EDE_Report_Final_14-12-22[1] (AutoRecovered).docx

Institute Code: 0141
Title of Micro project: “Digital Marketing Agency Business Plan.”
Academic Year: 2022-2023 Program Code: IF-5I
Course: Entrepreneurship Development Course Code: 22032
Submitted By:
Roll No Student Name Batch Sign of
Student
2301 SOURABH ANIL CHAUDHARI IF-1
2302 SHARDUL SUNIL DHIWAR IF-1
2303 SUNAKSHI SUNIL GAWAS IF-1
Under the Guidance of:
Mr. V.V. Shetkar

Institute Code: 0141
CERTIFICATE
Certified that this micro project report titled “Digital Marketing Agency Business Plan" is the
bonafide work of Mr. SOURABH ANIL CHAUDHARI, Mr. SHARDUL SUNIL DHIWAR,
Mr. SUNAKSHI SUNIL GAWAS Roll no: 2301, 2302, 2303 of third year diploma in Information
Technology for the course: Entrepreneurship Development Course code: 22032 during the
academic year 2022-23, who carried out the micro project work under my supervision.
Mr. V.V. Shetkar
Name & signature of Course Teacher

ACKNOWLEDGEMENT
Presentation inspiration and motivation have always played a key role in the
success of any venture. We express our sincere thanks to Honourable Principal,
AISSMS Polytechnic, Mr. S. K. Giram Sir.
We pay our deep sense of gratitude to Respected Head of Information
Technology Department, AISSMS Polytechnic, Mrs. A. S. Khandagale Ma’am, to
encourage us and to support us to prepare the Microproject. We feel to acknowledge
our indebtedness and deep sense of gratitude to the course teacher Mr. V. V. Shetkar
Sir whose valuable guidance and kind supervision have given us throughout the
microproject which shaped the present work as its show.
We are immensely obliged to our friends for their elevating inspiration,
encouraging guidance and kind supervision in the completion of our micro-project.
Last, but not the least, our parents are also an important inspiration for us. So with
due regards, We express our gratitude’s to them.

ALL INDIA SHRI SHIVAJI MEMORIAL SOCIETY’S POLYTECHNIC, PUNE -1
INFORMATION TECHNOLOGY DEPARTMENT
VISION AND MISSION OF THE INSTITUTE
VISION AND MISSION OF THE INFORMATION TECHNOLOGY DEPARTMENT
 VISION:
Achieve excellence in quality technical education by imparting knowledge, skills and abilities to build
a better technocrat.
 MISSION:
M1: Empower the students by inculcating various technical and soft skills.
M2: Upgrade teaching-learning process and industry-institute interaction
continuously.
 VISION:
To enrich intellectual potential by imparting technical knowledge and skills to become an
IT professional.
 MISSION:
M1: To confer the technical education and skills required for IT field.
M2: To imbibe social awareness in students to serve the society.

ALL INDIA SHRI SHIVAJI MEMORIAL SOCIETY’S POLYTECHNIC, PUNE -1
INFORMATION TECHNOLOGY DEPARTMENT
PROGRAM OUTCOMES (POs)
PO1 Basic and Discipline specific knowledge: Apply knowledge of basic mathematics,
science and engineering fundamentals and engineering specialization to solve the
engineering problems.
PO2 Problem analysis: Identify and analyze well-defined engineering problems using
codified standard methods.
PO3 Design/ development of solutions: Design solutions for well-defined technical
problems and assist with the design of systems components or processes to meet
specified needs.
PO4 Engineering Tools, Experimentation and Testing: Apply modern engineering tools
and appropriate technique to conduct standard tests and measurements.
PO5 Engineering practices for society, sustainability and environment: Apply
appropriate technology in context of society, sustainability, environment and ethical
practices.
PO6 Project Management: Use engineering management principles individually, as a team
member or a leader to manage projects and effectively communicate about well-defined
engineering activities.
PO7 Life-long learning: Ability to analyze individual needs and engage in updating in the
context of technological changes.
PROGRAM SPECIFIC OUTCOMES (PSO)
The Diploma in Information Technology will prepare students to attain:
Students will be able to:
PSO 1: Use fundamental concepts of hardware and software systems.
PSO 2: Identify various career opportunities in IT field

INDEX
Sr. No. Content Page No.
1.
Title
2.
Certificate
3.
Acknowledgement
4. Annexure I
5. Annexure II
6. Annexure III
7. Annexure IV
8. Log Book
9. Rubrics Used for Evaluation
10. Evaluation Sheet

Annexure-I
Micro-Project Proposal
Title of the Project: “Digital Marketing Agency Business Plan.”
1.0 Aims/Benefits of the Micro-Project:
Aim: -
1) To prepare a Business Plan for Digital Marketing Agency.
2) To identify Digital Marketing Business opportunities.
3) To know the expectations of Digital Marketing Business.
4) To prepare a financial plan for Digital Marketing Agency.
Benefits: -
1) Learned to prepare a Business Plan.
2) Learned to prepare a Financial Plan for Business.
3) Learned to identify business opportunities.
4) Understood the competition in Digital Marketing.
2.0 Course Outcomes Addressed:
1) CO.22032.a. Identify your entrepreneurial traits.
2) CO.22032.b. Identify the business opportunities that suits you.
3) CO.22032.c. Use the support systems to zero down to your business idea.
4) CO.22032.d. Develop comprehensive business plans.
5) CO.22032.e. Prepare plans to manage the enterprise effectively.
3.0 Proposed Methodology:
1) Arrangement of groups and representatives for groups that are not usually represented as
partners in main projects.
2) Capacity building and networking in relation to the role as partners in micro projects.
3) Collected materials related to project.
4) Support development of more need and user driven projects.
5) Contribute to the maximum requirements of project.
6) An eligible project idea addressing one of the four Priority Axes and a work plan for a micro
project including a description of how the capacity building and networking should take
place.
7) The project involves maximum three partners. From three partners, the contributions of
micro project are distributed.
8) An eligible Lead member who will guide the group members and analyzed the data.
9) Eligible match finding the proper information.
10) Softcopy corrections by respective teachers.
11) Completion of the micro project properly.
12) Final copy and submission.

