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- 2. Our Design Approach Good Design LOOKS GREAT. GREAT DESIGN performs. RED brings a powerful combination of design creativity and 16 years of industry experience to give your business a point of difference. Our design team blends branding, planning, interior design and architecture to create a better customer experience. We aim to increase visitation, brand loyalty and improve financial performance. CUSTOMER EXPERIENCE MARKET ANALYSIS DOCUMENTATION Competitors Design strategy Brand positioning Brand identity Signage & graphics Marketing Conceptual Planning Architecture Lighting Finishes FF+E schedule Journey mapping Interactive digital Digital interaction Content design Fitout drawings Construction drawings Signage & graphics Digital, video & animations DESIGN THE BRAND DESIGN THE SPACE YOUR CUSTOMER
- 3. Our brief was to elevate the Rogerseller brand beyond the reach of competitors, redefining the bathroom showroom market while retaining existing, and attracting new customers. The 1700m2 interior was split between the showroom and head office accommodating meeting and breakout facilities as well as open plan and office zones. Rogerseller Richmond VIC ROGERSELLER CASE STUDY 1
- 4. “We wanted to play on the juxtaposition of an urban grunge setting in industrial Richmond, inserting a layer of slick design into the historic building envelope.” COLIN BELL, RED ROGERSELLER CASE STUDY 1 Rogerseller Richmond VIC UP UP UP UPUP UP A551 1 A552 10 A552 9 A551 2 A553 15 A554 23 A553 17 A553 16 C6 C6 T11 C17 T9 C20 C20 C6 C6 C3 C6 C6 C3 T19 C16T2 C15 C15 C15 C15 T2 C15 C15 C15 C15 T2 C15 C15 C15 C15 J29 C15 T2 C15 T2 C15 T2 C15 T2 C15 C23 C23 C23 C23 C23 C23 C23 C23 C23 C23 C2 C2 C3 WS-01 C2 C2 C3 WS-01 C19C19 C17 T12C18 T16C18 C18 C18 T3 C6 C6 C6 C6 T3 C6 C8 C8 C8 C5 C5 C5 C5 C5 FIRST AID A554 18 T5 LK1 LK1 LK1 LK1 LK1 LK5 LK4 LK4 LK4 LK2 LK2 LK2 LK2 LK3 CK1 B1 B1 B1 B1 B1 LK5 LK5 PHOTO -COPIER WS-01 INOVITA SHOWROOM TRAINING/BOARDROOM STORE ROOM EXISTING STORAGE 940Wx400D MALE WC MALE CHANGE FEMALE CHANGE FEMALE WC CLNR DISA WC 1 PASSAGE C5 C5 C5 C5 C5 BREAKOUT SICK BAY WORK SHOP SERVER ROOM MEETING OFFICE SC1 SC1 LK8 LK8 BD1 J02EJ02AJ02EJ02EJ02A J03 J03 J03 C25 C25 C25 C25 C25 C25 FALPER CONCEPT DISPLAY 7x3M T1 C5C5 J26 J30 1 2 3 1 2 3 RAMP UP 1:14 LK10LK10LK10 T4 C6 C6 C6 C6 SHOWER DISPLAY TAP DISPLAY AIR LOCK PORTAL TRADE ZONE ACCESSORIES STORE LOUNGE OFFICE MEETING WV1 NEW DOOR DISA WC 2 WC J03 J03 J03 J02D C3 J02D OFFICE 1 OFFICE 2 OFFICE 3 OFFICE 4 OFFICE 5 LIBRARY OFFICE 6 A552 15 A552 11 A552 12 A552 13 A551 5A551 3 A551 6 19 20 21 C21 C21 T11 T8 REHUNG DOOR TO SWING OUT J39 J34 J40 T7 J28 J32 C3 C22 C22 C24 T10 C24 C3 T11 T19 DB-1 WATER TANK A554 22 C6 C6 T19 C3 J31 J43J43J43J43 J27 FRIDGE TV FHR(NEW) BBQ ARTIFICIAL GRASS ARTIFICIAL GRASS PAVING RAMP UP 1:21 FOR 5.4M J47 C3 C3 PT2 FHR(NEW) B2 B2 B2 B2 B2 WV1 WV1 WS-03 C3 C3 WS-03 WS-03WS-03 C3 C3 ST1ST1 WS-02 C3 C3 WS-02 WS-02 C3 ST1 ST1 WS-02 ST2ST2 SC1 WS-02 C3 C3 WS-02 WS-02 C3C3 WS-02 WS-03 WS-03 C3 C3 WS-03 C3 WS-03 C3 C3 ST2 ST2 ST2 ST2 WS-02 C3 C3 WS-02 WS-02 C3 C3 WS-02 C4 C4 SC1 WS-03 LK9LK9LK9 ST1 ST1 C3 Generic 150mm C21 LK9LK9 B3 T5 B3 LK7 LK7 T11 CR1 C18 C18 T18 C26 C26 IB1 IB1 