2. 2
Disclaimer
Company Presentation
This material is a presentation of general background information about Rossi Residencial S.A. (“Rossi”) as of the date of this
presentation. Information contained herein has been summarized and does not purport to be complete. This presentation shall not be
considered an advice of investment by potential investors. This presentation is strictly confidential and may not be disclosed to any third
person. There are no representations or warranties, express or implied, regarding the accuracy, fairness, or completeness of the
information presented herein, which shall not support any decision of investment.
This presentation contains statements and information that are forward-looking pursuant section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities and Exchange Act of 1934. Such forward-looking statements and information are only
predictions and cannot assure Rossi´s future performance. Investors have been cautioned that any such forward-looking statements and
information are subject to many risks and uncertainties relating to the operations and business of Rossi and its subsidiaries. As a result of
such risks and uncertainties, the actual results of Rossi and its subsidiaries may be materially different from any future result expressed
or implied in the forward-looking statement or information contained herein.
Although Rossi believes that the expectations and assumptions reflected in the forward-looking statements and information are
reasonable and have been based on data currently available to its officers and directores, Rossi cannot guarantee future results or
events. Rossi does not assume the commitment of update any of the forward-looking statement of information.
Securities may not be offered or sold in the United States unlesss they are registered or exempt from registration under the Securities Act
of 1933, as amended. Any offering of securities to be made in the United States will be made by means of an offering memorandum that
may be obtained from the underwriters. Such offering memorandum will contain, or incorporate by reference, detailed information about
Rossi and its subsidiaries, their business and financial results, as well as its financial statements.
This material is for distribution only to person who (i) have professional experience in matters relating to investments falling within Article
19 (5) of the Financial Services and Markets Act of 2000 (Financial Promotion) Order 2005 (as amended, the “Financial Promotion
Order”), (ii) are persons falling within Article 49 (2) (a) to (d) (“high net worth companies, unincorporated associations etc”) of the
Financial Promotion Order, (iii)a are outside the United Kingdom, or (iv) are persons to whom an invitation or inducement to engage in
investment activity (within the meaning of section 21 of the Financial Services and Markets Act 2000) in connection with the issue or sale
of any securities may otherwise lawfully be communicated or caused to be communicated (all such persons together being referred to as
“relevant persons”). This material is directed only at relevant persons and must not be acted on or relied on by persons who are not
relevant persons. Any investment or investment activity to which this material relates is available only to relevant persons and will be
engaged in only with relevant persons.
This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any
securities. Neither this presentation nor anything contained herein shall form the basis of any contract or commitment
whatsoever.
3. 3
Company Presentation
Industry Overview
Macroeconomic Outlook
Mortgage Financing
Competitive Environment
Company Overview
Historical Background
Business Model
Track Record
Competitive
Advantages
Overall Performance
Overall Performance
Share Performance
Analyst Coverage – RSID3
Geographical Diversification
Regional Offices
High Quality Land Bank
Partnerships
SAP Technology Platform
Sales Team
Low Income Expertise
Presentation Agenda
5. 5
S&P and Fitch Ratings upgrades Brazil´s long term foreign rating to Investment Grade.
Largest economy in Latin America
Economic, political and social stability with growing
concern in relation to fiscal policy
Extremely strong economic fundamentals
Inflation under control
Unemployment rates falling
Country risk at lowest historic levels
No external debt
Challenge: Growth
Macroeconomic Outlook
Company Presentation
0,0%
2,5%
5,0%
7,5%
10,0%
12,5%
15,0%
17,5%
20,0%
22,5%
25,0%
2003 2004 2005 2006 2007 2008E 2009E 2010E
GDP Growth (%)
Positive Economic Trend Economic Growth and interest rates projections
6. 6
Company Presentation
Brazilian Mortgage System (SFH)
Employers FGTS
CAIXA
ECONOMICA
FEDERAL
SFH
Mortgage
Lending
Reserve
Requirements
At Bank's
discretion
Savings
Deposits
Banks
Lent by banks
at market
rates
65% of savings deposits
Borrowers
Borrowers
Borrowers
Borrowers
80% of funds
(52% of deposits)
20% of funds
(13% of deposits)
20% of savings deposits
TR + 10% - 14%
15% of savings deposits
Unused funds accrue
80% of TR by Central
Bank
*Note: TR is currently around 2% p.a.