4.0 Action Plan:
Sr. No. Details of Activity
Planned
Start date
Planned
Finish date
Name of Responsible
Team Members
1.
Introduction to Micro-project: Study for
selecting Micro project topic
All group members
2.
Introduction to Micro-project:
Discussion about selected Micro project
topic with concerned Course Teacher
All group members
3.
Introduction to Micro-project: Finalize
and Study for selected topic
All group members
4. Drafting Proposals Sourabh & Shardul
5. Proposal submission Sunakshi & Sourabh
6. Micro project Proposal Presentation All Group Members
7.
Making Changes in presentation, if
suggested by concerned teacher
Shardul & Sunakshi
8
Executing Micro-Project: Study from
different resources
Sunakshi & sourabh
9.
Executing Micro-Project: Collect
information from studied resources
All Group members
10.
Executing Micro-Project: Arrange
collected information
Sunakshi & Sourabh
11. Executing Micro project
Sunakshi &
Shardul
12. Drafting Methodology All group members
13. Drafting Literature Review All group members
14. Drafting Result, Discusser All group members
15. Micro project Presentation All group members
16. Micro Project final submission All group members

5.0 Resources Required
Sr. No. Name of
Resources/material
Specifications Qty. Remarks
1. Computer System Processor (i5 3.0 GHz or better
minimum i3 2.4 GHz),
Ram (4 GB or 8 GB),
HDD (5 GB minimum)
1
2. Operating System Windows 7 or higher 1
3. Printer Laser printer 1
4. Internet/Websites www.bplans.com
www.webfx.com
www.digitalagencynetwork.com
3
Names of Team Members with Roll Nos.
1. SOURABH ANIL CHAUDHARI (2301)
2. SHARDUL SUNIL DHIWAR (2302)
3. SUNAKSHI SUNIL GAWAS (2303)
(To be approved by the concerned teacher)

Micro-Project report
Annexure-II
1.0 Title of the Project: “Digital Marketing Agency Business Plan.”
2.0 Rationale:
Digital marketing, also called online marketing, is the promotion of brands to connect with
potential customers using the internet and other forms of digital communication. This includes
not only email, social media, and web-based advertising, but also text and multimedia messages
as a marketing channel. The purpose of this project is to study the impact of digital marketing
and how important it is for both consumers and marketers. In this project we have prepared a
Business Plan for Digital Marketing Agency. It begins with an Executive summary of digital
marketing and then it highlights the mediums of digital marketing, opportunities, execution,
company and financial plan in today's era.
Aims/Benefits of the Micro-project:
Aim: -
1) To prepare a Business Plan for Digital Marketing Agency.
2) To identify Digital Marketing Business opportunities.
3) To know the expectations of Digital Marketing Business.
4) To prepare a financial plan for Digital Marketing Agency.
Benefits: -
1) Learned to prepare a Business Plan.
2) Learned to prepare a Financial Plan for Business.
3) Learned to identify business opportunities.
4) Understood the competition in Digital Marketing.
3.0 Course Outcomes Achieved
1) 22032.a. Identify your entrepreneurial traits.
2) 22032.b. Identify the business opportunities that suits you.
3) 22032.c. Use the support systems to zero down to your business idea.
4) 22032.d. Develop comprehensive business plans.
5) 22032.e. Prepare plans to manage the enterprise effectively.
4.0 Literature Review
1) www.bplans.com
2) www.webfx.com
3) www.digitalagencynetwork.com
4) Book by Nirali Publications
5) MSBTE Lab manual

ABSTRACT
The world is shifting from analog to digital and marketing is no exception. As technology
development is increasing, the use of digital marketing, social media marketing, search engine
marketing is also increasing. Internet users are increasing rapidly and digital marketing has profited
the most because it mainly depends on the internet. Consumer's buying behavior is changing and
they are more inclined towards digital marketing rather than traditional marketing. The purpose of
this project is to study the impact of digital marketing and how important it is for both consumers
and marketers. In this project we have prepared a Business Plan for Digital Marketing Agency. It
begins with an Executive summary of digital marketing and then it highlights the mediums of
digital marketing, opportunities, execution, company and financial plan in today's era.
5.0 Actual Methodology Followed:
Executive Summary
Overview
Aroma Marketing Solutions is a newly formed digital marketing agency that is run by two IT
Students, Sourabh and Aditya, who collectively have more than two Years of experience Social
Media handles, working at digital marketing agencies, and helping small to medium size businesses
achieve their digital growth goals.
While Aroma Marketing Solutions has been operating as a small consultancy for the past 1 year, it
is now looking to raise some funding and become a full-service digital marketing agency that will
need to purchase technology assets and ramp up hiring to meet client demands. Additionally, once
the Aroma Marketing Solutions ramps up their marketing efforts, there will be a need for internal
resources to manage all the new clients that they will onboard.
Aroma Marketing Solutions will operate initially as a fully remote organization with resources
across various functional areas of the business including Search Engine Optimization (“SEO”),
Conversion Rate Optimization (“CRO”), paid advertising (including social media and search), as
well as contractors who will support auxiliary revenue streams such as content writing and design
services.
Aroma Marketing Solutions is well-positioned to quickly become one of the most trusted digital
marketing agencies in the industry given its existing reputation and the plans of building a
proprietary technology solution that will bring meaningful value to clients. As Aroma Marketing
Solutions furthers their reputation in the market, Aroma Marketing Solutions is poised for long-
term success and will be able to increase hiring and expand service offerings to meet client
demands with ease.
Service Offerings
After completing their fundraising, Aroma Marketing Solutions will expand their operations to four
main revenue streams:

 Search Engine Optimization
SEO marketing services include SEO strategy development, technical SEO, keyword targeting,
content marketing, and link building.
 Paid Advertising
Includes full-service PPC marketing efforts, including search engine advertising, paid shopping
ads, display ads, paid social media ads, retargeting, and more.
 Conversion Rate Optimization
eCommerce CRO services will run over thousands of AB tests across a variety of eCommerce
platforms with the goal of driving sales. Through targeted user research, a team of UX analysts,
and psychological experts, Aroma Marketing Solutions will grow not only transactions but average
order and customer lifetime value for clients.
 Copywriting & Design Services
Industry-focused content writers and designers who excel in translating the voice and tone of a
client’s business into conversion-driving copy or rich and engaging design.
Expectations
Financing Needed
Given the management team’s long-standing success in the industry, Aroma Marketing Solutions
will be looking to secure an SBA loan in the amount of ₹5,00,000 to finance the acquisition of
initial start-up technology costs as well as cover initial cash flow needs as Aroma Marketing
Solutions ramps up customer acquisition and operates at a loss in Year 1.
Forecast
Given industry growth and the new technology platform Aroma Marketing Solutions will develop,
the projected next five years will see strong growth from Direct Market Access (DMA) as they
service new and existing clients while capturing additional wallet share with existing new services
as Aroma Marketing Solutions grows to become a one-stop-shop for all types of digital
marketing. Across the company, Aroma Marketing Solutions is projecting to ramp up meaningfully
after securing their debt capital and hiring several resources to achieve 2022 revenue of ₹7,20,000,
which will grow to ₹50,00,000 by 2026.
Employees at Aroma Marketing Solutions
Aroma Marketing Solutions is a newly started Digital Marketing Agency Founded by 2 IT Students
Sourabh & Aditya in year 2022. As this is a newly started business, that too with 0 investment
when it was founded, currently both the founders are handling all the operations at the company.
All the required demand from manpower are fulfilled by hiring short term Freelancers, this way
the firm is saving funds at initial year of its establishment.

