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By, Group - 8
Soumithri J A
Pavan S
Praveed S
Mishal Nazir
Sanjay B
Syed Mohammed
Syed Shamweel
AUDI
 Headquarters :- Germany
 Production :- Ingolstadt & Neckarsulm.
 Assembly In India :- Aurangabad.
 Dealer In Bangalore :- Only 1.
 Products :- A4, A6, Q5, Q7, TT, Q7, A7, A8, R8.
Major Competitors
Bangalore Population- 95,84,676
Territory Population
East 21,77,813
West 17,00,254
North 24,76,249
South 32,31,424
Particular Market
share
In
Quantity
BMW 40% 2000
AUDI 35% 1700
BENZ 20% 1000
OTHERS 5% 250
Audi
Audi
BMW
MB
Others
Company Total
Amount
(2012)
Total
Cars
(2012)
Average
sales per
month
(2012)
AUDI 285 Cr 710 59 cars
BMW 292 Cr 725 61 cars
BENZ 205 Cr 505 43 cars
OTHERS 60 Cr 12 1-2 cars
TOTAL 850 Cr 1937 161 cars
Money spent on Luxury Cars in Bangalore P.A
3600
5700
9003
6246
6996
9375
4800
5500
7138
0
2000
4000
6000
8000
10000
2010 2011 2012
Audi BMW Mercedes Benz
Year Audi BMW Benz AUDI
Growth
in sales
(%)
BMW
Growth
in sales
(%)
Benz
Growth
in sales
(%)
Market
share
of
AUDI
(%)
Market
share
of
BMW
(%)
Market
share
of Benz
(%)
2010 3600 6246 4800 81.12 72.58 79.21 30 40 30
2011 5700 6996 5500 83.51 50.03 27.68 25 45 30
2012 9003 9375 7138 63 0.04 -3.9 36 33 -21

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Audi power point presentation (2)

