BBBS

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Community Now
“Putting the Community First Now”
Randi Taylor
Reem Abdelmalek
Kevin Boone
Melanie Deing
Katie Gade
Sebastian Solorza

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Table of Contents
Introduction 1
Mission Statements, Definition of PR, and Promise of Ethical Practice 2
Our Team 3-4
Resumes 5-10
Research 11
Organization Analysis 12
Big Brothers Big Sisters History 13
Big Brothers Big Sisters of Greater Cincinnati Events 14
Big Brothers Big Sisters of Greater Cincinnati Staff 15
Big Brothers Big Sisters Board of Directors 16
Strengths and Weaknesses 17
Situation Analysis 18
Economic Challenges 19
Competition 20-21
Cincinnati Mentoring Programs and Volunteer Information 22
General Volunteer Statistics 23
Situation Analysis Summary 24
Target Publics 25-26
Informal Research 27
Web Research 28
Focus Group Questions and Results 29-30
Public Opinion Research 31
Community Volunteer Survey 32-33
Method Analysis 34
Graphs of Results 35-40
Strategies 41
Goals and Objectives 42
Analysis of Alternatives 43
Selection of Strategies and Tactics 44
Tactics 45
Media Contact List 46
Internet Marketing 47
Greek Life Contact Information 48-50
Letter to Sororities/Fraternities 51
Events:
Kick off News Letter 52
Campaign Kick off 53
Press Release 54
Rose Sale Fundraiser 55
Letter for Rose Donations 56
Press Release 57
Rock Climbing Event 58
Rock Climbing Brochure 59
Liability Waiver 60-62
The Hog Log 63
Hog Log Mileage and Challenges 64
Field Day 65

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Logistics 66-67
Letter to Special Events Intern 68
Press Release 69
Field Day Flyer 70
Using Social Networks Effectively:
Facebook 71-75
Twitter 76-77
Search Engine Optimization 78-79
Timetable 80
Time Table 81
Budget 82
Chart of Budget 83
Budget Explanation 84-85
Evaluation 86
Evaluation 87
January Kick off 88
Greek Life Letter 89
Rose Sale 90
Rock Climb 91
Hog Log 92
Field Day 93
Bibliography 94

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Mission Statement:
Our mission is to recognize and understand the needs of our client in order to facilitate the
creation of mutually beneficial relationships, bridge the gap between the organization and its
target publics and aide the client in achieving a distinguished identity.
Definition of Public Relations:
Public relations is the function of proactively and ethically promoting a positive and
distinguished organizational image to the public with the intention of influencing the target
public's opinions and changing behaviors.
Promise of Ethical Practice:
It is of utmost importance to Community Now to practice at the highest level of ethical
standards with zero tolerance for improper practices. We operate under a philosophy of truth
and honesty as these characteristics are vital components to the ongoing success of our
company and the clients we represent.
History:
Community Now was founded in 2010 by a group of University of Cincinnati undergraduate
students seeking to serve non-profit organizations. Community Now continues to operate
under its founding principles and is dedicated to building creative campaigns for clients with
restricted budgets whose organizations are important facets of the community.

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Our Team
Randi Taylor
President
Delegates and oversees all functions carried out within the company
Contributes to various phases of campaign planning and execution
Acts as liaison between the company and its clients
Reem Abdelmalek
Financial Coordinator
Organizes payment schedules while minimizing debt
Finds the most beneficial and cost-effective tactics of fundraising
Maximizes all organization’s profits by ensuring all assets are in accounts
that receive the highest interest rates possible
Melanie Deing
Event Coordinator
Plans and executes all aspects of company programming
Works as liaison between clients, guests, vendors, and the company
during all company programming

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Katie Gade
Research Coordinator
Assists other coordinators in exploring the backgrounds and history of
various businesses and organizations
She gathers all the information needed to ensure that Community Now
continues to have successful campaigns
Sebastian Solorza
Lead Graphic Designer
Creates reports to ensure all outgoing media is handled efficiently and
effectively
Oversees all design practices within the electronic media department
of the company
Kevin Boone
Media Coordinator
Creates and maintains a mutual beneficial relationship with all
media sources
Responsible for all decision-making in regards to distributing all
promotional material

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Sebastian Solorza
1607 W Belmar Place  Cincinnati, OH 45224  (513) 295-1950  solorzsm@mail.uc.edu
Personal Profile
 I am a very dedicated worker who is driven to make sure that I make it in this world.
 I am very smart with a very high IQ and am someone who can be depended upon.
 No matter what problem you throw at me I will find some a way to come up with a solution.
Education
University of Cincinnati Bachelors Degree in Communication
Certification in Public Relations
Expected Date of Graduation: 2010
Experience
Home Theater Design Center (September 2003-January 2008)
 Installation Manager, Managed many workers and ensured that they got the work needed done.
 Was also given many different tasks and had to come up with creative ways to solve the problems.
Cincy Design Co. (March 2008-June 2009)
 Graphic Designer, Learned to utilize the many graphic design functions of Adobe.
 Created flyers, menus, and posters for bars around the tri-state area.
Activities
 Member of Mensa International since 2009.
 Donate a lot of time to mentoring inner city youth to try and show them the way.
 Play a variety of sports yearly to make sure that I stay active as I can.
 Very computer literate as I am Microsoft Office Certified and am comfortable with the following:
o Excel
o Adobe Photoshop, Fireworks, Acrobat, Flash
o Publisher
o Outlook
o PowerPoint

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Reem Abdelmalek
525 Riddle Road  Cincinnati, OH 45220  (513) 207-3060  abdelmrm@mail.uc.edu
Education
University of Cincinnati Bachelors of Arts Degree in Communication
Minor in Middle Eastern Studies
Experience
Molloys on the Green banquet hall (June 2009-Present)
Event and Staff Coordinator
University of Cincinnati- Surgical Research (September 2006-May 2007)
Laboratory technician
University of Cincinnati, Department of Dermatology (June 2004-August 2005)
Activities
• Winter2007-2008- Assistant coach Madisonville CRC 2nd
-4th
grade basketball team
• Fall 2007-Coached Madisonville CRC 2nd
to 4th
grade soccer team
• 2004- Kerry Campaign , telephone polls
• 2002- Passed out food at a homeless shelter in Over-the-Rhine

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Randi Taylor
39 Deliquia Place  Cincinnati, OH 45230  (513) 978-4798  taylorr9@mail.uc.edu
Education
University of Cincinnati Bachelors of Arts Degree in Communication and Journalism
Honors and Awards
Department of Communication, 2010 Verderber Scholarship Winner
Department of Communication, 2010 Alice M. House Speech Contest Winner
Dean’s List
Experience
WCPO -Channel 9 (January 2008-Present)
Full Time Production Technician
Operate studio and handheld cameras
Operate teleprompter
Operate chyron
Little Sisters of the Poor (January 2010-March 2010)
Development Intern
Conduct interviews, write articles, and take pictures for the Spring newsletter
Write copy for the website
Activities
New Media Bureau
September 2010-Present
Reporter
Conduct interviews
Shoot video
Edit using Final Cut Pro software
Write news stories
PRSSA
September 2010-Present
Chapter Member

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Melanie Deing
2609 Clifton Avenue  Cincinnati, OH 45219  (513) 254-6865  MPDeing@gmail.com
Education
University of Cincinnati Double Major in B.A. Communication & B.S. Substance Abuse Counseling
• Expected Date of Graduation: 2011
Experience
Delaware North Company (March 2010-Present)
Retail Associate
• Provide the utmost customer service to the Cincinnati Red’s game-day guests by always answering questions and find
products needed with pleasure.
• Trusted to work the cash register and count a $2000+ drawer accurately
Back Porch Saloon (May 2009-October 2009)
Seasonal Server
• Provided a positive dining experience for every customer by maintaining the mentality that the customer is always right and
maintaining a smile no matter what obstacle.
• Trusted to handle $500+ per shift by keeping a personal bank every shift.
Activities
As a Member of Delta Delta Delta
o Elected the position of Vice President of Membership (2009-Present)
 Responsible for coordinating and implementing all recruitment processes of a 100-person chapter.
 Responsible for numerous administrative duties such as filing scores on the campus college recruiter
system and sending quarterly reports to national executive office.
o Elected the position of Vice President of Public Relations (2008-2009)
 Successfully coordinated 3 events with budgets between $200-400.
 Individually organized and executed adopting a family in 2009 by raising over $600
 Created the “Dolphin Dispatch,” quarterly newsletter distributed to family and alumnae.
Volunteered over 40 hours at the Butler County Humane Society

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Kevin Boone
8501 Concord Hills Circle  Cincinnati, OH 45243  (513) 312-7597  KBoone23@yahoo.com
Education
Focus on Media Studies
Expected Date of Graduation 2010
Experience
Brio Tuscan Grille (Server May 2007 – Present)
Promoted from server’s assistant to server within one year
Provided excellent service guests
Maintained nearly 3 year employment in an industry with a notoriously high turn over rate
Developed valuable interpersonal skills needed to please guests of the restaurant
Madeira Swim and Tennis Club (Head Lifeguard)
Trained and certified in CPR and First Aid by the American Red Cross
Supervised 3-4 employees, delegated daily tasks for the staff
Monitored pool area for violations and potential hazardous situations
Assisted in maintaining safety in pool and recreation areas

