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![WWW.GHIABI.COM
PEER PRESENTATION
• For [target customer] who [statement of the need or
opportunity], the [product name] is a [product
category] that [statement of key benefit/ key reason to
buy]. unlike [primary alternative], our product
[statement of primary differentiation].
• EXAMPLE: For [hiring managers] who [need to
evaluate technical talent], [EnableQuiz] is a [talent
assessment system] that [allows for quick and easy
assessment of topical understanding in key
engineering topics]. Unlike [formal certifications or ad
hoc questions], our product [allows for lightweight
but consistent assessments of technical talent].](https://image.slidesharecdn.com/businessmodelcanvasworkshopjuly2015rezaghiabi-150718095014-lva1-app6891/85/Business-Model-Canvas-Workshop-13-320.jpg?cb=1437213373)
Uploaded byOppmakr Institute
Business Model Canvas Workshop
Created originally for a workshop at Industrial Management Institute and inspired by Cowan Publishing, this presentation provides a standard tool for conducting a Business Model Canvas. The canvas will help to-be entrepreneurs to ideate. describe and discuss a business model.
Business Model Canvas Workshop
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- 2. WWW.GHIABI.COM OBJECTIVES• Ability tosubstantially ideate, describe, evaluate and discuss a business model using the Business Model Canvas • Hands-on understanding of user personas and problem scenarios to articulate the Offer’s key drivers • Hands-on understanding of how to use the AIDA(OR) framework to evaluate the effectiveness of Customer Relationships and Channels • Understanding of business type and how to evaluate Key Activities, Resources, and Partnerships in this context
- 3. WWW.GHIABI.COM Partners Customer Segments Value Propositions Key ActivitiesCustomer Relationships ChannelsKey Resources Cost Structure Revenue Streams
- 4. WWW.GHIABI.COM Partners Customer Segments Value Propositions Key ActivitiesCustomer Relationships ChannelsKey Resources Cost Structure Revenue Streams Infrastructure CustomersOffering
- 5. WWW.GHIABI.COM Partners Customer Segments Value Propositions Key ActivitiesCustomer Relationships ChannelsKey Resources Cost Structure Revenue Streams
- 6. WWW.GHIABI.COM Partners Revenue Streams Channels Value Propositions Problem Scenarios Alternatives Your Value Propositions Customer Segments KeyActivities Customer Relationships Key Resources Cost Structure SEE FEEL DO THINK A I D A O R A I D A O R Infrastructure Customer Product Infrastructure Customer Product Infrastructure Customer Product
- 7. WWW.GHIABI.COM Partners Customer Segments Value Propositions Key ActivitiesCustomer Relationships ChannelsKey Resources Cost Structure Revenue Streams
- 8. WWW.GHIABI.COM Partners Customer Segments Value Propositions Key ActivitiesCustomer Relationships ChannelsKey Resources Cost Structure Revenue Streams SEE FEEL DO THINK
- 9. WWW.GHIABI.COM EXERCISE PERSONA CREATION •List at least 3 personas • Hassan the middle manager • Maryam the working mom • Majid the sales mane • Which are Buyers? Users? Both? • Can you think of 5 real examples for each? • Which have the most compelling need? sort top to bottom
- 10. WWW.GHIABI.COM Partners Customer Segments Value Propositions Key ActivitiesCustomer Relationships ChannelsKey Resources Cost Structure Revenue Streams SEE FEEL DO THINK
- 11. WWW.GHIABI.COM Partners Customer Segments Value Propositions Problem Scenarios Alternatives Your Value Propositions KeyActivities Customer Relationships ChannelsKey Resources Cost Structure Revenue Streams SEE FEEL DO THINK
- 12. WWW.GHIABI.COM EXERCISE VALUE PROPOSITIONS •Brainstorm Problem Scenario-Alternative-Value Propositions Trios • Problem: Maryam would like to be more structured and consistent in her use of allowances to teach the link between work and financial rewards. • Alternative: Track the completion of chores, homework, etc, manually using paper, boards, notes on her phone. • Value Proposition: Use our app to easily and consistently implement best practices tailored to your situation.
- 13. WWW.GHIABI.COM PEER PRESENTATION • For[target customer] who [statement of the need or opportunity], the [product name] is a [product category] that [statement of key benefit/ key reason to buy]. unlike [primary alternative], our product [statement of primary differentiation]. • EXAMPLE: For [hiring managers] who [need to evaluate technical talent], [EnableQuiz] is a [talent assessment system] that [allows for quick and easy assessment of topical understanding in key engineering topics]. Unlike [formal certifications or ad hoc questions], our product [allows for lightweight but consistent assessments of technical talent].
