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Marketing strategy

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Marketing strategy

  1. 1. Marketing StrategyGreat Lakes Dental USA
  2. 2. Current Marketing StrategyGLDs current marketing efforts include the following methods: ● Cold Call to recruit employees ● Fed-ex marketing letters to recruit employees ● Job board postings to recruit employees ● E-mail marketing letter to recruit employees
  3. 3. New Marketing Ideas Purchase a doctor listing for every state in our territory● Send a marketing letter to each doctor on our list by direct mail on a monthly basis.● Use specialty envelopes to capture attention.● Use GLD letterhead and a colorful soldier stamp on the paper to capture attention.
  4. 4. Design Idea
  5. 5. New Marketing Ideas REACH In order to reach our new graduating dentists● Mail marketing letters to dental schools by February and again in March.● Rent a booth at dental school job fairs or graduations for graduating dentists where Nilsa and Rebecca will market our business and recruit new grads.● Place an ad in dental school newsletters.● Become a featured business on the dental associations website.
  6. 6. New Marketing Ideas Facebook – Social MediaWe can use Facebook to gain new providers, stay in touch withcurrent providers and promote within a circle of friends. We can also use it to create buzz that is specific about our business.Our goal will be to establish a presence and gain recognition in the dental community.
  7. 7. Identified Problem Areas Some of our current areas that need special recruiting attention are:● Washington DC● Maine● Vermont● Upstate NY● Missouri● Idaho● Wyoming
  8. 8. Marketing strategies in problem areas● Some of the areas we have difficulties in recruiting dependable DAs are because our offered rate of pay does not meet the location pay-scale standard.● In these areas we propose we offer our DAs at least the area going rate for there position. Example: Washington DC = DA $23 per hour● Place a monthly ad in the dental associations newsletter in our problem areas.
  9. 9. The Big Picture● Dental Assistants are recruited easily from practice locations when we have established providers. The goal:● To establish name recognition amongst the dental community through repeated exposure.● To reach all providers state wide and maintain quality dentists and DAs throughout the state.● To become a known in the dental community as a company that provides doctors and assistants with an opportunity to supplement their income and to serve a great cause.

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