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Katie Gade
3354 Harwinton Lane  Cincinnati, OH 45248  (513) 515-7609  gadekm@mail.uc.edu
Education
Expected Graduation Date: March 2011
Experience
Professional Experience
Game Day Communications Cincinnati, Ohio 08/08- present
Street Team
Uses personable communication skills to inform the public about Game Day’s clients
Worked the Flying Pig expo and marathon to promote their client, National City
Professional Experience
Donate Life Ohio Cincinnati, Ohio 10/08- 05/09
Statewide Organ Donation campaign competition winner
Successfully worked as a team to write cohesive, dynamic research
Coordinated in planning and working events which allowed us to exceed our goal of raising the number of registered
organ donors
Chosen to present our campaign at statewide competition
Placed first out of 17 colleges
Internship
Lighthouse Youth Services
Non-Profit Organization
PR & Marketing Intern Cincinnati, Ohio 06/09-12/09
Managed vendors & sponsorships for Fall fundraiser, generating $65,000 for 19 programs supporting youth and families
in crisis
Provided leadership for information management systems and acted as liaison with accounting to keep track of
donations for community programs
Activities
 University of Cincinnati Communication Intern of the Year Award 2009-2010
 Elected PRSSA Fundraising Chair for 2010-2011 school year
 Secretary of PRSSA for 2009-2010 school year
 PRSSA University of Cincinnati chapter member 2007- present
 Attended as Delegate at PRSSA National Assembly in Austin, Texas 2010
 Attended PRSSA National Assembly in New Orleans, Louisiana 2009
 Volunteered with Hunter Public Relations client Hasbro Toys in April, 2008
 Women’s Club Volleyball Team member of the University of Cincinnati 2007-2008
 Coached St. Jude’s Junior High School Volleyball Team 2006

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Big Brothers Big Sisters of Greater Cincinnati
Organization Analysis

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Big Brothers Big Sisters History
Narrative
In 1904, Ernest Coulter, a New York City court clerk, noticed more and more boys come through his
courtroom. His notion was that if these young boys had positive adult influences in their lives, they would
be less likely to get into trouble. As a result, the Big Brothers mentoring program was born.
Big Brothers spread quickly, and by 1916, Big Brothers had reached 96 cities across the country. Around
the same time, the Ladies of Charity were working with troubled young girls. This group would later be
known as the Catholic Big Sisters.
In 1977, the Big Brothers of America and Big Sisters International merged to become Big Brothers Big
Sisters of America. The program still recruits adult volunteers to mentor children. Today, Big Brothers Big
Sisters operates in 50 states and in 35 countries around the world.
Notable Milestones
1917- Big Brothers and Big Sisters organizations hold their first national conference in Grand Rapids, Mich.
1923- Theodore Roosevelt Jr., takes office as treasurer of Big Brothers and Big Sisters Federation.
1925- President Calvin Coolidge becomes patron of the Big Brothers and Big Sisters Federation.
1934- President Franklin D. Roosevelt and his wife, Eleanor Roosevelt, become patrons of the organization.
1947- Big Brothers Association headquarters opens in Philadelphia.
1948- Norman Rockwell creates the sketch that will be used as the symbol of Big Brothers Association.
1985- A commemorative stamp honors Big Brothers Big Sisters of America.
2000- The school based Big Brothers Big Sisters program becomes a core program.
2004- Big Brothers Big Sisters celebrates their 100-year anniversary.
Big Brothers Big Sisters Mission: “To help children become confident, competent and caring individuals
through a professionally supported, one-on-one relationship with an effective adult mentor.”

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Big Brothers Big Sisters of Greater Cincinnati Events
Annual 5k- August of 2010 marked Big Brothers Big Sisters of Greater Cincinnati’s 14th
annual Big K 5k run.
This year the event raised more than $45,000.
Bowl For Kids Sake- This year, Big Brothers Big Sisters of Greater Cincinnati hosted their first Bowl For Kids
Sake. The event raised nearly $20,000. The organization plans on holding the event again next year.
National Mentoring Month- Every January, Big Brothers Big Sisters of Greater Cincinnati celebrates
National Mentoring Month. This past January, Big Brothers Big Sisters teamed up with other mentoring
organizations in the area to host Cincinnati’s First YP Mentoring Drive.
Golf Outing/Roast- Big Brothers Big Sisters of Greater Cincinnati hosts a golf outing every May. Every
other year, the outing is accompanied by a roast which takes place the night before.
30 Kids in 30 Days- Every August, Big Brothers Big Sisters of Greater Cincinnati works to raise $30,000 in 30
days, the amount of money needed to sponsor 30 children on the organization’s waiting list.

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Big Brothers Big Sisters of Greater Cincinnati Staff
Lynn Cameron-Vice President of Recruitment
Denasonja Crockett-Match Support Specialist
Sean Crotty-Match Enrollment Specialist
Cherise Duncan-Office Manager/ Fund Development Assistant
Kristi Eberhart-Case Manager serving Southeast Indiana
Beth Francis-School-Based Case Manager
Denise Greber-Fund Development Assistant
Deb Haas-Marketing / Public Relations Manager
Donna Herrmann-Vogel-VP of Programs
Jacqueline Jones Potts-VP of Fund Development
Jerry Judge-Match Support Specialist
Julie Knutson-Match Support Specialist
JoAnne Lipniskis-School-Based Case Manager
Kathy List-President & CEO
Debbie Mollette-School-Based Program Coordinator
Laura Rolf-Community Development Director serving Southeast Indiana
Therese Sangermano-Match Support Specialist
Theresa Scott-Program Assistant
Wende Seidl-School-Based Case Manager
Russ Slone-Match Support Specialist
Terri Sopher-Customer Relations Specialist
Traci Teeters-Match Support Specialist
Connie Venable-Match Support Specialist
Rick Wilson-Match Support Specialist
Julie Ziegler-Development Assistant

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Big Brothers Big Sisters Board of Directors
Chairman-Bradley G. Haas, Attorney, Katz, Teller, Brant & Hild
Vice-Chairman- Paul Brophy, Health Plan Executive Director, SW-Ohio, United Healthcare
Vice-Chairman- Tom Murray, President, DCS Sanitation Management, Inc.
Secretary- Jouett Brenzel, Corporate Counsel Cincinnati Bell
Treasurer- Doug Torline, Manager PricewaterhouseCoopers LLP
Mike Berry- Vice President of Sales Operations, Coca Cola Enterprises
Scott Brackett- PricewaterhouseCoopers LLP
Ryan Brown- Portfolio Manager, RiverPoint Capital Management
Michael Dunn- Director, Cintas Center Xavier University
Dennis H. Hackett- Vice President, Auditing, The Kroger Co.
John Jagodzinski- Senior Vice President, Wells Fargo Insurance Services
Kent Little- Joint Venture Partner, Outback Steakhouse
Lisa Mather- Partner, Ernst & Young LLP
Kate Moriarty- Associate General Counsel & Manageing Attorney, Duke Energy Corporation
Jacqueline Neumann- Director, Deloitte & Touche LLP
Gerald L. Oaks- Certified Senior Advisor, Smith Barney, Inc.
Dr. Stephanie Owens- Chiropractic Physician & President, Owens Chiropractic & Rehab Center, LLC
Dan Quinn- Territory Sales Manager, Alcoa
Greg Rhodes- Retired
Rachael Rowe- Attorney & Partner, Keating, Muething & Klekamp, PLL
Mark Schuermann- VP & Treasurer, Scripps Networks Interactive
Jeff Stechschulte- Section Head, The Procter & Gamble Company
Noël Thesing- Retired
Jeff Weaver- Regional Client Manager, LexisNexis
Josh Werthaiser- Chief Financial Officer, Downlite
Jerry Zurovchak- VP Manufacturing, General Cable

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Big Brothers Big Sisters of Greater Cincinnati Strengths and
Weaknesses
Strengths
Like most nonprofits, the organization is perceived positively throughout the general public. They
maintain a professional image and reputation.
Leaders of the organization have developed beneficial relationships with media outlets and utilize
these resources frequently.
The organization is true to their 100-year-old mission and they help better the lives of local youth.
Weaknesses
The organization’s website is difficult to find. When ‘Big Brothers Big Sisters of Greater Cincinnati’
is Googled, their website pops up fourth on the list.
The organization does not have a strong presence on university campuses. The number one reason
members of our focus group cited for not volunteering with Big Brothers Big Sisters of Greater
Cincinnati was their lack of knowledge about how to get involved.
Big Brothers Big Sisters time commitment of at least one year tends to scare people away from
volunteering.
The organization does not make sufficient use of social media, which is increasingly important in
this day and age.
Big Brothers Big Sisters of Greater Cincinnati gets lumped together with similar mentoring
programs in the area which makes it difficult for the organization to maintain a distinguished
presence in the community.
Big Brothers Big Sisters of Greater Cincinnati does not have a budget for public relations.