Source: ABECIP
7. 7
Regional Housing Shortage
Company Presentation
BRAZILBRAZIL
Housing Shortage in units 7.902.699
% total homes 14,90%
NORTHNORTH
Housing Shortage in units 850.335
% total homes 22,90%
MID WESTMID WEST
Housing Shortage in units 536.561
% total homes 14,00%
SOUTHSOUTH
Housing Shortage in units 873.708
% total homes 10,40%
NORTHEASTNORTHEAST
Housing Shortage in units 2.743.147
% total homes 20,60%
SOUTHEASTSOUTHEAST
Housing Shortage in units 2.898.928
% total homes 12,20%
8. 8
4.7 million families
> R$ 4.801
51%
39%
10%
R$ 1.201 < x > R$ 4.800
19.0 million families
< R$ 1.200
24.9 million
families
2005 Outlook
Potential Demand in Brazil
Company Presentation
Very dependent on interest rate levels and mortgage term maturities
R$ 1.201 < x > R$ 2.600
12.0 million families
< R$ 1.200
24.9 million
families
11.7 million families
> R$ 2.601
51%
25%
24%
Potential Demand:
+ 7 million families
+ 148% increase
2008 Expected
Avg unit value R$mm = 110
Real Mortgage Rate = 8%
# years = 30
PMT value = 0.8
% Household Income = 35%
Household Income = 2.2
Avg unit value R$mm = 110
Real Mortgage Rate = 13%
# years = 10
PMT value = 1,7
% Household Income = 35%
Household Income = 4.8
Source: UBS Research
9. 9
Almost inexistent in the past...huge growth perspective for years to come
Mortgage Financing...past years
Company Presentation
* Source : Associação Brasileira das Entidades de Crédito Imobiliário e Poupança (Abecip)
Mortgage Financing through SFH Resources (in units)*
132
182
68
75
41
65
55
61
47
38 36
39
35 37 36
29
37
54
61
114
0
20
40
60
80
100
120
140
160
180
200
87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06
196
07
10. 10
Mortgage Financing as % of GDP
Company Presentation
Brazil is a few steps behind...positive environment drives growth perspective ahead
84%
51%
42%
39%
34% 33% 32%
30%
17%
14%
12% 11% 10% 9%
7%
5% 4% 3% 2% 2% 2% 2% 1% 0%
82%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
UK
Australia
Germany
Taiwan
HongKong
SouthAfrica
Japan
Singapore
Malysia
Thailand
Chile
Hungary
CzechRepublic
China
Mexico
Poland
Bulgaria
Kazakhstan
Colombia
Peru
Indonesia
Brazil
Argentina
Russia
Philippines
Source: Central Bank, UBS Research
11. 11
Mortgage Availability Today
Company Presentation
Maximum Property Value: In general, limited to R$ 350K when funded by SFH; no limit when financed by other source of funds
% Financing: Could go up to 80% (SFH), thus varying from bank to bank
Financing Terms: In general, up to 360 months (30 years) in all banks
Interest Rates: Vary from 6% to 16% p.a. – a lot of research has to be taken out before committing to a mortgage plan
Source: Central Bank, ABECIP
Maximum
Property
Value
% Financing
Financing
Term
Interest Rates
p.a.
