A PPT created on Global Retailing

1. A REPORT ON “PERCEPTION
OF CUSTOMERS TOWARDS
ONLINE GROCERY
SHOPPING”
Presented by
SAISANGPUII SAILO
C.LALRINTLUANGI
I M.Com
Madras Christian College

2. HOW DOES ONLINE GROCERY
SHOPPING WORKS?
• Like any other online shopping, online grocery
shopping takes place when a customer log
into the online grocery websites and place an
order.
• The order is later then home-delivered to the
customer.
• Payment may be made through debit card,
credit card, COD, etc.

3. ONLINE GROCERY SHOPPING IN INDIA
• In India, online grocery has started back in 2011
when BigBasket, the country’s largest e-grocer
began their operations.
• India is the 6th largest grocery market worldwide
and is also one of the fastest growing markets in
the field of online groceries.
• E-grocers in India can make money faster as
labor and logistics costs are much cheaper (acc.
to experts)

4. TOP ONLINE GROCERS IN INDIA

6. PURPOSE OF THE STUDY
• The aim of this study is to find out the
online grocery sites that customers prefer
to use.
• And how frequently they order groceries
online.
• To find out some of the main reasons why
they go for online grocery shopping and
their perceptions towards it.

7. METHODOLOGY
• Primary data were collected through a
structured questionnaire which was circulated
among the online grocery customers, through
google forms.
• The secondary data were collected from the
internet.
• Sample size- 30 people gave out their opinion
through the questionnaire circulated.

8. DATA ANALYSIS
• Age
0
10
20
30
40
50
60
70
80
90
100
Less than 20 20-40 Above 40

9. • Occupation
0
10
20
30
40
50
60
70
Employed A student A homemaker

10. • Currently living in
0
5
10
15
20
25
30
35
40
45
50
Own house Rent house P.G Hostel

11. • Sites preferred for online shopping
0
5
10
15
20
25
Big
basket
Grofers Zop now Nature's
basket
Reliance
Fresh
Amazon
Groceries
Aaram
shop
Bazaar
cart
Naturally
yours
Others

12. • Reason for online grocery shopping
0
5
10
15
20
25
30
35
My preferred
supermarket is too
far away
Online shopping is
easier for me as I
don’t have to carry
heavy
Online shopping
allows me to order
in bulk
I do not have or
own a car, so
getting to store is
difficult for me.
My local
shopping centre
does not meet my
needs

13. • Are ordered groceries good qualities as
compares to the ones you get from physical
grocery stores?
0
10
20
30
40
50
60
70
80
90
Yes No

14. • Are the information provided on the grocery
shopping websites is sufficient?
0
10
20
30
40
50
60
70
80
90
Yes No

15. • Are monetary transactions procedures on
online grocery sites safe?
0
10
20
30
40
50
60
70
80
90
Yes No

16. • Factors that attract to shop for groceries
online
0
5
10
15
20
25
30
35
40
45
Better prices Saves time Home delivery Availability of
varieties of
product
Exciting offers
and discounts

17. FINDINGS AND CONCLUSION
Most sites used: Reliance Fresh and Big
Basket
Reasons for online grocery shopping :
• Local shops available do not meet their
needs.
• Need not carry heavy bags.
• Can buy items in bulk.

18. Most of the respondents have said
that online grocery shopping is safe
in terms of goods delivered and
payment .
One challenge is that Online Grocery
sites do not provide enough
information about what the
customers want to know.

19. THANK YOU 