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Situation Analysis

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Big Brothers Big Sisters of Greater Cincinnati Economic Challenges
Big Brothers Big Sisters of Greater Cincinnati is like most nonprofits in this economic landscape; the
economic downturn has had a negative effect on the amount of money the organization receives from
donors. An article published by the Bridgespan Group recommends a few tips for nonprofits that are
trying to keep their heads above water.
Proactive behavior is the key to preventing a major financial crisis. Enacting a contingency plan
before an actual problem arises will ensure the organization is one step ahead.
Nonprofits are in the business of helping others and so it is only natural that Big Brothers Big Sisters
of Greater Cincinnati would want to seize various types of opportunities to help the children they serve.
However, it is important to remember that not all investments are created equal. If financial constraints
force the organization to make a choice between this or that, choose the opportunity that will serve or
help the greatest number of people.
Big Brothers Big Sisters of Greater Cincinnati has wonderfully dedicated staff members and
volunteers. Make sure to recognize the effort of the people who often put the needs of the organization
before their own. This will help keep the organization strong in these tough economic times.
Keep consistent contact with the organization’s best donors and supporters. Make sure to let them
know about new developments within the organization via newsletters, e-mails, or phone calls. Do not be
afraid to be honest about the organization’s financial situation with the top-tier donors.
Keep an open line of communication with board members as well as employees during tough
economic times. By being honest about the organization’s current situation, every member will have
clearer vision about what type of action needs to be taken in order to recover and succeed.

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Big Brothers Big Sisters of Greater Cincinnati Competition
A handful of organizations in the Greater Cincinnati serve underprivileged youth like Big Brothers Big
Sisters of Greater Cincinnati. These similar organizations include, but are not limited to, Big Brothers Big
Sisters Association of Cincinnati, Cincinnati Youth Collaboration and Lighthouse Youth Services. Not only
do these organizations all have similar programs to offer volunteers, they also strive to receive donations
from people in the community.
Big Brothers Big Sisters Association of Cincinnati:
One of the biggest challenges that BBBS of Greater Cincinnati faces is a neighboring BBBS Association of
Cincinnati. These are two different organizations that are part of Big Brothers Big Sisters National
affiliation but are still separate and operating in the same city. They both have community based programs
along with similar programs such as sited-based at BBBS of Greater Cincinnati and school based at BBBS
Association of Cincinnati. Their community-based programs are the same idea has the same requirements
besides the age. BBBS of Greater Cincinnati requires the big to be 18 while BBBS Association of Cincinnati
requires them to be 21. The school-based program at BBBS Association of Cincinnati has the same
requirements and same set up as the site0based program at BBBS of Greater Cincinnati. Along with similar
programs, they both take part in similar fundraisers such as “Bowl for kids sake” and they both have the
same set-up on their websites. This is a challenge for BBBS of Greater Cincinnati because they have lost
volunteers to BBBS Association of Cincinnati because of the volunteers not knowing the difference
between the two. The only difference that is apparent is that BBBS Association of Cincinnati is focused
towards the Jewish community, but is not limited to them.
Cincinnati Youth Collaborative:
Cincinnati Youth Collaborative is a Cincinnati based program with a few different mentoring programs that
are similar to BBBS of Greater Cincinnati. They have a one on one mentoring program that is like the
community based program. During the one on one mentoring with Cincinnati Youth Collaborative you are
matched with your child and then you do activities out in the community to be their mentor and friend.
You can do anything from tutor them, take them to eat or to do any activity that they haven’t been able to
experience that both people would enjoy. Both programs at each organization have a one year minimum
required to get involved. This is so that the child has a whole year to get to know the mentor.
Along with the one on one mentoring program that Cincinnati Youth Collaborative has, they also have
group mentoring and tutoring. These are similar to the site based mentoring that BBBS of Greater
Cincinnati has but are different in a few ways. The group mentoring is unlike any at BBBS of Greater
Cincinnati because it takes off the pressure of the one mentor always having to be there. Although there is
still a requirement to do so, it is better for someone who has an unpredictable schedule. Cincinnati Youth
Collaborate is always a United Way partner.

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Lighthouse Youth Services:
Lighthouse Youth Services (LYS) in another non-profit organization that is based in Cincinnati and deals
with children that is in need. They offer a variety of options to volunteers in the community but the one
that is most similar to a BBBS of Greater Cincinnati program is the their direct service volunteers. This
grouping of volunteers may do a wide variety of things including tutoring at the Lighthouse Community
School that is similar to the site base program at BBBS of Greater Cincinnati. The difference between these
two organizations is while BBBS of Greater Cincinnati requires a year commitment, LYS gains commitment
of 100 hours, no matter how long it takes. It depends on how often the volunteer is available. LYS also
works to engage different social groups from church, schools, or companies to put together a drive or an
event to raise funds or goods. This is one thing that LYS is focused on that BBBS of Greater Cincinnati does
not as much. The both strive of obtain donations from a community that they share.

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Cincinnati Mentoring Programs and Volunteer Information
Companies Site-Based
Programs?
Community-
Based
Programs?
Minimum time-
length
requirement Minimum Age Required
Big Brothers Big Sisters
of Greater Cincinnati
Yes Yes 1 year 18
Big Brothers Big Sisters
Association of Cincinnati
Yes Yes 1 year
21
Cincinnati Youth
Collaborative Yes Yes
1 year
18
Lighthouse Youth
Services
Yes No
No length (100
hours) 21

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General Volunteer Statistics
How Volunteers Become Involved with Organizations
Volunteer Statistics: Two out of every five volunteers do volunteer work of their own volition. In other
words, these volunteers approach the organization they are volunteering for. About 42 percent of
volunteers were sought out by the organization, or in other words, they were asked to become a
volunteer.
Reasons for Not Volunteering
Volunteer Statistics: In a survey conducted in September 2004, the number one reason people cited for
not volunteering was lack of time. This reason accounts for almost half of the people surveyed and comes
in at 45 percent. The second most common reason people cited for not volunteering was health or
medical problems (14.4 percent) followed by family responsibilities and childcare problems (9.1 percent.)
Lack of time was the reason cited most by people under the age of 65. People 65 and older cited health or
medical problems are their primary reason for not volunteering.
Volunteering Among Demographic Groups
Volunteer Statistics: From September 2003 to September 2004, nearly 30 percent of the population
volunteered for an organization at least once during the year. Women volunteered at a higher rate than
men.
The age group most likely to volunteer for an organization was 35 to 44 followed by 45-54-year olds and
55-64-year olds. People in their early twenties were least likely to volunteer.
General Volunteer Facts
The state of Ohio is 35th
in the country when it comes to volunteering. Cincinnati is in the bottom 50
percent nationally. Adult’s ages 18 to 24 are the worst in regards to volunteering besides people over the
age of 65. However, college students in that age group actually volunteer at a fairly high rate at roughly 30
percent.

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Situation Analysis Summary
Since Big Brothers Big Sisters of Greater Cincinnati is a nonprofit, it faces a few inherent obstacles. First,
the organization relies on donors and fundraisers to keep operations up and running. Although this
campaign will not specifically focus on increasing donations and funds, it is still a secondary obstacle to
overcome. To better explain, Big Brothers Big Sisters of Greater Cincinnati does not have a budget for
public relations and so Community Now set out to plan a cost effective campaign. Even still, a few minor
expenses will need to be covered. With that said, the need to organize small fundraisers throughout the
course of this campaign will be necessary in order to cover costs. As we know, the economic climate is less
than favorable and so finding ways to fundraise in this type of environment is a challenge for the
organization. Our campaign will include creative fundraising ideas that will engage the public and
encourage them to financially support Big Brothers Big Sisters of Greater Cincinnati.
A second obstacle the organization faces is the fact that there are so many similar mentoring programs
that serve the Greater Cincinnati area. While all of the organizations operate for a good cause, we want to
make sure Big Brothers Big Sisters of Greater Cincinnati is getting the maximum financial and volunteer
support possible. A challenge within this obstacle is the fact that the organization’s website is not easy to
find on internet search engines. Big Brothers Big Sisters of Greater Cincinnati could easily be losing
potential volunteers to other similar organizations just because their website is not as accessible as its
competitors. The challenge here will be finding ways to make Big Brothers Big Sisters of Greater Cincinnati
stand out among similar organizations.
The third obstacle we face is probably the most important to overcome in terms of this campaign. Getting
volunteers to mentor the youth that Big Brothers Big Sisters of Greater Cincinnati serves is difficult for two
reasons: first, the organization requires volunteers to commit one year of service and second, volunteer
hopefuls have a plethora of organizations in the area to choose from. Throughout the planning of this
campaign, we will be challenged to come up with ways to compel people in our target public to volunteer
for Big Brothers Big Sisters of Greater Cincinnati. The organization currently does attend volunteer fairs
and speaks to large groups about volunteering for the organization which is a great interpersonal
communication tactic. We plan to engage volunteers and potential volunteer even further by creating
organized events where affiliations with the organization can deepen and awareness can grow.

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Target Publics

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Target Publics
Big Brothers Big Sisters of Greater Cincinnati’s volunteers are essentially the backbone of the organization,
and without them, the organization would not be able to serve underprivileged youth in the community.
This campaign targets college students at the University of Cincinnati, ages 18 to 25, specifically those who
are in need of volunteer hours. The people in this demographic are a good fit for Big Brothers Big Sisters
of Greater Cincinnati because there is a need in their lives for volunteer opportunities. In this sense, the
organization and its target public are mutually benefitting one another.
While conducting research, the target public became very clear. Students who are on scholarships
generally need to log in a certain amount of volunteer hours in order to maintain their scholarship. For
example, Cincinnatus Scholarship Students must complete 30 hours of community service each year. Big
Brothers Big Sisters of Greater Cincinnati requires volunteers to commit at least 24 hours a year to the
program. Based on these facts, it is obvious that Cincinnatus Scholarship Students and Big Brothers Big
Sisters of Greater Cincinnati are complementary of one another. In addition to scholarship students,
members of Greek organizations must fulfill certain philanthropy requirements, which is why they are part
of our target public.
According to a report by the Bureau of Labor and Statistics, college students are more likely to volunteer
than people between the ages of 18-24 who work but are not in school. This fact further supports the
notion that college students are a suitable target for this campaign and assures us that our goal of
increasing Big Brothers Big Sisters of Greater Cincinnati’s college student volunteer base is realistic and
achievable.