No limit 300m (SFH) TR + 9-13%
< = R$350K < = 80% TR + 8-16%
< = R$350K < = 80% 360m (SFH) TR + 8-12,5%
TR + 8-13%
< = R$350K 360m (SFH) TR + 7,95-14%
< = R$250K < = 80%
No limit TR + 6-14%
< = R$350K 80% - 100% TR + 6-13%
< = R$350K < = 80% 240m (SFH) TR + 8–12,5%
360m (SFH)
30 years
September 2007
< = 80%
< = 80%
< = 80%
360m (SFH)
360m (SFH)
300m (SFH)
12. 12
Competitive Environment
Company Presentation
Capital Markets
Total capital raised exceeded R$ 20 billion in 2006 and 2007
New IPOs were pulled back due to lack of global liquidity
Additional funding for some companies may become necessary given
long product cycle and intensive use of capital
Land Acquisitions
Prime areas continue to be acquired in cash
Landowners had the full upside of land price increase in 2007 - some
regions have lived a 30% spike in prices
2008: land prices in a move to stabilize
Land Swaps – hard in urban centers, but available in many regions
Partnerships across markets
Northeast Brazil living huge expansion...big names are moving there
Growth through regional partnerships w/ local players is the game
Consolidation already happening – top brand names locking in locals
Less room for small to mid-sized players – capital is barrier for growth
Huge Launching Growth
Launches increased significantly in 2007
Good level of sales reflects strong demand
Increased Mortgage availability
Regional Expansion should fuel expected overall delivery
Today’s Dynamic
14. 14
Historical Background
Company Presentation
Rossi Residencial is today the main asset held by the Rossi Group
Foundation of Rossi
Residencial with focus on
middle-upper income
segments in SP
Opening up of regional
offices in Campinas and
Porto Alegre
Launching of a new
residential housing
concept: Villa Flora
Adhered to Bovespa´s
“Nivel I” of Corporate
Governance
1980 1992
Launching of Plano 100
with a focus on low-
income developments
across the country
1993 1997
IPO of ON shares in
Bovespa
1999 2002
Acquisition of America
Properties – presence in
commercial, upper, and
upper-middel income
residential
2003 2006
Equity Offering
(R$1billion) –
Novo Mercado
16. 16
Business Model: Working Capital Efficiency
Company Presentation
(1) Brazilian mortgage financing system backed by savings deposits: TR @ 2.0% p.a. in 2007
(2) Índice Nacional da Construção Civil: Construction Inflation Index
Swap Agreements (66%)
Reduction in opportunity costs
Boosting of project IRR
Falling cash outlays
Construction partly financed by customers
10% of unit price cashed in before start of construction
33% of unit price cashed in from launch to key delivery
Close to 60% of units sold before start of construction
Construction financing (SFH (1) funds @ TR + 10,5% p.a.)
Construction costs locked in: monthly PMTs adjusted by construction
inflation (INCC) (2)
Repayment of construction financing through securitization of
receivables originated by the project
True sale with cash in at par
Free cash flow plowed back into a new project
17. 17
Securitization (banks / securitization companies) is our exit strategy for post-key receivables
Typical Project Workflow
1 6 12 24 42 16245
Product Development
Legal Approvals
Registrations
Marketing Campaign
Sales Strategy
City Govt Project
Financing Approval
Land Areas
Market Surveys
Business Analysis
Sales
Credit Score
Portfolio Management
Executive Projects
Construction Financing
Prospecting for Construction
Portfolio Management
Arrangements for customer
financing
Sales
