I have used some videos for a better understanding of Gut and Big Data so please go through them. https://www.youtube.com/watch?v=XjmldAL9RQs https://www.youtube.com/watch?v=DBQYSwhIYXk&t=20s

1. MARKETERS FLUNK
THE BIG DATA TEST
© Palash Badjatya

2. © Palash Badjatya

3. © Palash Badjatya
https://www.youtube.com/watch?v=XjmldAL9RQs

4. © Palash Badjatya

5. © Palash Badjatya
https://www.youtube.com/watch?v=DBQYSwhIYXk&t=20s

6. Both are correct But the Fight is Still on
© Palash Badjatya

7. A Study of 800 marketers at Fortune 1000 companies found
the vast majority of marketers still rely too much on intuition
— while the few who do use data aggressively for the most
part do it badly.
© Palash Badjatya

8. But the question is that,
All MARKETERS know about
the actual STATISTICAL based process
© Palash Badjatya

9. © Palash Badjatya

10. Data Lover
Dashboard
Consultants
Input &
Interactive
persons
Connector
© Palash Badjatya

11. © Palash Badjatya
• Comfort with ambiguity
• Ability to ask strategic questions based on data
• Narrow focus on higher-order goals.
The best focus on goals and filter out noise

12. So For Best
© Palash Badjatya

13. © Palash Badjatya
COMBINE BOTH

14. © Palash Badjatya
Tips for
MANAGER

15. © Palash Badjatya
• Reiterate critical business goals constantly
(to keep them front-of-mind despite distractions)
• Teach marketers to put data front and center in their decision making
• Sensitize marketers to common data interpretation mistakes.

16. Thank you
© Palash Badjatya