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eBay's Next-Gen Platform Opportunity


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eBay is now open! eBay Selling Manager Apps allow developers to embed applications directly in MyeBay, where nearly a million eBay sellers manage their online businesses. We'll illuminate the Selling Manager Applications opportunity, including how to develop and deploy on the Project Echo framework..

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eBay's Next-Gen Platform Opportunity

  1. 1. eBay’s NEXT GEN PLATFORM OPPORTUNITY Madhu Gupta, Product Manager Neil Mansilla, eBay Star Developer Award Winner
  2. 2. AGENDA <ul><li>Introduction to Selling Manager Applications </li></ul><ul><li>Technology Overview & Demo </li></ul><ul><li>Dialog with Neil Mansilla </li></ul>
  3. 3. “ eBay has been a platform long before we had an official Developers Program. The more people that invest their time and energy building on top of eBay, the better it is for every part of the eBay Community…they're the ones that will help eBay grow in directions we can't even predict.” -- Pierre Omidyar
  4. 4. THE eBay OPPORTUNITY <ul><li>Over 89 million active members worldwide </li></ul><ul><li>A presence in 39 international and domestic markets </li></ul><ul><li>More than 50,000 categories </li></ul><ul><li>Gross merchandize volume of $15 billion in Q3 2009 </li></ul><ul><li>More than 160 million listings worldwide at any given time </li></ul>From our humble beginnings in September 1995, eBay has grown into a truly global online marketplace .
  5. 5. eBay: IT’S SERIOUS BUSINESS Top sellers, collectibles, new and in-season inventory, and daily deals
  6. 6. PROFESSIONAL SELLERS NEED PROFESSIONAL TOOLS <ul><li>Any merchant’s tasks fall into certain categories: </li></ul><ul><ul><li>Market research </li></ul></ul><ul><ul><li>Product sourcing </li></ul></ul><ul><ul><li>Inventory management </li></ul></ul><ul><ul><li>Shipping solutions </li></ul></ul><ul><ul><li>Customer relationship manager (CRM) tools </li></ul></ul><ul><ul><li>Marketing and merchandising </li></ul></ul><ul><ul><li>Finance and accounting </li></ul></ul>
  7. 7. SELLING MANAGER <ul><li>Helps sellers </li></ul><ul><ul><li>Manage their online business </li></ul></ul><ul><ul><li>Monitor inventory levels </li></ul></ul><ul><ul><li>Track sales and revenue figures </li></ul></ul><ul><ul><li>Receive shipping reminders </li></ul></ul><ul><ul><li>Send automated notifications </li></ul></ul><ul><li>Enhanced selling dashboard </li></ul><ul><ul><li>Integrated into </li></ul></ul><ul><ul><li>After 5 years, currently 275,000 paying subscribers in the U.S. </li></ul></ul><ul><li>Comes in 2 flavors: </li></ul><ul><ul><li>Selling Manager: FREE </li></ul></ul><ul><ul><li>Selling Manager Pro: $15.99/mo </li></ul></ul>
  8. 8. OPEN DEVELOPER PLATFORM <ul><ul><li>9 years of platform heritage </li></ul></ul><ul><ul><li>100,000 developers have truly embraced the eBay platform </li></ul></ul><ul><ul><li>Over 13,000 innovative external buying and selling applications </li></ul></ul><ul><ul><li>Whole businesses formed around supporting our selling community </li></ul></ul><ul><ul><li>9 billion API calls per month </li></ul></ul>
  9. 9. WE ♥ APIs, OUR DEVELOPERS DO TOO <ul><li>Data APIs </li></ul><ul><ul><li>125+ calls </li></ul></ul><ul><ul><li>Robust, open standards </li></ul></ul><ul><ul><li>6 billion+ calls served /month </li></ul></ul><ul><ul><li>Exclusive Selling Manager APIs </li></ul></ul><ul><li>Well-documented and supported </li></ul><ul><li>SDKs for many platforms </li></ul><ul><ul><li>PHP </li></ul></ul><ul><ul><li>.NET </li></ul></ul><ul><ul><li>Java </li></ul></ul><ul><ul><li>Javascript </li></ul></ul><ul><ul><li>Flash/Flex </li></ul></ul><ul><ul><li>XML / SOAP </li></ul></ul>
  10. 10. THIS YEAR, WE OPENED UP EVEN FURTHER <ul><li>“ Couldn’t we somehow have these 2 things work together?” </li></ul><ul><li>“ What if we opened eBay even further?”        </li></ul><ul><li>“ What if we mashed together the best parts of our innovative developer community, with the traffic and trusted experience of My eBay? ” </li></ul>
  11. 11. ALLOWING YOU TO INTEGRATE DIRECTLY ON <ul><li>For the first time ever, you can: </li></ul><ul><ul><li>Build applications that are integrated directly on </li></ul></ul><ul><ul><li>Become part of the sellers’ world, part of an enhanced Selling Manager </li></ul></ul><ul><li>This means our customers become your customers. </li></ul>
