This presentation was made for an internship in Marketing Management under Prof Sameer Mathur

2. Origin
August Horch left
Benz and created
a new car venture
called “Audi” in
1909.

3. Volkswagen has
been the parent
company for
Audi since 1985.

4. Aim / Vision
“Vorsprung Dutch
Technik” which
roughly translates to
“progress through
technology”

5. Major Competitors
Mercedes Benz
BMW

6. 35%
34%
31%
Worldwide Sales from 2013
BMW Audi Mercedes Benz
33%
46%
21%
Sales In China in 2013
BMW Audi Mercedes Benz

7. Expansion Strategies

8. Motor Sports

9. Sponsor of Major Football Clubs

10. Audi’s Entry to India

11. Digital Showrooms

12. Varied Product Line

13. Summary
Origin
Aim/Vision
Major Competitors
Expansion Strategies

14. Credits
Istockphoto.com
Marketing management by Kotler and Kellar
Google images

15. Disclaimer
• Created by Rishabh Gugnani, a student at MIT Manipal during an
internship in Marketing Management under Prof Sameer Mathur
(Marketing Profesor IIM Lucknow).