J48 CR3 CK1 CR2 CR4 J02A 100 AIR GAP BEHIND C3 C3 T15 LK11 WS-03 C3 C3 WS-03 WS-03WS-03 C3 C3 T17 C17 LG4 A551 4 J04 J51 1500Hx2400L 2100Hx2000L 2100Hx2400L 1500Hx2700L J44 PT2 1500Hx2400L 2100Hx2700L J52J52 1500Hx1500L 2400Hx2700L 1850 1000 1250 J03 J03 REFER DRG. A677 FOR TYP. DETAL 300 1550 1000 800 150 250 1450 2180 200 1000 2100 135° ALIGN 2330 738 646 1500 900 1700 1650 J53 J53 C2C2 C3 WS-01 C2C2 C3 WS-01 C4 C4 C4 C4C4 J54AJ54AJ54A 2050 2800 6000 6600 10000 29407461 10600 4500 7600 2970 4000 400 F/PF/P F/P F/P Generic 150mm F/P F/P F/P J55A J55A J55A J55CJ55C J55CJ55C F/P 4000 3000 9000 F/P INSTALLATION BY KITCHEN MANUFACTURER FALSE WALL FOR POWER ROOF OVER, 200MM RAFTER BULKHEAD OVER 1400 J56 900 1300 FLOOR MOUNTED POWER POINT AS PER ENGR'S SPEC. LEGEND F/P Copyright All rights reserved This drawing is copyright & confidential apart from any fair dealings as permitted under copyright and may not be reproduced by any person, without written permission of the above company, and is not to be used in any manner prejudicial to the interest of that company. This drawing and attached sheets remain the property of Retail Environment Design Contractors shall check and verify all dimensions on site prior to construction and fabrication. Figured dimensions take precedence over scaled dimensions. All work is to comply with Australian Standards. er d retail environment design 89 Victoria Avenue, Albert Park , Victoria 3206 Tel. 03 9693 2500 Fax. 03 9686 7110 info@redretail.com.au Studio 25 fovo studios, 151 Foveaux Street, Surry Hills, NSW 2010 Tel. 02 9368 7222 Fax. 02 9368 7231 info@redretail.com.au Scale Checked by Drawn by Date Project number @ A1 Drawing Number Project Name Site Address Drawing Title 173-177 Barkly Ave, Burnley, Victoria 3121 Revision 1 : 100 10/09/20082:53:31PM RGS0010 Rogerseller SAM CHEN COLIN BELL A301 Proposed Fixtures Plan Barkly Avenue Premise CONSTRUCTION ISSUE 09-10-07 1 : 100A552 FIXTURES PLAN1 15 2 CENTRAL CORE UPDATED 20-12-07 PROJECT NORTH FIXTURES/FITTINGS LEGEND CODE DESCRIPTION Nos. REFERENCE 1200Hx1200L Display Wall 4 1500Hx1500L Display Wall 1 1500Hx2400L Display Wall 2 1500Hx2700L Display Wall 1 2100Hx2000L Display Wall 1 2100Hx2400L Display Wall 1 2100Hx2700L Display Wall 1 2400Hx2700L Display Wall 1 B2 Blinds As Specified 5 refer schedule B3 Bench Chair As Specified 2 refer schedule BD1 Bed As Specified 1 refer schedule C2 Chair As Specified 8 refer schedule C3 Chair As Specified 39 refer schedule C4 Chair As Specified 7 refer schedule C5 Chair Existing 12 refer schedule C6 Chair As Specified 17 refer schedule C8 Chair As Specified 3 refer schedule C15 Chair As Specified 17 refer schedule C16 Chair Existing 1 refer schedule C17 Chair Existing 3 refer schedule C18 Chair Existing 6 refer schedule C19 Chair Existing 2 refer schedule C20 Chair Existing 2 refer schedule C21 Chair Existing 3 refer schedule C22 Chair Existing 2 refer schedule C23 Chair As Specified 10 refer schedule C24 Chair As Specified 2 n/a C25 Chair As Specified 6 refer schedule C26 Couch As Specified 2 refer schedule CK1 Cloak Existing 2 refer schedule CR1 Credenza Existing 1 refer schedule CR2 Credenza Existing 1 refer schedule CR3 Credenza Existing 1 refer schedule CR4 Cupboard Existing 