A retail solution company, B2B technology start-up, makes software that enables retailers to manage their operations and people better. They wanted to send a gift to the CEOs of the brands they worked with, who happened to be some of the largest retailers in India, the Middle East and the US. Our idea was to create a set of diaries that celebrated the 'superheroes' in each retail organisation. From the Visual Merchandiser (VM) to the Training Team to Store Managers, each team working together to create magic was celebrated. We created custom illustrations for each character we showcased. Each character's daily work was mapped to an attribute of the character we created. #GraphicDesignIndia #DesignersofIndia #designindia #experiencedesign #employerbranding #typographylove #illustraiondesign #instaillustration #igersbangalore #rezonantdesign #retail