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Informal Research

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Website Research
Since Community Now has begun working with Big Brothers Big Sisters of Greater Cincinnati, it has been
determined that they have a problem accessing their website. When you Google search Big Brothers Big
Sisters, like most people do, several organizations pop up on the search page. One organization that is
above them is their national affiliate, Big Brothers Big Sisters, but another one that comes up on the search
engine before them is Big Brothers Big Sisters Association of Cincinnati. According to employees at Big
Brothers Big Sister of Greater Cincinnati, many people end up going to the wrong website. They go to Big
Brothers Big Sisters Association of Cincinnati. This website is not only before them on the search engine
but their website is set up very similar. Without knowing more in-depth knowledge about the organization
it is hard to figure out which website is correct in this situation. They not only have similar formats, but
they also have similar fundraisers and pictures. This is a problem when it comes to distinguishing their own
unique image in the community. Because of this problem it is believed that Big Brothers Big Sisters is losing
volunteers to this problem. To get a better sense of this problem, Community Now brought in ten different
students and told them to search for Big Brothers Big Sisters of Greater Cincinnati to see if they would be
able to find the correct website. The only instructions given were to use to search engine to find Big
Brothers Big Sisters of Greater Cincinnati. We found that students use main words while searching and do
not always put in the exact name of the organization. This is where the biggest problem is. This research
was done using ten college students, whom are a part of our target audience. Overall we found that this is
a problem for our client and it is necessary to find a solution for it. The results that we found were:
 Three students were able to find the correct website. In the search engine they put in “Big Brothers
Big Sisters of Greater Cincinnati.”
 Two students first went to the national Big Brothers Big Sisters website then continued on to the
Big Brother Big Sisters Association of Cincinnati website. In the search engine they put in “Big
Brothers Big Sisters”
 Five students went straight to the Big Brothers Big Sisters Association of Cincinnati Website and out
and believed they were at the correct one until we told them otherwise. In the search engine they
put “Big Brothers Big Sisters, Cincinnati.”

29
Focus Group Results
General Meeting Information:
October 27, 2010
10:00 a.m.
Tangeman University Center
Participants:
Seven different college students from the University of Cincinnati; three female, four male. Their grades
and time in college have varied from their second to sixth year. A few are involved in the Greek Life, a
couple plays sports, some are involved in student organizations and others are not involved at all.
Question: Has anyone ever volunteered before?
Result: One of the seven has never volunteered. We found that everyone who was involved in Greek life
has volunteered due to the house being involved and needing to individually volunteer as well. One girl
was involved in Greek life as well as obtaining volunteer hours to fulfill a requirement for the Cincinnatus
Scholarship.
Places they have volunteered: food kitchens, Free Store Food Bank, Children’s Hospital, a political
campaign, Habitat for Humanity, Cincinnati Dance Marathon and individual drives put on at their Greek
house or on campus. One tried to volunteer at Big Brothers Big Sisters but was driven away due to the year
time commitment.
Question: What was your reason for volunteering?
Result: There was only one person who volunteered just because they wanted to. The other reasons
include: fulfill hours that were court ordered, Cincinnatus Scholarship hours required, class requirements,
Greek Life and resume building.
Question: Geared towards the guy who has never volunteered- Why have you never volunteered and
what would motivate you to go out and do so?
Result: In the past he has not had time but he would like to volunteer in the future. Having volunteer
programs out recruiting would help motivate him because in the past he has not been motivated enough
to seek them out.
Question: What types of volunteer opportunities would you be interested in?
Result: Everyone seemed interested in doing more fundraising for a needy cause. They enjoy doing
different kinds of fundraising events to bring in money or items that would help better another’s life. A
few of them did seem interested in learning more about and volunteering for Big Brothers Big Sisters of
Greater Cincinnati.

30
Question: What is your opinion about mentoring programs?
Result: Everyone believes that they are beneficial for our community as long as the program is structured
with a good reputation. Similar to Big brothers Big Sisters of Greater Cincinnati requirements, they agreed
that a year is a good timeline since it would be hard for the children to have a mentor come and go in their
lives. It would be hard to finally gain the trust of someone just to learn that they are leaving the program.
Questions: Who here uses social media, and if so what forms of social media do you use?
Result: Everyone in the group has a Facebook account and uses it several times a week. One member of
the focus group used Twitter. Members said that it is easy to find out news and keep up with
organizations and people when they are checking Facebook or Twitter.
Question: Has anyone/everyone heard of Big Brothers Big Sisters?
Result: Everyone has heard of Big Brothers Big Sisters
Question: How did you hear of Big Brothers Big Sisters and was it in a positive or negative way?
Result: Everyone said that what they had heard was positive. They heard about Big Brothers Big Sisters
through people that they know have been involved with the organization.
Question: What do you think holds your or any other college student back from getting involved and
volunteering for Big Brothers Big Sisters?
Result: It is too long of a commitment. One year sounds too long and scares people away. With school it is
hard to make other long-term commitments because it is hard to balance volunteering and school along
with work also for some students. They agreed that they do not know enough about the different
opportunities at Big Brothers Big Sisters.
Question: What students do you think would be the best to target on campus?
Result: All of the students that need volunteer hours through scholarships or classes. Also the education
and social work students need to gain experience and with mentoring a child so it could be good for them
as well.
Question: What is the best way to reach you or get a message through to you?
Result: The majority of them agreed that Facebook, Flyers on campus, email and guest speakers in class
get through to them the most. They think that if would not be as beneficial to focus on one so you should
use two or three different types of outlets to get the word out. Email is something that all students check,
but in order for it to be effective, they must check it frequently.

31
Public Opinion Research

32
Community Volunteer Survey
Please circle one answer for each question that best describes you. All of your answers will be kept confidential.
Thank you for participating in this survey.
1. Are you:
Male Female
2. Are you:
Freshman Sophomore Junior Senior Grad Student
3. On a scale of 1-5, how likely are you to volunteer for an organization?
(Not Likely) 1 2 3 4 5 (Very Likely)
4. Have you ever volunteered for any organization?
Yes No
5. If you answered No to question 4, please circle the best reason why you have never volunteered. If you
answered Yes to question 4, please skip to question 6.
Time conflicts Can not commit
Financial constraints Not the right fit
Not interested Other .
6. If you answered Yes to question 4, please circle the best reason why you have volunteered in the past.
If you answered No to question 4, please skip to question 7.
Scholarship requirements Church affiliation
Community service hours Personal satisfaction
Want to help others Other .

33
7. What would motivate you to volunteer?
8. What kinds of volunteer opportunities would you be interested in?
9. Do you use social media to access information about various volunteer opportunities?
10. What is your greatest interest at the university?
Greek Life Athletics/Sports
Technology Arts
Volunteer Organizations Not Involved
Other .
11. Have you ever heard of Big Brothers Big Sisters?
Yes No
12. If you answered yes to question 11, what is your opinion of Big Brothers Big Sisters?

34
METHOD ANALYSIS
During the first week of October 2010, we distributed 59 surveys to Undergraduate students at the
University of Cincinnati’s main campus. We asked students to anonymously respond to surveys about Big
Brothers Big Sisters of Greater Cincinnati and their previous volunteer experiences. We asked the students
to reply to the surveys honestly and that their answers would not affect them in anyway. After all the
surveys were distributed and filled out we tallied the results for all ten questions. After tallying all of the
results, we figured out the percentages of the chosen answers. Using these percentages we created pie
charts. The pie charts are easy to read and interpret the survey results.

35
54% of the survey participants are female, while 46% of the participants are male.
At 49% the majority of the survey participants are seniors, followed by 29% of the participants being
juniors, 17% being sophomore, and only 5% of the survey’s participants are college level freshmen.
An astonishing 73% survey participants said they have volunteered before, while only 27% of participants
said they have never volunteered.

36
Two thirds of participants use social media when looking for volunteer opportunities, when only a third of
participants do not use social media.
91% of survey participants have heard of Big Brothers Big Sisters of Greater Cincinnati, whereas only 9%
have not heard of this organization.

37
Athlete students were very likely to volunteer. 21% of athletes said they were most likely to volunteer,
where as 53% of athletes were very likely to volunteer. Whereas 21% of the athletes had neutral opinions
on volunteering and only 5% percent of athletes had negative attitudes and were not likely to volunteer.
Students who affiliated themselves with the arts were equally divided on their opinions of volunteering.
29% of these students were most likely to volunteer, 29% of students were very likely to volunteer, 28%
had neutral opinions on volunteering, leaving 14% of these students not likely to volunteer.

