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introduction &
case studies
introduction &
case studies
J U LY 2 0 1 9
p r e p a r e d b y
J . R i c h a r d H i l l & C o
Introduction
About
W h a t w e d o
H o w w e d o i t
W h o w e a r e
Process
Services
Case Studies
Wai Kai
Miami World Center
Redwood Creek
Coney IslandCategory
Three
Project Six
S u b s e c t i o n 3 . 1
S u b s e c t i o n 3 . 2
Contents
T e c h n o l o g y R i d g e V i l l a g e , O a k R i d g e N a t i o n a l L a b o r a t o r y
Introduction
// 0 1c a s e s t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
About
J. Richard Hill & Co. is a leading strategist of human-
centered marketplaces.
J. Richard Hill and Co. brings extraordinary human-
centered marketplaces to life by combining visionary
creative leadership with decades of practical
know-how of project marketing, lease execution,
development experience, and high-level partnerships.
Property types include mixed-use developments,
destinations, events, and attractions. Founder Rick Hill
has directed the creation and programming for some
of the most transformative real estate developments
in the world. Bringing his unique skill set and approach
to each project, Rick combines bold vision with
sound research and pragmatic economic modeling
to turn big ideas into a viable—and utterly unique—
development strategies. His approach maximizes real
We craft award-winning and
financially sound strategies
that reimagine the real world
marketplaces of the future.
// 0 30 2 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
estate values and public engagement through the
creation of extraordinary spaces and experiences.
Rick empowers clients with his deep knowledge
of design and retail trends, marketing, leasing, and
operations. His work led IKEA to enter the U.S.
market in 1984 with a plan for their first three stores
on the East Coast. He created the initial strategy
for the sponsor pavilions of the 1996 Olympic
Games, developed strategies for visitor services
in eleven National Parks, and created Nike’s Great
Races of America, which became the largest high
school team event in the nation. He has created
retail plans for such diverse destinations as New
York’s Coney Island amusement park and numerous
major malls and shopping centers, along with Wai
Kai, a first-of-its-kind 2-billion-dollar retail resort
in Oahu, Hawaii, with a planned opening in 2024.
Rick has been the recipient of numerous regional,
national, and international awards from a variety
of institutions including the International Council
of Shopping Centers, the Urban Land Institute,
and the United States Track & Field Federation.
Rick’s approach is based in principles that
significantly increase trade and catchment areas,
resulting in higher footfall, longer stays, increased
spend rates—and ultimately, the highest sustainable
economic benefit. He works with an unparalleled team,
curated to meet the needs of each project, including
data scientists, land planners, architects, set designers,
visual artists, brokers, tenant representatives, copy and
creative writers, illustrators, videographers, graphic
designers, and environmental experience designers.
About continued
He and his team take projects
from first vision through
concept development, to
branding, marketing, and lease-
up programming: bringing a
vibrant life to marketplaces that
enhance the communities they
serve.
// 0 50 4 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
About Rick Hill
In an era where shopping has been degraded to
a mere transaction—often virtual— J. Richard
(Rick) Hill’s passion for human-marketplaces
has led him on a constant search for new
retail, dining, entertainment, and experiential
concepts that enliven real-world interactions.
He believes that the future of retail lies in its
recreation as a dynamic, evocative, and engaging
experience that both activates brands and creates
meaningful touchpoints for consumers.
Rick is a lifelong student of consumers and
markets in contemporary culture. Trained
in the visual arts, he is a skilled observer of
environments with a long, successful history of
analyzing and predicting marketplace trends.
Research on consumer behavior, multimedia
communications, design, fine art and sculpture,
and entertainment serve as constant inspiration
for Rick’s transformative development projects.
Rick is known as an award-winning creative visionary.
But he is steadfast in creating projects built on sound
business practices and he produces sophisticated
financial models that inform his strategy. He is
skilled in the analysis of retail gravity models,
demographic data, consumer expenditure patterns,
the census of retail trade, sales projections,
occupancy costs, sales to rent ratios, internal
rates of return, property valuations, cap rates, and
many more macro- and microeconomic models.
Having developed and advised clients on
millions of square feet of retail, restaurant,
and entertainment space in shopping centers,
transportation centers, parks, and attractions
from concept to operations across the United
States, the Middle East, and Asia, Rick has a deep
understanding of traditional and nontraditional
marketplaces. He continually learns from
and develops relationships with private and
institutional owners, public officials, real estate
professionals, the capital markets, land planners
and architects, and real estate brokers. The end
result is his ability to infuse each project not
only with his visionary creative direction, but
also with the best practices of leading real estate
professionals and successful developments.
In an era where shopping
has been degraded to a mere
transaction—often virtual—
Rick’s passion for human-
centered marketplaces
has led him on a constant
search for new retail, dining,
entertainment, and experiential
concepts that enliven real-world
interactions.
// 0 70 6 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
Our Expertise J. Richard Hill & Co. brings an extraordinary
depth of applied knowledge to the
project’s of its clients. Services
provided include the following:
Market Research
Creative Direction
Feasibility Studies
Strategic Plans
Master Planning Consultation
Concept Plans
Marketing Strategies
Project Planning and Programming
Design Direction
Zoning and Planning
Consultation & Presentations
Merchant Recruitment
Management & Direction
Branding and Marketing
Attraction, Food and Beverage,
and Merchant Consultation
Special Event Planning
Operating Property – Analysis and
Value Enhancement Strategies
J. Richard Hill & Co. provides
a full range of services for
dynamic, market-transformative,
and community-redefining
developments. Our work focuses
on creating an extraordinary mix
of experiences, attractions, and
merchants with the capacity to
sustain a physical marketplace,
generate high sales, and enrich
the lives of its patrons.
Services
// 0 90 8 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
E a s t M a r k e t D i s t r i c t , L o u i s v i l l e , K Y
J. Richard Hill & Co. crafts human-
centered marketplaces for urban
districts, main streets, high streets
and new communities, shopping
centers, resorts, destinations, and
attractions. Led by principal Rick
Hill, our market-driven strategies
are created through a collaborative
process with the client and a team
of innovators and pragmatists,
including data scientists, land
planners, architects, and designers.
Marketplace Crafting:
Process Overview
R e s e a r c h
We provide comprehensive market research studies that
define and quantify a trade area, target consumers and
their buying characteristics, retail types, sustainable
project size, and the sales and rent potential of the site.
C o n c e p t u a l i z e
We create the underlying concepts that become
the foundation of transformative real estate
developments resulting in greater market share,
accelerated lease-up, and higher property values.
P l a n
We develop detailed cost and income projections based
on reliable sales projections and historic build-outs
of leading tenant space. Our projections are modeled,
filtered, refined and distilled under a variety of scenarios
that result in a pragmatic strategy that strives for
the highest returns yet plans for the unknown.
