Hispanic American Teens & Chonga Girls 2010


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Hispanic-American Teens are now the Driving Cultural and Economic Force in Mainstream America

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Hispanic American Teens & Chonga Girls 2010

  1. 1. Hispanic-American Teens Are now the Driving Cultural and Economic Force in Mainstream America
  2. 2. Hispanic-American Teens The exploding generation of bilingual, bicultural Hispanic-Americans … the fastest-growing & youngest demo is a force that is affecting music, television, movies, fashion, advertising, slang and just about everything else in American pop culture .
  3. 3. Hispanic-American Teens <ul><li>DEMOGRAPHICS </li></ul><ul><li>48 Million Hispanics are the youngest and fastest growing Demographic in the US. </li></ul><ul><li>22% of all US children under the age of 18 are Hispanic. </li></ul>Source: Pew Hispanic Center 2009
  4. 4. Hispanic-American Teens <ul><li>DEMOGRAPHICS </li></ul><ul><li>By 2025, nearly 3 -in- 10 children will be Hispanic. </li></ul><ul><li>By 2020, the Hispanic teen market will balloon 62% larger than today, </li></ul><ul><li>Growing 6x times faster than the rest of the teen market. </li></ul>Source: Pew Hispanic Center 2009
  5. 5. Hispanic-American Teens <ul><li>DEMOGRAPHICS </li></ul><ul><li>2 nd generation-Hispanics have a median age of just 14 years-old. </li></ul><ul><li>The growth rate, as well as the large number of young Hispanics is what makes Hispanic demographics so important to advertisers. </li></ul>Source: Pew Hispanic Center 2009
  6. 6. Hispanic-American Teens <ul><li>ENGLISH SPEAKING AMERICAN KIDS </li></ul><ul><li>88% of Hispanic kids are… 2nd Generation US born. </li></ul><ul><li>They speak , watch TV and prefer print and electronic media in English. </li></ul>Source: Cheskin Added Value 2009
  7. 7. Hispanic-American Teens <ul><li>ENGLISH SPEAKING AMERICAN KIDS </li></ul><ul><li>Only 7% of Hispanic kids identify Spanish as the language they speak the most. </li></ul><ul><li>They watch English language TV and Cable Networks 2 to 1 over Spanish language TV. </li></ul><ul><li>7 in 10 Hispanic kids prefer the internet in English. </li></ul>Source: Cheskin Added Value 2009
  8. 8. Hispanic-American Teens <ul><li>URBAN DEMO </li></ul><ul><li>43% of teens in the top 10 Hispanic Urban markets including New York, Miami, Houston, Chicago, Dallas, San Francisco, San Antonio are Hispanic . </li></ul><ul><li>80% of the teen population in Los Angeles is Hispanic . </li></ul>
  9. 9. Hispanic-American Teens <ul><li>HISPANIC PURCHASING POWER </li></ul><ul><li>Immense & Fastest Growing Hispanic Buying Power continues to energize the US economy. </li></ul><ul><li>$1.4 Trillion purchasing power by 2013. </li></ul><ul><li>349% increase vs 141% increase for Non-Hispanics </li></ul>Source: Selig Center For Economic Growth 2008
  10. 10. Hispanic-American Teens <ul><li>HISPANIC PURCHASING POWER </li></ul><ul><li>Hispanic households are larger and spend more on groceries, telephone, clothing, and gasoline than non-Hispanics. </li></ul><ul><li>49% are homeowners with a $208k median home value vs. $184k for non-Hispanics. </li></ul>Source: Selig Center For Economic Growth 2008
  11. 11. Hispanic-American Teens <ul><li>HISPANIC TEEN SPENDING POWER </li></ul><ul><li>Hispanic teens fast growing spending patterns determine the success or failure of youth oriented products and services. </li></ul><ul><li>$20 Billion current spending power of Hispanics Teens. </li></ul>Source: Selig Center For Economic Growth 2008
