrating and maybe
someone could give up at this point.
Honestly, I almost did.

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Maybe it could recommend me a
font based on the logo I just
uploaded?That’d be great!
I’m not a professional designer,
so it took me about 7 minutes
to pick a font (yes, I’m counting).
And before you say anything, I know 7
minutes is not a lot, I’m just saying that
it could be frustrating and maybe
someone could give up at this point.
Honestly, I almost did.

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I’m not a professional designer,
so it took me about 7 minutes
to pick a font (yes, I’m counting).
And before you say anything, I know 7
minutes is not a lot, I’m just saying that
it could be frustrating and maybe
someone could give up at this point.
Honestly, I almost did.
Maybe it could recommend me a
font based on the logo I just
uploaded?That’d be great!

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I’m not a professional designer,
so it took me about 7 minutes
to pick a font (yes, I’m counting).
And before you say anything, I know 7
minutes is not a lot, I’m just saying that
it could be frustrating and maybe
someone could give up at this point.
Honestly, I almost did.
So far, not good.
Maybe it could recommend me a
font based on the logo I just
uploaded?That’d be great!

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Literally 30 attempts latter…

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Ok, we can go
with that!

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Ok, we can go
with that!

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Yes, baby, now I’m
really in!
Yes, baby, I’m in!

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Yes, baby, now I’m
REALLY in!
Btw, NOW it’d be a
great moment to ask for
my credit card as I’m
already invested in the
product
Yes, baby, now I’m
really in!
Yes, baby, I’m in!

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Yes, baby, now I’m
REALLY in!
but moving
forward…
Yes, baby, I’m in!
Btw, NOW it’d be a
great moment to ask for
my credit card as I’m
already invested in the
product

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Look, my pitch deck is
done already (and all
kinds of other stuff)!

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Look, my pitch deck is
done already (and all
kinds of other stuff)!
Some that I don’t
even need…
But who knows?

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No sign of my brand
anywhere

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In the video it
promised to automatically
update my brand across all
designs….
No sign of my brand
anywhere

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In the video it
promised to automatically
update my brand across all
designs….
Did I do something
wrong? Maybe I need to
configure that latter…
No sign of my brand
anywhere

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In the video it
promised to automatically
update my brand across all
designs….
Did I do something
wrong? Maybe I need to
configure that latter…
Maybe if we go this
way…
No sign of my brand
anywhere

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In the video it
promised to automatically
update my brand across all
designs….
Did I do something
wrong? Maybe I need to
configure that latter…
Maybe if we go this
way…
Kind of an odd copy
tough. Isn’t this product
100% new?
No sign of my brand
anywhere

69. romulogomes.com
In the video it
promised to automatically
update my brand across all
designs….
Did I do something
wrong? Maybe I need to
configure that latter…
Maybe if we go this
way…
Kind of an odd copy
tough. Isn’t this product
100% new?
Maybe “Show me the
rest of the features”
would be better
No sign of my brand
anywhere

70. romulogomes.com
In the video it
promised to automatically
update my brand across all
designs….
Did I do something
wrong? Maybe I need to
configure that latter…
Maybe if we go this
way…
Kind of an odd copy
tough. Isn’t this product
100% new?
Maybe “Show me the
rest of the features”
would be better
No sign of my brand
anywhere

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The stars blink and
the astronaut moves
around…This is one of the
most beautiful pages I’ve ever
seen. Great job, guys!

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Awesome way to get
my attention. Of course
I want all the stars!

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Awesome way to get
my attention. Of course
I want all the stars!

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About a minute - and 7 quests - latter…

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We’ll not increase your pricing if
you do invite them :)

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Thank you :)
We’ll not increase your pricing if
you do invite them :)

81. romulogomes.com
Thank you :)
Great timing! Now that I
already know how to use
Canva, it’s just natural that
I invite my co-workers.
We’ll not increase your pricing if
you do invite them :)

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Thank you :)
But… Why? Am I going to
pay more if I invite my
team?This could be easily
solved…
Great timing! Now that I
already know how to use
Canva, it’s just natural that
I invite my co-workers.

83. romulogomes.com
Thank you :)
We’ll not increase your pricing if
you do invite them :)
But… Why? Am I going to
pay more if I invite my
team?This could be easily
solved…
Great timing! Now that I
already know how to use
Canva, it’s just natural that
I invite my co-workers.

84. romulogomes.com
Thank you :)
We’ll not increase your pricing if
you do invite them :)
But… Why? Am I going to
pay more if I invite my
team?This could be easily
solved…
Great timing! Now that I
already know how to use
Canva, it’s just natural that
I invite my co-workers.

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