I m p l e m e n t
Our planning services are based on applied
knowledge. We are market and transaction
driven and deliver branding, marketing, financing,
rezoning, leasing and development solutions for
unique, upscale, luxury, and mixed-use projects.
Process Overview
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Case Studies
W a i K a i
M i a m i W o r l d C e n t e r
R e d w o o d C r e e k
C o n e y I s l a n d
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Wai Kai –
water. town.
wonder.
Oahu, Hawaii
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e w a b e a c h , H a w a i i / P r e - d e v e l o p m e n t
J. Richard Hill and Co. is the driving force behind the
retail strategy for the $350,000,000 retail, dining,
and entertainment destination at Wai Kai, which is
the centerpiece of the planned 2-billion-dollar Wai
Kai at Hoakalei Resort located in Oahu, Hawaii. The
project includes members only 18-hole Ernie Els-
designed golf course and $17,000,000 clubhouse,
entitlements for up to 840 luxury condos and up to
950 hotel rooms, with the 115-merchant retail center.
The first phases are now under construction, with
retail spaces scheduled to open in the fall of 2021.
Under the direction of principal Rick Hill, we
conducted the original market research, developed
the preliminary economic models, and advised a
team of exceptional creative professionals. We
A destination retail
resort designed for true
brand activation.
developed the retail merchandising plan around water
experiences and outdoor activities, food culture,
resort and luxury fashion, and a wide variety of
opportunities for socialization and entertainment.
Wai Kai is extraordinary in its size, scope,
experiences, and unique touch points, all carefully
integrated into a living landscape adjacent to
the Pacific Ocean. Our challenge was to create
nothing short of a transformative experience: a
reinvented marketplace that redefines lifestyle and
experiential retail. Our solution was a plan to make
Wai Kai a destination retail resort designed for true
brand activation at an unprecedented scale.
1 0 7 a c r e sM i x e d - u s e 2 3 7 K G L A
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W a i K a i
O a h u , H a w a i i
A n a ly s i s o f E x i s t i n g C o n d i t i o n s
The site of Wai Kai was first occupied by early Pacific Islanders
in the 7th Century, yet the ocean side of the site has remained
virtually undisturbed for centuries. Working with a cultural
anthropologist, we conducted deep research on the land, its
geology, and the cultures of its early inhabitants to gain a
real understanding of the place called Wai Kai, which means
“where the mountain water reaches the ocean water.”
// 1 91 8 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / W a i K a i / j u ly 2 0 1 9
C o n s u m e r R e s e a r c h
Our initial research in West Oahu
found a vastly underserved market with one of the
lowest per-capita rates of shopping center space in
any metro area in the United States. and the fact that
40% and more of retail sales in Waikiki were made
by visitors. We concluded that the extraordinary site
called for a heightened vision of a dynamic attraction
with international appeal, rather than an original
vision of a neighborhood center with a small amount
of retail supporting a hotel. Ultimately, we quantified a
market for a major retail and entertainment attraction
that resulted in the creation of an upscale merchant
mix, signature restaurants by leading chefs, and the
addition of world-class entertainment attractions.
Next, we conducted a deep dive into the demographics,
lifestyles, and buying characteristics of the market.
We found high disposable incomes of local residents,
and as aspirational consumer that shopped for better
fashions, luxury, and enjoyed fine dining restaurants.
We then geofenced operating stores of luxury retailers
on the U.S. mainland to create vivid profiles of their
shoppers. With this data in hand, we conducted a survey
of the Wai Kai trade area and identified by block level
the same consumer segments living in West Oahu.
Our consumer research allowed us to position the
project as a unique destination for Oahu visitors and in
the center of a highly underserved market. The challenge
was determining how both the local and visitor markets
could be attracted to the site’s unique attributes of its
waterfront location, environment, and authentic history.
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C o n c e p t G e n e r a t i o n a n d
D e v e l o p m e n t
“The Waters of Wai Kai”
emerged as our primary
direction-setting idea. But how would we
integrate the required parking lots, a retail
and dining site separated from the Pacific
Ocean with a 52-acre lagoon? These questions
were answered by concentrating the retail
on a peninsula extending into the lagoon and
then creating walks, trails, promenades, in a
garden-like environment at the water’s edge.
Floating bridges were designed to allow visitors
to experience the water without getting wet.
Boardwalks, promenades, and numerous other
places were designed to allow direct access to
the water. A float-in theater, where a landside
cinema screen could be viewed from small
group floating water pods, was incorporated
into the design. We worked with our partner
WET Design and Thinkwell to create interactive
water attractions and experiences
that told the story of Wai Kai.
The idea of connection to the water
continued to guide the direction
of the site’s retail, food, and social
spaces. In collaboration with our
land planners and architects the
concepts of walks, alleys, trails,
ways, and promenades were
designed like a pearl necklace that
connected gardens, lawns, lanais,
and plazas – all wrapping the 52-
acre lagoon and its intimate coves.
With this framework we created
districts and neighborhoods of
like and compatible experiences,
activities, and lifestyle brands.
// 2 3C a s e S t u d i e s / W a i K a i / j u ly 2 0 1 92 2 // J . R i c h a r d H i l l & C o
M a s t e r P l a n
The Wai Kai master plan
was finalized as a fully
integrated waterfront
retail, dining, and entertainment
destination at the center of a vibrant
new community. The master plan was
highly rationalized and fully vetted based
on the research and retail programming
conducted by J. Richard Hill & Co.
M e r c h a n t a n d A t t r a c t i o n
S t r a t e g y
With the master plan in
place, we created a space-
by-space merchandising
plan that spelled out the square footage
for each proposed use, such as various
retail types, restaurants and cafes, and a
range of entertainment and attractions.
W a i K a i M a s t e r p l a n
// 2 5C a s e S t u d i e s / W a i K a i / j u ly 2 0 1 92 4 // J . R i c h a r d H i l l & C o
R e t a i l C o n c e p t s
The merchandising plan was developed on a
macro level, leading to a program of specific
retail types for every space in a development.
I m p l e m e n t a t i o n
A team of professionals directed by J. Richard Hill
& Co. actively marketed the property, effectively
communicating opportunities to prospective retailers,
restaurants, attractions, and entertainment providers.
Space at Wai Kai will be 50% pre-leased (before
vertical construction begins), and the project is on
track to open 230,000 square feet of retail, dining,
and entertainment attractions substantially leased.
Miami World
Center
Miami, Florida
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M i a m i , F l o r i d a / u n d e r c o n s t r u c t i o n
J. Richard Hill and Co. produced the retail, dining, and
entertainment strategy for Miami World Center, a
4-million-square-foot urban district currently under
development on Biscayne Boulevard, adjacent to
the Miami Cruise Terminal and American Airlines
Arena, just north of downtown Miami, Florida.
