Delve into connected systems, experience-driven product discovery, and conversational applications to see how they're revolutionizing the customer engagement and commerce landscape. Delivering personalized, omnichannel experiences that leverage context, content, and cross-channel customer insights used to challenge marketers, but not any longer. Learn more: https://www.hybris.com/commerce

1. Athar Aslam, George Ioannou
Wipro Technologies
Oct, 2017
Embrace Connected Commerce for
Business Impact

2. 2
Connected Commerce
§ More than Technology
§ Focusing on Areas that matter
§ Connecting Business Capabilities for Real Outcomes
§ Making Building Blocks to work for you
§ Industry Use Case
Agenda

3. Connected Commerce

4. 4
“Future-readyenterpriseswilldrivecustomerexperience
throughConnectedProcesses”

5. 5
5
Strategic foundation
Outside-in thinking
Disruptthemarket
Designthinking,, Meetcustomer needs, Business modelinnovation, Delivergrowth
Inside-out enablement
CreateDigitalcapability&efficiency
Capability-People,Process andTechnology
Agility-Adaptivearchitecting, Agiledelivery,Operating modelinnovation, Accelerators, Right-sourcing
More than Technology

6. 6
Interaction
Integration
Insights
Strategy
Design
Technology
Focusing on the areas that matter

7. 7
Connecting business capabilities for real outcomes
Dynamic Pricing
Data decision engine leveraging product and
customer context.
Insights based recommendation
Self learning engine to recommend offers
based upon customer explicit and implicit data
Predictive Ordering
Order recommendations based on previous
purchase history & customer usage
Intuitive Search
Intelligent search results leveraging social
preferences and customer context.
Guided Selling
Help customers to find right products with
minimal effort
Parts Selection & Application
Select the right part for the service.
Recommend the best suitable part based on
parts application data (average of 150
attributes)
Subscription Models
Subscription commerce models for efficient
customer service and delivery
Intelligent Order Management
Reduce order rejection rate through cognitive
application suggesting right product mix
Dynamic Promotions
Suggest clearance sale based on the inventory
optimization and supply chain network
optimization
Gartner Says 8.4 Billion Connected "Things" Will Be in Use in 2017, Up 31 Percent From 2016

8. © 2017 Wipro w ipro.com confidential 8
AI
DevOps
Event
based
workflow
Structured &
Unstructured
Data
Optimization
Approach
APIs
Data
availability
Micro
services
Pattern
Recognition
Cloud
Behavioral
Analytics
Framework
for
Connected
Devices
Analytics
Machine
Learning
Devices
Social Insights
Cognitive
Automation
Intelligent
Decision
Engine
© 2017 Wipro w ipro.com confidential 8
Making these building blocks to work for you

9. Key Industry Use Case

10. 10
Analyzing vehicle data and driving connected commerce

11. Thank you.
Contact information: athar.aslam@wipro.com, EMEA Business Head for Customer Experience
george.ioannou@wipro.com, Global Head of Ecommerce & Optimisation