  • 1. By, Group - 8 Soumithri J A Pavan S Praveed S Mishal Nazir Sanjay B Syed Mohammed Syed Shamweel
  • 2. AUDI  Headquarters :- Germany  Production :- Ingolstadt & Neckarsulm.  Assembly In India :- Aurangabad.  Dealer In Bangalore :- Only 1.  Products :- A4, A6, Q5, Q7, TT, Q7, A7, A8, R8.
  • 4. Bangalore Population- 95,84,676 Territory Population East 21,77,813 West 17,00,254 North 24,76,249 South 32,31,424 Particular Market share In Quantity BMW 40% 2000 AUDI 35% 1700 BENZ 20% 1000 OTHERS 5% 250
  • 5. Audi Audi BMW MB Others Company Total Amount (2012) Total Cars (2012) Average sales per month (2012) AUDI 285 Cr 710 59 cars BMW 292 Cr 725 61 cars BENZ 205 Cr 505 43 cars OTHERS 60 Cr 12 1-2 cars TOTAL 850 Cr 1937 161 cars Money spent on Luxury Cars in Bangalore P.A
  • 6. 3600 5700 9003 6246 6996 9375 4800 5500 7138 0 2000 4000 6000 8000 10000 2010 2011 2012 Audi BMW Mercedes Benz Year Audi BMW Benz AUDI Growth in sales (%) BMW Growth in sales (%) Benz Growth in sales (%) Market share of AUDI (%) Market share of BMW (%) Market share of Benz (%) 2010 3600 6246 4800 81.12 72.58 79.21 30 40 30 2011 5700 6996 5500 83.51 50.03 27.68 25 45 30 2012 9003 9375 7138 63 0.04 -3.9 36 33 -21
  • 7. Sales North South East West 162 Cars 195 Cars 123 Cars 230 Cars Sales of Audi in Bangalore in 2012 Territory No. of cars sold Total Amount North 195 78 crores South 230 92 crores East 123 50 crores West 162 65 crores Total 710 285 crores
  • 8.  The Car Parts are first manufactured in Germany.  Then they are shipped to India as parts, and reach Aurangabad where they are assembled.  Then the cars are transported through trucks to the Dealer in Bangalore, a maximum of 4 Audi cars will be sent in 1 truck at once.
  • 9. Channel Of Distribution of Audi Customer Dealer Assembly Manufacturer
  • 10. SALES MANAGER SALES EXECUTIVES (3) SALES PEOPLE (12) RETAIL (4) CORPORATE (4) BESPOKE (4) Organization Structure AUDI,BMW&BENZ ASSISTANT SALES MANAGER AUDI BMW UPCOUNTRY (8) SHOWROOM (4) Corporate (2) Marketing (4) Retail (2) Front line (9) ASSISTANT SALES MANAGER ASSISTANT SALES MANAGER SALES MANAGER SALES EXECUTIVES (3) SALES PEOPLE (12) SALES MANAGER SALES PEOPLE (17) BENZ
  • 11. Capabilities AUDI BMW BENZ Competitive stance Low product mix, improved after adding luxury SUV Range of product mix, Broad differentiation, Rear engine design Differentiation premium price. Technology Diesel engine technology Rear engine technology Blutec advance off road technology Manufacturing skills CKD in India Assembly plant Efficient , integrity Brand recognition Cool, nice, classy, individuals models are top of the list of brands Brand positioning as elegance, rich and dynamic Strong brand value, move towards high end luxury segments, heritage
  • 12. • Dealer Employees 15 Salesman • Role :- Giving Demo, Convince, Achieve the sales target, After Sales Service. • Challenges Faced :- If the Salesman has not met the target they are asked to leave.
  • 13.  Sales quota- 650 cars per yr , 60 cars per month  12-16 walk in’s in a day  10 – 15 orders per week (avg)  Enquiry -15 per day
  • 15. Performance BMW 3-Series 320d Highline Sedan Audi A4 1.8 TFSI Mercedes-Benz C-Class 2012 C 250 CDI Maximum Speed (kmph) 216 212 214 0-100kmph (seconds) 8.3 8 8.2 Engine BMW 3-Series 320d Highline Sedan Audi A4 1.8 TFSI Mercedes-Benz C-Class 2011 C 250 CDI Wheel Type light-alloy Alloy Alloy Wheels Transmission Type Automatic Automatic Automatic Weight (kg) 1445 1450 1655 Mileage Overall (km/liter) 9.7 8.96 8.5 Ex-Showroom Price Rs. 32,45,908 Rs. 28,92,477 Rs. 34,32,325 Comparison between Audi A4 , BMW 3-series and Benz C- Class
  • 16. Performance BMW X6 M Price= 1,30,00,000 AUDI Q7 Price=Rs.1,25,00,000 Benz G Class price=Rs 1,34,67,200 Displacement 4395 cc 4134cc 5439cc Cylinders V8 V8 V8 Power 555 PS at 6000 rpm 200PS at 4000 rpm 507PS at 6100rpm Torque 680 N·m (500 lb·ft) at 1500-5650 rpm 760Nm at 1750 -3000 rpm 700Nm@2750rpm Max. Speed in km/h 250 240 210 0–100 km/h in sec 4.7 3.6 5.5 Mileage Overall (km/liter) 7.2 8.5 9.5 Comparison between Audi Q7, BMW X6 and Benz G Class
  • 17. Audi BMW Mercedes Benz After Sales Free Service 2 - - Customization Upon Request Yes Yes Yes Pick Up And Drop Available Available Available Tow Service By The Company   
  • 18.  Summary :- Consists of advertising by Audi, to let potential buyers know that Audi is available in Bangalore.  Make Customers Come To The Showroom :- The dealer will then have commercials on television, magazines papers to let people know that they can get the Audi car in Hosur Road.  Demonstration :- The salesperson will find a car of interest of the buyer and give a demonstration of its features and benefits to the buyer. This often involves a test ride in the car.  Negotiation :-The salesperson will go through a process of convincing the buyer to make a decision and buy the car right now.
  • 19. • Pull Strategy :-  Advertisements in Paper, Tv, Business Magazines  Car’s will be displayed in AUTOEXPO before they are launched into the market  Audi will conduct OFF ROAD Rally's in Karnataka to display the cars Extreme off road features. . Push Strategy :-  Customers are given special Audi Merchandises like Watches, Key chains, Calendars and other Exclusive Items.  The salesman are given 1% incentives if they are able to sell above their targets.
  • 20.  Audi :- A4, A6, Q5, Q7  BMW :- 3 Series, 5 Series, 7 series  Mercedes Benz :- C class, E class and S class
  • 21.  India is the fastest growing luxury car market for Audi.  segment leader in the luxury SUV segment with the Q7 and Q5.  2nd position in the luxury SEDAN segment with A4 and A6.  Overall 2nd position in the luxury car segment.  The per capita income at current prices during 2011-12 is estimated to be Rs 60,972
  • 22.  Audi Arun Hosur Main Road, Electronic City Bengaluru - 560100.

Editor's Notes

  1. Comparison low end