Working with Elkus-Manfredi of Boston, we created
A living, breathing cultural
hub celebrating Miami’s
Latin community.
the original street level and upper level garden
walk concepts for the development. The retail plan
includes 300,000 square feet of retail, restaurants,
cinemas, entertainment, and cultural uses. The
entire development is fully integrated with a metro
mover system, a light rail line, adjacent interstate
highways, and a high-speed train currently under
development, which will connect Miami to Orlando.
// 2 92 8 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / M i a m i W o r l d C e n t e r / j u ly 2 0 1 9
M i a m i W o r l d C e n t e r
M i a m i , F l o r i d a
A n a ly s i s o f E x i s t i n g C o n d i t i o n s
The site of Miami World Center is located north of
downtown Miami in the Park West neighborhood and
south of the rapidly developing Arts District further
to the north. The area was the original home of the
Miami Heat’s arena, which was surrounded by a large
surface parking lot. The arena had been developed to
spur further development in the surrounding area,
which was ultimately unsuccessful. The area has long
been overlooked, as the majority of high-rise hotel
and residential development has occurred south of
downtown Miami on Biscayne Boulevard. The large
and antiquated warehouse district north of the site
went through a renaissance as an Arts Warehouse
District where leading collectors kept their art.
In 2000, the Miami Heat moved to the new American
Airlines Area. The former arena was demolished in
2008, at the height of the financial crisis, leaving
the area with no attractions. In essence, the area
of the site of Miami World Center was depressed
because of the demolished area and the abundance
of available adjacent parcels which were never
developed, given that other nearby areas were seen
as more desirable. This created an opportunity for
the developer to assemble almost 27 acres in a
vibrant urban location near the Miami waterfront.
In addition to an abundance of relatively inexpensive
land, the area included easy access to significant
transportation networks, including a planned high-
speed rail terminal, the adjacent highway I-395 (a
primary access to Miami’s South Beach), and the
Miami Cruise Terminal, all a short distance away.
1 1 a c r e sM i x e d - u s e 3 0 0 K G L A
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M a r k e t R e s e a r c h
Our consumer research found a significant demand
for quality high rise living near major entertainment
destinations. The market was cosmopolitan,
intercontinental, diverse, and aspirational. To attract
this market, the project needed hotels, restaurants,
fitness centers and spas, public outdoor gathering
places, and places for socialization as well as as an
intercontinental marketing campaign which would
establish ties to the social and cultural institutions.
A major takeaway from the research determined the
development could achieve a competitive advantage
if it became the center of a celebrated contemporary
South American culture in South Florida. But the
question was how? Two conclusions were reached.
First, make the development a living and breathing
community, where contemporary Latin culture would
be shared, and produced as much as consumed. Second,
ensure a vibrant street scene of shops, cafes, and
restaurants and create other areas to facilitate more
intimate formations of connected communities.
In addition, we discovered a major emerging sector
of the fashion industry rooted in the area, serving as
the center of swim, island, cruise
and resort wear. Other research
suggested heavy demand for a
convention hotel along with smaller
upscale hotels and high-rise condos.
C o n c e p t G e n e r a t i o n
Building on the research, we
developed a strategy to create
a vibrant street scene with
ample outdoor public gathering
places and major art and water
experiences, built around
living and creative production,
with a variety of additional
environments to facilitate the
formation of communities.
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Neighborhoods of like merchants were planned,
ranging from a fashion promenade to working artist
studios. A cluster of open outdoor kitchens was
designed to replace the proverbial food court; and a
rooftop garden, cabana, bar and pool district spanning
three blocks of upper level hotels and condo podiums
was designed for the anticipated 3,000 residents
and the 2,000-per-night guests of the hotels.
In addition, we developed a strategy to create
a fashion innovative center for the design and
marketing of the cruise and swim wear industries,
including a “black box” cultural production facility
for the filming and showcasing of fashion shows for
resort, island, and beachwear fashion industry.
A focal point of the street-level plan was the creation
of a three-story outdoor video wall to showcase
content developed created in the “black box,” large
public plazas and greens, major areas for public
gatherings, and areas for intimate socializing.
// 3 33 2 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / M i a m i W o r l d C e n t e r / j u ly 2 0 1 9
R e s u l t s
The 43-story Caoba apartment town
is now open at Miami World Center
and the 60-sotry Paramount Condo
Tower is under construction. A
1,700 room Marriott Marquis hotel
and 60,000 square foot convention
center are moving toward a
construction start. A 12-story 348
room affordable luxury CitizenM
hotel from the Netherlands has
been announced, and the 300,000
square feet of street level retail
will soon be under construction.
// 3 53 4 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / M i a m i W o r l d C e n t e r / j u ly 2 0 1 9
Redwood
Creek
Redwood City, California
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R e d w o o d c i t y, C a l i f o r n i a / p r e - d e v e l o p m e n t
Redwood City, situated in the heart of Silicon Valley,
has a unique relationship with the San Francisco
Bay, supporting an active industrial port in the
outer harbor and recreational boat marinas in the
inner harbor, in close vicinity to its downtown.
A low impact waterfront
shopping, dining &
entertainment village.
J. Richard Hill and Co. was hired by a redevelopment
agency to explore opportunities for repositioning this
waterfront district to incorporate public access to the
water, living, shopping, entertainment, and recreation.
1 4 a c r e sM i x e d - u s e 1 5 0 K G L A
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A n a ly s i s o f E x i s t i n g C o n d i t i o n s
The site is located in an
environmentally sensitive area
adjacent to the inner harbor and in close vicinity
to its downtown. The site is bordered by Highway
101, the main road through Silicon Valley
A wide variety of small businesses abound in the
historic downtown, and a number of world-class high
technology companies are located near the major
highways and train stations including the subject
site. Many of these companies specialize in software,
multimedia, and biotechnology development.
S t r a t e g y
Recognizing the strategic location of the
site nestled between the San Francisco Bay,
Highway 101, and downtown Redwood City,
we maintained sensitivity to the impact of any
waterfront developments on the downtown.
Working with Hart Howerton land planners, technical,
geological, and transportation issues were analyzed
and a plan was created to connect the waterfront to
downtown along Redwood Creek, with restoration of
the creek for canoeing and kayaking along with walking,
biking, and jogging trails.
P l a n
We developed a concept plan to communicate a
vision of a low-impact waterfront shopping, dining,
and entertainment village with major themes of
conservation, waterfront access, and recreation.
The concept was supported by
an economic strategy, market
research, and a merchandising
plan that formed the
structural frame for the entire
development.
The plan called for 80 specialty shops, a concentration of
restaurants on the waterfront, a community playhouse,
a working waterfront, and an Olympic Rowing Center
combined with community recreation programs.
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H i g h S t r e e t, R e d w o o d V i l l a g e
P r o c e s s
Market research was conducted to
understand household life stages,
lifestyles, and consumer demand.
Concept diagrams were produced and
reviewed, ultimately evolving into a final
master plan strategy that integrated the
natural environment and waterfront
location into a vision of a whole and
complete community at the water’s edge.