38
Students affiliated with Greek organizations had positive opinions of volunteering. 44% of these college
students said they were most likely to volunteer, 22% were very likely to volunteer, 22% had neutral
opinions on volunteering, whereas only 12% of students involved in Greek Life were not likely to
volunteer.
Students who affiliated themselves with volunteer organizations were the students with the highest
percentages and chances of volunteering. 63% of these students said they were most likely to volunteer,
whereas the remainder, 37% of these students said they were very likely to volunteer.

39
Students involved in miscellaneous activities had positive opinions on volunteering. 38% of these students
were most likely to volunteer,16% of were very likely to volunteer, whereas the remainder, 46% of those
students had neutral opinions on volunteering.
Students who are not involved in volunteering had skewed views on volunteering. 33% of these students
were very likely to volunteer, 50% had neutral opinions, and the remainder of this group 16% said they
were least likely to volunteer.

40
Reasons why students volunteered are varied between requirements for scholarships, community
services, helping out others, church affiliation, personal reasons and other. 33% of college students
volunteer because of community service. 31% of students volunteered to help others. 11% of students
volunteered to fulfill scholarship requirements. 9% of students volunteered because of church affiliation.
7% of students volunteer due to personal reasons. The remainder of these students volunteered for other
various reasons.

42
Goals:
1. To distinguish Big Brothers Big Sisters of Greater Cincinnati’s identity from its competitors.
2. To increase volunteers for Big Brothers Big Sisters of Greater Cincinnati.
3. To generate funding for events for Big Brothers Big Sisters of Greater Cincinnati.
Objectives:
1. Increase volunteers by 100 within 6 months, between January and June.
2. Increase funding by $250 to cover the events.
3. To increase awareness of Big Brothers Big Sisters of Greater Cincinnati at the University of
Cincinnati by 65 percent, especially to students who need to fulfill volunteer requirements.
4. Gain the top spot on search engines when looking up the phrase or phrases: Big Brothers Big Sisters
Cincinnati, BBBS Cincinnati and Big Bros Big Sis Cincinnati.

43
Analysis of Alternatives
Interpersonal Communication Tactics:
While planning our events we began by taking a healthy, active approach. In doing so we thought that if
we had a spokesperson for a gym come speak to the big’s and little’s they would be involved in the
campaign and would further want to sponsor the organization for recreational events. We then came to
the conclusion that our focus for the events should be more directed on the relationship and bonding
between the mentor and the child rather than focused on an active lifestyle. While taking the approach
to keep the big’s and little’s hanging out while being active we thought about trying to obtain a
sponsorship with a gym so that we would obtain funds from them along with promoting healthy lifestyles.
We decided not to obtain a gym sponsorship because we wanted to keep our focus on the research we
had found and not primarily staying active.
When we were conducting research and figuring out who our target audience was going to be we thought
about how many children already looked up to college athletes and would be very excited to have one as
their role model. Once we found out more information we realized that the time commitment of one year
would be very hard and unrealistic with the schedule of a college athlete. During their sports season they
would not have time to give to their little. So instead of focusing on athletes for our target audience we
decided to just include them in the final event.
Organizational media:
The first part of organizational media that we decided to use was social media. After we completed our
research we were able to figure out what kind of tactic would reach our target audience the most.
According to our focus group, 100% of the students had a Facebook account and have be informed of
events and organizations through it. We have improved the Facebook page and created a Twitter account
to use throughout the course of the campaign to keep all of their followers. This is why we decided to
utilize social media while implementing the campaign.
While researching Big Brothers Big Sisters of Greater Cincinnati we found that there was a problem with
their website. We were not able to find their website very easily which we found to be a problem for
potential volunteers. Because of the high risk that the organization faces of losing volunteers due to this,
we researched and came up with a plan to fix the search engine optimization on Google to make their
website come up before Big Brothers Big Sisters Association of Cincinnati. This was a key element in
making sure that Big Brothers Big Sisters of Greater Cincinnati was able to distinguish their identity from
competitors, more specifically online.
Video testimonials were another type of organizational media that our group considered doing to promote
Big Brothers Big Sisters of Greater Cincinnati. We considered using the media outlet, YouTube, to send out
the video to our target audience. This would be an organizational media tactic to create awareness about
Big Brothers Big Sisters of Greater Cincinnati. This way we would have been able to create awareness to a
larger audience while it being a more personal approach to inform our target audience about the
organization.

44
Selection of Strategies:
1. Utilize social media to deliver information and awareness to our target audience
2. Involve students/potential volunteers at each event
3. Obtain donations in order to create funds for our events
Selection of Tactics:
1. Upgrade Search Engine Optimization of Big Brothers Big Sisters to the top of the Google list.
2. Use organizational media to promote the event; Social media (mainly Facebook and Twitter),
newsletter, stand along publication (flyer)
3. Use news media to promote the event; fact sheet, news release, event listing, social media
4. Use advertising and promotional media tactics: signage

46
Media Contacts
The following pages contain a collection of press releases that accompany certain events and will need to
be distributed to the local media outlets. Below is a list of contacts at the major news media outlets in
Greater Cincinnati.
Media Contacts Email Phone
Newspaper
Associated Press Cincinnati
Ohio cbo@ap.org
513-241-
2386
Cincinnati Citybeat jfox@citybeat.com
513-665-
4700
Cincinnati Enquirer mbuchanan@enquirer.com
513-721-
2700
University of Cincinnati News Record chief.newsrecord@gmail.com
513-556-
5912
Television
WCET TV 48 (PBS) comments@CETconnect.org
513-381-
4033
WCPO TV 9 (ABC) mpretot@wcpo.com
513-721-
9900
WKRC TV 12 (CBS) webmaster@wkrc.com
513-763-
5500
WLWT TV 5 (NBC) newsdesk@wlwt.com
513-412-
5000
WSTR TV 64 (MyTV) sales@star64.tv
513-641-
4400
WXIX TV 19 (Fox) gm@fox19.com
513-421-
1919
Radio
WLW AM 700 jennifermcelroy@clearchannel.com
513-686-
8300
WGUC FM 90.9 http://www.wguc.org
513-241-
8282
WMKV FM 89.3 http://www.wmkvfm.org
513-782-
2427
WVXU FM 91.7 http://www.wvxu.org/contact N/A

47
Free Event Internet Marketing
Throughout the course of the Little Steps, Big Strides campaign, the final event should be promoted
several different ways. The Final event, Field Day, should be marketed online through websites that are
easy and free to access for Big Brothers Big Sisters of Greater Cincinnati and are a source of information for
people in Cincinnati. The following websites are checked by young professionals and college students who
look for up and coming events in the community. Community Now has narrowed the list down to the few
that are focused directly toward our target audience, college students.
Websites:
Facebook.com
Cincinnati.com
Metromix.com
Cincinnatievents.com
Cincychic.com (Advertising is costly, but they are likely to blog about the event)

48
List of University of Cincinnati Sororities and Fraternities
Since students involved in Greek life were identified as a key target public, here is a contact person,
address, phone number and email address for each of the sororities and fraternities at the University of
Cincinnati. Following this information is a sample letter that Big Brothers Big Sisters of Greater Cincinnati
can mail to each of the Greek organizations.

49
Sorority Contact List:
Chi Omega
311 Joselin Ave.
Cincinnati, OH 45219 (513) 218-2882
President: Savannah Bell
Bells7@email.uc.edu
Delta Delta Delta
2609 Clifton Ave.
Cincinnati, OH 45220 (513) 861-6026
President: Alexis Sink
Alexis.sink@gmail.com
Kappa Alpha Theta
311 Joselin Ave.
Cincinnati, OH 45219 (513) 218-2882
President: Molly Inderhees
inderhma@mail.uc.edu
Kappa Delta
Stratford Heights
Cincinnati, OH 45220
President: Kaylee Jacob
kd.omegaxi.president@gmail.com
Kappa Kappa Gamma
2801 Clifton Ave.
Cincinnati, OH (513) 221-1280
President: Sarah Stenger
kkgbetarho@yahoo.com
Pi Beta Phi
Stratford Heights
President: Sarah Gravely
OHKappacp@gmail.com
Theta Phi Alpha
312 Joselin Avenue
Cincinnati, OH (513) 221-7188
President: Shelli Coppollse

50
Fraternity Contact List
Beta Theta Pi
2630 University Court
Cincinnati, OH 45202 (937) 287-9213
President: Chris Mehaffie
Chris.mehaffie@gmail.com
Delta Tau Delta
2643 Clifton Ave.
President: Prasant Vala
Valap@email.uc.edu
Lambda Chi Alpha
2809 Clifton Ave.
Cincinnati Ohio 45220
President: Tyler Elliott
elliotsp@email.uc.edu
Phi Delta Theta
2657 Clifton Ave.
Cincinnati, OH 45220 (513) 702-1246
President: A.J. Arand
arandaj@mail.uc.edu
Phi Kappa Tau
2601 Clifton Ave.
President: Ryan Kassner
Kassnerl@mail.uc.edu
Sigma Alpha Epsilon
2707 Clifton Ave
Cincinnati, OH 45220 (513) 614-2517
President: Alex Czanik
czanikas@mail.uc.edu
Sigma Chi
2617 University Court
Cincinnati, OH 45220 (513) 225-2475
President: Alex Huron
huronar@mail.uc.edu
Sigma Phi Epsilon
321 Joselin Ave.
Cincinnati, OH 45220 (513) 641-6025
President: Mark Kroeger

