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Markerters flunk the big data test
A study of 800 marketers from Fortune 1000 companies reveals that most marketers overly rely on intuition rather than data, and those who do use data generally do so ineffectively. Effective marketers should focus on higher-order goals, maintain comfort with ambiguity, and ask strategic questions based on data. Recommendations for managers include emphasizing critical business goals, integrating data into decision-making, and educating marketers about common data interpretation errors.
Markerters flunk the big data test
- 1. MARKETERS FLUNK THE BIGDATA TEST © Palash Badjatya
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- 6. Both are correctBut the Fight is Still on © Palash Badjatya
- 7. A Study of800 marketers at Fortune 1000 companies found the vast majority of marketers still rely too much on intuition — while the few who do use data aggressively for the most part do it badly. © Palash Badjatya
- 8. But the questionis that, All MARKETERS know about the actual STATISTICAL based process © Palash Badjatya
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- 11. © Palash Badjatya •Comfort with ambiguity • Ability to ask strategic questions based on data • Narrow focus on higher-order goals. The best focus on goals and filter out noise
- 12. So For Best ©Palash Badjatya
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- 14. © Palash Badjatya Tipsfor MANAGER
- 15. © Palash Badjatya •Reiterate critical business goals constantly (to keep them front-of-mind despite distractions) • Teach marketers to put data front and center in their decision making • Sensitize marketers to common data interpretation mistakes.
- 16. Thank you © PalashBadjatya