7 Growth Hacks Angry Birds Did Not Use
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Read the accompanying blog post here: http://bit.ly/ab2dissection Angry Birds 2 has been a viral success, but what features have been put into the game to help spread the word? Or was it only brand awareness that drove the downloads? We took a closer look at the game to learn more about the in-game growth aspects implemented to increase the k-factor, as well as suggesting a few of our own. Grab a bird, smash a pig and follow us through a dissection of Angry Birds 2.
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7 Growth Hacks Angry Birds Did Not Use
- 5. First result when searching. No surprise
- 6. Great stamp of approvalFirst result when searching. No surprise
- 7. Great stamp of approval Full screen video - Looks like really polished graphics First result when searching. No surprise
- 9. Ooo customized App Store page!
- 10. Ooo customized App Store page! Downloading
- 11. Ooo customized App Store page! Let’s check out the screenshots while waiting Downloading
- 13. Is this a new bird?
- 14. Where are all the birds to choose from? Is this a new bird?
- 15. Where are all the birds to choose from? Is this a new bird? Observation: If the concept of Angry Birds wasn't familiar to most, choice of graphics and text should be better explained
- 17. Didn’t say me much. Where are the levels?
- 18. Didn’t say me much. Where are the levels? What is this? The levels maybe?
- 20. Ducks? A lot of ducks? Probably the spells
- 22. Well hello there Candy Crush! We meet again
- 23. Cool, but where are they? Well hello there Candy Crush! We meet again
- 24. Cool, but where are they? Well hello there Candy Crush! We meet again Awesome award!
- 26. Awesome - Just like [insert game title here that also have boss fight]!
- 28. Wall of text: I wonder if anyone ever reads all of that!
- 30. 91.6MB! That’s a big app!
- 31. 91.6MB! That’s a big app! Let’s do this!
- 34. I’m looking forward to “throw them birds”!
- 36. Whops. Why do I want push notifications from Angry Birds 2 (literally)?
- 37. Whops. Why do I want push notifications from Angry Birds 2 (literally)? Can’t think of a reason so no thanks.
- 38. Whops. Why do I want push notifications from Angry Birds 2 (literally)? Can’t think of a reason so no thanks. Suggestion: Wait until player understand the value from receiving notifications to increase opt-in
- 40. Fancy loading!
- 41. Fancy loading! What? In addition to those 91MB?
- 43. Nice trailer! Had to turn down the volume so nobody at the office would notice I’m playing;)
- 44. Nice trailer! Had to turn down the volume so nobody at the office would notice I’m playing;) 1 min long intro video! That’s why the size was 91.6MB…
- 46. Yey, birds! Loads of birds!
- 47. Yey, birds! Loads of birds! New loading scene…
- 48. Yey, birds! Loads of birds! New loading scene…
- 49. Oh Game Center! Nice to not have to log in, but wonder why I need to have an account? Yey, birds! Loads of birds! New loading scene…
- 50. Takes forever to log in… I wanna play! Oh Game Center! Nice to not have to log in, but wonder why I need to have an account? Yey, birds! Loads of birds! New loading scene…
- 52. And 2 minutes later … Finally in!
- 53. And 2 minutes later … Finally in! But 5 lives? Guess it’s like Candy Crush. And road looks like Candy Crush too
- 54. And 2 minutes later … Finally in! What is this? But 5 lives? Guess it’s like Candy Crush. And road looks like Candy Crush too
- 55. And 2 minutes later … Finally in! What is this? Flashy and jumpy animations that draw my attention But 5 lives? Guess it’s like Candy Crush. And road looks like Candy Crush too
- 56. Let’s get started! Guess I’ll press here. And 2 minutes later … Finally in! What is this? Flashy and jumpy animations that draw my attention But 5 lives? Guess it’s like Candy Crush. And road looks like Candy Crush too
- 58. Looking forward to play with friends - but no awards? And how does it work?
- 59. Looking forward to play with friends - but no awards? And how does it work? Suggestion: Wait with introducing the Leaderboard and Facebook connect until the player understands the benefit of using it.
- 60. Looking forward to play with friends - but no awards? And how does it work? Suggestion: Wait with introducing the Leaderboard and Facebook connect until the player understands the benefit of using it. Or use place holder friends like Soda Saga to fill up the blank space.
