Content Strategy
Humain Health has a network of centres, referral labs and partner centres across Bangalore. We designed a unique healthcare centre experience for patients through our touch-point based design solutions. We translated the brand identity and visual language into the centre space. Digital interventions like dynamic logo, iPad registration and BMI installation added a little bit of magic in the centres. While brand content was a big part of our content strategy, we added to it with graphics about health tips, healthy food posters, cartoons, and inspirational quotes. In the diagnostic rooms, we put informational graphics about the organ that is being examined, for eg. Tips for a healthy heart in the ECG room. We used cartoons to add a bit of humour in spaces where patients generally feel tense like the blood collection room. For wayfinding, we used artificial turf to add to the Zen theme of the space. #HumainHealth #WeCareForYou #WeCare #RegularTest #RegularHealthChecks #Diagno... See More