About Founder & Employees of Aroma Marketing Solutions
Name: Sourabh Chaudhari
(Founder)
Role: CEO
Experience: 1.5 Years of Experience as a Digital Marketing manager at a
Canadian Company. (internship)
Education: Diploma in IT Engineering
(MSBTE) (2020-2023)
Responsibility: - Social Media Management
- Accounts & Finance
- Talent Acquisition
- Social Media Content creation
Name: Sunakshi Gawas
(Founder)
Name: Shardul Dhiwar
Role: Graphics Designer Role: Manager
Experience: 1 year of Experience as a Content
Creator. (internship)
Experience: 2 Years of Experience as
Graphics Designer at Marketing
Agency. (internship)
(MSBTE) (2020-2023)
(MSBTE) (2020-2023)
Responsibility: - Copy Writing
- Social Media Content Creation
- Web Design
- Graphics Design
Responsibility: - SEO
- Talent Acquisition
- Social Media Ads Campaigns
- Email Marketing
Current Clients:
1) The Testing Academy
The Testing Academy is a YouTube channel with 80K+ Subscribers. Aroma marketing Agency
has been given a contract to manage the Instagram handle of Testing Academy and to grow it
organically.
2) WebTalks: The Webtalks is a Instagram handle of a Industry Professional. Aroma marketing
Agency has been given a contract to manage the Instagram handle of Webtalks and to grow it
organically. This page grew from 3K to 110K in just 4 months during the contract
3) Cusdeb: The Cusdeb is a Instagram handle of a magazine. Aroma marketing Agency has been
given a contract to manage the Instagram handle of Cusdeb and to grow it organically.

Financial Highlights of Current (First) year
Opportunity
Business Overview
Service Offerings
At launch, Aroma Marketing Solutions operated across four main service categories all focused on
digital marketing services for clients. The main categories are outlined below as well as their
revenue assumptions used in the financial projections.
o SEO marketing services include SEO strategy development, technical SEO, keyword
targeting, content marketing, and link building.
o Customers will pay a monthly recurring charge that averages out to ₹10,000.
o Includes full-service PPC marketing efforts, including search engine advertising, paid
shopping ads, display ads, paid social media ads, retargeting, and more.
o Customers pay the agency a fee of 15% of the client’s advertising budget, which was assumed
to be an average of ₹5,000 per month.
o eCommerce CRO services will run over thousands of AB tests across a variety of eCommerce
and psychological experts, Aroma Marketing Solutions will grow not only transactions but
average order and customer lifetime value for clients.
o Customers will pay a monthly recurring charge that is tiered based on the number of tests and
campaigns run per month but will average out to ₹5,000.

o Industry-focused content writers and designers who excel in translating the voice and tone of
a client’s business into conversion-driving copy or rich and engaging designs.
o Customers will be charged per hour for design and writing services at an average rate of ₹1000
per hour.
Growth Strategy
Within the first five years of operations, Aroma Marketing Solutions will look to drive revenue
growth by not only acquiring new customers but also expanding their wallet share with existing
customers. By reducing the churn rate and upselling customers on additional services, they will
enhance the client LTV.
In addition to organic client growth, Aroma Marketing Solutions will also be launching new service
offerings, standalone product offerings, and will establish several partnerships for referral revenue.
The main inorganic growth avenue is with the development of a proprietary reporting and marketing
forecast dashboard. This will become an integral selling point in Aroma Marketing Solutions service
packages as a way to visualize audits, changes, and provide instant access/feedback to the user. Aroma
Marketing Solutions anticipates eventually launching this technology as a standalone product that
will further its growth far in excess of the financial projections in this business plan.
Target Market
Market Size & Segments
Overall Market
Over the past five years, the Digital Advertising Agencies industry has benefited from the rapid shift
from traditional print advertising to digital advertisements. In particular, strong demand for digital
advertising services from the retail, financial services, automotive, and telecommunication sectors
have bolstered industry revenue. As more consumers generate website traffic through the use of
smartphones and tablets, many businesses have purchased digital advertising services to build brand
awareness across multiple screens and platforms. Additionally, as more product manufacturers are
directly selling their products online, many retailers are demanding industry activities such as search
engine visibility services to help them compete. Over the five years to 2027, industry revenue is
anticipated to grow at an annualized rate of 17.2%, including a 5.6% jump in 2019 to reach ₹30
million. Over the five years to 2022 total industry operators are expected to increase at an annualized
rate of 16.2% to 4,471.
Many businesses have demanded industry services to spread advertisements in digital formats,
namely online for streamed video content. Furthermore, some industry clients have moved away from
business models that require research and tangible results prior to the launch of an advertisement, in
favour of a testing environment that has evaluated the commercial viability of new ideas. For
example, clients have purchased digital advertising services that measure online traffic demographics
related to their social media websites prior to launching a product, greatly benefiting the industry.
Industry profit (measured as earnings before interest and taxes) is expected to be 6.1% in 2027, due
to increased demand for specialized and niche digital advertising services. Total number of industry
employees are expected to grow at an annualized rate of 16.5% to 71,049 in 2027.

