The document explores the essence of strategy, emphasizing that it involves making deliberate choices and trade-offs rather than just operational effectiveness. It highlights the entrepreneurial mindset, focusing on minimizing losses, building partnerships, and leveraging current resources. Additionally, it notes the importance of viewing surprises as opportunities and controlling certain factors to shape the future.

1. 1
M I C H A E L P O R T E R
THE ESSENCE OF STRATEGY IS
CHOOSING WHAT NOTTO DO. THERE'S A FUNDAMENTAL
DISTINCTION BETWEEN STRATEGYAND OPERATIONAL
EFFECTIVENESS. STRATEGY IS ABOUT
MAKING CHOICES, TRADE-OFFS; IT'S ABOUT
DELIBERATELY CHOOSING TO BE DIFFERENT.
HORIZONTAL
ICON
HORIZONTAL

2. 2
UNCERTAIN
HORIZONTAL
ICON
HORIZONTAL

3. GIVEN
GOAL
HORIZONTAL
ICON
HORIZONTAL

4. M1
M2
M3
GIVEN
GOAL
HORIZONTAL
ICON
HORIZONTAL

5. HORIZONTAL
ICON
HORIZONTAL

6. HORIZONTAL
ICON
HORIZONTAL

7. 7
LEMO NADE
Surprises are not
necessarily seen as
something bad, but as
opportunities to find
new markets.
HORIZONTAL
ICON
HORIZONTAL

8. 8
AF FO RDABLE LOSS
An entrepreneur does
not focus on possible
profits, but on the
possible losses and
how they can minimize
those losses.
HORIZONTAL
ICON
HORIZONTAL

9. 9
CRAZY Q UILT
Entrepreneurs focus on
building partnerships
rather than beating
competitors.
HORIZONTAL
ICON
HORIZONTAL

10. 10
PILOT- IN-T HE-PL ANE
The future cannot be
predicted, but
entrepreneurs can
control some of the
factors which
determine the future.
HORIZONTAL
ICON
HORIZONTAL

11. 11
BIRD IN H AN D
Entrepreneurs start
with what they have.
HORIZONTAL
ICON
HORIZONTAL

12. 12
M I C H A E L P O R T E R
THE ESSENCE OF STRATEGY IS
CHOOSING WHAT NOTTO DO. THERE'S A FUNDAMENTAL
DISTINCTION BETWEEN STRATEGYAND OPERATIONAL
EFFECTIVENESS. STRATEGY IS ABOUT
MAKING CHOICES, TRADE-OFFS; IT'S ABOUT
DELIBERATELY CHOOSING TO BE DIFFERENT.
HORIZONTAL
ICON
HORIZONTAL

13. 13
HORIZONTAL
ICON
HORIZONTAL
W W W. G H I A B I . C O M
@ O P P M A K R