  12. 12. GET CUSTOMERS <ul><li>Integrated application directory </li></ul><ul><li>Seen by millions of sellers </li></ul><ul><li>Presents marketing information, features, and benefits </li></ul><ul><li>Searchable and browseable </li></ul><ul><li>Search-engine optimized </li></ul><ul><li>No marketing fees for standard listing </li></ul><ul><li>Upgrade to become a “featured application” </li></ul><ul><li>Get subscribers </li></ul><ul><li>Trusted, uniform subscription flow </li></ul><ul><li>7-day trial period for applications encourages exploration </li></ul>
  13. 13. GET PAID <ul><li>You choose what your application costs </li></ul><ul><ul><li>One-time purchase </li></ul></ul><ul><ul><li>Recurring subscription </li></ul></ul><ul><ul><li>Usage-based </li></ul></ul><ul><li>eBay will </li></ul><ul><ul><li>Track sensitive information </li></ul></ul><ul><ul><li>Send your subscribers your invoice </li></ul></ul><ul><ul><li>Collect payment </li></ul></ul><ul><li>Other details </li></ul><ul><ul><li>You keep 80% of sales revenue </li></ul></ul><ul><ul><li>No payment processing fee </li></ul></ul><ul><ul><li>No charge for free applications </li></ul></ul>
  14. 14. GET APPROVED IN 3 SIMPLE STEPS <ul><li>Participate in a Business Readiness Review ($75). </li></ul><ul><li>Setup your billing plans and marketing information, and build your application. </li></ul><ul><li>Submit your application for production review (free!). </li></ul>
  15. 15. SYSTEM LANDSCAPE OEPI Application Directory Discover -> Subscribe -> Use eBay Sellers eBay API Deployment & Maintenance Sandbox Open eBay Framework App Mgmt Subscription Application Directory Gadgets Framework Billing Canvas Summary Selling Manager Applications Third-Party Developers
  16. 16. WE’VE USED OPEN STANDARDS <ul><li>Built on open standard gadgets specification </li></ul><ul><li>Gadgets server and repository </li></ul><ul><li>Supports HTML and URL type gadgets </li></ul><ul><li>Reusable components across eBay and the web </li></ul>
  17. 17. BUILDING YOUR APPLICATION <ul><li>Build. </li></ul><ul><ul><li>Host all code on your servers (URL application) </li></ul></ul><ul><ul><li>OR </li></ul></ul><ul><ul><li>Use gadgets API (HTML application) </li></ul></ul><ul><li>Implement subscription. </li></ul><ul><ul><li>Authentication and single sign-on </li></ul></ul><ul><ul><li>Subscriber management </li></ul></ul><ul><li>Deploy and test in the Sandbox. </li></ul><ul><ul><li>Deployment descriptor </li></ul></ul><ul><ul><li>Application catalog and billing plans </li></ul></ul><ul><li>Deploy to production. </li></ul>
  18. 18. SUBSCRIPTION EVENTS <ul><li>Add subscriber </li></ul><ul><ul><li>Generated for every new user that subscribes to your application </li></ul></ul><ul><ul><li>Provides access to user token, user ID, and billing and subscription details </li></ul></ul><ul><li>Remove subscriber </li></ul><ul><ul><li>Generated when a user unsubscribes from your application </li></ul></ul><ul><ul><li>Token is revoked by eBay </li></ul></ul><ul><li>Update subscriber </li></ul><ul><ul><li>Generated when the subscription state is changed </li></ul></ul><ul><ul><li>Message interface is defined by the Open eBay Participant Interface (OEPI) Web Service Definition Language (WSDL) </li></ul></ul>
  19. 19. Demo <ul><li>Test and deploy your application in the Sandbox using the Embedded Applications Developer Tools. </li></ul>
  20. 20. CONCLUDING THOUGHTS <ul><li>This year eBay is doing even more to help developers make money on the world's largest e-commerce site. </li></ul><ul><li>Market to hundreds of thousands of eBay sellers. </li></ul><ul><ul><li>Promote yourself in our app store, viewable from My eBay. </li></ul></ul><ul><li>Easy integration </li></ul><ul><ul><li>Our open standards make it easy to integrate with eBay. </li></ul></ul><ul><ul><li>Make your application an integrated part of sellers Selling Manager experience. </li></ul></ul><ul><li>Get paid </li></ul><ul><ul><li>Choose how much to charge, whether a one-time fee, ongoing subscription, or pay-as-you-go. </li></ul></ul><ul><ul><li>eBay handles billing and payments. </li></ul></ul>
  21. 21. MORE INFORMATION <ul><li>New applications are releasing every month! </li></ul><ul><li>Check out the latest applications at: </li></ul><ul><li> </li></ul><ul><li>Find out more at: </li></ul><ul><li> </li></ul>
  22. 22. LEARN AND SHARE <ul><li> </li></ul><ul><li>Twitter:  @paypalx </li></ul><ul><li> </li></ul><ul><li>Innovate 09 hashtag:  #ppxi09 </li></ul>LEARN AND SHARE Twitter:  @paypalx Innovate 09 hashtag:  # ppxi09 Proprietary