- 61. And what’s this arena? Looking forward to play with friends - but no awards? And how does it work? Suggestion: Wait with introducing the Leaderboard and Facebook connect until the player understands the benefit of using it. Or use place holder friends like Soda Saga to fill up the blank space.
- 62. And what’s this arena? Clear what to do: PLAY! Let’s play first Looking forward to play with friends - but no awards? And how does it work? Suggestion: Wait with introducing the Leaderboard and Facebook connect until the player understands the benefit of using it. Or use place holder friends like Soda Saga to fill up the blank space.
- 64. Loading again!
- 67. Tutorial mode. It’s been 3 min since I downloaded the game… Aaaand it’s game!
- 68. This is new! Tutorial mode. It’s been 3 min since I downloaded the game… Aaaand it’s game!
- 69. This is new! Tutorial mode. It’s been 3 min since I downloaded the game… Aaaand it’s game! And this is new!
- 70. This is new! Tutorial mode. It’s been 3 min since I downloaded the game… Aaaand it’s game! And this is new! And this is new!
- 72. Red has ability now! Fancy!
- 74. Yay, next game plz!
- 75. 8 levels later.. .. Which is pretty much a long tutorial nicely introduced through gameplay
- 78. Say whaaaat!?
- 79. Say whaaaat!? Alright, I can give a gift to a friend!
- 80. Say whaaaat!? But what friend to give it too? Alright, I can give a gift to a friend!
- 81. Say whaaaat!? But what friend to give it too? Alright, I can give a gift to a friend! Great take-away: Gifting is an extremely powerful engagement feature. A good way to incentivize Facebook log-in.
- 82. Say whaaaat!? But what friend to give it too? Alright, I can give a gift to a friend! Great take-away: Gifting is an extremely powerful engagement feature. A good way to incentivize Facebook log-in. Connecting!
- 84. Not sure what happened. The game restarted instead of starting Facebook
- 86. Apparently still not connected
- 87. Apparently still not connected Smart move to tease about something that’s to come, and far enough away for players to really get the hang of the game
- 88. Apparently still not connected Smart move to tease about something that’s to come, and far enough away for players to really get the hang of the game Let’s play!
- 89. Playing level 9…
- 91. Finished up level 9 and this popped up!
- 92. Finished up level 9 and this popped up! I finally see why I should do it
- 93. Finished up level 9 and this popped up! I finally see why I should do it Again, this is really good, but could have appeared sooner to help explain the benefit of connecting?
- 94. 😁
- 96. I’m rich!
- 98. I’m going to beat that score!
- 99. I’m going to beat that score! Let’s invite some more friends to play with me.
- 101. Why show me the friends that have already installed the game first? Would make more sense to invite new players?
- 102. Why show me the friends that have already installed the game first? Would make more sense to invite new players? Isn’t this the old version of Facebook App Invites?
- 103. Why show me the friends that have already installed the game first? Would make more sense to invite new players? Isn’t this the old version of Facebook App Invites? Would be nice to invite friends through other platforms like Messenger and SMS
- 104. Why show me the friends that have already installed the game first? Would make more sense to invite new players? Isn’t this the old version of Facebook App Invites? Would be nice to invite friends through other platforms like Messenger and SMS Facebook invites ends up as a notification and is easy to forget or ignore. Should be possible to make it personal with a message.
- 105. Why show me the friends that have already installed the game first? Would make more sense to invite new players? Isn’t this the old version of Facebook App Invites? Would be nice to invite friends through other platforms like Messenger and SMS Facebook invites ends up as a notification and is easy to forget or ignore. Should be possible to make it personal with a message. I’ll send one invite
- 107. Nothing really happened when I invited someone :/
- 108. Nothing really happened when I invited someone :/ Suggestion: Would have been nice with some feedback on my sent invite.
- 109. Playing level 10…
- 110. 😁
- 112. Cool, I can see where my best friend is :)
- 113. Thanks for Reading! Hit us up on Twitter: @BeMegacool - it's fun to chat! Also, if you are interested in learning more about ways to increase k-factor for mobile games, visit our website here: megacool.co