  12. 12. Hispanic-American Teens <ul><li>HISPANIC TEEN SPENDING POWER </li></ul><ul><li>By 2020 Hispanic influenced fashion will generate at least 50% of the urban clothing market sales and heavy consumption of beauty products. </li></ul><ul><li>Hispanic teens are a growing and dynamic economic driver of mainstream American pop culture. </li></ul>Source: Selig Center For Economic Growth 2008
  13. 13. Hispanic-American Teens <ul><ul><ul><li> ONLINE GROWTH </li></ul></ul></ul><ul><li>52% of the Hispanic population is now online. </li></ul><ul><li>23 million users today, 29 million by 2012. </li></ul><ul><li>14% of the total U.S. internet population is Hispanic. </li></ul><ul><li>That growth surge is driven by young US born Hispanic-Americans . </li></ul>
  14. 14. Hispanic-American Teens <ul><ul><ul><li> WIRELESS & MOBILE GROWTH </li></ul></ul></ul><ul><li>2.5 Million Hispanic Teens aged 12 - 17 are wireless subscribers. </li></ul><ul><li>Subscriber growth rate is 2 to 3 times greater than the overall US teen market. </li></ul>Source: MultiMedia Intelligence 2008
  15. 15. Hispanic-American Teens <ul><ul><ul><li> WIRELESS & MOBILE GROWTH </li></ul></ul></ul><ul><li>64% of wireless penetration by age 15 . </li></ul><ul><li>78% of wireless penetration by age 17 . </li></ul><ul><li>US Hispanic Teens are much more likely to use advanced telephony functions than other US Teens. </li></ul>Source: MultiMedia Intelligence 2008
  16. 16. Hispanic-American Teens These are actual photos of Chonga Girls online fans... and they are 90% Urban 2 nd Generation Hispanic-American English-speaking 14 yr old Girls
  17. 18. Writers/Actresses/Comedians <ul><li>19 yr old Mimi Dávila and Laura Di Lorenzo, aka The Chonga Girls , are talented and witty writers, actresses and comedians. </li></ul>
  18. 19. YouTube Starlets <ul><li>In Spring 2007 they created a parody of “Fergalicious” that lovingly portrays teenage Chongas , as they are seen at suburban malls in cities like Miami and New York. “ Chongalicious ” turned Mimi and Laura into YouTube Starlets. </li></ul><ul><li>CHONGALICIOUS </li></ul><ul><li>is a VIRAL HIT… </li></ul><ul><li>Over 8 Million </li></ul><ul><li>Online Views… </li></ul><ul><li>and growing </li></ul>
  19. 20. Hispanic-American Cultural Movement <ul><li>Highlighting and spearheading a burgeoning Hispanic-American cultural movement, Mimi and Laura play their parts as sexy, sarcastic Chongas to the hilt. </li></ul>
  20. 21. Media Celebrities <ul><li>Laura and Mimi became overnight media celebrities. </li></ul><ul><li>Chongalicious was the #1 requested song at top Miami radio station Power 96. </li></ul><ul><li>They were profiled in newspapers, magazines and appeared on NBC, CBS, Telemundo, Univision and Mun2. </li></ul>
  21. 22. <ul><li>They have an insider’s fluency with youth and Hispanic-American culture, and they celebrate and poke fun at their surroundings in a way that brings everyone together. </li></ul>
  22. 23. <ul><li>Underneath the inspired silliness, Chongalicious dovetails perfectly with Mimi and Laura’s passion – writing and acting. </li></ul>
  23. 24. <ul><li>Mimi and Laura are continuing to define and expand the Chonga Girls brand. A culture that was hiding in plain sight, Chonga culture is now in the limelight, with Mimi and Laura conceptualizing and creating the complete Chonga lifestyle, from fashion to music to video to the web. </li></ul>
  24. 25. Chonga Girls Fan Profile <ul><li>8 Million online views </li></ul><ul><li>90% Girls </li></ul><ul><li>19 years old & younger </li></ul><ul><li>Hispanic American </li></ul><ul><li>English Speaking </li></ul><ul><li>Urban From Coast-to-Coast </li></ul>
  25. 26. [email_address] www.unoentertainment.com