A series of perspective drawings were also
produced that gave life to the vision and
demonstrated how a unique human scale village
could be positioned on this sensitive waterfront.
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R e d w o o d C r e e k M a r i n a
Coney Island
Brooklyn, New York
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B r o o k ly n , N e w Y o r k / o p e n
J. Richard Hill and Co. was engaged by Thor Equities to
develop the retail, dining, and entertainment plan for
the historic amusement park Coney Island, located on
the seaside of Brooklyn, New York. Thor had assembled
a large land holding in the center of Coney Island by
buying numerous parcels once owned by individual
family ride, concession, and game operators in Coney
The restoration and
renaissance of America’s
first amusement park.
Island. This billion-dollar redevelopment strategy called
for high density hotel and residential development
in the heart of Coney Island along with a complete
restoration and renaissance of America’s first true
amusement park, which dates back to the 1840s.
// 4 7C a s e S t u d i e s / C o n e y I s l a n d / j u ly 2 0 1 94 6 // J . R i c h a r d H i l l & C o
M a r k e t R e s e a r c h
Market research
revealed that the
area had the largest collection
of writers, dancers, musicians,
and artists in the world – all
living within a 10- to 15-minute
commute of the site. We
therefore embedded cultural
production, artistic expression,
and places of socialization into the
redevelopment strategy which was
not in some of the earlier plans.
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1 , 0 3 3 , 6 0 0 – p o p u l a t i o n
3 7 3 ,4 1 2 – H O U S E H O L D S
$ 8 7, 3 8 2 – A v g . h o u s e h o l d i n c o m e
C o n c e p t P l a n
We created a concept plan that was not
as massive and dominant as previous
plans. The heart of the J. Richard Hill plan
was a call for a number of “walks” connecting the beach
and boardwalk to the adjacent streets and subways.
Various retail neighborhoods were developed
with common merchandising themes. The retail
neighborhoods were connected and integrated with
strategic retail venues consisting of major restaurants,
iconic retailers, and entertainment destinations.
The final product created a series of one-of-a-kind places
including a quarter-mile “dance walk” connecting
the boardwalk to the street, a “carousel makers”
restaurant with an authentic carousel and a wooden
horse restoration center, rooftop beer gardens, an
indoor water park with two hotels, a new “sideshow”
district to preserve the art of sideshow entertainers, a
new “fun house,” a permanent home for the Big Apple
Circus, and an entirely new amusement park centered
around the historic Wonder Wheel and the Cyclone
Roller Coaster, both national historic landmarks.
// 4 94 8 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / C o n e y I s l a n d / j u ly 2 0 1 9
R e s u l t s
A large portion of Coney Island has
been redeveloped in recent years.
2 0 a c r e s
t h e m e p a r k
3 0 0 K G L A
// 5 1C a s e S t u d i e s / C o n e y I s l a n d / j u ly 2 0 1 95 0 // J . R i c h a r d H i l l & C o
‘96 Olympic Games
F e s t i v a l / A t l a n t a , G A
E v e n t P l a n n i n g / N A
Barefoot Landing
e n t e r t a i n m e n t c e n t e r / m y r t l e b e a c h , s c
r e t a i l P l a n n i n g , l e a s i n g , p r o p e r t y m g m t / 3 0 0 k
Bridges of St. Paul
m i x e d - u s e / S t . P a u l , m n
r e t a i l p l a n n i n g , l e a s i n g / 2 8 0 k
Fairmont Miramar
H o t e l / s a n t a m o n i c a , C A
M a r k e t R e s e a r c h , S t r a t e g i c P l a n n i n g / 4 5 0 r o o m s
Four Seasons Maui
H o t e l & R e s o r t / M a u i , H I
M a r k e t R e s e a r c h , S t r a t e g i c P l a n n i n g / 4 0 0 r o o m s
Four Seasons Punta Mita
H o t e l & R e s o r t / P u n t a M i t a , M X
M a r k e t R e s e a r c h , S t r a t e g i c P l a n n i n g / 3 0 0 R o o m s
Gulfstream Park
M i x e d - u s e / M i a m i , f l
C o n c e p t D e v e l o p m e n t, m a r k e t r e s e a r c h ,
s t r a t e g i c p l a n n i n g / 5 0 0 k
Hillocks Farm
M i x e d - u s e / C h a t t a n o o g a , T N
R e t a i l P l a n n i n g , L e a s i n g / 1 5 0 K
Hotel Del Coronado
H o t e l & R e s o r t / C o r o n a d o , C A
R e t a i l S t r a t e g i c P l a n n i n g / 3 0 0 R o o m s
Kentucky Owl Park
D i s t i l l e r y & P a r k / B a r d s t o w n , K Y
M a s t e r P l a n n i n g , S t r a t e g i c P l a n n i n g / 1 8 0 A c r e s
National Parks
n a t i o n a l P a r k s / 1 1 p a r k s , U S A
M a r k e t R e s e a r c h , C o n c e s s i o n S t r a t e g y / N A
Northwest Atrium
T r a i n S t a t i o n / C h i c a g o , I L
M a r k e t R e s e a r c h , S t r a t e g i c P l a n n i n g / 6 5 K
Old Post Office
M i x e d - U s e / W a s h i n g t o n , D . C .
S t r a t e g i c P l a n n i n g , P r o p e r t y M a n a g e m e n t / 1 2 0 K
Sears Tower
T o u r i s t A t t r a c t i o n / C h i c a c o , I L
M a r k e t R e s e a r c h , C o n c e p t D e v e l o p m e n t / n A
Westport Village
C o m m u n i t y C e n t e r / L o u i s v i l l e , K Y
R e t a i l P l a n n i n g , L e a s i n g / 1 5 8 K
Wigwam Village
T o w n C e n t e r / P h o e n i x , A Z
M a r k e t R e s e a r c h , M a s t e r P l a n n i n g / 3 0 0 K
Portfolio
J. Richard Hill & Co. has completed assignments for over 160 projects including the following highlights:
// 5 3C a s e S t u d i e s / P o r t f o l i o / j u ly 2 0 1 95 2 // J . R i c h a r d H i l l & C o
R i c k H i l l //
R i c k . h i l l @ j r i c h a r d h i l l . c o m
5 0 2 - 4 1 7 - 4 3 6 1
Insights, direction
& programming
for human-centered
marketplaces.