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Mark.kroeger@gmail.com
Dear [Fraternity/Sorority]
Is your organization looking for opportunities to serve the community and create long-term, meaningful
relationships with children in our area? If so, Big Brothers Big Sisters of Greater Cincinnati is looking for
you.
Big Brothers Big Sisters of Greater Cincinnati serves underprivileged youth in the community by matching
children with adult mentors. Bigs and Littles, as we like to call them, form bonds that can sometimes last a
lifetime. As we celebrate National Mentoring Month this January, now could not be a better time to get
involved.
As mentors, you will have the opportunity to instill important life lessons into your Little as well as expose
them to new and exciting experiences. Whether your organization is looking for philanthropic
opportunities or simply is interested in changing the life of underprivileged children for the better, Big
Brothers Big Sisters of Greater Cincinnati may be the exact opportunity you are looking for.
Big Brothers Big Sisters of Greater Cincinnati requires volunteers to be at least 18 years of age as well as a
time commitment of one year. If members of your organization are interested in embarking on this
rewarding journey, we cannot wait to hear from you.
For more information about our organization, please visit our website at www.bigsforkids.org. To get your
organization started, call Vice President of Recruitment, Lynn Cameron, at 513-421-4120 ext. 42 or send an
email to cameron@bigsforkids.org.
Many thanks,

52
Newsletter Article
First Annual Campaign: Little Steps, Big Strides
January is National Volunteer Month and we could not think of a better time to kick off our new campaign,
Little Steps, Big Strides. Little Steps, Big Strides is a six-month campaign ending in June and is geared
toward increasing our number of mentors, specifically within the college student demographic.
Throughout the six-month process we have planned exciting events for each month that will either spread
awareness about the organization or encourage the participation of bigs and littles. These events include a
table on campus to kick off the campaign, a rose sale to raise funds for the campaign, rock climbing event
for bigs and littles, a marathon activity for bigs and littles and the final event; a field day on Sigma Sigma
Commons at the University of Cincinnati.
We hope that by planning these exciting events, more college students will feel compelled to get involved
with Big Brothers Big Sisters of Greater Cincinnati and become a mentor to a child who needs a role model
in their life. While this campaign strives to gain volunteers, it also works to strengthen the bonds of
exisiting big and little matches. We are excited to get moving with this campaign and to show the
community what it means for a child to have a role model in their life!
If you have any questions about this campaign or want to stay informed on all of the up and coming
events, visit our website at www.bigsforkids.org or follow us on Facebook or Twitter.

53
Event: Campaign Kick off
Date: January 5th, 2011
Time: 12p.m-3p.m
Location: Tangeman University Center at the University of Cincinnati’s main campus
Purpose: The purpose of the event is to educate college students about Big Brothers Big Sisters and their
volunteer opportunities
How: Inspirational stories will be told and brochures will be distributed.
Volunteers Needed: 3-4 Volunteers
Event details: Information session and inspiring stories will be told about Big Brothers Big Sisters of
Greater Cincinnati. Brochures will be passed out. Enrollment sign up will also occur for becoming a
mentor. Event volunteers will inform potential volunteers about all of the upcoming events within the
organization such as the Hog Log and Field Day.
Space Rental: http://www.uc.edu/campusservices/conf_inqy.asp (request form) *price TBD

54
Contact: Big Brothers Big Sisters of Greater Cincinnati FOR IMMEDIATE RELEASE
Telephone: 513-421-4120
Email: info@bigsforkids.org
Address: 2400 Reading Road, Cincinnati, OH 45202
Big Brothers Big Sisters of Greater Cincinnati is a nonprofit organization that unites mentors with under
privileged children across the Tri-State. The goal of Big Brothers Big Sisters of Greater Cincinnati 2011
Little Steps, Big Strides is to increase the amount of their volunteers by at least one hundred. This
campaign will include a variety of events, beginning in January and ending in June with our final event; a
fun-filled field day.
January’s event will be the kickoff event, in which we will educate potential volunteers about the
organization. Inspiring stories will be told from previous mentors and littles, and informational brochures
will be distributed. The next event will be on Valentine’s Day, Monday February 14th
where we will be
hosting a fundraising event. It will be held at Tangeman University Center’s Grand Atrium located on the
University of Cincinnati’s main campus. Roses will be priced at $2/rose; $10/half dozen; $20/dozen. The
following event is “Rise to the Top” a rock climbing party on Saturday March 5th
. This event is a
wonderful opportunity to get mentors and their littles together. Everyone ages five and up are welcome
to join this event at the University of Cincinnati’s Recreation Center, located at 2800 Bearcat Way,
Cincinnati, OH 45221 on Saturday March 5th, 2011 from 12p.m.-3p.m. The next event in the campaign is
the Hog Log which will be carried out throughout the entire course of the campaign. This event will give
mentors and children an opportunity to work towards logging the miles of a marathon over the period of a
few months with the option of finishing their last mile at Cincinnati’s Flying Pig Kids Marathon. The grand
finale and conclusion of the campaign will be a field day. Bigs and littles will compete with other groups in
various outdoor games. To conclude the field day, University of Cincinnati athletes will discuss the
importance of confidence and achieving lifetime goals.
We look forward to your participation and support in this year’s upcoming Little Steps, Big Strides
campaign. For more information about these upcoming events, please contact Lynn Cameron, Vice
President of Recruitment at 513-421-4120 or info@bigsforkids.org.
###

55
Event: Rose Sale Fundraiser
Date: Monday, February 14th
Time: 10:00am-2:00pm
Location: TUC Grand Atrium, University of Cincinnati-main campus
Purpose: The purpose of the event will be to raise awareness of our organization’s need for
volunteers, help reach potential volunteers, and to help fund some of the necessary public
relations attempts to gain more volunteers for the organization.
Prices: $2/rose; $10/half dozen; $20/dozen
Volunteers needed: 6 total. 3/each 2 hour shift (10:00am-12:00pm and 12:00p-2:00pm)
Space Reservation: http://www.uc.edu/campusservices/conf_inqy.asp (request form) *price TBD
Donations: Attached donation request form.
Potential Donors:
1. Robin Wood Flowers 1902 Dana Avenue, Cincinnati, OH (513) 531-5590
2. Hyde Park Floral and Garden Center 3660 Michigan Avenue, Cincinnati, OH
(513) 871-9888
3. Abbey Florist 3209 Jefferson Avenue, Cincinnati, OH (513) 961-7600
4. Kroger Floral Department 1 West Corry Street, Cincinnati, OH (513) 281-4500
5. Jones the Florist 29 E 6th St, Cincinnati, OH (513) 421-7555

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Letter for Rose Donations
Florists Company
Address
City, State, Zip code
To Whom It May Concern:
I am writing this letter on behalf of Big Brothers Big Sisters of Greater Cincinnati. The Big
Brother mentoring system was established in 1903 as a movement to reach out to
fatherless youth in Cincinnati and has since spread to the national level. Our Organization,
Big Brothers Big Sisters of Greater Cincinnati, now serves children ages 8-13 in the Greater
Cincinnati area who live in a single-parent or non-parent household. In order to gain the
volunteers to mentor these children in need, it is important to raise awareness for our
cause and attain the necessary funds to do so.
On February 14th
, Big Brothers Big Sisters of Greater Cincinnati will be hosting our first
annual Rose Sale to help fund some of our volunteer outreach programs as well as raise
awareness for the need for volunteers. The event will be held at the University of
Cincinnati’s main campus. Your support would help us go a long way with attaining the
necessary funding to reach the volunteers who keep our organization running. We would
greatly appreciate a donation of roses in order to help make our event successful. In return
for your sincere generosity, your company’s logo and information will hang on a flyer
promoting the event and on a poster at the event’s table.
Thank you for taking the time to read this request. If you have any questions or would like
further information please do not hesitate to contact us.
Sincerely,
_______________
(Special Events Intern)

57
Telephone: 513-421-4120
To celebrate our volunteers and their positive impact on their littles, Big Brothers Big Sisters of Greater
Cincinnati and the University of Cincinnati Recreation Center are hosting a rock climbing party. This rock
climbing party is part of our 2011 campaign Little Steps, Big Strides. This event is an opportunity to get
mentors and their littles together. Everyone ages five and older are welcome to join this event at the
University of Cincinnati’s Recreation Center on Saturday located at 2800 Bearcat Way, Cincinnati, OH
45221 on Saturday March 5th
, 2011 from 12p.m.-3p.m. For only a $5 admission fee for children, they can
enjoy three hours of rock climbing. Children will learn special rock climbing techniques from the
Recreation Center staff that will allow them to rise to the top.
Helmets and harnesses will be included with the price of admission for the children to wear.
Let’s continue to influence these children and allow them to overcome obstacles by teaching them to rise
to the top. This rock climbing party will be an unforgettable event and a memorable time where children
fight through the obstacles on the wall and achieved their ultimate goal of making it to the top.
We look forward to seeing all the Big’s and Little’s on Saturday, March 5th
at noon. For more information,
questions, or comments please contact: Jim Jamriska, Assistant Director, Facility Operator of University of
Cincinnati’s Recreation at 513-556-0604 or email him at james.jamriska@uc.edu.
###

