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How to increase conversion and boost revenues 
on your Shopify store 
with personalized recommendations 
Webinar: Isaac Moshe, Thursday UK Managing 9th October Director 
2014 
! 
Screen Pages Client Event 
Isaac Moshe, Marketing Director, Nosto Solutions 
Thursday, 25th September 2014
About Us 
Nosto enables online retailers to deliver customers a 
personalised shopping experience… 
!
About Us 
Nosto enables online retailers to deliver customers a 
personalised shopping experience… 
! 
…increasing conversion, AOV and customer retention.
1700+ eAtNa IiNleTErRsN iAnT IoOvNeALr L5E0AD cEoRuntries 
+1.8 billion personalized recommendations generated
Personalizing the customer journey 
Pinky 
Board 404 
Cart 
Page 
Home 
Page 
Category 
Page 
Product 
Page 
Search 
Page 
Error 
Page E-mail 
Surfboards 
Cart 
Page 
Search 
Page
Home Page
Average time before an internet user decides if he stays or leaves a website 
YES? 
NO? 3 seconds
90% 
Customer Acquisition
But… after all that hard work and money 
100% 
60% 
30% 
Total visitors 
Visiting Shopping Area 
Place items in cart 
2.8% Make a purchase
But… after all that hard work and money 
100% 
60% 
30% 
Total visitors 
Visiting Shopping Area 
Place items in cart 
2.8% Make a purchase 
1% On mobile
Time spent on the 
site increased 
by 66%
Time spent on the 
site increased 
by 66% 
! 
Number of products 
viewed increased 
by 126%
Conversion Rate 
increased 
by 77%!
Buying cycles are getting longer 
<15% 
research website 
awareness 
product 
search 
product 
awareness 
decision payment reception 
Pinky 
Board 
satisfaction 
are buying from the 1st contact
Average CTR 
7.4%
Surfboards 
Category Page
Pinky 
Board 
Product Page
13% 
Greater 
Conversion
Cart Page 
Cart 
Page
Personalizing the customer journey 
Surfboards 
Pinky 
Board Cart 
Search 
404 Page 
Page 
Cart 
Page 
Home 
Page 
Category 
Page 
Product 
Page 
Search 
Page 
Error 
Page E-mail
www.nosto.com/shopify
! 
Thank you 
and have a great Q4! 
isaac@nosto.com

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