Assignment for Bank Financing
(up to 30 years)
Securitization up to 30 years
LandAcquisition
ProjectLaunching
BeginningofConstruction
KeyDelivery
Securitization
Company Presentation
18. 18
Average cash in up to key delivery adds up to 33% of unit´s sales price*
Standard Pre Sales & Cash Inflows
Company Presentation
Price Range in R$ % equity
23
25
35
12M 18M 24M 30M 36M
Construction
6M0M
Launch
Go
Ahead
Key
Delivery
0%
0%
Construction
LaunchLaunch
Go
Ahead
Go
Ahead
Key
Delivery
Key
Delivery
Securitization
40%
6%
60%
10%
80%
15%
90%
20%
95%
25%
100%
100%
Accumulated Pre Sales
% Cash Received **
** Based on cash flows from a project in the 120k-200k unit price range
Up to 120K
120K-200K
200K-350K
350K-500K
Above 500K
40
50
Commercial 45
* Factoring in current land bank distribution
20. 20
Solid Track Record
Company Presentation
One of the most impressive track records in the Brazilian Real Estate industry
Overall Launched Volumes
Projects
Towers
Vertical Condos
338
732
252
Horizontal Condos
Mixed Use Condos
Units
Total area m2
83
2
44.956
4.655.727
Developments Under Construction
Construction Sites
Number of Projects
Number of Units
77
107
16.492
Total area m2
2.122.994
Delivered
Number of Units
Total area m2
28.312
2.778.342
Projects 231
* As of March 31st 2007
21. 21
Investment Cases
Company Presentation
Recent investment cases with high sales turnover within short periods of time
ECONOMIC
MEDIUM-HIGH
Victoria Bay – Jan 2007
Location
Sales
Usable Area
Vitória - ES
269 units – R$ 89 MM
72-97 m2
269 units sold in 3 days
2nd successful project in town
CASE
HIGH-END
Eternity – Mar 2005
Location
Sales
Usable Area
São Paulo - SP
24 units – R$ 50 MM
355 m2
Fully sold 1 year after launch
CASE
MEDIUM
Residencial Club Tuiuti – Oct 2004
Location
Sales
Usable Area
São Paulo - SP
624 units – R$ 138 MM
92-122 m2
616 units sold in 90 days
Condo Club Benchmark
CASE
Avalon – Phase 1 – Mar 2007
Location
Sales
Usable Area
Campinas - SP
118 units – R$ 14 MM
59-84 m2
fully sold in one weekend
project will be replicatedt
CASE
23. 23
Geographical Diversification
Company Presentation
Geographical Diversification is a key element that brings up Rossi´s key market differentials
Local Partnerships
Natural fuel to provide increasing growth perspectives
Immediate access to highly qualified land bank
Access to high quality local construction services
Highly Diversified land bank: 4-5 years of future launches
Paving our way through a smoother project approval process
Regional Offices
Real Estate is a “LOCAL” business – be close to your markets
Understanding the local demand - key driver for successful projects
Local market surveys and research – optimize product conception
Rossi is creating a national brand, but with a very local approach
We think real estate 24/7 at a local level
Diversification
Coverage of all income segments with Rossi´s leading brand name
Geographic coverage: 52 cities within 14 states
Competitive Advantages in low-income segments: 27,000 units
launched to date (priced up to R$ 100K)
Portfolio mix with over 100 different products
Branding
Brand exposure through our local presence and product expertise
Backbone of any successful strategy going forward
Rossi is able to market its label by addressing local client demands
Marketing and sales strategies at a local level deliver high sales turnover
24. 24
54 Cities
Regional São Paulo
(RSP)
São Paulo
Cotia
Guarujá
Guarulhos
Jacareí
Mogi das Cruzes
Osasco
Praia Grande
