General Company Information

1. WWW.LSHOLDINGS.ASIA
Introduction Keynote
Business Presentation
06/03/2015
www.lsholdings.asia

2. WWW.LSHOLDINGS.ASIA
OUR AGENDA
02
LS Holdings is a Live Entertainment company focusing on
developing the entertainment industry within emerging
markets.
Discover more about us and
our vision for the future
Meet the people behind the
company and hear about their
accomplishments
Take a look at some of the
things we have achieved over
the last 5 years and what we
hope to achieve moving
forward
A closer look at some of the
markets we are currently
working and investing in
Graphical representations of
some of the key facts behind
our business models
Find out the best way to reach
out to us
Introduction Our Team Portfolio
Analysis Infographics Get in touch
1 2 3
4 5 6

3. WWW.LSHOLDINGS.ASIA
ABOUT US

4. WWW.LSHOLDINGS.ASIA
ABOUT US
04
Find out more about us and our vision
LS Holdings is a live entertainment company focusing on
developing markets. Having hosted concerts varying from
capacities of 10,000 to 40,000 in locations as vastly distinct as
London, Hangzhou, France, Berlin and Barcelona, we have
become incredibly skilled in understanding the requirements of
early stage markets and how to ensure their sustainable growth.
With a focus on quality and efficiency; our reputation for
excellence has developed from forging strong working
relationships with some of the world’s biggest and most well-
known entertainment companies. Extensive research into the
cultures and practices of individual business communities has
made us market leaders in the provision of expertly targeted
events. We believe that it is only by understanding how people
“tick” that an event can be tailored to suit the common interests of
those attending.
For companies, staging events has become an important part of
their marketing strategy, a way to reach out and directly
communicate with clients and customers, whether in person or
through media coverage of the event. It is therefore vital that
when staging a corporate event that it is expertly handled. We
have vast expertise in running events of all kinds, big and small,
and are perfectly capable of handling any requests from clients,
no matter how challenging or initially daunting.

5. WWW.LSHOLDINGS.ASIA
“ Connecting cultures through
entertainment ”
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- LS Holdings 2013
“ We look forward to
a rewarding partnership
with you ”

6. WWW.LSHOLDINGS.ASIA
MISSION & VISION
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Find out exactly what makes us tick
We connect the world and its diverse cultures through Live
Entertainment and media.
Our Mission
It is our aim to help grow and sustain the Entertainment markets within
a number of developing nations such as India and other South East
Asian countries.
Our Vision

7. WWW.LSHOLDINGS.ASIA
COMPANY STEPS HISTORY
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In 2008, it came to our attention that Eastern
pop music (KPOP ) wasn’t being catered for
by large Live Entertainment organisations in
the West, even though high levels of demand
were present
Step 01
We worked alongside companies such as Live
Nation to help develop our business model
Step 03
We are now looking to grow and
sustain the Live Entertainment
market in India.
Step 05
By this time we were well on our way to
developing the expertise and knowledge
needed to promote international concert
tours
Step 02
By 2014, we had promoted a number of
concerts within Europe and managed others
in China with a capacity of up to 40,000
Step 04
The steps to success

8. WWW.LSHOLDINGS.ASIA
TEAM INTRODUCTION
08
Strong leadership is essential for success
Rohit Kumar-Makol
University of Liverpool
Law & Business
University of Leicester
MSc Finance
www.rohitmakol.com
Founder & CEO
Karan Kumar
John Moore's University
Law LLB
Founder & COO

9. WWW.LSHOLDINGS.ASIA
PROMISE FROM CEO
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Structured
Innovative
Internationally Competitive
Well voiced
Technological
Focused Target Market
Founder of LS Holdings
Rohit Kumar-Makol
Growth and Sustainability

10. WWW.LSHOLDINGS.ASIA
OUR MAIN FOCUS
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Event Management
Venue Management
Ticketing Solutions
Content Creation
01
02
03
04
Our focus lies across four distinct sectors

11. WWW.LSHOLDINGS.ASIA 11
Event Management
…has grown in recent years to
become a huge global industry. From
computer game conferences in
California to spectacular music
festivals across Asia, event
management companies are putting
together amazing events and bringing
entertainment brands together with
new audiences in ever more
innovative ways. This is where we
come in – we help to deliver high
caliber events that consistently meet
the bespoke needs of our clients.
Whether it’s concert production, artist
booking, sponsorship procurement or
your everyday corporate conference,
we are here to help.
Venue Management
…typically involves the day to day
operations of conference, concert,
performance or exhibition spaces as
necessary. In short, a high caliber
venue management company will do
whatever it takes to make sure
all events runs smoothly and that
performers and organisers can focus
on their own areas of responsibility
and enjoy an occasion for what it is.
Due to our cohabiting nature as an
organisation, we also work on
ensuring that your venue is being used
regularly by helping to promote the
venue to potential event promoters.
Ticketing Solutions
Our ticketing partners have more than
15 years experience in providing
ticketing and CRM solutions for the
sports, stadia, arts and live events
industries. Our portfolio of products is
known for being fast, secure and
reliable. We understand that every
customer’s ticketing need is different.
That’s why we offer multiple solutions
and integrated services from cost
effective online box offices to fully
integrated venue systems. All
supported by our proven and versatile
partner technology.
Content Creation
We create brilliant content for many of
the western world’s leading retailers,
several leading global brands and a
host of household names. The work
we do helps our clients to find and
engage with new customers, increase
sales, secure loyalty, generate referral
and build brand equity.
We achieve success for our clients by
deploying our skills in strategy, idea
generation, production and delivery in
an end-to-end Content solution