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Introduction to J. Richard Hill & Co

  • 2. introduction & case studies J U LY 2 0 1 9 p r e p a r e d b y J . R i c h a r d H i l l & C o
  • 3. Introduction About W h a t w e d o H o w w e d o i t W h o w e a r e Process Services Case Studies Wai Kai Miami World Center Redwood Creek Coney IslandCategory Three Project Six S u b s e c t i o n 3 . 1 S u b s e c t i o n 3 . 2 Contents T e c h n o l o g y R i d g e V i l l a g e , O a k R i d g e N a t i o n a l L a b o r a t o r y
  • 4. Introduction // 0 1c a s e s t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
  • 5. About J. Richard Hill & Co. is a leading strategist of human- centered marketplaces. J. Richard Hill and Co. brings extraordinary human- centered marketplaces to life by combining visionary creative leadership with decades of practical know-how of project marketing, lease execution, development experience, and high-level partnerships. Property types include mixed-use developments, destinations, events, and attractions. Founder Rick Hill has directed the creation and programming for some of the most transformative real estate developments in the world. Bringing his unique skill set and approach to each project, Rick combines bold vision with sound research and pragmatic economic modeling to turn big ideas into a viable—and utterly unique— development strategies. His approach maximizes real We craft award-winning and financially sound strategies that reimagine the real world marketplaces of the future. // 0 30 2 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
  • 6. estate values and public engagement through the creation of extraordinary spaces and experiences. Rick empowers clients with his deep knowledge of design and retail trends, marketing, leasing, and operations. His work led IKEA to enter the U.S. market in 1984 with a plan for their first three stores on the East Coast. He created the initial strategy for the sponsor pavilions of the 1996 Olympic Games, developed strategies for visitor services in eleven National Parks, and created Nike’s Great Races of America, which became the largest high school team event in the nation. He has created retail plans for such diverse destinations as New York’s Coney Island amusement park and numerous major malls and shopping centers, along with Wai Kai, a first-of-its-kind 2-billion-dollar retail resort in Oahu, Hawaii, with a planned opening in 2024. Rick has been the recipient of numerous regional, national, and international awards from a variety of institutions including the International Council of Shopping Centers, the Urban Land Institute, and the United States Track & Field Federation. Rick’s approach is based in principles that significantly increase trade and catchment areas, resulting in higher footfall, longer stays, increased spend rates—and ultimately, the highest sustainable economic benefit. He works with an unparalleled team, curated to meet the needs of each project, including data scientists, land planners, architects, set designers, visual artists, brokers, tenant representatives, copy and creative writers, illustrators, videographers, graphic designers, and environmental experience designers. About continued He and his team take projects from first vision through concept development, to branding, marketing, and lease- up programming: bringing a vibrant life to marketplaces that enhance the communities they serve. // 0 50 4 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
  • 7. About Rick Hill In an era where shopping has been degraded to a mere transaction—often virtual— J. Richard (Rick) Hill’s passion for human-marketplaces has led him on a constant search for new retail, dining, entertainment, and experiential concepts that enliven real-world interactions. He believes that the future of retail lies in its recreation as a dynamic, evocative, and engaging experience that both activates brands and creates meaningful touchpoints for consumers. Rick is a lifelong student of consumers and markets in contemporary culture. Trained in the visual arts, he is a skilled observer of environments with a long, successful history of analyzing and predicting marketplace trends. Research on consumer behavior, multimedia communications, design, fine art and sculpture, and entertainment serve as constant inspiration for Rick’s transformative development projects. Rick is known as an award-winning creative visionary. But he is steadfast in creating projects built on sound business practices and he produces sophisticated financial models that inform his strategy. He is skilled in the analysis of retail gravity models, demographic data, consumer expenditure patterns, the census of retail trade, sales projections, occupancy costs, sales to rent ratios, internal rates of return, property valuations, cap rates, and many more macro- and microeconomic models. Having developed and advised clients on millions of square feet of retail, restaurant, and entertainment space in shopping centers, transportation centers, parks, and attractions from concept to operations across the United States, the Middle East, and Asia, Rick has a deep understanding of traditional and nontraditional marketplaces. He continually learns from and develops relationships with private and institutional owners, public officials, real estate professionals, the capital markets, land planners and architects, and real estate brokers. The end result is his ability to infuse each project not only with his visionary creative direction, but also with the best practices of leading real estate professionals and successful developments. In an era where shopping has been degraded to a mere transaction—often virtual— Rick’s passion for human- centered marketplaces has led him on a constant search for new retail, dining, entertainment, and experiential concepts that enliven real-world interactions. // 0 70 6 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
  • 8. Our Expertise J. Richard Hill & Co. brings an extraordinary depth of applied knowledge to the project’s of its clients. Services provided include the following: Market Research Creative Direction Feasibility Studies Strategic Plans Master Planning Consultation Concept Plans Marketing Strategies Project Planning and Programming Design Direction Zoning and Planning Consultation & Presentations Merchant Recruitment Management & Direction Branding and Marketing Attraction, Food and Beverage, and Merchant Consultation Special Event Planning Operating Property – Analysis and Value Enhancement Strategies J. Richard Hill & Co. provides a full range of services for dynamic, market-transformative, and community-redefining developments. Our work focuses on creating an extraordinary mix of experiences, attractions, and merchants with the capacity to sustain a physical marketplace, generate high sales, and enrich the lives of its patrons. Services // 0 90 8 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9 E a s t M a r k e t D i s t r i c t , L o u i s v i l l e , K Y
  • 9. J. Richard Hill & Co. crafts human- centered marketplaces for urban districts, main streets, high streets and new communities, shopping centers, resorts, destinations, and attractions. Led by principal Rick Hill, our market-driven strategies are created through a collaborative process with the client and a team of innovators and pragmatists, including data scientists, land planners, architects, and designers. Marketplace Crafting: Process Overview R e s e a r c h We provide comprehensive market research studies that define and quantify a trade area, target consumers and their buying characteristics, retail types, sustainable project size, and the sales and rent potential of the site. C o n c e p t u a l i z e We create the underlying concepts that become the foundation of transformative real estate developments resulting in greater market share, accelerated lease-up, and higher property values. P l a n We develop detailed cost and income projections based on reliable sales projections and historic build-outs of leading tenant space. Our projections are modeled, filtered, refined and distilled under a variety of scenarios that result in a pragmatic strategy that strives for the highest returns yet plans for the unknown. I m p l e m e n t Our planning services are based on applied knowledge. We are market and transaction driven and deliver branding, marketing, financing, rezoning, leasing and development solutions for unique, upscale, luxury, and mixed-use projects. Process Overview // 1 11 0 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