Santana de Parnaíba
Santo André
Santos
São Bernardo do Campo
São Caetano do Sul
São José dos Campos
São Paulo
Mato Grosso do Sul
Campo Grande
Regional Belo Horizonte
(RBH)
Minas Gerais
Belo Horizonte
Nova Lima
Uberlândia
Distrito Federal
Brasília
Goiás
Goiânia
Regional Sul (RPOA)
Paraná
Curitiba
Santa Catarina
Florianópolis
São José
Rio Grande do Sul
Canoas
Novo Hamburgo
Porto Alegre
São Leopoldo
Regional Rio de Janeiro
(RRJ)
Rio de Janeiro
Búzios
Niterói
Nova Iguaçu
Rio de Janeiro
Volta Redonda
Espírito Santo
Serra
Vila Velha
Vitória
Minas Gerais
Juiz de Fora
Bahia
Lauro de Freitas
Salvador
Regional Nordeste
(RNE)
Ceará
Fortaleza
Pernambuco
Recife
Rio Grande do Norte
Natal
Regional Oeste Paulista
(ROP)
São Paulo
Marília
Ribeirão Preto
São Carlos
São José do Rio Preto
Regional Campinas
(RCPS)
São Paulo
Campinas
Indaiatuba
Jaguariúna
Paulínia
Piracicaba
Sorocaba
Sumaré
Valinhos
Votorantim
Company Presentation
Company Presentation
25. 25
Company Presentation
Partnerships
Local partnerships across Brazil
Regional São Paulo
JBianchi
MZM
Montante
Paulo Mauro
Regional Campinas
GNO
Direcional
Cristais Prado
Splice
Regional Oeste Paulista
Tarraf
Regional Nordeste
Costa Andrade
Diagonal
Gabriel Bacelar
Grupo Fator
Regional Sul
Thá
JL
Tedesco
Melnick
Regional Rio de Janeiro
SCON
DECTA
Cittá
Metron
Regional Belo Horizonte
Alicerce
Atrium
Tropical
26. 26
Geographical Diversification
Company Presentation
Long Term Sustainable Competitive Advantage: Building up Local know-how
Regional Offices (7)Regional Offices (7) Geographical PresenceGeographical Presence
54 cities in 14 Brazilian states
4 new states being prospected
56 partnerships
PE
RN
RS
PR
SP
MG
RJ
ES
BA
SC
CE
GO
MS
AM
PA
MA
AL
AC
RR
AP
RO
TO
PI
MA
PB
SE
(1) 1980 – São Paulo
(2) 1996 – Campinas
(3) 1999 – Porto Alegre
(4) 2001 – Rio de Janeiro
(5) 2006 – Belo Horizonte
(6) 2007 – Fortaleza
(7) 2007 – West São Paulo
7
2
3
4
5
6
1
27. 2727
Potential PSV (100%): R$ 15.2 billion
Rossi’s share: R$ 10.7 billion
Land bank PSV in R$ million
1Q08
Total
Total Rossi
15,247 10,684
Breakdown
PSV Launched 1Q08
Final 4T07
Origination 1Q08
Final 1Q08
14,715
(268)
810
15,247
10,116
(178)
746
10,684
Acquisition Method
Land Bank distributed in 129 lands in 54 cities,
not concentrated
12.7 million m2 in buildable area
Future launches (in units) – 81,931
4 to 5 years in the bag for future launches
Land Bank
Swap by unit
45%
Financial
Swaps
21%Cash
34%
9053 9557 10116 10684
3089
4000 4599 4563
0
4000
8000
12000
16000
2Q07 3Q07 4Q07 1Q08
Partners
Rossi
Company Presentation
28. 28
Regional Office <
120,000
120,000
to
200,000
200,000
to
350,000
350,000
to
500,000
> 500,000 Commercial Lots Total %
São Paulo 259 188 480 1,132 779 - 130 2,968 19%
Campinas 329 168 985 167 146 15 665 2,466 16%
Oeste Paulista 154 89 170 - - - - 413 3%
Rio de Janeiro 426 613 2,367 449 362 - - 4,216 28%
Sul 190 1.508 1.161 43 66 105 - 3,074 20%
Belo Horizonte 940 16 31 - 332 242 - 1,562 10%
Nordeste 434 - 70 44 - - - 549 4%
Total 2,732 2,583 5,264 1,834 1,686 362 785 15,247 100%
Distribution 18% 17% 35% 12% 11% 2% 5% 100%
28
Land Bank : PSV Potencial
Focus on low to middle income segments- 70% of units < R$ 350,000
Land Bank 1Q08 (in R$ million) - PSV by Regional Office and SegmentLand Bank 1Q08 (in R$ million) - PSV by Regional Office and Segment
1Q08 Results Conference Call
29. 2929
Price and Product Breakdown
PSV per year
R$ million PSV - Duration
0
500
1000
1500
2000
2500
3000
3500
2008 2009 2010 2011 ......
