WOD Coach Website Presentation

1. THE CROWD
STAND OUT FROM

2. ATHLETE LIFE CYCLE
AWARENESS CONSIDERATION TRIAL PURCHASE RETENTION BRAND ADVOCATE
INFORMATION
HUNGRY
2 MONTH
HONEYMOON PHASE

3. ATHLETE CYCLE
AWARENESS
▸ Invited by a friend
▸ Watched the Games on ESPN
▸ Watched some Youtube videos of people
dropping weight on their heads

4. ATHLETE CYCLE
CONSIDERATION
▸ Usually people spend quite a bit of time in this zone.
▸ Weighing the benefits/risks of CrossFit, Bodybuilding, P90x or one of Les Mills
classes.
▸ Research which gym to join.

5. ATHLETE CYCLE
TRIAL
▸ The future athlete walks through your door and
signs your waiver.
▸ They take a few classes
▸ They determine if it is worth staying.

6. ATHLETE CYCLE
PURCHASE
▸ The signs up for classes.
▸ They buy your T-shirt
▸ They make a few friends at the gym.

7. INFORMATION HUNGRY
STAGE

8. ATHLETE LIFE CYCLE
INFORMATION HUNGRY
▸ Researching CrossFit
▸ “How do I properly do _____________”
▸ When will I see results?
▸ My back hurts now what?
▸ Why am I so sore?

9. LEAVE?
WHY DO PEOPLE

10. 4 REASONS WHY PEOPLE LEAVE
Injury or Fear of Injury Lack of Results Price
Perceived Lack of
Coaching Expertise

11. WOD COACH?
SO… WHAT IS

12. TEXT

13. WHAT IS WOD COACH?
The WOD Coach program is designed to help your gym effortlessly provide quality coaching videos
daily to meet your clients where they are in their athletic journey and to help you attract, retain and keep
your athletes safe.
Your Athletes will receive videos that:
- Give comprehensive information about the different movements in CrossFit
- Give Mobility techniques for taking care of their bodies
- Expert advice on how to protect their bodies from injury, and how to approach different movements if
they have had an injury in the past.
- Nutrition advice and meal planning for your athletes based on their individual goals.

14. WOD COACH
DAILY COACHING - EMAIL BREAKDOWN
YOUR GYM’S LOGO
ON EVERY EMAIL
CUSTOMIZED TO
THE CLIENT
DAILY COACHING
VIDEO
SIGNED BY YOU DIRECT LINKS TO
YOUR WOD BLOG &
FACEBOOK
BRIEF
DESCRIPTION OF
VIDEO

15. WOD COACH
OUR GOAL
▸ To help your gym stand out from the crowd by
being one of the few gyms to provide
comprehensive at home training to your clients.

16. ATHLETE CYCLE
BRAND ADVOCATE
▸ They buy all the gear that you sell
▸ They have made a few friends
▸ They invite their friends