  • 10. Case Studies W a i K a i M i a m i W o r l d C e n t e r R e d w o o d C r e e k C o n e y I s l a n d // 1 31 2 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / I n t r o d u c t i o n / j u ly 2 0 1 9
  • 11. Wai Kai – water. town. wonder. Oahu, Hawaii // 1 5C a s e S t u d i e s / W a i K a i / j u ly 2 0 1 91 4 // J . R i c h a r d H i l l & C o
  • 12. e w a b e a c h , H a w a i i / P r e - d e v e l o p m e n t J. Richard Hill and Co. is the driving force behind the retail strategy for the $350,000,000 retail, dining, and entertainment destination at Wai Kai, which is the centerpiece of the planned 2-billion-dollar Wai Kai at Hoakalei Resort located in Oahu, Hawaii. The project includes members only 18-hole Ernie Els- designed golf course and $17,000,000 clubhouse, entitlements for up to 840 luxury condos and up to 950 hotel rooms, with the 115-merchant retail center. The first phases are now under construction, with retail spaces scheduled to open in the fall of 2021. Under the direction of principal Rick Hill, we conducted the original market research, developed the preliminary economic models, and advised a team of exceptional creative professionals. We A destination retail resort designed for true brand activation. developed the retail merchandising plan around water experiences and outdoor activities, food culture, resort and luxury fashion, and a wide variety of opportunities for socialization and entertainment. Wai Kai is extraordinary in its size, scope, experiences, and unique touch points, all carefully integrated into a living landscape adjacent to the Pacific Ocean. Our challenge was to create nothing short of a transformative experience: a reinvented marketplace that redefines lifestyle and experiential retail. Our solution was a plan to make Wai Kai a destination retail resort designed for true brand activation at an unprecedented scale. 1 0 7 a c r e sM i x e d - u s e 2 3 7 K G L A // 1 71 6 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / W a i K a i / j u ly 2 0 1 9
  • 13. W a i K a i O a h u , H a w a i i A n a ly s i s o f E x i s t i n g C o n d i t i o n s The site of Wai Kai was first occupied by early Pacific Islanders in the 7th Century, yet the ocean side of the site has remained virtually undisturbed for centuries. Working with a cultural anthropologist, we conducted deep research on the land, its geology, and the cultures of its early inhabitants to gain a real understanding of the place called Wai Kai, which means “where the mountain water reaches the ocean water.” // 1 91 8 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / W a i K a i / j u ly 2 0 1 9
  • 14. C o n s u m e r R e s e a r c h Our initial research in West Oahu found a vastly underserved market with one of the lowest per-capita rates of shopping center space in any metro area in the United States. and the fact that 40% and more of retail sales in Waikiki were made by visitors. We concluded that the extraordinary site called for a heightened vision of a dynamic attraction with international appeal, rather than an original vision of a neighborhood center with a small amount of retail supporting a hotel. Ultimately, we quantified a market for a major retail and entertainment attraction that resulted in the creation of an upscale merchant mix, signature restaurants by leading chefs, and the addition of world-class entertainment attractions. Next, we conducted a deep dive into the demographics, lifestyles, and buying characteristics of the market. We found high disposable incomes of local residents, and as aspirational consumer that shopped for better fashions, luxury, and enjoyed fine dining restaurants. We then geofenced operating stores of luxury retailers on the U.S. mainland to create vivid profiles of their shoppers. With this data in hand, we conducted a survey of the Wai Kai trade area and identified by block level the same consumer segments living in West Oahu. Our consumer research allowed us to position the project as a unique destination for Oahu visitors and in the center of a highly underserved market. The challenge was determining how both the local and visitor markets could be attracted to the site’s unique attributes of its waterfront location, environment, and authentic history. 1 0 - m i l e D e m o g r a p h i c s 3 5 5 , 0 9 0 – p o p u l a t i o n 1 0 2 , 1 3 3 – H O U S E H O L D S $ 1 1 6 , 2 7 8 – A v g . h o u s e h o l d i n c o m e // 2 12 0 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / W a i K a i / j u ly 2 0 1 9
  • 15. C o n c e p t G e n e r a t i o n a n d D e v e l o p m e n t “The Waters of Wai Kai” emerged as our primary direction-setting idea. But how would we integrate the required parking lots, a retail and dining site separated from the Pacific Ocean with a 52-acre lagoon? These questions were answered by concentrating the retail on a peninsula extending into the lagoon and then creating walks, trails, promenades, in a garden-like environment at the water’s edge. Floating bridges were designed to allow visitors to experience the water without getting wet. Boardwalks, promenades, and numerous other places were designed to allow direct access to the water. A float-in theater, where a landside cinema screen could be viewed from small group floating water pods, was incorporated into the design. We worked with our partner WET Design and Thinkwell to create interactive water attractions and experiences that told the story of Wai Kai. The idea of connection to the water continued to guide the direction of the site’s retail, food, and social spaces. In collaboration with our land planners and architects the concepts of walks, alleys, trails, ways, and promenades were designed like a pearl necklace that connected gardens, lawns, lanais, and plazas – all wrapping the 52- acre lagoon and its intimate coves. With this framework we created districts and neighborhoods of like and compatible experiences, activities, and lifestyle brands. // 2 3C a s e S t u d i e s / W a i K a i / j u ly 2 0 1 92 2 // J . R i c h a r d H i l l & C o
  • 16. M a s t e r P l a n The Wai Kai master plan was finalized as a fully integrated waterfront retail, dining, and entertainment destination at the center of a vibrant new community. The master plan was highly rationalized and fully vetted based on the research and retail programming conducted by J. Richard Hill & Co. M e r c h a n t a n d A t t r a c t i o n S t r a t e g y With the master plan in place, we created a space- by-space merchandising plan that spelled out the square footage for each proposed use, such as various retail types, restaurants and cafes, and a range of entertainment and attractions. W a i K a i M a s t e r p l a n // 2 5C a s e S t u d i e s / W a i K a i / j u ly 2 0 1 92 4 // J . R i c h a r d H i l l & C o