Regional Breakdown
Land Bank
Rossi should continue focusing on low to middle income segments...low income DNA
1Q08 Results Conference Call
< R$ 120,000
R$ 120,100 - R$ 200,000
R$ 200,100 - R$ 350,000
R$ 350,100 - R$ 500,000
> R$ 500,100
Commercial
Lots
35%
17%
18%
5%
2%
11%
2012 and on.....
19%
1%
Centro Oeste
Belo Horizonte
Nordeste
Campinas
Sul
São Paulo
Rio de Janeiro
Oeste Paulista
16%
28%
20%
4%
10%
1%
30. 3030
SAP Technology Platform
Company Presentation
First company in the industry to implement the SAP system
Essential for continuous growth
Integrated information allows consolidated view of the organization
Tool for instant financial and operational control of simultaneous projects
Support to decision-making process
RENEGOTIATION OF CONTRACTS
QUOTE AND PRICE CHARTS
PAYMENT FLOWS
PROJECT WORKFLOW
SUPPLIERS
MATERIALS
31. 31
Company Presentation
Finance Module
Accounting track of all data input
Online short term/ long term cash flow
Securitization of portfolios: simulation, planning, and control of receivables
Controllership Module
Project and Supply Chain
Module
SAP Technology Platform
Sales and Contract
Management
Control of cost center, orders and projects
External and internal accounting
Ongoing Profitability and progress analysis on a project basis
Annual budget management throughout departments
Planning , budgeting, and project execution (works) in a single environment; Analysis
of project´s physical and financial workflow
Materials Requirement Planning
Obtaining of cash flows through history-based formulas that are appropriate for each
type of project and operation
Identification of budget deviations at the time of request
Online evaluation of the client’s financial proposition (credit-scoring)
SAC – centralized customer services for all regions, with task management through
project workflow
BW – Business Warehouse
Access to high quality information. Sophisticated support to decision making, with
options for simulation (variables: sales velocity, launching schedule, payment
schedule…)
32. 32
Sales Team – Rossi Vendas
Company Presentation
Rossi Vendas São Paulo - Average monthly contracted sales hitting R$ 20 million
Rossi Vendas is focusing in ramping up sales turnover and zeroing in pre-delivery inventoriesRossi Vendas is focusing in ramping up sales turnover and zeroing in pre-delivery inventories
Valuable interface to better monitor CRM, thus consistently building up client relationship activities
We have pilot tested São Paulo...began investments in Rio de Janeiro and Porto Alegre and will extend sales team thr o u
g throughout our other regional offices
Rossi Vendas is constantly focusing on the following core activities:
Inventories (6 months post launchings): full focus on speeding up sales turnover so as to not carry the burden of f
I finished inventories by the time of project delivery
E-commerce channel: web based vehicle with trained team to help enrich homebuyer´s experience when home-sh
o shopping with us
Pre Sales Breakdown by Brokerage Company FYE 2007Pre Sales Breakdown by Brokerage Company FYE 2007
4,4%
3,9%
3,2%
2,3%
19,4%
8,0%
7,1%
13,5%
8,4%
10,4%
12,7%6,7%
Abyara
Basimóvel
Capucci Bauer
Dirani
Liga Vitória
Lopes - SP
Rossi Vendas SP
Thá
Mendes Ortega
Lopes - RJ
Real
Others
36. 36
Company Presentation
Units from 46 to 115 m²