58
Event: Rock Climbing Event
Date: March 5th
, 2010
Time: 12p.m-3p.m
Location:
University of Cincinnati Recreation Center
2800 Bearcat Way
Cincinnati, OH 45221-0604
513-556-0604
Purpose: The purpose of the event is to create an opportunity for big’s and little’s to get together
to bond while having fun and staying active.
Prices: $5/child, adult admission is free with child’s fee
Space Reservation: University of Cincinnati’s Recreation Center
http://www.uc.edu/reccenter/facilities/crc/wall.html
Discounted Admission: discounted admission price is $5/child, free adult admission with child’s
admission fee.
Contact Information: Jim Jamriska, Assistant Director, and Facility Operator of University of
Cincinnati’s Recreation at 513-556-0604

63
The Hog Log
The Hog Log is an extension of the Cincinnati Flying Pig Marathon and encourages children ages 5-12,
along with their fitness buddies (mentors), to log the miles of a marathon over an extended period of
time. The miles can be walked or jogged at a comfortable pace for the participants. The program also
encourages healthy eating and healthy activities for the mind like reading.
The Hog Log is a fitting activity/event for Big Brothers Big Sisters of Greater Cincinnati for a few
different reasons. First and foremost, the program is free and will not cost the organization, mentors,
or youth a single penny. Second, the challenge gives mentors and youth a beneficial activity to engage
in each time they meet. Furthermore, Big Brothers Big Sisters of Greater Cincinnati may choose to
make a competition out of the Hog Log by offering incentives to teams who meet the goal the fastest.
This activity has the potential to encourage friendly competition while strengthening the bonds
between mentors and the youth they serve.
The Hog Log has the potential to increase the volunteer base because college students may feel more
comfortable volunteering if some of the activities are pre-arranged. As we learned from our focus
group, students have not volunteered for the organization in the past because the time commitment
seems overwhelming. By decreasing the burden of arranging activities, we hypothesize that more
college students would feel comfortable accepting the time commitment Big Brothers Big Sisters of
Greater Cincinnati requires. The Hog Log is financially feasible for the organization, a positive activity
for mentors and youth to engage in, and an incentive for college students to volunteer.
It is important to note that some children may want to finish the last mile of their marathon during the
Flying Pig Kids Marathon Final Mile event at Cincinnati's Riverfront. The children will be able to run
one mile and cross the "Finish Swine" while their mentor cheers them on. The cost of this activity is
$10 per child so participation in the kids marathon is not required and could be dependent upon the
individual's preference.
Big Brothers Big Sisters of Greater Cincinnati was signed up as an organization participating in the Hog
Log. All of the information regarding the Hog Log will be sent to:
Email- bbbshoglog@gmail.com
Password- hoglog11
Security question- Who was your best friend as a child?
Security question answer- Big
To formally enroll as an organization participant, please contact:
Robin Pendery
Youth Program Coordinator
Email: robin@flyingpigmarathon.com
A form that helps mentors and youth track their progress is attached and can also be found at
www.flyingpigrace.com.

65
Event: Field Day
Date: Saturday, June 4th
2010
Time: 12:00pm-5:00pm
Location: Sigma Sigma Commons, University of Cincinnati-Main Campus
Purpose: The purpose of this event will be to raise the target public’s awareness of our
organization, to promote a fun environment for the Bigs and Littles, and to encourage new
volunteers to sign up.
Volunteers needed: 18 volunteers
Space Reservation: http://www.uc.edu/campusservices/conf_inqy.asp (request form) *price
TBD
Donations:
Potential Donors:
1. Kroger: Hyde Park Plaza 3760 Paxton Ave, Cincinnati, OH (513) 871-4142
2. Kroger 3760 Paxton Ave, Cincinnati, OH (513) 871-4142
3. Bigg’s 3872 Paxton Avenue, Cincinnati, OH (513) 871-6907
4. Walmart 2322 Ferguson Road, Cincinnati (West), OH (513) 922-8881
5. Meijer 4825B Marburg Avenue, Cincinnati, OH (513) 458-2400
6. Larosas 2717 Vine Street, Cincinnati, OH (513) 347-1111
7. Adriatico’s New York Style Pizza 3205 Jefferson Avenue, Cincinnati, Ohio (513)
281-4344
8. Papa John’s Pizza 2723 Vine Street, Cincinnati, OH (513) 961-7272

66
Field Day Logistics
The field day will consist of 5 events. Upon registration each team will be assigned a color. Each color
will be assigned to begin at a particular event (i.e. dizzy bat, slip-n-slide etc.) and then will rotate to the
next event with their color. They will be with that same color group at every event until all events are
complete. Each team of 2 will come up with an original team name at registration. There will be 2
“judges”(volunteers) at each event with a clipboard recording times, lengths, etc. After all groups have
completed all events, all judges will come together and score the top 5 teams points of each event.
Scoring is as follows for each event:
1st
place=25 points
2nd
place=15 points
3rd
place=10 points
4th
place=5points
5th
place=2 points
The team with the most combined points from all of the events will be awarded first place, second will
be awarded second place, etc. Following the events, all team participants will be provided with pizza.
Following the pizza will be presentation of the winners. Other awards will be presented such as: “Most
creative team name”, “Mr/Mrs Congeniality”, “Biggest Effort”, “Best sportsmanship.”
Event Logistics:
1. Wheel Barrow Race: Teams of two will race for the best
Time while running “wheel barrow style,” beginning at a cone and circling
around a cone that is located 30 feet from the original cone. The time will
stop once they reach the cone they originated.
2. Slip-n-Slide Competition: Teams will choose one member to participate in
this event. They will slide down a slip-n-slide and judges will record the
length they have slid by measuring to the top of the participant’s fingertips.
3. Dizzy Bat Race: Each team member will spin around a baseball bat 10 full
rotations and will run to a cone located 20 feet away and will return back to
the original starting point and then the 2nd
member in the team will repeat
and the same actions as the first member. The time won’t stop until the 2nd
member returns back to the starting cone.
4. 3-legged race: Teams will have one leg tied to the others leg and will begin at
a starting cone, circle a cone located 30 feet away and their time will stop
when they return to their final cone.

67
5. Water Balloon Toss: All teams within each particular color group will
complete this at the same time as their respective color group. They will all
stand in an even line facing their team member. One side will throw the
water balloon to their team member facing them. That team member will
throw it back. After completing the first throw, one side will take one step
back and repeat what they originally had done. This will repeat until the top
5 teams are left. This is how the judges will score this event. The top 5 teams
from each color group will all score points on this, and only this event. They
will be placed in 1st
, 2nd
, 3rd
, 4th
, and 5th
, within their color group based on
who lasted the longest.
Field Day Schedule:
12:00pm-12:30pm: Team Registration
12:30pm-1:00 pm: Event 1 (color groups will be assigned to specific event to
begin
1:00pm-1:30pm: Event 2
3:00pm-4:00pm: Food and Beverage Break
4:00pm-5:00pm: Award Ceremony/Wrap-up
Other Details:
1. Following registration, the two volunteers working the registration table will
turn the registration table into an information table where guests and people
walking by will be able to pickup/fill out a volunteer application. They will
also have a contact information sheet in order to follow up with the potential
new volunteer.
2. U.C. athletes will present the awards and will also be speaking to the children
about following their dreams and the importance of a good education.
**Athletic Department Contact Information:
University of Cincinnati Athletics
Richard E. Lindner Center
2751 O'Varsity Way
Cincinnati, Ohio 45221
513-556-5601
**Below is a letter template that can be sent out by the special events intern to get supplies donated
such as drinks, water balloons, and slip-n-slides.

68
To Whom It May Concern:
I am writing this letter on behalf of Big Brothers Big Sisters of Greater Cincinnati. The Big
Brother mentoring system was established in 1903 as a movement to reach out to
fatherless youth in Cincinnati and has since spread to the national level. Our
Organization, Big Brothers Big Sisters of Greater Cincinnati now serves children ages 8-
13 in all greater Cincinnati counties who live in a single-parent or non-parent household.
In order to gain the volunteers to mentor these children in need it is important to raise
awareness for our cause.
On June 4th
, 2010, Big Brothers Big Sisters of Greater Cincinnati will be hosting our first
annual Field Day in order to provide an eventful day for our bigs and little and to raise
awareness for the needs of our volunteers. The event will be held at the University of
Cincinnati-main campus. Your support would help us go along way with attaining to
necessary funding our fun-filled day and in order to reach the much-needed volunteers
that keep our organization running. We would greatly appreciate a donation of drinks,
bats, water balloons, snacks, slip-n-slides, and any other items your company feels
necessary in order to help make our event successful. In return for your sincere
generosity, your company’s logo and information will hang on a flyer promoting the
event and on a poster at the event’s table.
Thank you for taking the time to read this request. If you have any questions or would
like further information please do not hesitate to contact us.
Sincerely,
__________________________
(Special Events Intern)

69
Telephone: 513-421-4120
Concluding Big Brothers Big Sisters Of Greater Cincinnati’s Little Step Big Stride Campaign, we are
hosting a field day. The field day will be held on Saturday, June4th, 2011 from 12p.m. to 5p.m. at the Sigma
Sigma Commons located at the University of Cincinnati’s main campus. The field day will consist of 5 events:
wheel barrow race, slip n slide competition, dizzy bate race, 3legged race, and a water balloon toss. Teams will
compete vs other teams at each event. The team with the most accumulated points wins.
Preceding the field day games, all participants will be provided pizza. After dinner, we will announce the
winners as well other awards such as most creative and biggest effort. University of Cincinnati athletes will also
speak about the importance of confidence and achieving goals.
In order for this campaign to end successfully we will need 18 volunteers, University of Cincinnati
athletes , and most importantly bigs and litttles coming out to compete and enjoy a day filled with fun and food.
We look forward to your participation and support in our field day event. Have questions/comments or
need more information? Please contact the staff at Big Brothers Big Sisters of Greater Cincinnati at 513-421-
4120 or info@bigsforkids.org.
###

70
When?Saturday, June 4th 12:00-5:00
Where?Sigma Sigma Commons, University of
Cincinnati-Main Campus
**Come for a day of fun and excitement with your big/little to complete your
team of 2 and compete in various competitions while enjoying free food and
refreshments!

