Presentation of J. Richard Hill & Co., Bench Dog Architects, and Zall Commercial Real Estate for Center Build Conference, November 30, 2023.

2. Rick Hill
Founder
J. Richard Hill & Co.
Stuart Zall
Founder
The Zall Company
Michael Lee
Principal
Bench Dog Architects
GUEST SPEAKERS
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

3. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
CHANGING MARKETPLACE
RE-IMAGINED SHOPPING CENTERS
• Consumer Behavior
• Technology
• Economic Factors.

4. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

5. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

6. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
THE NEXT BIG THING
EXPERIENTIAL, AUTHENTIC, CULTURAL

7. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Federales

8. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Tom’s Urban

9. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Flight Club

10. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Hinjingo Bingo

11. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Happy Camper

12. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Garage Sale Vintage

13. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
The LineUP

14. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Road Trip Event
ROUND TOP, TEXAS

15. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Cultural Immersive Experiences

16. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Destination Distilleries

17. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

18. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
CASE STUDY
THE GATHERINGS AT PARKER
Planning for Flexibility

19. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Location

20. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Town of Parker 2021 Revenue

21. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
THE MARKET
CONSUMER RESEARCH STRATEGY

22. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

23. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

24. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

25. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

26. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

27. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

28. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

29. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

30. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

31. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

32. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

33. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

34. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

35. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
PLANNING & DESIGN
SPACES, PLACES, & STOREFRONTS

36. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
2021 Master Plan
Trading Retail Spaces
For Gathering Spaces
With a Focus On Place
Making and
Experiences.

37. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
2023 Master Plan
Re-Envisioning the
Master Plan Planning
for Success in Today’s
Economy

38. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
LIFE.CHURCH - Anchor

39. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Chicken N’ Pickle - Anchor

40. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Central Lawn
The Heart of the
Project, Where
Activities and
Amenities Come
Together.

41. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Central Lawn View

42. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Retail Kiosk

43. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Articulated Building Design

44. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Storefront Placemaking

45. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Signature Storefront Design

46. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Interactive Storefront Design

47. GATHERINGS AT PARKER
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Activated Storefronts

48. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
LEASING STRATEGY
GATHERINGS AT PARKER

49. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
THE EARLY YEARS
I was a commissioned only broker, and I
didn’t care what impact my deal had on the
shopping center I just needed to be paid. –
Stuart Zall

50. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
“This space is so good that the tenant that is
going to take it doesn’t exist yet.” - Doug
Lucy, Taubman Senior Vice President of
Leasing.
THE TURNING POINT

51. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
MERCHANDIZING PLAN
“You can’t get what you want until you know
what you want.” - Singer Joe Jackson.

52. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
OUR PROCESS TO FIND THE
BEST IN CLASS
• Visiting Stores
• New & Emerging Concepts
• Food Halls
• Food Trucks
• Trade Shows
• LinkedIn
• Costar
• Trade Magazines
• Social Media
• Looking at Other Markets

53. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
NEED A BELL-WEATHER
ANCHOR TENANT
• Chicken N Pickle
• Distillery
• Music Venues
• Eatertainment

54. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
OLD FASHIONED SALESMANSHIP
• Face to Face Meetings
• Selling the Vision
• Landlord Willing to Invest Into The Concept
• ABC’s Always Be Closing

55. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

56. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
DEVELOPMENT PROCESS
SUMMARY

57. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

58. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

59. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

60. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
KEY TAKEAWAYS
LESSIONS LEARNED

61. MASTER CLASS TAKEAWAYS
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

62. MASTER CLASS TAKEAWAYS
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

63. MASTER CLASS TAKEAWAYS
E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G

64. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
MASTER CLASS TAKEAWAYS
UNDERSTAND THE MARKET
AND WHAT IS MISSING

65. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
MASTER CLASS TAKEAWAYS
• Millennials
• Boomers
• And All Other Classes
WE LOOK FOR INPUT FROM

66. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
MASTER CLASS TAKEAWAYS
LEASE WITH AN OPEN MIND AND
BE CREATIVE

67. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
MASTER CLASS TAKEAWAYS
• Four-Sided Design
• Window Transparency
• Articulated Facades
• Material Restrictions
KNOW THE ENTITLEMENTS
PROCESS

68. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
MASTER CLASS TAKEAWAYS
• Storefront Zone
• Cold Dark Shell vs Warm Shell
• MEP Requirements
• Interior Finish Conditions
ESTABLISH TENANT &
LANDLOARD SCOPE OF WORK
UPFRONT

69. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
MASTER CLASS TAKEAWAYS
• Rapid Prototype Planning
• Test for Program, Access, & Flow
• It’s The Spaces that Make the Place
DRAW, DRAW, DRAW

70. E A T , P R A Y , P L A Y – P L A N N I N G F O R T H E N E X T B I G T H I N G
Q&A
THANK YOU