12. WWW.LSHOLDINGS.ASIA
PROJECT WORKFLOW
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CLIENT WORK REQUEST CHECKING BUDGETING
FEEDBACK EVALUATION IMPLEMENTATION STRATEGY
General Process Workflow

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SERVICE SATISFACTION
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How happy are our clients?
Event
Management
Venue
Management
Ticketing
Solutions
Content Creation
0 50 75 10025
25 Not Bad
50 Good
75 Very Good
100 Impeccable
0 Very Bad

14. WWW.LSHOLDINGS.ASIA
INDIA LIVE

15. WWW.LSHOLDINGS.ASIA
INDIA LIVE
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What is India Live?
India Live is a live entertainment concept, that will host the most
sought after international artists from around the globe throughout
various cities in India. The concept was established due to the obvious
demand for western entertainment from the Indian middle and upper
classes that is growing dramatically year upon year. We have
established relationships with a number of artist agencies based in the
USA over the last five years and we will aim to make use of this as we
develop the India Live concept.
A fundamental aspect of India Live, is that it is not just simply a
branded touring module, instead, we plan to make use of these
opportunities to create a number of different content pieces that can
be utilised across all mediums of media, such as TV, Radio, IPTV etc.
You can stay up-to-date with India Live via the dedicated independent
website: www.nowindialive.com

16. WWW.LSHOLDINGS.ASIA
GENERAL
INFORMATION

17. WWW.LSHOLDINGS.ASIA
WORLD MAP INFOGRAPHIC
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Where we do most of our work
2012
98%
2015
98%
2012
2%
2015
2%

18. WWW.LSHOLDINGS.ASIA
COMPETITOR ANALYSIS
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Top 4 competitors for the Indian Market
Live Nation
- Multi-National
- High level of expertise
- High level of operational
capital
- Music Focused
- Risk Averse
- Fearful of expanding into
emerging markets
AEG Live
- Multi National
- High Level of expertise
- High operational capital
- Sport / Music Focused
- Risk Averse
- Base in China
Percept
- Based in India
- High levels of debt
- Music Orientated
- EDM / House Genre
- Festivals & Concerts
OML
- Based in India
- Organic Growth
- Music Orientated
- Festival Based
- Alternative Music (Indian)
Customer

19. WWW.LSHOLDINGS.ASIA
SWOT ANALYSIS
The most important factors
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INTERNAL EXTERNAL
STRENGTH WEAKNESS
- Western Strategic
Management
Experience
- Access to American
and UK Artists and
their agencies
- Access to emerging
markets such as India
- Lack of capital
resources
OPPORTUNITY
- Growth of
entertainment
industry in emerging
markets such as India
- Increase in middle
class with high
disposable income in
emerging markets
THREAT
- Market domination
by a few large
entertainment
corporations such as
AEG Live or Live
Nation
- Unstable economic
conditions in
emerging economies

20. WWW.LSHOLDINGS.ASIA
PYRAMID PROCESS STEPS
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6. Action
5. Tactics4. Plan
3. Teamwork2. Marketing1. Opportunity
Execute the plan to to
exploit the opportunity at
hand
6. ACTION
Develop a plan and strategy
to execute the plan
4. Plan
Understand and
create a marketing
plan to raise
awareness
2. Marketing
Assess potential pitfalls
and other competitors and
have counterplans ready
5. Tactics
Work with all levels of
the organisation to
ensure corporate
cohesion
3. Teamwork
Conduct in depth market
research to find an
opportunity
1. Opportunity
General Pyramid Process

21. WWW.LSHOLDINGS.ASIA
GENDER ACTIVITY
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Consumer
45% of Male
45% of people who attended our
concerts from 2012 – 2015 were male
55% of Female
55% of people who attended our
concerts from 2012 – 2015 were male
Conclusion
General Attendance from concert
goers is not biased to any gender
grouping
45%
55%

22. WWW.LSHOLDINGS.ASIA
ARROW STEPS INFOGRAPHIC
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Procure higher levels of capital in
order to execute a number of
tours within India
About Step 01
01
02
03
04Explore the launch of a ticketing
solution in India in partnership
with a large UK ticketing service
company
About Step 02
Look at the development of
venues within India in order to
sustain the growth of the Live
Entertainment / Sports industry
About Step 03
Sustain current growth and look
to diversify by offering services
outside of India
About Step 04
Write your relevant text here

23. WWW.LSHOLDINGS.ASIA
Introduction Keynote
Business Presentation
www.lsholdings.asia