Overview of Rick Hill, an award winning director of the creation of human centered marketplaces and his J. Richard Hill & Co.

1. Insights, direction,
& programming
for human-centered
marketplaces.

2. Creating & directing
the creation of
leading real estate
strategies for
human-centered
marketplaces that are:
enriching
engaging
inspiring
experiential
Photo by Rick Hill, July 2019
Introduction
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3. Human-centered
marketplaces,
defined as places of:
community
gathering
celebration &
sharing
experiences
socializing
storytelling
Photo by Rick Hill, July 2019
Introduction
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4. Research
We provide comprehensive
market research studies that
define and quantify a trade area,
target consumers and their buying
characteristics, retail types,
sustainable project size, and the sales
and rent potential of the site.
Conceptualize
We create the underlying concepts
that become the foundation
of transformative real estate
developments, resulting in greater
market share, accelerated lease-up,
and higher property values.
Plan
We develop detailed cost and income
projections based on reliable sales
projections and historic build-outs of
leading tenant space. Our projections
are modeled, filtered, refined, and
distilled under a variety of scenarios
that result in a pragmatic strategy
that strives for the highest returns
while planning for the unknown.
Implement
Our planning services are based on
applied knowledge. We are market-
and transaction-drive & deliver
branding, marketing, financing,
rezoning, leasing and development
solutions for unique, upscale, luxury,
and mixed-use projects.
How We Work
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5. What we know
Trend Analysis
J. Richard Hill & Co.is recognized as
one of the leading innovators in real
estate project positioning which
comes from a lifelong study of leading
cultural trends found in art, fashion,
architecture, and entertainment.
Within these cultural indicators we
find the cues to the next big thing
in retail concepts, restaurants, and
entertainment.
International
Marketplaces
Our work in eight countries located
in Asia, Middle East, Africa, Europe,
North American, and South America
drives a multi-layered global
perspective that forms the core of
an international knowledge base
required to provide value added
insights into the developments of our
clients.
Real Estate
Economics
We know the best ideas and most
innovative designs in real estate
must be economic to be viable and
sustainable. In this regard, we have
studied the economics of hundreds
of operating developments and
thousands of tenants to perfect highly
pragmatic financial models for the
projects of our clients.
Best Practices
In every assignment we learn from
numerous design and real estate
professionals. We take the approach
that all parties are a source of great
ideas, yet we constantly assimilate,
filter, and distill the best practices
with the goal to perfect our own
approach to providing our clients
with the best possible development
strategies.
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6. What we know
Best Concepts
We travel the world in constant
search of the best new retail,
hospitality, and entertainment
concepts. We have a deep
understanding of the most relevant
real estate concepts that have been
fully analyzed by market segment,
sales performance, sustainability, and
overall market acceptance.
Brokers & Tenant
Reps
We have close relationships with
numerous brokers and tenant reps
in all major national brokerage firms
– not just one. We therefore, always
strive to present projects to key
decision makers through the most
straightforward channel which could
be with a leading broker or direct to
the tenant.
Design Process
Our design management process
brings focus to the design process
with detailed use plans, fit models,
and economic guidelines. We also
involve numerous design disciplines
in our early steps of concept
development to maximize creative
options which empowers and focuses
great design teams.
Planners &
Architects
Throughout Mr. Hill’s career he has
worked with many of the world’s
leading land planners and architects.
He is highly respected by design
professionals because of his depth
of knowledge relevant to the
development of a project, and his
constant push for design excellence.
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7. J. Richard Hill & Co. provides a full array of services necessary to create dynamic, market transformative, and community redefining retail, dining, and
entertainment focused developments. The essence of our work is focused on creating an extraordinary mix of merchants that have the ability to generate the
highest sales to sustain above market rents.
Core Capabilities
M A R K E T R E S E A R C H
We use the most up to date and progressive market leading data collection
sources rather than biased in-house research services. Our years of data analysis
arms us with a deep knowledge of what to research and what to do with the
research.
B I G I D E A G E N E R A T I O N
We create big bold and innovative ideas that are market driven and financially
viable in order to position the developments of our clients as the leading, and
most desired locations. This results in added value through the uniqueness of
market leading projects.
P R O J E C T P R O G R A M M I N G
We have a highly refined project programming process that sets the standard
of excellence. Our process results in a design, development and marketing
program that provides the entire project strategy in a single document.
D E S I G N D I R E C T I O N
Rick Hill is an accomplished design director. He takes great pride in his ability
to empower designers, architects, and other creative professionals. In a
collaborative process he inspires great designers to do their best work by
providing the tools and resources to create great places.
F I N A N C I A L P R O G R A M M I N G
We know the numbers: real estate development, the operating pro forma, and
retail arithmetic, and the underlying macro and micro economics. We demand
hardnosed detailed numbers that are well organized with checks and balances.
M A R K E T I N G
We are award winning, master communicators with extensive experiences in
all forms of consumer and business to business communication. We introduce
tenants and uses to a project. We direct the creation of marketing strategies,
branding and messaging, and project identities.