Over the five years to 2024, digital advertising agencies that can develop innovative tools such as
data mining, with applications for analysing customer purchasing behaviour, will experience strong
demand. As online media streaming services and social media continue to generate substantial
internet traffic, many businesses will strengthen their investments in digital advertising. As a result,
industry revenue is forecast to increase at an annualized rate of 4.4% to $19.5 billion over the five
years to 2024.
Key Market Drivers
Internet traffic volume
Internet traffic volumes represent the total data sent over the internet globally per month. As the
amount of internet traffic increases due to more consumers accessing websites from their mobile
devices, tablets, or computers, many businesses will expand their online presence. As a result,
demand for digital advertising services will rise as more businesses use advertising to drive website
traffic volumes. Internet traffic volume is expected to increase substantially in 2024, representing a
potential opportunity for the industry.
Total advertising expenditure
Total advertising expenditure typically trends in line with corporate profit. When corporate profit
rises, businesses are likely to revitalize their advertising budgets. In 2023, total advertising
expenditure is expected to increase.
Consumer spending
A rise in consumer spending indicates that more consumers are making discretionary purchases. This
trend encourages many businesses to invest in advertising services to boost brand awareness and
remain competitive. As a result of these services, businesses benefit from a larger customer base. In
2024, consumer spending is expected to increase.
Corporate profit
As businesses become more profitable, they often expand their advertising budgets, since many
digital advertisings services result in a strong return on investment. Thus, a rise in corporate
profitability, particularly in the retail, finance, automotive, and telecommunications sectors,
stimulates demand for digital advertising services. Corporate profit is expected to decline in 2024,
representing a threat to the industry.
Investor uncertainty
Investor uncertainty is an important indicator of industry performance. The degree to which
businesses invest in advertising is related to the confidence that decision-makers have in the market.
As uncertainty increases, businesses may decide to reduce or suspend advertising activities. In 2023,
investor uncertainty is expected to decline.

Industry Services
Digital display advertising makes up an estimated 50.0% of industry revenue in 2019.
This product segment includes various forms of advertising, including banner, which makes up 12.6%
of total revenue, followed by video (10.5%), rich media (8.7%), and sponsorship (1.5%). Over the
past five years, as more users have streamed videos online, video advertisements have steadily grown,
as many advertising agencies have strategically placed advertisements either before, during, or after
a video clip. Furthermore, sponsorship advertising has exhibited growth over the past five years,
particularly for digital-only publications.
Search engine optimization
In 2023, search engine optimization (SEO) and search engine marketing services are expected
to account for 38.9% of industry revenue.
SEO services help increase a company’s visibility in a search engine, such as Google, Yahoo, or Bing.
Typically, websites that have favourably used SEO to appear in search engine result pages for certain
keywords are more likely to have high online visitor traffic, which can increase clientele’s sales
volumes. Digital advertising agencies that can build website algorithms with the highest relevancy
can obtain favourable placing for their clients in search results. Over the past five years, this market
has steadily grown, due to many businesses developing their online website presence. However, over
the next five years, many clients will expand their online presence through other mediums,
particularly video, which will cut into growth for this product segment.
Major End Markets
The industry primarily relies on corporate clients from the retail, finance, automotive, and
telecommunications sectors.
Retail and telecommunications
In 2025, retail and telecommunications are expected to account for 29.9% and 20.5% of
industry revenue, respectively.
Retail has comprised the largest share of digital advertising spending over the past five years, which
can be partly attributed to many consumers making their retail purchasing decisions online.
According to eMarketer, while retailers have demanded direct response advertisements over the past
five years, many retailers will move toward brand advertising, such as advertisements via video,
social display, and hybrid formats.
Comparatively, telecommunication-related advertising has steadily declined over the past five years,
due to data privacy laws that have constrained the ability for advertisers to implement digital
advertisements using user data from consumers’ mobile phones. Furthermore, consolidation among
telecommunication providers has limited their demand for advertising services.
Automotive and financial services

Automotive and financial services are anticipated to make up 12.4% and 12.1% of industry
revenue, respectively.
Over the past five years, demand for digital advertising services from the automotive sector has
steadily increased, due to the revitalization in consumer demand for automobiles. In particular, many
consumers have used the internet to shop for their next vehicle, which has prompted the automotive
sector to purchase more digital advertising services. Additionally, demand for digital advertising
services from the financial sector has remained relatively stagnant over the past five years, due to
many digital advertising services, such as rich media and video formats, not being as effective with
driving customer purchasing decisions, compared with other sectors, such as the automotive sector.
Consumer packaged goods and consumer products
In 2025, consumer packaged goods and consumer products are expected to generate 18.8% of
industry revenue.
Over the past five years, this product segment has exhibited growth. For bigger brand products within
this segment, demand for digital advertising services has increased in line with peak seasons, such as
Christmas and the back-to-school period. Comparatively, retailers of lower-priced products within
this market segment typically purchase display advertising campaigns to build brand awareness and
encourage a strong customer base that makes repeat purchases.
Travel and media
Travel and media comprise an estimated 17.8% and 16.3% of industry revenue in 2023,
respectively.
In the past five years, the travel and media sectors have increased their demand for digital advertising
services. Over the next five years, the travel sector will demand digital advertising services that
integrate well with consumers that access travel websites from their mobile device. Comparatively,
media, which includes social media sites, have increasingly used digital advertising services to
generate website traffic and monetize their websites.
Computing products and consumer electronics
In 2022, computing products and consumer electronics account for an estimated 18.0% of
industry revenue.
Over the next five years, this product segment is expected to account for a larger share of industry
revenue. As consumer electronics are expected to exhibit high growth over the next five years, many
electronic companies that manufacture devices, such as digital and video cameras, telephones, and
TVs, among other products, will increase their demand for digital advertising services.
Other sectors
Other sectors include the healthcare and pharmaceutical sector, as well as the entertainment
sector, among others.
Over the next five years, many sectors, such as entertainment, will increasingly demand digital
advertising services to attract users that increasingly access websites with their smartphone and tablet.

Aroma Marketing Solutions Initial Target Market
At launch, Aroma Marketing Solutions will focus on businesses that are driving more than ₹2 million
e-commerce sales per year and looking to spend more than ₹20,000 per month on digital advertising.
Many of these clients will have both a digital and retail presence and will be looking to grow their
digital footprint across multiple channels without having to hire an internal team. While geographic
location is not a barrier, Aroma Marketing Solutions will initially focus on West Coast businesses
due to the founders’ existing network. Lastly, Aroma Marketing Solutions is not limiting themselves
on the type of e-commerce product the client sells but will be looking to work with clients who have
average order values (“AOV”) above ₹5500, which will make digital advertising easier and more
profitable.
Competition
Competitive Landscape
The digital marketing agency landscape is filled with thousands of small companies that have fewer
than ten employees with only a handful of organizations that have reached scale to have more than
50 employees. Additionally, the market is rapidly becoming more reliant on various technology and
software providers, who themselves are now some of the biggest competitors in the market. Detailed
below are several of the large digital agencies as well as large service providers in the market.
Large Digital Marketing Agencies
 Ignite Visibility
o Ignite Visibility is one of the highest awarded digital marketing agency in the industry,
specializing in digital marketing strategy, SEO, paid media, social media, email marketing,
analytics, Amazon, and CRO.
 WebFX
o WebFX is a performance-focused digital marketing agency with services designed to increase
qualified leads, phone calls, and transactions for clients. Founded in 1996 and headquartered
in Harrisburg, Penn., they have over 250 digital marketing, design, and development experts
who serve customers through SEO, PPC, web design, and more.
 Power Digital Marketing
o Power Digital is a digital marketing agency based in San Diego with an office in New York.
The agency, founded in 2012, has more than 300 employees and provides content marketing,
email marketing, PPC, SEO, social media marketing, web design, and PR services. Power
Digital serves mid-market and other-sized companies in the consumer products & services,
advertising & marketing, business services, and retail industries.
 Disruptive Advertising