Units starting at R$ 45.000
Sales price in R$/m2: 1.000 – 1.300
Monthly payments from R$ 183 during construction
Monthly payments from R$ 481 after key delivery
VILLA FLORA
38. 38
Company Presentation
Units from 50 to 82 m²
Units starting at R$ 65.000
Sales price in R$/m2: 1.450 – 1.600
Monthly payments from R$ 252 during construction
Monthly payments from R$ 662 after key delivery
RESIDENTIAL SQUARES
41. 41
Company Presentation
Units from 46 a 62 m²
Units starting from R$ 80.500
Sales price in R$/m2: 1.650 – 1.900
Monthly payments from R$ 312 during construction
Monthly payments from R$ 821 after key delivery
VERTICAL
43. 43
PSV PER YEAR
Economic Segment
2008E
750
1.981
2007
264
2009E
In R$ millions
2.800 - 3.200
1200
2.350 - 2.650
13,3% 30,0% 40,0%
Company Presentation
44. 44
LAUNCHES PER YEAR – Economic Segment
Units
2008E
9.000
2007
2.421
2009E
14.000
Company Presentation
45. 45
Average cash in up to key delivery adds up to 23% of unit´s sales price*
Standard Pre Sales & Cash Inflows – Economic Segment
Company Presentation
Price Range in R$ % equity
23
25
35
** Based on cash flows from a project with unit price up to 120K
Up to 120K
120K-200K
200K-350K
350K-500K
Above 500K
40
50
Commercial 45
* Factoring in current land bank distribution
12M 18M 24M
Construction
6M0M
Launch
Go
Ahead
Key
Delivery
0%
0%
Construction
LaunchLaunch
Go
Ahead
Go
Ahead
Key
Delivery
Key
Delivery
Securitization
60%
8%
90%
13%
95%
23%
100%
100%
Accumulated Pre Sales
% Cash Received **
47. 47
Launching of 52 new projects in 2007 PSV Rossi’s share R$ 1.98 billion
Contracted sales grew 114% in 2007 Rossi’s share R$ 1.25 billion
Net revenues reached R$ 733 million
EBITDA totaled R$ 132 million EBITDA Margin 18.0%
Net income of R$ 131 million in 2007 Net Margin 17,9%
Sales Turnover Speed (Adjusted STS) of 58%
Geographical Expansion 52 cities in 14 states
In 2007 our results were in line with the overall guidance disclosed to the market
R$ million Projected for 2007 Accomplished in 2007
Net Revenues 600-700 733
Launches (PSV) - % Rossi 1,600-1,800 1,981
Contracted Sales % Rossi 1,250-1,400 1,252
Gross Margin (%) 34-36 35.2%
EBITDA Margin (%) 18-20 18.0%
2007 – Highlights
Company Presentation
48. 48
2007 Launches - R$ million
Company Presentation
1.158 1.981
883
304
Partners
Rossi2.470
396
+113%
In R$ by price segment in 2007 In units by price segment in 2007
5.9%
10.0%
30.2%
30.3%
16.7%
6.9%
Up to R$ 120,000
R$ 120,100 to R$ 200,000
R$ 200,100 to R$ 350,000
R$ 350,100 to R$ 500,000
Above R$ 500,100
Commercial
14.6%
17.0%
27.6%
20.1%
6.7%
14.0%
200720062005 1Q07 1Q08
410
178
460
268
-42%
49. 49
287
313
375
415
17.1%
21.7%
33.4%
8.0%
8.1%
11.6%
In R$ by price segment in 2007 In units by price segment in 2007
2007 Contracted Sales – R$ million
Company Presentation
7.1%
14.9%
38.2%
13.2%
20.1%
6.4% Up to R$ 120,000
R$ 120,100 to R$ 200,000
R$ 200,100 to R$ 350,000
R$ 350,100 to R$ 500,000
Above R$ 500,100
Commercial
Partners
Rossi
731
1.578
445
+116%
1.252
584
332
200720062005 1Q07 1Q08
+11%
50. 5050
1Q08 Financial Highlights (in R$ million)
411
733
164 189
2006 2007 1Q07 1Q08
128
258
53 49
2006 2007 1Q07 1Q08
Net Revenue Gross Income and Gross Margin
32.6%
25.8%
Company Presentation
51
132
22
5
2006 2007 1Q07 1Q08
44
131
29 21
2006 2007 1Q07 1Q08
2.5%
13.6% 17.7%
10.8%