  • 17. R e t a i l C o n c e p t s The merchandising plan was developed on a macro level, leading to a program of specific retail types for every space in a development. I m p l e m e n t a t i o n A team of professionals directed by J. Richard Hill & Co. actively marketed the property, effectively communicating opportunities to prospective retailers, restaurants, attractions, and entertainment providers. Space at Wai Kai will be 50% pre-leased (before vertical construction begins), and the project is on track to open 230,000 square feet of retail, dining, and entertainment attractions substantially leased. Miami World Center Miami, Florida // 2 7C a s e S t u d i e s / M i a m i W o r l d C e n t e r / j u ly 2 0 1 92 6 // J . R i c h a r d H i l l & C o
  • 18. M i a m i , F l o r i d a / u n d e r c o n s t r u c t i o n J. Richard Hill and Co. produced the retail, dining, and entertainment strategy for Miami World Center, a 4-million-square-foot urban district currently under development on Biscayne Boulevard, adjacent to the Miami Cruise Terminal and American Airlines Arena, just north of downtown Miami, Florida. Working with Elkus-Manfredi of Boston, we created A living, breathing cultural hub celebrating Miami’s Latin community. the original street level and upper level garden walk concepts for the development. The retail plan includes 300,000 square feet of retail, restaurants, cinemas, entertainment, and cultural uses. The entire development is fully integrated with a metro mover system, a light rail line, adjacent interstate highways, and a high-speed train currently under development, which will connect Miami to Orlando. // 2 92 8 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / M i a m i W o r l d C e n t e r / j u ly 2 0 1 9
  • 19. M i a m i W o r l d C e n t e r M i a m i , F l o r i d a A n a ly s i s o f E x i s t i n g C o n d i t i o n s The site of Miami World Center is located north of downtown Miami in the Park West neighborhood and south of the rapidly developing Arts District further to the north. The area was the original home of the Miami Heat’s arena, which was surrounded by a large surface parking lot. The arena had been developed to spur further development in the surrounding area, which was ultimately unsuccessful. The area has long been overlooked, as the majority of high-rise hotel and residential development has occurred south of downtown Miami on Biscayne Boulevard. The large and antiquated warehouse district north of the site went through a renaissance as an Arts Warehouse District where leading collectors kept their art. In 2000, the Miami Heat moved to the new American Airlines Area. The former arena was demolished in 2008, at the height of the financial crisis, leaving the area with no attractions. In essence, the area of the site of Miami World Center was depressed because of the demolished area and the abundance of available adjacent parcels which were never developed, given that other nearby areas were seen as more desirable. This created an opportunity for the developer to assemble almost 27 acres in a vibrant urban location near the Miami waterfront. In addition to an abundance of relatively inexpensive land, the area included easy access to significant transportation networks, including a planned high- speed rail terminal, the adjacent highway I-395 (a primary access to Miami’s South Beach), and the Miami Cruise Terminal, all a short distance away. 1 1 a c r e sM i x e d - u s e 3 0 0 K G L A // 3 13 0 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / M i a m i W o r l d C e n t e r / j u ly 2 0 1 9
  • 20. M a r k e t R e s e a r c h Our consumer research found a significant demand for quality high rise living near major entertainment destinations. The market was cosmopolitan, intercontinental, diverse, and aspirational. To attract this market, the project needed hotels, restaurants, fitness centers and spas, public outdoor gathering places, and places for socialization as well as as an intercontinental marketing campaign which would establish ties to the social and cultural institutions. A major takeaway from the research determined the development could achieve a competitive advantage if it became the center of a celebrated contemporary South American culture in South Florida. But the question was how? Two conclusions were reached. First, make the development a living and breathing community, where contemporary Latin culture would be shared, and produced as much as consumed. Second, ensure a vibrant street scene of shops, cafes, and restaurants and create other areas to facilitate more intimate formations of connected communities. In addition, we discovered a major emerging sector of the fashion industry rooted in the area, serving as the center of swim, island, cruise and resort wear. Other research suggested heavy demand for a convention hotel along with smaller upscale hotels and high-rise condos. C o n c e p t G e n e r a t i o n Building on the research, we developed a strategy to create a vibrant street scene with ample outdoor public gathering places and major art and water experiences, built around living and creative production, with a variety of additional environments to facilitate the formation of communities. 1 0 - m i l e D e m o g r a p h i c s 1 , 2 4 9 , 2 2 2 – p o p u l a t i o n 4 7 5 ,4 1 8 – H O U S E H O L D S $ 7 4 , 9 7 9 – A v g . h o u s e h o l d i n c o m e Neighborhoods of like merchants were planned, ranging from a fashion promenade to working artist studios. A cluster of open outdoor kitchens was designed to replace the proverbial food court; and a rooftop garden, cabana, bar and pool district spanning three blocks of upper level hotels and condo podiums was designed for the anticipated 3,000 residents and the 2,000-per-night guests of the hotels. In addition, we developed a strategy to create a fashion innovative center for the design and marketing of the cruise and swim wear industries, including a “black box” cultural production facility for the filming and showcasing of fashion shows for resort, island, and beachwear fashion industry. A focal point of the street-level plan was the creation of a three-story outdoor video wall to showcase content developed created in the “black box,” large public plazas and greens, major areas for public gatherings, and areas for intimate socializing. // 3 33 2 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / M i a m i W o r l d C e n t e r / j u ly 2 0 1 9
  • 21. R e s u l t s The 43-story Caoba apartment town is now open at Miami World Center and the 60-sotry Paramount Condo Tower is under construction. A 1,700 room Marriott Marquis hotel and 60,000 square foot convention center are moving toward a construction start. A 12-story 348 room affordable luxury CitizenM hotel from the Netherlands has been announced, and the 300,000 square feet of street level retail will soon be under construction. // 3 53 4 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / M i a m i W o r l d C e n t e r / j u ly 2 0 1 9
  • 22. Redwood Creek Redwood City, California // 3 7C a s e S t u d i e s / R e d w o o d C r e e k / j u ly 2 0 1 93 6 // J . R i c h a r d H i l l & C o
  • 23. R e d w o o d c i t y, C a l i f o r n i a / p r e - d e v e l o p m e n t Redwood City, situated in the heart of Silicon Valley, has a unique relationship with the San Francisco Bay, supporting an active industrial port in the outer harbor and recreational boat marinas in the inner harbor, in close vicinity to its downtown. A low impact waterfront shopping, dining & entertainment village. J. Richard Hill and Co. was hired by a redevelopment agency to explore opportunities for repositioning this waterfront district to incorporate public access to the water, living, shopping, entertainment, and recreation. 1 4 a c r e sM i x e d - u s e 1 5 0 K G L A // 3 93 8 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / R e d w o o d C r e e k / j u ly 2 0 1 9