o This Utah-based agency has a marketing team of 50+ that has conducted over 2,500 marketing
campaign audits since 2011. Disruptive Advertising specializes in traffic, conversion, and
analytics to help its clients outperform their competitors.
Service Providers That Displace Agencies
 SEMrush
o SEMrush is a leading online visibility management software-as-a-service platform. With over
7 million businesses having used the platform across 50 products, tools, and add-ons including
tools for search, content, social media, and market research. The company tracks data from
more than 140 countries, seamlessly integrates with Google and task management platforms.
 Ahrefs
o Ahrefs is a software company that develops online SEO tools and free educational materials
for marketing professionals. Ahrefs database has over 11 billion keywords and more than 400
billion indexed pages.
 MailChimp/Klaviyo
o Both of these companies are best-in-class email marketing and growth marketing platforms
that helps deliver more personalized experiences across owned marketing channels like email,
SMS, in-app notifications, and web.
Aroma Marketing Solutions Advantages
While the market is highly competitive, Aroma Marketing Solutions sets itself apart by leveraging
proprietary technology and world-class third-party software. Additionally, Aroma Marketing
Solutions will only initially work with clients who operate within specific niches in the e-commerce
space and this will allow Aroma Marketing Solutions to develop a sector expertise and reputation for
excellence that will drive organic growth.
Some of the key advantages that Aroma Marketing Solutions will have when going head-to-head with
competitors includes the following:
 Targeted user segments to conduct market research that is the exact audience of the client.
 Relationships with BI data firms that help find the sweet spot in terms of pricing, sales, etc. These
kinds of licenses cost nearly 6-figures but Aroma Marketing Solutions has a sweetheart deal.
 CusSourabh reporting dashboard that brings in paid, organic and outbound sales touchpoints.
 CusSourabh dashboard for A/B split testing, which allows agency and customers to take analysis
and turn into immediately actionable copy tests.
 Direct integration with eCommerce platforms (WooCommerce, Shopify, Wix) or off-the-shelf
CMS platform.
Keys to Success
Given the competitive nature of the industry, Aroma Marketing Solutions will need to be aware of
the various keys to success that are critical for long-term growth in the market.

 Ability to quickly adopt new technology
o Digital agencies must stay up-to-date with the latest developments in technology, from the
newest advertising platform to the latest software used to track and analyse campaigns.
 Membership of an industry organization
o Membership in the American Association of Advertising Agencies may indicate a higher level
of professionalism in operations and boost the agency’s credibility and image.
 Ability to compete on tender
o As a highly competitive industry, digital advertising agencies must be able to develop
professional proposals for work and accounts to secure contracts.
 Having a good reputation
o Digital advertisers that develop a solid brand with a good reputation achieve a greater level of
success within the industry.
 Proprietary Technology
o Building and scaling tools and technology that are proprietary will allow Aroma Marketing
Solutions to scale and capture market share with a defensible offering that can increase LTV
and reduce long-term churn.
Execution
Marketing & Sales
Marketing Plan
Like other rapidly growing B2B companies, Aroma Marketing Solutions will focus on targeted digital
and print marketing, multiple advertising campaigns, conventions/trade shows, and strategic
partnerships. Since Aroma Marketing Solutions has already been offering its services on a consulting
basis and has developed a loyal following, organic inbound traffic is already coming in and will
continue to create a compounding effect that will propel Aroma Marketing Solutions to strong and
sustainable growth.
In order to continue growth and maintain their industry-leading reputation, Aroma Marketing
Solutions plans to utilize their own digital marketing knowledge to expand within their core markets,
growing into new markets, and increase wallet share with existing customers.
Digital and Print Marketing
Aroma Marketing Solutions will launch a robust digital marketing campaign across paid search and
through digital publications/blogs specific to their core demographics. With a unique skill set and
offers, Aroma Marketing Solutions will be able to gain meaningful momentum through paid search,
providing them with business demographic information and contact information for re-targeting and
promotional messaging. Additionally, by working with key online and print publications and blogs
specific to the company’s various end-markets, Aroma Marketing Solutions will be able to develop a
strong industry presence that will be crucial for recurring customer growth. Some of the tactics that

Aroma Marketing Solutions will use to attract customers will include free site audits, industry-
specific templates, and other free services to capture emails and upsell customers.
Strategic Partners
Relationships will be formed with multiple organizations that are selling to the same end customer
including with design agencies, print media groups, traditional advertising agencies, and other non-
marketing service providers like bankers, lawyers, and small business associations. By building a
large team of strategic partners, Aroma Marketing Solutions will be able to generate a stable and
reliable customer base that will ultimately lead to repeat customers and an increased potential for
larger contracts.
Customer Re-engagement
As with any business services company, recurring customers are a vital source of income as well as
word-of-mouth for a growing business. As Aroma Marketing Solutions continues to sell within their
core demographic, they will be using various engagement tactics to drive retention and improve new
referrals from existing customers. Through building a strong group of loyal customers, Aroma
Marketing Solutions will be able to identify key growth opportunities for the business including new
product lines and end markets to work with.
Organic Marketing
As a leading digital marketing agency, Aroma Marketing Solutions will be able to also publish onsite
blogs, detailed landing pages, and other relevant content, as they would for any client, in order to
drive organic rankings and new customer acquisition. By focusing on long-tail niche content in
combination with highly competitive keywords and questions, Aroma Marketing Solutions will
generate strong SEO growth and generate meaningful organic traffic.
Trade Shows/Conventions
Many businesses find success with generating brand awareness and increasing sales conversion by
attending trade shows and conventions to market their products and services. These gatherings allow
businesses, consumers, and potential large partners to make a connection with the business and its
leadership team before committing to a long-term contract. There are several large technologies, small
business, and entrepreneur conventions and organizations held all over the United States that will
provide a sizable pool of potential customers that Aroma Marketing Solutions can interact with and
demonstrate their services and product’s functionality.
Operations
Location
The business will be based out of the Bay Area where Aroma Marketing Solutions two founders are
located. Given office rent prices and the plan to hire resources independent of physical location,
Aroma Marketing Solutions is planning to operate as a fully remote organization for the near term.
There will be a small rent expense to cover the founders’ rent but no other rent or office costs will be
incurred by Aroma Marketing Solutions in the projections.
Technology

