Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Volkswagen India
CRM 
• Customer Relationship Management (CRM) is the 
integration of sales, marketing , service and support 
strategy, pro...
Profile View 
Volkswagen (VW) is one of the world’s leading automobile 
manufacturers and the largest carmaker in Europe. ...
“TALKING NEWSPAPER” 
• The talking newspaper ad created a sensation in India, 
and garnered worldwide attention for taking...
“MADE IN INDIA” 
• Challenge: To foray into the small car segment 
• Solution: The campaign created by DDB Mudra and 
exec...
“THINK BLUE”
Business Concept 
• Summarize the key technology, concept, or strategy on 
which your business is based.
“CLEAN INDIA” 
• The biggest step so far comes now with the association 
with the Ministry of Tourism’s ”Clean India‟ camp...
Volkswagen India
Volkswagen India
Volkswagen India
Upcoming SlideShare
Loading in …5
×

Volkswagen India

CRM practices in Volkswagen

  • Be the first to comment

  • Be the first to like this

Volkswagen India

  1. 1. Volkswagen India
  2. 2. CRM • Customer Relationship Management (CRM) is the integration of sales, marketing , service and support strategy, process , people and technology to maximize customer acquisition, value, relationships , retention and loyalty.
  3. 3. Profile View Volkswagen (VW) is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. As Volkswagen pursues its goal of becoming the number one automaker in the world by 2018, India has become a key component of its strategy. India is currently the world’s second fastest growing car market, with shipments expected to more than double by 2018.
  4. 4. “TALKING NEWSPAPER” • The talking newspaper ad created a sensation in India, and garnered worldwide attention for taking print advertising to a new level. In one year, brand awareness more than quadrupled , increasing from 8 percent to a high of 37 percent.
  5. 5. “MADE IN INDIA” • Challenge: To foray into the small car segment • Solution: The campaign created by DDB Mudra and executed by MediaCom, clearly displayed the made in India factor in the Polo which is rolling out of the Chakan plant in Pune.
  6. 6. “THINK BLUE”
  7. 7. Business Concept • Summarize the key technology, concept, or strategy on which your business is based.
  8. 8. “CLEAN INDIA” • The biggest step so far comes now with the association with the Ministry of Tourism’s ”Clean India‟ campaign. Volkswagen will be supporting the government in its initiative to keep India cleaner and greener. • This would help it garner more brand connect.

×