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8. Our Process Research to Completion
Research
Market
Analysis
Consumer
Research
Retail
Trends
Comparable
Projects
Big Idea
Generation
Conceptual
Plans
Project
Definition
Design
Programming
Conceptualize
Implementation
Merchandising Marketing Leasing
Completed
Projects
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9. Our Strategic Planning Process
M a r k e t R e s e a r c h
E c o n o m i c a n a ly s i s &
P r o j e c t i o n s
M a s s i n g & F i t M o d e l s
B i g I d e a G e n e r a t i o n
P r o j e c t C o n c e p t u a l i z a t i o n
P r o j e c t P o s i t i o n i n g
P r o j e c t P r o g r a m
M a s t e r P l a n D i r e c t i o n
D e s i g n D i r e c t i o n
M e r c h a n d i s i n g P l a n
U s e & S p a c e P l a n s
F i n a n c i a l P l a n s
L e a s i n g S t r a t e g y
I m p l e m e n t a t i o n P l a n
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10. Marketing Plans
Public Relation
Strategies
Branding
Messaging
Social Media
Collateral Material
Event Direction
Marketing
Market Study
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11. Leasing & Sales
Strategies
Broker Selection
& Oversight
Merchandising &
Use Plans
Lease Plans
Best Practices
Advertising
Marketing
Operational Set Up
Architectural
Oversight
Implementation Services
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12. A t t r a c t i o n s
H i g h S t r e e t s
M a i n S t r e e t s
t h e m e P a r k s
N e w C o m m u n i t i e s
R e s o r t s & H o t e l s
M a l l s
M i x e d - U s e
M u s e u m s
S h o p p i n g P a r k s
F e s t i v a l s
T o w n C e n t e r s
Project Types
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13. Deep data collection,
predictive analysis,
and applied knowledge
integrated with creativity,
design, and innovation.
The Art of Marketplace
Crafting
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14. 165 projects
65 million sf
10 nations
Over 100 Malls &
Shopping Centers
1996 Olympic Games
11 U.S. National Parks
Thoroughbred Race Tracks
New Towns
An extrordinary
depth of experience.
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15. Nike’s Great Races
of America,
San Francisco
New Towns of
Kentlands &
Heathrow
Ogilvie
Transportation
Center, Chicago
Dubai Global
Village
IKEA, USA Entry
King’s Gate -
Beijing’s Tiananmen
Square
U.S. National Parks.
Chicago’s Willis Tower
Kentucky Owl
Distillery & Park
Coney Island
Theme Park, Brooklyn, NY
Worldwide Vision
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16. Global Experience
A d d i s A b a b a
a t l a n t a
b e i j i n g
b o s t o n
c h a r l o t t e
c h i c a g o
c l e v e l a n d
D a l l a s
D e n v e r
D u b a i
H o n o l u l u
H o u s t o n
L o s A n g e l e s
M a n i l a
M e x i c o C i t y
M i a m i
M i n n e a p o l i s
M u m b a i
N e w O r l e a n s
N e w Y o r k
P h o e n i x
S a n D i e g o
S a n F r a n c i s c o
S e a t t l e
S t o c k h o l m
T a m p a
T o r o n t o
W a s h i n g t o n D C
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17. J. Richard (Rick) Hill offers clients a deep knowledge of design, consumer
trends, marketing, leasing, and operations. His approach to marketplace crafting
is based on the principles of extraordinary place making, the science of market
research, and pragmatic financial planning. His process initially generates
the big ideas and creative solutions required to conceptualize and sustain a
development in today’s marketplace. The initial concept is then cross-pollinated
with the best ideas derived from a worldwide knowledge base which is filtered
by sound market research and pragmatic economic modeling.
The end result is a viable—and utterly unique— development strategy
that maximizes the value of a development through high levels of human
engagement with extraordinary spaces through design and inviting
experiences. The product of this process significantly increases the market
demand, trade and catchment areas, footfall traffic, stays, and spend rates,
which culminates in the highest sustainable economic benefits.
Mr. Hill works with an unparalleled team of international professionals,
including data scientists, land planners, architects, designers, visual artists,
brokers, tenant representatives, copy editors and creative writers, illustrators,
videographers, graphic designers, and environmental experience designers.
He directs a project from vision through concept development and schematic
design to branding and marketing and leasing.
His work led IKEA to enter the U.S. market in 1984 with a plan for their first
three stores on the East Coast. He created the initial strategy for the Sponsor
Pavilions of the 1996 Olympic Games, developed strategies for visitor services
in 11 U.S. National Parks, and created Nike’s Great Races of America, which
became the largest high school team event in America. He created retail plans
for such diverse destinations as New York’s Coney Island amusement park, the
Willis Tower in Chicago, and numerous major malls and shopping centers, along
with Wai Kai, a first-of-its-kind 2-billion-dollar retail resort in Oahu, Hawaii,
opening in 2021.
Rick has received numerous regional, national, and international awards from
institutions, including the International Council of Shopping Centers, the Urban
Land Institute, and the United States Track & Field Federation.
Rick Hill, Founder
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18. R i c k H i l l //
R i c k . h i l l @ j r i c h a r d h i l l . c o m
5 0 2 - 4 1 7 - 4 3 6 1
Insights, direction
& programming
for human-centered
marketplaces.