Aroma Marketing Solutions will be utilizing many of the industry’s leading automation, data tracking,
analytics software for handling client work. This technology will include SEO tools, paid advertising
automation platforms, A/B testing systems, and other useful resources that can help clients achieve
their growth targets. Additionally, Aroma Marketing Solutions will utilize several internal tools
including a CRM,
Slack, an email marketing platform, and other services to grow the business and manage operations
and a remote workforce at scale.
Milestones & Metrics
Key Metrics
As with many B2B businesses, Aroma Marketing Solutions will be tracking several key customer
acquisition and customer retention metrics that will drive overall profitability and allow for more
reliable hiring need forecasting.
The metrics Aroma Marketing Solutions will be tracking include:
 Revenue by Service Line
 EBITDA
 Contribution Margin by Service Line
 Cost Per Acquisition (“CPA”)
 Churn Rate by Service Line
 Revenue Per Employee
 MRR and ARR
Company
Overview
Ownership & Structure
Aroma Marketing Solutions is co-owned by the two founders who each have a 50% ownership in the
business. The company is based in the Pune, Maharashtra, India. There are no other ownership
interests in the business at this time.
Team
Leadership Team
Aroma Marketing Solutions is currently being run as a small agency by the two founders who are
looking to secure
funding to make additional hiring and take on enterprise-level clients. The two founders, Sourabh and
Aditya, have extensive experience in the market not only as e-commerce digital marketers but also as
technical/UX engineers.
Sourabh was previously a technical/UX engineer at a successful digital marketing agency where he
worked on building proprietary dashboards, reporting tools, and advertising automation for both

internal and external use cases. Aditya, on the other hand, is Aroma Marketing Solutions e-commerce
marketing expert with more than a 2 years working at e-commerce companies including a fashion
business in the Pune in 2019 that was later sold in 2021. Since the sale of that business, Aditya has
worked as a contractor developing his product-side and marketing expertise for small to medium size
businesses.
The two founders complement each other’s skillsets and both are looking to move Aroma Marketing
Solutions from a small contract consulting business to a full-service digital marketing agency.
Hiring Strategy
In addition to Aroma Marketing Solution’s leadership team, there will be a strong hiring strategy to
handle all the new clients as the business grows over the five-year projection period. With a mix of
full-time hires and contractors, the Company will look to scale hiring to meet client demand but not
be overstaffed so that people are not fully utilized.
The following roles will be areas Aroma Marketing Solutions will hire to handle client services.
 E-Commerce Product Engineer
o Acts as primary technical architect and engineer for all development, testing, and product
development.
 Analyst/ Technician
o Full-stack in-house marketer that is expert in all services the firm employs. Has extensive
background and experience in search engine optimization, conversion rate optimization, paid
search marketing, outbound email, and site analytics.
 Paid Media Specialist
o Initially outsourced, this role handles all of the Google / Microsoft / LinkedIn / etc. ad
management as well as its reporting.
 Project Manager
o Liaisons the day-to-day relationships with our clients, working closely with technical and
marketing leads to deliver on contract scope and goals. Managers the timelines and execution
of all projects to ensure their success.
 Account Manager
o In-house sales lead that possesses the ability to sell-in and move prospects through the buyer’s
journey. Based on our target markets, this role has experience and knowledge specifically to
help those business types grow.
 Outsource Junior Roles
o Copywriting
o Design
o Paid Marketing
o CRO Analyst
Aroma Marketing Solutions anticipates growing from 13 resources in Year 1 to more than 45 by Year
5. As outlined in the chart below, this growth will result in Year 5 personnel expenses exceeding

₹2,00,000, up from ₹2,00,000 in Year 1. Revenue per employee will increase from ₹1,75,000 in Year
1 to ₹10,00,000 in Year 5.
Financial Plan
Forecast
Key Assumptions
Aroma Marketing Solutions developed the following financials utilizing their extensive industry
knowledge and relevant historic financial performance.
At launch, Aroma Marketing Solutions will operate across four main service categories all focused
on digital marketing services for clients. The main categories are outlined below as well as their
revenue assumptions used in the financial projections.
o SEO marketing services include SEO strategy development, technical SEO, keyword
targeting, content marketing, and link building.
o Customers will pay a monthly recurring charge that averages out to ₹10,000.
o Given the long-term nature of SEO, the churn rate is 5%.
o Includes full-service PPC marketing efforts, including search engine advertising, paid
shopping ads, display ads, paid social media ads, retargeting, and more.
o Customers pay the agency a fee of 15% of the client’s advertising budget, which was assumed
to be an average of ₹20,000 per month.
o Churn rate is slightly higher than SEO at 7.5%.
o eCommerce CRO services will run thousands of AB tests across a variety of eCommerce
and psychological experts, Aroma Marketing Solutions will grow not only transactions but
average order and customer lifetime value for clients.
o Customers will pay a monthly recurring charge that is tiered based on the number of tests and
campaigns run per month but will average out to ₹2,00,000.
o Churn rate is high at 20% due to the nature of the service line.
o Industry-focused content writers and designers who excel in translating the voice and tone of
a client’s business into conversion-driving copy or rich and engaging designs.
o This is an ancillary service within Aroma Marketing Solutions paid and optimization offerings
but can be expanded to help clients develop all onsite and paid messaging.
o Customers will be charged per hour for design and writing services at an average rate of ₹1000
per hour.
The financial projections assume an SBA loan for ₹20,00,000 at 8% over 10 years and those funds
will be sufficient to cover all growth and hiring projections outlined in the business plan.

Aroma Marketing Solutions believes that the introduction of proprietary reporting and marketing
forecast dashboards will help accelerate new customer acquisition and allow churn rates to remain
low for existing customers. This will be an integral selling point in Aroma Marketing Solutions
service packages as a way to visualize audits, changes, and provide instant access/feedback to the
user. In the future, Aroma Marketing Solutions may look to offer the reporting and forecasting
dashboard as a separate stand-alone service offering.
Revenue by Month
Expenses by Month
Net Profit (or Loss) by Year

Financing
Sources of Funds
Given the management team’s long-standing success in the industry, Aroma Marketing Solutions will
be looking to secure an SBA loan in the amount of ₹20,00,000 to finance the acquisition of initial
start-up technology costs, as well as cover initial cash flow, needs as they ramp up customer
acquisition and operates at a loss in Year 1.
Use of Funds
Aroma Marketing Solutions is securing an SBA loan for ₹20,00,000 that will be used to fund initial
technology asset purchases of ₹8,00,000, start-up costs including licensing, legal, and other marketing
costs of ₹2,00,000, as well as cover cash flow needs during Year 1 as Aroma Marketing Solutions,
grows from negative operating income to cash flow positive by year-end.

