1. Online Video Advertising Glossary
• Online video: streamed segment of audiovisual content, including both progressive downloads and live
streams.
• Video views: both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
• Long form video: online video longer than 24 minutes, or a site where the majority of the content is longer
than 24 minutes, including all TV network sites and full episodes.
• Short form video: online video that is shorter than 24 minutes, or a site where the majority of the content is
shorter than 24 minutes.
• In-Stream Video (pre-roll): video ads appearing directly before streamed video content.
• In-Banner Videos Ads: video ads not tied to online video, appearing anywhere online.
• Mid-Roll Ads: ads occurring between videos on Short Form Video playlists.
• Professionally Produced Content: online video content produced in a professional or studio environment.
• Full Episode Player (FEP): a service featuring episodes of a previously aired television show, such as Hulu.
• Short Form Brand Effect Video: other online video formats (except for the FEP), such as a movie trailer.
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2013
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2. In-Stream Video Ads
TrueView in-stream ads or skippable in-stream ads:
• Family of formats that give viewers choice and control over which advertisers' messages they want to see and when.
• They may be seen as a pre- or mid-roll video ad against short or long form partner content viewed on watch pages.
• Viewers have the option watch the ad in full or to skip the ad after viewing it for 5 seconds.
• Advertisers are charged if the viewer watches 30 seconds of the ad, or to the end, whichever is shorter.There is no
maximum length for TrueView in-stream ads.
• A host of dynamic signals, including content type and how a user discovered the video, help determine the best time
to serve an in-stream ad.
Non-skippable in-stream ads:
• Video ads that may appear pre-, mid-, or post-roll while viewing partner content.
• They can be up to 15-20 seconds long and viewers must watch the ad before they're able to watch the selected video.
• A companion 300x60 ad unit is usually displayed alongside YouTube videos that show in-stream ads.
Comparison between non-skippable in-stream and TrueView in-stream ads:
• If a non-skippable in-stream ad appears before a video, the ad must be watched in full before the video will play.
• With TrueView in-stream ads, viewers have the option to watch the full ad or skip the ad after 5 seconds.
• Both ad formats may generate higher CPMs than otherYouTube ad formats; non-skippable ads have higher
abandonment rates than skippable TrueView ads.
• An average of 80% skip ads after 5 seconds. 20% do no skip ads.
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2013
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3. Online Video: Big Opportunity for
Marketers
Digital Video usage continues to grow
in time spent and videos streamed.
Source: emarketer,June 2013- http://infographicb2b.com/
Source: Nielsen/IAB - http://infographicb2b.com/
Viewers watch Online Video for an
average of 20 seconds!
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2013
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4. Online Video: More Effective than TV Ads
Internet video ads have much
higher impact than TV ads.
While TV viewership has stagnated,
streamers are watching more online
videos for longer times.
Source: Nielsen/IAB - http://infographicb2b.com/
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2013
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5. Online Video: A Powerful Marketing Tool
• Watching online videos is now a mainstream activity. 78% of people watch at least once a week and 55%
watch every day.
• Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as
regular web browsing and email.
• Over 1 billion unique users visitYouTube every month (source:YouTube, 2013)
• 500 years ofYouTube video are watched every day on Facebook, and over 700YouTube videos are shared on
Twitter each minute (source:YouTube, 2013)
• The average YouTube visitor watches 388.3 minutes of video each month (Comscore, 2013)
• People are most likely to engage with branded content on social media that contains pictures (44%) and
videos (37%) (source: Performics, 2012)
• Business video promotion is over 6 times more effective than print and online ads (b2bmarketing.net, 2013)
• 1 in 5 Twitter users discovering videos each day from tweeted links.What’s more, two-thirds of Twitter users
feel it worth watching videos tweeted by brands (source: Hubspot, 2013)
Sources:
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html
http://www.youtube.com/yt/press/statistics.html
http://www.factbrowser.com/facts/9552/
http://www.factbrowser.com/facts/8546/
http://www.b2bmarketing.net/blog/posts/2013/06/06/25-stats-marketers-should-know-about-video
http://cdn2.hubspot.net/hub/53/file-13204195-pdf/docs/hubspot_social_media_pr_ebook.pdf
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2013
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Top Online Video Sites
• 187 million Americans watched more than 48 billion online content videos in July 2013.
• Google Sites, driven primarily by video viewing atYouTube.com, ranked as the top online
video content property in July 2013 with 167.9 million unique viewers (up 6 percent since
June).
Source: http://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Releases_July_2013_U.S._Online_Video_Rankings
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2013
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7. 48,466,326
17,717,106
741,336
792,719
613,794
668,442
560,024
324,436
446,401
146,291
254,803
Total
Internet
:
Total
Audience
Google
Sites
Facebook
AOL,
Inc.
VEVO
MicrosoH
Sites
NDN
Yahoo!
Sites
Viacom
Digital
Amazon
Sites
Turner
Digital
Total
Videos
watched
(Million-­‐July
2013)
Total Online Videos Watched
• More than 48 billion video content views occurred during July 2013, with Google Sites
generating the highest number at nearly 17.7 billion, followed by AOL, Inc. with 793 million
and Facebook with 741 million.
Source: http://www.comscore.com/Insights/Press_Releases/2013/8/comScore_Releases_July_2013_U.S._Online_Video_Rankings
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2013
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8. The Largest Video Site
Viewership
• More than 1 billion unique users visitYouTube each month
• 4 Billion views a day (50% Computer, 25% Mobile, 25% Screens 30’+)
• Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on
Earth, and 50% more than last year
• 100 hours of video are uploaded to YouTube every minute
• 70% ofYouTube traffic comes from outside the US
• YouTube is localized in 56 countries and across 61 languages
• According to Nielsen,YouTube reaches more US adults ages 18-34 than any cable network
• Millions of subscriptions happen each day, and the number of people subscribing has more than doubled
since last year
YouTube Partner Program
• Created in 2007,YouTube has now more than a million creators from over 30 countries around the world
earning money from theirYouTube videos
• Thousands of channels are making six figures a year
Monetization
• Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
• YouTube has more than a million advertisers using Google ad platforms, the majority of which are small
businesses
Source: YouTube,2013
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2013
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9. Thank you
To learn more about Online Video Advertising
Visit www.adbuy.com
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2013
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10.
AdBuy
2233 Peachtree Rd NE Suite 304
Atlanta GA 30309
Tel: 404 474 3396
www.AdBuy.com
Frederic Bien, CEO
frederic@adbuy.com – C: 404 395 5550
Charline Zeroual, Account Manager
charline@adbuy.com – C: 770 878 1973
Contact Information
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