1 refer schedule J02A Accessories Panels 3 A602 J02D Accessories Panels 2 A602 J02E Accessories Panels 3 A602 J03 Shower Head display Panel 11 A603 J04 Tap Display (from Church Street Store) 1 A604 J26 Breakout Tea Bench 1 A651 J27 Breakout Island Bench 1 A652 J28 Breakout Table 1 A653 J29 Banquette Seating 1 A654 J30 Training Room Wall 1 A655 J31 Reception Counter 1 A656 J32 Rear Storage to Reception 1 A657 J34 Brochure/Print Bench 1 A659 J39 Office 1 Wall Unit 1 A664 J40 Library Wall Portal 1 A665 J43 Generic Office Wall Unit 4 A668 J44 Recessed Vanity Displayer 1 A669 J47 Meeting Room Credenza 1 A672 J48 Photocopy Wall 1 A673 J50 Wet Shower Area 1 A675 J51 Tap Display Wall, Free Standing 1 A676 J52 Vanities Display, Free Standing 2 A678 J53 Tile Display, Free Standing 2 A679 J54A Tile Display, Wall 3 A680 J55A Tap Display Panel 3 A681 J55C Tap Display Panel 4 A681 J56 Vanity Display 1 LG4 Existing Floor Lamp 1 refer schedule LK1 Locker Existing 5 refer schedule LK2 New Locker 4 refer schedule LK4 New Locker 3 refer schedule LK5 New Locker 3 refer schedule LK7 Cabinet Existing 2 refer schedule LK8 Cabinet Existing 2 refer schedule LK9 Cabinet Existing 5 refer schedule LK10 Cabinet Existing 3 refer schedule LK11 Cabinet Existing 1 refer schedule PT2 Pod Type 2 2 A812 ST1 Storage Cabinet 6 refer schedule ST2 Planter Box 6 refer schedule T1 Table As Specified 1 refer schedule T2 Table As Specified 7 refer schedule T3 Table As Specified 2 refer schedule T4 Table As Specified 1 refer schedule T5 Table As Specified 2 refer schedule T7 Meeting Room Table 1 refer schedule T8 Desk As Specified 1 refer schedule T9 Desk As Specified 1 refer schedule T10 Table As Specified 1 refer schedule T11 Desk Existing 4 refer schedule T12 Work Station 1 refer schedule T15 Desk As Specified 1 refer schedule T16 Table Existing 1 refer schedule T17 Work Station 1 n/a T18 Table Existing 1 refer schedule T19 Desk Existing 2 refer schedule TV Plasma TV 1 refer schedule WS-01 Work Station 5 A619 WS-02 Work Station 12 refer schedule WS-03 Work Station 13 refer schedule 3 GENERAL UPDATED 07-02-08 4 GENERAL UPDATED 29-02-08 5 GENERAL UPDATED 07-03-08 6 TENDER ISSUE 17-03-08 7 GENERAL UPDATE 26-05-08 8 CONSTRUCTION ISSUE 06-06-08 9 REVISED PRELIMINARY LAYOUT 10-07-08 10 REVISED AS CLOUDED 28-07-08 11 REVISED FIXTURES CODES & QUANTITIES 06-08-08 12 WET AREA & TRADE AREA 12-08-08 13 UPDATED AS CLOUDED 19-08-08 No. Description Date 1 PRELIMINARY ISSUE 04-11-07 14 UPDATED AS CLOUDED 08-09-08 15 UPDATED AS CLOUDED 10-09-08
- 5. RED DESIGN GROUP CASE STUDY 2 RED Melbourne VIC Red Design Group’s move to its Queen Street office in Melbourne’s CBD became a catalyst for redefining the company and updating the brand. As we do with many of our clients, we set out to define the brand in 5 keywords and, along with our team, settled on our brand attributes being Collaborative, Energetic, Young, Simple, and Bold. The reception desk is a playful take on a boutique cafe counter and a reference to Red Design Group’s key disciplines of retail and hospitality design. The glass ‘cake display’ follows through with elements of the VM lobby theme, hanging on a nearby sculptural rail are T-shirts graphically printed with some of our project work.