6.0 Resources Required
Sr. No. Name of
Resources/material
Specifications Qty. Remarks
1. Computer System Processor (i5 3.0 GHz or better
minimum i3 2.4 GHz),
Ram (4 GB or 8 GB),
HDD (5 GB minimum)
1
2. Operating System Windows 7 or higher 1
3. Printer Laser printer 1
4. Internet/Websites www.bplans.com
www.webfx.com
www.digitalagencynetwork.com
3
7.0 Outputs of the Micro-Project:
In this project we have created a Business Plan for Digital Marketing Agency. It includes business and
marketing goals, strategies you’ll use to meet those goals, timelines, digital channels, and more. It
helped us to determine the most effective digital marketing strategies for our business and then put
those strategies into action.
8.0 Skill Developed/Learning outcome of this Micro-Project
1. Develop relational database by applying principal of database design.
2. Demonstrate working as a leader/team member.
3. Communication really go hand in glove with leadership.
4. How to create a project schedule.
5. How to manage time.
6. Decision making skill
7. Problem solving.
8. Planning and strategy skill.
9.0 Applications of this Micro-Project
1) Advertising medium.
2) Direct-response medium.
3) Platform for sales transactions.
4) Lead-generation method.
5) Customer service mechanism.
6) Relationship-building medium.
7) Distribution channel.
(To be evaluated by concerned teacher)

Annexure - III
Suggested Rubric for Assessment of Micro Project
(The marks may be allotted to the characteristics of the Micro-Project by considering the
suggested rubrics)
S.
No
Characteristics to
be assessed
Poor
(Marks 1-3)
Average
(Marks 4-5)
Good
(Marks 6-8)
Excellent
(Marks 9-10)
1. Relevance to the
Course
Related to very
few LOs
Related to some
Los
Addressed at-
least one CO
Addressed more
than one CO
2. Literature
Review/information
collection
Not more than
two sources
(Primary and
Secondary), very
old reference
At-least 5 relevant
sources, at least 2
latest
At-least 7
relevant sources,
latest
About 10
relevant sources,
latest
3. Completion of
Target as per
Project proposal
Completed less
than 50%
Completed 50 to
60%
Completed 60 to
80%
Completed more
than 80%
4. Analysis of Data
and representation
Sample Size all,
data neither
organized nor
presented well
Sufficient and
appropriate sample,
enough data
generated but not
organized and not
well presented well.
No or poor
inferences drawn
Sufficient and
appropriate
sample, enough
data generated
which is
organized and
presented well.
But poor
inferences
drawn
Enough data
collected by
sufficient and
appropriate
sample size.
Proper inferences
drawn by
organizing and
presenting data
through tables,
charts and graphs
5. Quality of
prototype/Model
Incomplete
fabrication/
assembly
Just assembled/
fabricated and parts
are not functioning
well. Not in proper
shape, dimensions
beyond tolerance
limit. Appearance/
finish is shabby.
Well, a Just
assembled/
fabricated with
proper
functioning
parts.in proper
shape, within
tolerance
dimensions and
good finish. But
no creativity in
design and use
of material
Well, a Just
assembled/
fabricated with
proper
functioning
parts.in proper
shape, within
tolerance
dimensions and
good finish/
appearance.
Creativity in
design and use of
material.

6. Report Preparation Very short, poor
quality sketches,
Details about
methods,
materials,
Precautions and
Conclusions
omitted, some
details are
wrong.
Nearly sufficient
and correct details
about methods,
materials,
precautions and
conclusion. But
clarity is not there
in presentation.
But not enough
graphic description
Detailed, correct
and clear
description of
methods,
materials,
precautions and
conclusion.
Sufficient
graphic
description
Very detailed,
correct, clear
description of
methods,
materials,
precautions and
conclusion.
Enough tables,
charts and
sketches
7. Presentation of the
Micro-Project
Major
information is
not included,
information is
not well
organized.
Includes major
information but not
well organized not
presented well.
Includes major
information but
not well
organized not
presented well.
Well organized,
includes major
information,
presented well.
8. Viva Could not reply
to considerable
number of
questions
Replied to
considerable
number of
questions nut not
very properly
Replied properly
considerable
number of
questions.
Replied most of
the questions
properly

Annexure IV
Micro Project Evaluation Sheet
Name of Student: SOURABH ANIL CHAUDHARI Enrollment No: 2001410065
Name of Program: Information Technology Semester: IF-5-I
Course Title: Entrepreneurship Development Code: 22032
Title of the Micro-project: Digital Marketing Agency Business Plan.
Course Outcomes Achieved: -
Sr
No.
Characteristic to be
accessed
Poor
(Marks
1-3)
Average
(Marks 4-
5)
Good
(Marks 6-8)
Excellent
(Marks 9-10)
Sub Total
Process and Product Assessment (Convert above total marks out of 6 Marks)
1 Relevance to the
course
2 Literature
Review/information
collection
3 Completion of the
Target as per project
proposal
4 Analysis of Data and
representation
5 Quality of the
Prototype/Model
6 Report Preparation
Individual Presentation/ Viva (Convert above total marks out of 4 Marks)
7 Presentation
8 Viva
Comments/ suggestions about Teamwork/ Leadership/Inter-Personal communication (If any)
Name and Designation of the Teacher: …………………………………….
Dated Signature………………………………………………………………
(A)
Process and Product Assessment
(6 Marks)
(B)
Individual Presentation/ Viva
(4 Marks)
Total Marks
10

Annexure IV
Name of Student: SHARDUL SUNIL DHIWAR Enrollment No: 2001410070
Sr
No.
accessed
Poor
(Marks
1-3)
Average
(Marks 4-
5)
Good
(Marks 6-8)
Excellent (Marks
9-10)
Sub Total
1 Relevance to the
course
2 Literature
Review/information
collection
3 Completion of the
proposal
representation
5 Quality of the
Prototype/Model
7 Presentation
8 Viva
Dated Signature………………………………………………………………
(A)
(6 Marks)
(B)
(4 Marks)
Total Marks
10