- 14. WWW.GHIABI.COM Value Propositions Problem Scenarios Alternatives Your Value Propositions Partners Customer Segments KeyActivities Customer Relationships ChannelsKey Resources Cost Structure Revenue Streams SEE FEEL DO THINK
- 15. WWW.GHIABI.COM Value Propositions Problem Scenarios Alternatives Your Value Propositions Partners Customer Segments KeyActivities Customer Relationships ChannelsKey Resources Cost Structure Revenue Streams SEE FEEL DO THINK A I D A O R A I D A O R
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- 17. WWW.GHIABI.COM Create your ownat StoryboardThat.com
- 18. WWW.GHIABI.COM EXERCISE CUSTOMER RELATIONSHIPS •Getting started • Bounce off your take on AIDA(OR) • Decouple any concierge/hand-holding actions you use for discovery from your target steady state • Variation by segment? • How will you know if it’s working?
- 19. WWW.GHIABI.COM EXERCISE CHANNELS • Gettingstarted • Bounce off your take on AIDA(OR) • Variation by segment? • How will you know if it’s working?
- 20. WWW.GHIABI.COM PEER PRESENTATION • What’sthe AIDAOR journey? • How do the Relationships & Channels work for that?
- 21. WWW.GHIABI.COM Channels Value Propositions Problem Scenarios Alternatives Your Value Propositions Partners Customer Segments KeyActivities Customer Relationships Key Resources Cost Structure Revenue Streams SEE FEEL DO THINK A I D A O R A I D A O R
- 22. WWW.GHIABI.COM Channels Value Propositions Problem Scenarios Alternatives Your Value Propositions Partners Customer Segments KeyActivities Customer Relationships Key Resources Cost Structure Revenue Streams SEE FEEL DO THINK A I D A O R A I D A O R
- 23. WWW.GHIABI.COM PEER PRESENTATION • Whereare you providing value? When? • How does the customer’s perception of value change over the course of their experience with the product? • How will you collect revenue, administratively?
- 24. WWW.GHIABI.COM Revenue Streams Channels Value Propositions Problem Scenarios Alternatives Your Value Propositions PartnersCustomer Segments Key Activities Customer Relationships Key Resources Cost Structure SEE FEEL DO THINK A I D A O R A I D A O R
- 25. WWW.GHIABI.COM Revenue Streams Channels Value Propositions Problem Scenarios Alternatives Your Value Propositions PartnersCustomer Segments Key Activities Customer Relationships Key Resources Cost Structure SEE FEEL DO THINK A I D A O R A I D A O R Infrastructure Customer Product Infrastructure Customer Product Infrastructure Customer Product
- 26. WWW.GHIABI.COM BUSINESS MODEL TYPES • InfrastructureDriven • Scope Driven • Product Driven
- 27. WWW.GHIABI.COM EXERCISE KEY ACTIVITIES •Getting started • Bounce off your business type • What is particular, strategic to your business model? • How will you do these things? • Will partners be involved? Should they be?
- 28. WWW.GHIABI.COM EXERCISE KEY RESOURCES •Getting started • Bounce off your business type • What is particular, strategic to your business model? • How will you get it?
- 29. WWW.GHIABI.COM EXERCISE KEY PARTNERSHIPS •Getting started • Bounce off your business type • What is particular, strategic to your business model? • Are you comparatively good at it? • Where will partners make the business bigger and more effective?
- 30. WWW.GHIABI.COM Partners Revenue Streams Channels Value Propositions Problem Scenarios Alternatives Your Value Propositions Customer Segments KeyActivities Customer Relationships Key Resources Cost Structure SEE FEEL DO THINK A I D A O R A I D A O R Infrastructure Customer Product Infrastructure Customer Product Infrastructure Customer Product
- 31. WWW.GHIABI.COM Partners Revenue Streams Channels Value Propositions Problem Scenarios Alternatives Your Value Propositions Customer Segments KeyActivities Customer Relationships Key Resources Cost Structure SEE FEEL DO THINK A I D A O R A I D A O R Infrastructure Customer Product Infrastructure Customer Product Infrastructure Customer Product
- 32. WWW.GHIABI.COM EXERCISE COST STRUCTURE •Getting started • How do you minimize? Use of partners? Off the shelf tech/ components? • How do you defer against customer development milestones? • How do you link to revenues? • Which are fixed vs. variable? How do they related to revenues?
- 33. WWW.GHIABI.COM PEER PRESENTATION • What’syour business type (infrastructure, scope, product)? • What are the major cost drivers and linkages? How do they tie to revenue? • How do the key activities, resources,and partnerships help that?
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