- 6. PETERSHAM RSL CASE STUDY 3 Petersham RSL Sydney NSW The office fittout for Petersham RSL was based around sustainablity and natural products with greenery focused around the breakout library zone. All materials were selected for their recyclable content and end of life qualities, down to the carpet supplier who takes back the carpet tiles to recycle into new carpets. Bands of carpet floor tiles Kitchen benchtop / dry bar Kitchen benchtop ABS edging Kitchen cupboard doors Linear desking arrangement 2000mm length of workstation per person. Low height acoustic screening between for visual contact and less visual clutter. Individual task light for every workstation for individual control, and lower lighting level overall Greenery within the office space for better air quality Full height glazing to office’s with black powdercoated framing Casual seating with timber walls Simple desking system, clean lines
- 7. UNIQLO CASE STUDY 4 Uniqlo partnered with Red Design Group to implement their international flagship format in an Australia-wide roll out of more than 16 stores. We also designed their 500m2 Australian head office in Melbourne. UNIQLO Melbourne VIC Wall mural Breakout pendant Reception seating Planting Breakout stools in 4 colourways Carpet Breakout laminate table top ABS edging table top Mirror splashbackMetallic cupboard doors ABCDEFGHIJKLMNO 3224 291247016221181100 4924570 3182 1500 110 880 510 110 880 110880 3030 APPROX. AREA 26 m² BREAK OUT APPROX. AREA 6 m² SERVER APPROX. AREA 37 m² BRAND EXPERIENCE LOBBY APPROX. AREA 11 m² INTERVIEW ROOM 4 APPROX. AREA 324 m² OPEN OFFICE APPROX. AREA 16 m² INTERVIEW ROOM 1 APPROX. AREA 9 m² INTERVIEW ROOM 2 APPROX. AREA 6 m² VM STORE APPROX. AREA 31 m² MEETING 2 APPROX. AREA 36 m² MEETING 1 APPROX. AREA 13 m² INTERVIEW ROOM 3 RECEPTION KITCHEN BENCH BREAK OUT BENCH GREEN WALL PHOTO COPIERCOMPACTUS 7.30m HOT DESKING TOTAL 10 1 9 8 10 1 33 40 40 DESKS GLAZING FIXED BETWEEN WALL REBATE AND STEEL POST SOUND PROOF OPERABLE WALL SYSTEM 9001100 ENTRY VM ZONE FRAMELESS GLAZING FRAMELESS GLAZED PIVOT DOOR FRAMELESS GLAZING 118 7300 118 1594 1200 SHS POST BULKHEAD @2260mm BULKHEAD @2260mm GOODS LIFT GOODS LIFT LOBBY FIRE STAIRS FIRE STAIRS ACCESSIBLE BATHROOM FEMALE BATHROOM MALE BATHROOMLIFT LIFT LIFT LIFT LIFT LIFT LIFT LOBBY TENANCY BOUNDARY WALL TO BE PROVIDED BY BUILDING MANAGEMENT TENANCY BOUNDARY WALL TO BE PROVIDED BY BUILDING MANAGEMENT APPROX. AREA 3 m² STORE 942 CABLE DROPPERS INDICATIVE ONLY, FOR POSITION OF CABLE DROPPER REFER A 711 & A751EXISTING SILL @490mm BETWEEN EACH PORTAL 70920 8620 2890 4590 3918 6478 118 3000 120011818821182000 118 1814 118 900 2690 1000700 1200 4 5 8 9 12 13 16 17 20 21 24 25 28 29 32 3438 3539 40 FHR HYD WIP HYD& ELECT. RISER WIP 110 920 NIB PLASTERBOARD WALL 1200 1278 1000 1100 NEW COMPACTUS FOR FUTURE INSTALLATION Scale Checked Drawn Date Project No. @ A2 Drawing No. Project Name Site Address Drawing Title Revision Certified R. OVCARIC North 1 : 100 6/02/20159:37:04AM 4 C:RevitLocalUNQ0006CENTRAL_rhysmullarvey.rvt UNQ0006 MC DH A721 UNIQLO MELBOURNE HEAD OFFICE @ GALLERIA DECEMBER 2014 LEVEL 15, 385 BOURKE STREET, MELBOURNE 3000 FITOUT PLAN SCALE IN METRES 0 0.5 2.0 4.0 5.0 BUILDING APPROVAL NOT FOR CONSTRUCTION1 : 100 1 FIT OUT FLOOR PLAN Date 04.12.2014 10.12.2014 13.01.2015 06.02.2015
- 8. AUSTRALIAN BUREAU OF STATISTICS CASE STUDY 5 ABS Docklands VIC Red Design Group graphics and brand team, in collaboration with Deakin University and Woodhead Architects, produced a graphic overlay for Australian Bureau of Statistics offices in Melbourne and Geelong. The graphic concept was influenced by the shapes, textures, forms, colours, and patterns that commonly represent statistical information such as population studies, graphs, maps, and charts. RED created a visually compelling large-scale environmental graphics which were integrated seamlessly into the space adding life and interest to the office environment.ww
