3. 3
2013-2015 Strategic Plan | Update and Adjustment
Achievements 2014 and Adjustments
Cash Generation (Proportional) : R$ 424MM
Increased related to boosting the team responsible
for the cash collection
% Rossi Vendas: 63%
Record cash inflow of R$ 2.9 billion
90% of the construction beginning in 2013 will be
done by Rossi
Rossi already executes 78% of the ongoing projects
All launches in Strategic regions since the release of
strategic plan
Reduction in the cities were Rossi will operate, up
to 5 metropolitan regions
Average Price :R$ 534 k/unit
% Rossi (c/ JVs) : 90%
Focus
G&A G&A Expenses efficiency
Rossi Vendas Increase Rossi Vendas stake on the total sales
Financing
Transfers
Focus in house restructuring and transfer of financing
Construction Execution of 90% of the construction
Partners
Operation
Income Segment
Increase Rossi´s stake in the launches up to 95% of the
total PSV. excluding JVs Capital Rossi and Norcon Rossi)
Operations focused on 7 metropolitan regions (+JVs).
where it ranks among Top 3
Focus on medium-/high-income segments (average price
between entre R$ 200 k and R$ 1 million)
Land Bank
Disablement of the Land Bank outside from the launching
pipeline
Business Units
Search for financial/strategic partners for Urbanizadora
and Properties
Focus on cash generation and profitability
Strategic Plan
Total : R$ 220MM
R$ 128 MM received on 2014
In the 2H14 the land bank was adjusted to reflect a new
market outlook
5. 5
Operational Highlights
New Launches:
In line with the Strategic Plan
Metropolitan Region with proven track record
Focus on medium-/high-income segment
100% are eligible for funding through the SFH with
FGTS
Launches | R$ MM
Metropolitan Region | 2014 Average price trend (R$/unit)
286 278
395
452
476
556
2009 2010 2011 2012 2013 2014
¹ Historial data adjusted by the INCC in the period
12. Corporate Gross Debt - IFRS
12
Corporate Debt Schedule | R$ MM
Evolução ao longo dos últimos trimestres | R$ MM
Debt roll over of R$ 100MM to be due in 2Q15 in
final stage of signing.
Voluntary Early Redemption of CEF debentures in
the amount of R$108 MM.
3.826,2 3.832,1
3.574,0
3.327,0
2.965,8
4T13 1T14 2T14 3T14 4T14