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Boost your Leads Engagement with Browser Push Notifications


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All you need to know about browser push notifications and how to use them to generate leads more effectively and boost your engagement.

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Boost your Leads Engagement with Browser Push Notifications

  1. 1. Boost your Leads Engagement with Browser Push Notifications Photo credit
  2. 2. Host Richard Fallah Founder and CEO of VBOUT
  3. 3. All-in-one, powerful and easy- to-use marketing automation
  4. 4. SCATTERED SOLUTIONS A v e r a g e 6 - 8 t o o l s
  5. 5. ALL-IN-ONE PLATFORMS E x p e n s i v e a n d C o m p l i c a t e d SCATTERED SOLUTIONS A v e r a g e 6 - 8 t o o l s
  7. 7. Table of Contents 1. What are Browser Push Notification? 2. Why are they Relevant? 3. Mistakes to Avoid 4. Innovative Ways – Use Cases
  8. 8. What are Browser Push Notification? Browser push notifications are instant means of automated and direct communication between a website and its visitors.
  9. 9. Browser Push Notifications
  10. 10. Browser Push Notifications
  11. 11. Industry Site Usage Ecommerce ranks first in using browser push notifications followed by media companies.
  12. 12. Why are they Relevant?
  13. 13. 1. Stimulate user engagement Stay top of mind with your customers even if they are not on your website. When these notifications are personalized to them or drive a sense of urgency, the possibility for engagement is likely to increase.
  14. 14. 2. Engage anonymous visitors Engaging with your visitors using browser push doesn’t need to capture their email addresses. This creates a huge opportunity to communicate with anonymous visitors who never tend to subscribe to your email list.
  15. 15. 3. Re-engage/retain users Browser push notifications are very useful to win- back lost visitors. They retarget users who forgot to complete an action such as adding items to cart without checking out. For ecommerce site, 68 out of every 100 shipping carts are abandoned. Such notifications play a critical role in converting the most out of these abandoned carts.
  16. 16. 4. Work the same as mobile app Browser push notifications on Safari, Chrome and Firefox work the same as the native mobile push. As a result, you don’t need to invest in mobile app to run push notifications.
  17. 17. 5. Boost conversion rates Browser push notifications have the power to convert your visitors immediately. Because it only takes a simple click from visitors to receive notifications and one click to reject, the opt-ins are much higher than emails and SMS. According to recent studies, browser push notifications have 50 times higher conversions than emails.
  18. 18. 6. Retain users To increase your users interaction with your website after they land the first time and minimize abandonment rate, you can create push notifications that encourage them with different deals, articles, website updates, etc…
  19. 19. 7. Wide reach across browsers Displayed on Chrome, Firefox and Safari, browser push notifications have more than 85% of the market share although the desktop internet usage contributes 42% of the total time spent. Therefore, there’s nothing better than using web push notifications to deliver personalized, real-time messages to desktop users.
  20. 20. 8. Assure timely delivery Unlike emails which may sometimes end up in the spam folder, browser push notifications are guaranteed to be delivered to the user in real-time.
  21. 21. 9. Save time Browser push notifications are less time-consuming to compose. This saves marketers a lot of time and minimizes complexities.
  22. 22. Mistakes to Avoid
  23. 23. 1. Choosing the incorrect timing One of the most important issues in any marketing communication is timing. No matter how great and attractive your browser push notification is, make sure you select the appropriate time to display it to your visitors.
  24. 24. 2. Display it too frequently As browser push notifications are easier to create than emails, a common mistake some marketers tend to make is displaying them too many times. Blasting browser push repeatedly throughout the day may annoy your users and drive them to unsubscribe.
  25. 25. 3. Not use clear call to actions One of the major mistakes some marketers do is displaying browser push notifications without a clear or proper call to action request which leads to confuse visitors.
  26. 26. 4. No personalization Studies have proven that a personalized message can increase conversion rate from 3.3% - 5.5% If you don’t personalize your notifications, you will be missing a great opportunity to boost your conversions.
  27. 27. 5. Send one notification to all users Sending notifications without a previous segmentation is like drawing lines in the water. Browser push notifications should be targeted to users based on their preferences and behavior.
  28. 28. Innovative Ways – Use Cases
  29. 29. 1. Educational
  30. 30. 2. Retargeting and retention 25
  31. 31. 3. Transactional
  32. 32. 4. Instant feedback collection
  33. 33.