  • 24. A n a ly s i s o f E x i s t i n g C o n d i t i o n s The site is located in an environmentally sensitive area adjacent to the inner harbor and in close vicinity to its downtown. The site is bordered by Highway 101, the main road through Silicon Valley A wide variety of small businesses abound in the historic downtown, and a number of world-class high technology companies are located near the major highways and train stations including the subject site. Many of these companies specialize in software, multimedia, and biotechnology development. S t r a t e g y Recognizing the strategic location of the site nestled between the San Francisco Bay, Highway 101, and downtown Redwood City, we maintained sensitivity to the impact of any waterfront developments on the downtown. Working with Hart Howerton land planners, technical, geological, and transportation issues were analyzed and a plan was created to connect the waterfront to downtown along Redwood Creek, with restoration of the creek for canoeing and kayaking along with walking, biking, and jogging trails. P l a n We developed a concept plan to communicate a vision of a low-impact waterfront shopping, dining, and entertainment village with major themes of conservation, waterfront access, and recreation. The concept was supported by an economic strategy, market research, and a merchandising plan that formed the structural frame for the entire development. The plan called for 80 specialty shops, a concentration of restaurants on the waterfront, a community playhouse, a working waterfront, and an Olympic Rowing Center combined with community recreation programs. // 4 1C a s e S t u d i e s / R e d w o o d C r e e k / j u ly 2 0 1 94 0 // J . R i c h a r d H i l l & C o H i g h S t r e e t, R e d w o o d V i l l a g e
  • 25. P r o c e s s Market research was conducted to understand household life stages, lifestyles, and consumer demand. Concept diagrams were produced and reviewed, ultimately evolving into a final master plan strategy that integrated the natural environment and waterfront location into a vision of a whole and complete community at the water’s edge. A series of perspective drawings were also produced that gave life to the vision and demonstrated how a unique human scale village could be positioned on this sensitive waterfront. 1 0 - m i l e D e m o g r a p h i c s 5 2 9 , 1 9 6 – p o p u l a t i o n 1 9 8 , 1 3 3 – H O U S E H O L D S $ 2 0 1 , 2 2 0 – A v g . h o u s e h o l d i n c o m e // 4 34 2 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / R e d w o o d C r e e k / j u ly 2 0 1 9 R e d w o o d C r e e k M a r i n a
  • 26. Coney Island Brooklyn, New York // 4 5C a s e S t u d i e s / C o n e y I s l a n d / j u ly 2 0 1 94 4 // J . R i c h a r d H i l l & C o
  • 27. B r o o k ly n , N e w Y o r k / o p e n J. Richard Hill and Co. was engaged by Thor Equities to develop the retail, dining, and entertainment plan for the historic amusement park Coney Island, located on the seaside of Brooklyn, New York. Thor had assembled a large land holding in the center of Coney Island by buying numerous parcels once owned by individual family ride, concession, and game operators in Coney The restoration and renaissance of America’s first amusement park. Island. This billion-dollar redevelopment strategy called for high density hotel and residential development in the heart of Coney Island along with a complete restoration and renaissance of America’s first true amusement park, which dates back to the 1840s. // 4 7C a s e S t u d i e s / C o n e y I s l a n d / j u ly 2 0 1 94 6 // J . R i c h a r d H i l l & C o
  • 28. M a r k e t R e s e a r c h Market research revealed that the area had the largest collection of writers, dancers, musicians, and artists in the world – all living within a 10- to 15-minute commute of the site. We therefore embedded cultural production, artistic expression, and places of socialization into the redevelopment strategy which was not in some of the earlier plans. 1 0 - m i l e D e m o g r a p h i c s 1 , 0 3 3 , 6 0 0 – p o p u l a t i o n 3 7 3 ,4 1 2 – H O U S E H O L D S $ 8 7, 3 8 2 – A v g . h o u s e h o l d i n c o m e C o n c e p t P l a n We created a concept plan that was not as massive and dominant as previous plans. The heart of the J. Richard Hill plan was a call for a number of “walks” connecting the beach and boardwalk to the adjacent streets and subways. Various retail neighborhoods were developed with common merchandising themes. The retail neighborhoods were connected and integrated with strategic retail venues consisting of major restaurants, iconic retailers, and entertainment destinations. The final product created a series of one-of-a-kind places including a quarter-mile “dance walk” connecting the boardwalk to the street, a “carousel makers” restaurant with an authentic carousel and a wooden horse restoration center, rooftop beer gardens, an indoor water park with two hotels, a new “sideshow” district to preserve the art of sideshow entertainers, a new “fun house,” a permanent home for the Big Apple Circus, and an entirely new amusement park centered around the historic Wonder Wheel and the Cyclone Roller Coaster, both national historic landmarks. // 4 94 8 // J . R i c h a r d H i l l & C o C a s e S t u d i e s / C o n e y I s l a n d / j u ly 2 0 1 9
  • 29. R e s u l t s A large portion of Coney Island has been redeveloped in recent years. 2 0 a c r e s t h e m e p a r k 3 0 0 K G L A // 5 1C a s e S t u d i e s / C o n e y I s l a n d / j u ly 2 0 1 95 0 // J . R i c h a r d H i l l & C o
  • 30. ‘96 Olympic Games F e s t i v a l / A t l a n t a , G A E v e n t P l a n n i n g / N A Barefoot Landing e n t e r t a i n m e n t c e n t e r / m y r t l e b e a c h , s c r e t a i l P l a n n i n g , l e a s i n g , p r o p e r t y m g m t / 3 0 0 k Bridges of St. Paul m i x e d - u s e / S t . P a u l , m n r e t a i l p l a n n i n g , l e a s i n g / 2 8 0 k Fairmont Miramar H o t e l / s a n t a m o n i c a , C A M a r k e t R e s e a r c h , S t r a t e g i c P l a n n i n g / 4 5 0 r o o m s Four Seasons Maui H o t e l & R e s o r t / M a u i , H I M a r k e t R e s e a r c h , S t r a t e g i c P l a n n i n g / 4 0 0 r o o m s Four Seasons Punta Mita H o t e l & R e s o r t / P u n t a M i t a , M X M a r k e t R e s e a r c h , S t r a t e g i c P l a n n i n g / 3 0 0 R o o m s Gulfstream Park M i x e d - u s e / M i a m i , f l C o n c e p t D e v e l o p m e n t, m a r k e t r e s e a r c h , s t r a t e g i c p l a n n i n g / 5 0 0 k Hillocks Farm M i x e d - u s e / C h a t t a n o o g a , T N R e t a i l P l a n n i n g , L e a s i n g / 1 5 0 K Hotel Del Coronado H o t e l & R e s o r t / C o r o n a d o , C A R e t a i l S t r a t e g i c P l a n n i n g / 3 0 0 R o o m s Kentucky Owl Park D i s t i l l e r y & P a r k / B a r d s t o w n , K Y M a s t e r P l a n n i n g , S t r a t e g i c P l a n n i n g / 1 8 0 A c r e s National Parks n a t i o n a l P a r k s / 1 1 p a r k s , U S A M a r k e t R e s e a r c h , C o n c e s s i o n S t r a t e g y / N A Northwest Atrium T r a i n S t a t i o n / C h i c a g o , I L M a r k e t R e s e a r c h , S t r a t e g i c P l a n n i n g / 6 5 K Old Post Office M i x e d - U s e / W a s h i n g t o n , D . C . S t r a t e g i c P l a n n i n g , P r o p e r t y M a n a g e m e n t / 1 2 0 K Sears Tower T o u r i s t A t t r a c t i o n / C h i c a c o , I L M a r k e t R e s e a r c h , C o n c e p t D e v e l o p m e n t / n A Westport Village C o m m u n i t y C e n t e r / L o u i s v i l l e , K Y R e t a i l P l a n n i n g , L e a s i n g / 1 5 8 K Wigwam Village T o w n C e n t e r / P h o e n i x , A Z M a r k e t R e s e a r c h , M a s t e r P l a n n i n g / 3 0 0 K Portfolio J. Richard Hill & Co. has completed assignments for over 160 projects including the following highlights: // 5 3C a s e S t u d i e s / P o r t f o l i o / j u ly 2 0 1 95 2 // J . R i c h a r d H i l l & C o
  • 31. R i c k H i l l // R i c k . h i l l @ j r i c h a r d h i l l . c o m 5 0 2 - 4 1 7 - 4 3 6 1 Insights, direction & programming for human-centered marketplaces.