- 9. Brickworks Building Products is one of Australia’s largest and most diverse building material manufacturers. The company has built an enduring reputation through innovation, professionalism and continuously dependable products and services. Externally the architecture encourages customer engagement, incorporating Brickworks’ external building materials with clear navigational signage supported by product branding to ensure customers are clearly guided to the entry. BRICKWORKS CASE STUDY 6 Brickworks Brisbane QLD Mecca Maxima Eastland VIC
- 10. CSIRO CASE STUDY 7 CSIRO Melbourne VIC Commonwealth Scientific and Industrial Research Organisation (CSIRO) is a recognised global leader in research, innovation and technology. The Government corporate entity occupies several buildings across Australia. The reception zones in these buildings were largely underutilised for brand promotion when Red Design Group was asked to review them. We set to work assessing CSIRO’s premises from a customer journey perspective and quickly identified ways to reconfigure their front-of house- areas as impactful marketing platforms that excite and engage visitors.
- 11. DHS CASE STUDY 8 DHS Sydney NSW Red Design Group was commissioned by DHS to reimagine the future of myGov service through the physical space and use of digital technology which aims to better meet their customers’ needs. RED created 3D avatars based on DHS customer profiles and storylines revolving real-life customer journeys. RED designed the future self-service myGov site equipped with an intuitive AI driven technology, digital interface and introduced a new myID app where customers can securely store their personal information online. RED brand team produced the animation including voice over, sound effects and music. Entry Inspire Approach Navigate & Access (App Bar) and self helpCLO Learning & Education (Self Help) Discover Brand reinforcement and inspiration with strong message to connect with people on a personal level Digital devices for visual stimulation for passers by Waiting area and slow zone, opportunity to educate consumers on information, events and offers to relevant services Face to face service, interaction and consultation, longer than 15mins Provide relevant community event/service information to connect people with their community. Proximity Proximity Proximity Stand up and express self help, under 5 mins, including app bar Express under 5 min stand up self service hubs and moderately longer sit down self service hubs Centrally located CLO for clear disbursement of customers to proper zones Community Consultation Express under 5mins Up to 15mins Over 15mins 42RED CREDEnTialS_EDuCaTion_SouThERnCRoSSunivERSiTy > Case Study 6: MyGov / Department of human Services Project Summary Recently RED just completed DhS’ future digital vision project where RED has helped DhS to visualise their ten year plan in digital service delivery through their customer journeys. The project has been receiving positive response from government agencies and helping DhS to influence government policy outcomes.
- 12. LET’S CONNECT OFFICES MELBOURNE Level 12, 160 Queen Street Melbourne VIC 3000 Australia T +61 3 9693 2500 E info@redgp.com HO CHI MINH CITY Level 12A, Vincom Centre 47 Ly Tu Trong Street District 1 HCMC Vietnam For Vietnam enquiries contact: Rhys Mullarvey Regional Manager Asia Pacific M +84 169 6081935 E rhys.mullarvey@redgp.com redgp.com