This document provides an introduction to the Lean Launchpad methodology and project selection process for an entrepreneurship course. It discusses that the Lean Launchpad is an agile, iterative process for searching for and validating a repeatable and scalable business model through customer interviews and testing hypotheses. Students will craft or select a startup project to explore through applying customer development and business model canvas techniques. They will conduct interviews and update their canvas weekly to identify experiments towards a minimum viable product. Their learning will be assessed through in-course presentations and a final report demonstrating their validated insights.

1. CRICOS code 00025B
EIBS7311 | lean startup capstone
Introduction to lean launchpad & project selections
Dr Russell Manfield
Entrepreneur-in-Residence
UQ Business School
r.manfield@business.uq.edu.au

2. CRICOS code 00025B
CRICOS code 00025B
EIBS7311 | semester 2, 2021
• a bit about me
• the lean launchpad (LLP) - solutions to real problems
• evidence-based search for repeatable & scalable business model
• LLP represents an agile & iterative process to bridge the gap
between opportunity & value
• focus lies in search & validation - NOT execution
Lean start up
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EIBS7311 | Lean startup

3. CRICOS code 00025B
CRICOS code 00025B
EIBS7311 | semester 2, 2021
Entrepreneurship bridges the gap
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EIBS7311 | Lean startup

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What is a startup
a temporary organisation
designed to search for a
repeatable & scalable
business model

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What is a startup
a temporary organisation
designed to search for a
repeatable & scalable
business model

6. Startups fail ….
… because they confuse search with execution
• the lean launchpad is a search process
BEFORE
• it is an execution process

7. Customer development process

8. Customer development process

9. CRICOS code 00025B
CRICOS code 00025B
EIBS7311 | semester 2, 2021
• Framing hypotheses - application of business model canvas (BMC)
• propose initial canvas & update weekly
• Customer discovery - search process
• conduct ~10 interviews per week - aim for 100 over the semester
• update the canvas weekly & present results & pivots to peers
• Product or service - experiments towards execution process
• continual revisions to MVP based on customer discovery
Lean launchpad | evidence-based entrepreneurship
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EIBS7311 | Lean startup

10. CRICOS code 00025B
CRICOS code 00025B
EIBS7311 | semester 2, 2021
Lean launchpad | evidence-based entrepreneurship
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EIBS7311 | Lean startup
Reflections - what we learned
• what we thought
• what we did
• what we found
• what’s next …..
Class room sessions are our synthesis
• in-person and online
• digest data captured during
customer engagement
• using progress boards to track metrics

11. CRICOS code 00025B
CRICOS code 00025B
EIBS7311 | semester 2, 2021
Lean launchpad | weekly metrics by team
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EIBS7311 | Lean startup
Will map performance against following weekly & cumulative metrics:
• customer interviews
• hypotheses to test
• invalidated hypotheses
• peer engagements

12. Your job is NOT to validate your product
… rather, to validate a problem
………. and then how best to solve it

13. Goals of customer discovery
1. (In)validate problem/solution fit
2. (In)validate business model hypothesis
3. Identify experiments through minimal viable products
4. Not to get statistical significance but rather pattern
recognition to drive customer insights

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CRICOS code 00025B 14
EIBS7311 | Lean startup
EIBS7311 | semester 2, 2021

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CRICOS code 00025B 15
EIBS7311 | Lean startup
EIBS7311 | semester 2, 2021
Assessment Tasks
Task Due Date Weighting
Presentation
customer & market
selection
31 Aug 2021
2pm - 5pm 30%
Final Project Pitch
19 Oct 2021
2pm - 5pm 30%
BMC Report
showing learning arc
12 Nov 2021
2pm 40%

16. CRICOS code 00025B
Crafting your own venture/project
• Represents a genuine interest & commitment to
solve a problem
• Allows you to explore customer discovery &
validation
• May even extend into the execution side with
actual customer creation & venture formation
• Project needs to be deep/complex/broad enough
to engage 100 prospective customers in the
discovery/validation process
• Start crafting the value you seek to add & the
hypotheses you seek to test
Forming or selecting a startup
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EIBS7311 | Lean startup
EIBS7311 | semester 2, 2021
Adopting a venture/project
• A range of projects available to us across
quantum technology, gamification, corporate
innovation management, medical devices
• Speakers engaging with us today include
• Dr Chris Jeffery - Field Orthopaedics
• Dr Russ Richards - UQ Business School
• Kai Eliason - 3 early stage projects
• Presenting next week include
• Dr Michael Harvey - EQUS
• Larissa Mearns - BHP Innovation

17. CRICOS code 00025B
CRICOS code 00025B
EIBS7311 | semester 2, 2021
Lean launchpad | evidence-based entrepreneurship
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EIBS7311 | Lean startup
Start journal today for capturing your reflections prior to venture/project
selection - that is:
• what we thought
• what we did
• what we found
• what’s next …..

18. Let’s select projects
Dr Russell Manfield
Lecturer & Entrepreneur in Residence
UQ Business School
r.manfield@business.uq.edu.au
07 334 63057
EIBS7311