1. Neilsoft’s Luton base
reaps rewards
The East of England: An exclusive interview with
G
G
A dynamic technology cluster;
Access to globally valued research;
Aman Dhall Neilsoft
G A highly experienced skills base;
G Potential for strong market growth; Neilsoft, a major Indian provider of engineering and technology
G A well-established supply chain;
G A lower-cost base for European operations service solutions, has recently chosen Luton in the East of
within easy reach of London, the rest of the England for its UK and European base. The development is a
UK and the Continent.
significant step in the company’s strategy to deliver engineering
services across the globe.
Aman Dhall, Neilsoft’s Senior Business Development Manager,
explains why this initiative is already reaping rewards and why
Luton is proving an ideal location for further expansion.
‘Establishing our base in Luton is a very important step for us.
Our objective is to operate a global delivery model with proximity
to key clients in the construction, automotive, manufacturing,
marine and software development industries.
‘Neilsoft engineers integrate with clients’ in-house
engineering/product development teams to help improve
productivity, resource management and competitiveness.
Business support funded by the
East of England Development Agency
www.eei-online.com

2. Neilsoft’s Luton base
reaps rewards
‘Central to this business model is a commitment to nurturing ‘Our location offers excellent communication links, with access
long-term relationships with clients across the world. to four international airports providing connectivity to growing
We achieve this by employing high-calibre engineers with markets for Neilsoft’s services in Europe, the Middle East and
significant experience in multiple domains, tools/platforms and North and South America. Proximity to the major road network
project management methodologies carried out on international means that staff have easy access to customers throughout
projects. For example a recent project involved our engineers the UK, particularly in London and the industrial heartland
providing short-term specialist resource for a company of the Midlands. In addition, our location will help us to foster
manufacturing pumps and compressors for the oil and gas relationships with major R&D institutes shaping the future
industry. We enabled them to meet the on-time completion date of engineering services. These include Cambridge University
very cost-effectively without having to recruit full-time engineers and Cranfield University, as well as research groups such as
and we also spared them penalty charges for late delivery. the Building Research Establishment in Watford and Ford
Dunton Technical Centre and Millbrook Proving Ground
for automotive engineering R&D.
‘In establishing our UK and European base,
we were assisted by East of England ‘We believe that the UK will act as a springboard to new markets
International (EEI) and its partner, UK Trade as well as be a significant market in its own right, helping us to
develop new opportunities such as joint ventures and
& Investment (UKTI). We were helped to set partnerships. As our UK customer base grows, we anticipate that
up the initial pilot representative office and we will create up to ten highly skilled jobs in sales, marketing
organise sole representative visas, and given and R&D with the number of jobs growing in India too.’
general advice on the region.
KEY FACTS
‘Support has included market research on the
Neilsoft is headquartered in Pune, India and employs 850 staff
environment for our products and services in located worldwide. The company has a presence in other Indian
the UK, together with networking opportunities cities including Delhi, Hubli, Mumbai and Bangalore, as well as
the US, China and now the UK. It is one of the fastest-growing
to introduce us to the R&D cluster in the engineering services companies from India, an achievement
East of England. recognised by its inclusion for the second consecutive year in
the Deloitte Technology Fast 50 India listing.
‘Advanced engineering companies in the UK are increasingly
seeking complementary skill sets in computer aided design Neilsoft, in partnership with client in-house
(CAD) and engineering services to help them bid for complex engineering teams, provides:
design projects. As a result, many are turning to India for this
expertise. Working in partnership with client in-house G Design & Detailed Engineering;
engineering teams, Neilsoft can deliver a flexible range of G Engineering Analysis;
services including: Design & Detailed Engineering, Engineering G Software Development & Testing;
Analysis, Software Development & Testing, Engineering G Engineering Software Solutions;
Software Solutions, Design Automation and Electrical G Design Automation;
& Controls Engineering. G Electrical & Controls Engineering.
‘Where Neilsoft employees have been seconded from India, Neilsoft’s UK and European headquarters in Luton provides a
the cultural environment of Luton with its large Indian number of key benefits: access to high-calibre engineering
expatriate community has helped hugely in terms and ICT skills; cost-effective premises; excellent
of acclimatising employees to living in the UK. Many of our communication links to the rest of the UK and overseas;
engineers bring their families with them, so a location that proximity to leading-edge R&D centres including Cambridge
provides access to food outlets and entertainment, as well and Cranfield Universities and to other globally renowned
as meeting religious needs, is very important. institutions. Tapping into an expatriate Indian community has
helped staff to integrate quickly into the UK.
For expert help contact:
East of England International
2 Quayside Cambridge CB5 8AB
United Kingdom East of England International gives free and
T: +44 (0)1223 450 450 confidential help to overseas-owned companies
E: info@eeia.com setting up or expanding in the UK.
08/102 Copyright April 2009