EBITDA and EBITDA Margin Net Income and Net Margin
51. 5151
Total Debt: R$ 480.8 million
Cash position: R$ 119.8 million
Net Debt: R$ 361.0 million
Shareholders’ Equity: R$ 1,084.2 million
Unearned Results
372.5
409.0
4Q07 1Q08
Uneamed Results Backlog Gross Margin
21%
64%
15% Construction
Financing- ST
Debentures
35.1%
35.5%
17.2%
81.9%
1.0%
Cash and banks
Short Term Investments
Long Term Investments
Indebtedness (in R$ million)
Construction
Financing- LT
Stand by Credit Line R$ 200 million
Debentures R$ 300 million
Company Presentation
53. 5353
Analyst Coverage
Institution Analyst Contact
UBS Pactual
Guilherme Vilazante
Gordon Lee
guilherme.vilazante@ubs.com
gordon.lee@ubs.com
Credit Suisse Marcelo Telles
Vanessa Quirog
marcelo.telles@credit-suisse.com
vanessa.quiroga@credit-suisse.com
Bradesco Carlos Firetti
Marcos Suzaki
5900.cfiretti@bradesco.com.br
5900.marcos@bradesco.com.br
JP Morgan Adrian Huerta
Somesh Agarwal
adrian.huerta@jpmorgan.com
somesh.k.agarwal@jpmorgan.com
Bulltick Rafael Pinho rpinho@bulltick.com
Santander Marcello Milman
Gonzalo Fernández
mmilman@santander.com.br
gofernandez@santander.com.mx
BB Investimentos Antonio Emilio Ruiz antonioemilio@bb.com.br
Unibanco Carlos Macedo carlos.macedo@unibanco.com.br
Merrill Lynch Alexandre Miguel
Carlos Peryrelongue
Esteban Polidura
alexandre_miguel@ml.com
carlos_peryrelongue@ml.com
estaban_polidura@ml.com
Deutsche Bank Dan McGoey
Michelle Dorea
dan.mcgoey@db.com
michelle.dorea@db.com
Citigroup Cecília del Castilio
Rodrigo Villanueva Bravo
cdelcastillo@accival.com.mx
rvillanueva@accival.com.mx
Banco Fator Renato Pinto rpinto@bancofator.com.br
Itaú Tomas Awad tomas.awad@itau.com.br
Goldman Sachs Jason B. Mollin jason.molin@gs.com
Raymond James Conrado Vegner conrado.vegner@raymondjames.com
Company Presentation
54. 54
Why Rossi?
Company Presentation
Competitive advantage in the industry: growth through updated process-oriented tools
Diversification
Expertise and Backbone to invest in diverse:
Geographic regions (currently 52 cities within 14 states)
Markets (exposure to all income segments)
Products (portfolio with over 100 products in the shelf)
Management Expertise
Top management with over 25-year experience in the sector
Strong background in managing operations across different markets
Fully focused and oriented towards implementing and executing
R Rossi’s business strategy going forward
SAP technology fully
implemented
Business fully process oriented
All operations across the country online and fully integrated with
back-office areas (sales, financial, accounting, legal, engineering)
Current system capable of holding up to 30,000 active clients
Fast Reporting – market and partners
Low-income intelligence
27,000 units (< R$100K) delivered to date: Plano 100, Vida Nova, VF
We truly know how to manage low-income client portfolios
Rossi has mastered the engineering and construction process
Great exposure to low-income in the past – will drive our leadership
Credit scoring process developed in-house
55. 55
Sergio Rossi Cuppoloni
Investor Relations Officer
sergiorossi@rossiresidencial.com.br
Ph. (55 11) 3759-7232
Maria Claudia Biolchini
Investor Relations Manager
mariabiolchini@rossiresidencial.com.br
Ph. (55 11) 3759-7516
Investor Relations Team
Company Presentation
www.rossiresidencial.com.br