1. Stimulate user engagement
Stay top of mind with your customers even if they
are not on your website. When these notifications
are personalized to them or drive a sense of
urgency, the possibility for engagement is likely to
2. Engage anonymous visitors
Engaging with your visitors using browser push doesn’t need to capture their email
addresses. This creates a huge opportunity to communicate with anonymous visitors who
never tend to subscribe to your email list.
3. Re-engage/retain users
Browser push notifications are very useful to win-
back lost visitors. They retarget users who forgot to
complete an action such as adding items to cart
without checking out. For ecommerce site, 68 out of
every 100 shipping carts are abandoned. Such
notifications play a critical role in converting the
most out of these abandoned carts.
4. Work the same as mobile app
Browser push notifications on Safari, Chrome and Firefox work the same
as the native mobile push. As a result, you don’t need to invest in mobile
app to run push notifications.
5. Boost conversion rates
Browser push notifications have the
power to convert your visitors
immediately. Because it only takes a
simple click from visitors to receive
notifications and one click to reject,
the opt-ins are much higher than
emails and SMS. According to recent
studies, browser push notifications
have 50 times higher conversions
6. Retain users
To increase your users interaction with your website
after they land the first time and minimize
abandonment rate, you can create push notifications
that encourage them with different deals, articles,
website updates, etc…
7. Wide reach across browsers
Displayed on Chrome, Firefox and Safari, browser
push notifications have more than 85% of the
market share although the desktop internet usage
contributes 42% of the total time spent. Therefore,
there’s nothing better than using web push
notifications to deliver personalized, real-time
messages to desktop users.
8. Assure timely delivery
Unlike emails which may sometimes end up in the spam folder, browser push notifications
are guaranteed to be delivered to the user in real-time.
9. Save time
Browser push notifications are less time-consuming to compose. This saves marketers a lot
of time and minimizes complexities.
1. Choosing the incorrect timing
One of the most important issues in any marketing communication is timing. No matter how
great and attractive your browser push notification is, make sure you select the appropriate
time to display it to your visitors.
2. Display it too frequently
As browser push notifications are easier to create than
emails, a common mistake some marketers tend to
make is displaying them too many times. Blasting
browser push repeatedly throughout the day may annoy
your users and drive them to unsubscribe.
3. Not use clear call to actions
One of the major mistakes some marketers do is displaying browser push notifications
without a clear or proper call to action request which leads to confuse visitors.
4. No personalization
Studies have proven that a personalized message can increase conversion rate from 3.3% -
If you don’t personalize your notifications, you will be missing a great opportunity to boost
5. Send one notification to all users
Sending notifications without a previous segmentation is like drawing lines in the water.
Browser push notifications should be targeted to users based on their preferences and