Annexure IV
Name of Student: SUNAKSHI SUNIL GAWAS Enrollment No: 2001410073
Sr
No.
accessed
Poor
(Marks
1-3)
Average
(Marks 4-
5)
Good
(Marks 6-8)
Excellent
(Marks 9-10)
Sub Total
1 Relevance to the
course
2 Literature
Review/information
collection
3 Completion of the
proposal
representation
5 Quality of the
Prototype/Model
7 Presentation
8 Viva
Dated Signature………………………………………………………………
(A)
(6 Marks)
(B)
(4 Marks)
Total Marks
10

Academic Year: 2022-23
Course: Entrepreneurship Development Course Code: 22032 Semester: IF-5-I
Sr. No./
Hour No.
Date Time Work Done
1. Group Discussion on Topic
2. Assign task to group
3. Giving Particular Information
4. Got Course and Practical Outcomes
5. Taking Review about collected Data
6. Verify Material in Sequence
7. Discussion on Suggestions
8. Arrange Data in Sequence
9. Prepare proposal of the project
10. Verify the Draft from Teacher
11. Rearrange the data
12. Share Data among Group
13. Prepare the report
14. Work on Data
15. Prepare soft copy
16. 27/12/21 10:45 a.m. - 11:45 a.m. Submission
Mr. V.V. Shetkar
Name & signature of Course Teacher

For AICTE Diploma courses W.e.f: 2017-18
AISSMS’s Polytechnic, Pune- 01(0141)
Annexure IV: Rubrics Used for Evaluation of a Micro Project
Program/Semester /Master: IF-5-I Course/Course code: EDE (22032) Group No.: 5
Title of the Micro project: “Digital Marketing Agency Business Plan.”
Assessment of micro project based on rubrics for performance in group activity :( Marks to
be given out of 06
Assessment of performance in individual presentation/Viva of micro project: (Marks to be
given out of 04
Scale used for assessment: Poor (1-3), Average (4-5), Good (6-8), Excellent (9-10)
A) Process and Product Assessment (A):
Rubric
No.
Characteristics to be assessed Marks Obtained out of 10
1 Relevance to course
2 Literature review/information collection
3 Completion of target as per project proposal
4 Analysis of data and representation
5 Quality of prototype/model
Total Out of (60)
Process and Product Assessment (A): Total Out of (06)
B) Individual Presentation/Viva(B)
Roll
No.
Enrollment
No.
Name of Student
Rubric 7 Rubric 8 Individual
Presentation
/Viva
(Addition of
marks in
Rubric 7 to
8)
Individual
Presentation/
Viva
(Convert out
of 08 marks
into out of 4)
(B)
Total
(A+B)
Individual
Presentation
Individu
al Viva
Marks
out of 10
Marks
out of 10
Marks out of
20
Marks out of
04
Marks
out of 10
2301 2001410065
SOURABH ANIL
CHAUDHARI
2302 2001410070 SHARDUL SUNIL DHIWAR
2303 2001410073 SUNAKSHI SUNIL GAWAS
Mr. V.V. Shetkar
Name & signature of Faculty

Evaluation Sheet for the Micro Project
Academic Year: 2022-23 Name of Faculty: Mr. V.V. Shetkar
Course: Entrepreneurship Development Course Code: 22032
Semester: IF-5-I
COs addressed by the Micro Project:
1) 22032.a. Identify your entrepreneurial traits.
2) 22032.b. Identify the business opportunities that suits you.
3) 22032.c. Use the support systems to zero down to your business idea.
4) 22032.d. Develop comprehensive business plans.
5) 22032.e. Prepare plans to manage the enterprise effectively.
Major Learning Outcomes achieved by students by doing the project:
(a)Practical Outcomes:
2) Undertake SWOT analysis to arrive at your business idea of a product/service.
3) Generate business ideas (product/service) for intrapreneurial and entrepreneurial opportunities
through brainstorming.
5) Identify the business opportunity suitable for you.
8) Visit a bank/financial institution to enquire about various funding schemes for small scale
enterprise.
9) Collect loan application forms of nationalize banks/other financial institutions.
10) Compile the information from financial agencies that will help you set up your business
enterprise.
11) Compile the information from the government agencies that will help you set up your business
enterprise.
12) Prepare Technological feasibility report of a chosen product/service.
13) Prepare financial feasibility report of a chosen product/service.
15) Prepare a set of short term, medium and long-term goals for starting a chosen small scale
enterprise.
16) Prepare marketing strategy for your chosen product/service.
19) Find the breakeven point for the business idea chosen by you.
21) Prepare a business plan for your chosen small-scale enterprise.
(b)Unit Outcomes in Cognitive domain:
Unit- I Entrepreneurship Development – Concept and Scope
1a) Describe the procedure to evaluate your entrepreneurial traits as a career option for the given
product to be manufactured or services to be rendered.
1c) Describe the salient features of the resources required for starting the specified enterprise.
1d) Identify the characteristics for a given type of enterprise.
Unit- II Entrepreneurial Opportunities and selection process
2a) Arrive at a business opportunity on the basis of given data/circumstances with justification.

2b) Describe the scheme(s) offered by the government for starting the specified enterprise.
2c) Suggest a suitable place for setting up the specified enterprise on the basis of given data
/circumstances with justification.
2d) Suggest the steps for the selection process of an enterprise for the specified product or service
with justification.
2e) Describe the market study procedure of the specified enterprise.
Unit- III Support Systems
3d) Compute the breakeven point for the specified business enterprise, stating the assumptions
made.
Unit- IV Business Plan Preparation
4a) Justify the importance of the business plan for the given product/service.
4b) Explain the key elements for the given business plan with respect to their purpose/size.
4c) Prepare the budget for the given venture.
4d) Prepare the details of the given component of the given startup business plan.
Unit- V Managing Enterprise
5a) Justify the USP of the given product/service from marketing point of view.
5b) Formulate a business policy for the given product/service.
5c) Choose the relevant negotiation techniques for the given type of business/enterprise with
justification.
5d) Identify the risks that you may encounter for the given type of business/enterprise with
justification.
5e) Describe the role of the incubation center for the given product/service.
(c)Outcomes in Affective Domain:
1) Follow safety practices.
2) Practice good housekeeping.
3) Demonstrate working as a leader/a team member.
4) Follow ethical practices.
Comments/Suggestions about team work/leadership/inter-personal communication (if any)
Roll
No.
Student Name Marks out of (6) for
performance in group
activity
Marks out of (4) for
performance in oral
/ presentation
Total out of
(10)
2301 SOURABH ANIL
CHAUDHARI
2302 SHARDUL SUNIL
DHIWAR
2303 SUNAKSHI SUNIL
GAWAS
(Dated Signature of Faculty)

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