71
Using Social Networks Effectively
In recent years, it has become apparent that in order for organizations to stay ahead of the curve
and connected to their target public, they must implement the use of social networking sites. If done
correctly, social networking sites such as Facebook and Twitter can be extremely effective in marketing
an organization to many different people. For Big Brothers Big Sisters of Greater Cincinnati, the best
way to reach potential volunteers would be Facebook.
The most widely used social networking site allows your organization to create a page fast, easily,
and without cost to the company. A sample page for Big Brothers Big Sisters of Greater Cincinnati was
created in order for your organization to understand how easy it is to get started, or edit your existing
page.
The Getting Started Tab:
By clicking on the getting started tab, Facebook lets you easily edit your page:
Importing the
organizations contact
list will allow for
current volunteers
and friends to know
about the new page
You can also add a Like
Box to Bigsforkids.org
for people to gain
access to your
Facebook page

72
The Wall Tab:
The wall is a feature that allows your organization to post information instantly available for
anyone to see. Update your friends on upcoming events, post ideas and blurbs, or simply allow people
to post their thoughts and feelings about your organization. However, It is very important not to post
too much on your own wall and flood your friends with irrelevant posts. This is the easiest way to
annoy your followers.
The Info Tab:
The Info tab is perhaps the most important aspect of your Facebook page. It informs new
followers of your page who you are, your mission, and how to contact you for volunteer opportunities:
By including information about your organization on your Facebook page, it eliminates the need
for your followers to click on several links in order to obtain information. Even though a link to your
website is available for people to access, you want those who prefer to stay within the realm of
Facebook to be able to get to know you as well.

73
The Photos Tab:
The photos tab allows followers to see pictures of volunteers in action. The best way to
connect with people is to put a face to the words and descriptions of what your organization does.
Showing followers of your page pictures of Bigs and Littles having fun, it gives them a sense of what a
great opportunity volunteering for Big Brothers Big Sisters of greater Cincinnati can be. Following is an
example of pictures you can use…

74
The Discussions Tab:
The discussions tab can be one of the most useful features of Facebook. By posting discussion
topics for your followers to reply to and give their take on, your organization can gain valuable
information on what people like, what they don’t like, and why they feel the way that they do. It is like
a virtual focus group in the sense that you can ask your followers various questions, and they will give
you honest answers.

75
The Events Tab:
Another useful tool will be the events tab. This feature allows your organization to notify its
followers of upcoming events you have scheduled. They can RSVP to your event, giving you somewhat
of an idea of how many people will be attending. This feature is great for non-profit organizations
because many of them plan several events in short periods of time. This allows for easier invitations of
people over a medium that they use frequently.
If done correctly, the use of social networking sites will increase awareness of Big Brothers Big Sisters
of Greater Cincinnati and will establish your organization as the go to non-profit for enriching the lives
of children in the greater Cincinnati area. For a closer look at the sample page for Big Brothers Big
Sisters of Greater Cincinnati, visit:
http://www.facebook.com/pages/BBBS-of-Greater-Cincinnati-Example-Page/174283302591245
The events page makes it easy to include
the important information about your
upcoming event, as well as selecting the
right people

76
This is the profile creation page on twitter. It has all the information that we deemed necessarily fit to
get what point the organization wants to get across. It includes hyperlinks to the facebook page of Big
Brothers Big Sisters of Greater Cincinnati as well as your online site: www.bigsforkids.org. These
settings will also help with the search engine optimization as it will allow backlinks to be created
allowing for more hits to your website.

77
This is what the actual twitter page looks like to the person looking for the organization. More can be
said in regards to the organization it just must be done in less than 140 characters. Also we have
followed and have followers from other Big Brother and Big Sister chapters across America. This way
we hope that you can stay in touch with other chapters to see what is going on with them as well as
share ideas on what to do in given situations.
The e-mail to this account is: bigbrotherbigsisters@yahoo.com
The password is: bigsforkids
The password for the yahoo e-mail account is also: bigsforkids
http://twitter.com/#!/BigsForKids

78
Search Engine Optimization
Every organization with a website should make search engine optimization a priority. The goal of
SEO is to increase your organizations website traffic, and to ultimately lead to increased attention to
your organization. Just think, when you search for anything on Google, Bing, or Yahoo, what is the first
link you click after searching for whatever it is you searched for. Generally, people will click on the first
few links presented to them on major search engines. Being able to place your organizations website
higher on these lists will lead to more awareness of your program, and more volunteers. While there
are many firms that specialize in SEO, there are a few simple steps you can take to optimize your
search engine results without breaking the bank. This can be achieved by:
1. Constant Monitoring: It is important to always observe where you stand in terms of search engine
ranking with tools like Zoomrank or the Google Toolbar. These tools can also assist in knowing where
your visitors came from, and what keywords they typed into the search engine to get to your website.
2. Keywords: From your content, image names, URLs, and titles, it is important to use the
appropriate keywords associated with your organization. An important question to ask yourself would
be, “How would someone looking for my organization go about searching for us in a search engine?”
According to PC World, the page header and title tag are the most important spots to place keywords.
(PC World)
3. Links to Yourself: When creating new content and information on you website, it is important to
link back to your archives. The more relevant words that direct a user to a certain page, the more
likely that page will appear in the search results.
4. Own Urls with similar titles: In this case with bigsforkids.org; try to own bigsforkids.com;.info;.eu
or any other combination of bigsforkids you can think of.
5. Sitemap: A sitemap is a page that lists and links all of the other pages on you website together.
This makes it easier for people as well as web crawlers to search your site. Marketing Vox advises,
"The fewer clicks necessary to get to a page on your website, the better." (Marketing Vox)
6. Search Friendly URLs: Use clear and search engine friendly keywords in your actual URL. It’s easy
to understand what information would be present at the website ‘www.bigsforkids.orgs/volunteering.’
It’s less easy for the general public and search engines to understand what information is in the page
‘http://www.bbbs.org/site/c.ojKZKeMVKwG/b.5508585/k.F012/Home_Page.htm.’
7. Image Descriptions: Web crawlers can only search text on your website, not text available in
descriptions. It is important to be as descriptive as possible when it comes to your images. By adding
an “ALT” tag, you are able to include more descriptive words into your image, which will ultimately
make it easier pop up when searching for words related to your organization.

79
8. Updating Content: Updating regularly is crucial to Internet traffic. A website that updates
constantly is full of useful, relevant, and contemporary information that is helpful to the public and
web crawlers. A great way to update frequently would include the use of a blog. Not only can this be
updated regularly, it can also give your organization a more personal voice by interacting with the
public on an informal level.
9. Social Media: You should use social media such as Facebook or Twitter to allow for fresh content
and constant updating. Accordingly, your organization should provide links to these various social
media sites in their website and vice versa. This will multiply the ways people can access your
organizations website.
10. Work With Others: By asking web techs of other sites if they will include a link on their site, more
people will ultimately see your website. You can also return the favor for a win-win situation. The only
thing to keep in mind is to make sure that your partner has relevance to your site, and that they have a
good web-reputation. (SEO Consult)
http://www.marketingvox.com/how-to-9-basic-seo-tips-037438/
http://www.perfect-optimization.com/image-alt-tags.htm
http://www.seoconsult.com/seoblog/top-seo-tips/back-to-basics-for-search-engine-
optimisation.html

81
Timetable
December 2010
• December 22nd - Send out press releases to various media outlets for the upcoming kickoff
event.
• December 29th - Begin search engine optimization for the upcoming year.
January 2011
• January 1st - Distribute donation request letters for rose sale fundraiser
Distribute flyers for the upcoming kickoff event on the University of s
Cincinnati’s campus and surrounding areas. Post information on Facebook and Twitter pages.
• January 5th - Kickoff Event. Post information on Facebook and Twitter pages.
• January 15th – Introduce Hog Log event to mentors and youth. Post information on Facebook
and Twitter pages.
February 2011
• February 9th - Distribute flyers with information on the upcoming Rose sale fundraiser on the
University of Cincinnati’s campus and surrounding areas. Post information on Facebook and
Twitter pages.
• February 14th - Rose sale fundraiser. Post information on Facebook and Twitter pages.
• February 19th - Send out press releases to various media outlets for the upcoming rock
climbing event.
March 2011
• March 1st - Distribute flyers with the rock climbing event information on the University of
Cincinnati’s campus and surrounding areas. Post information on Facebook and Twitter pages.
• March 5th, 2011 - Rock climbing for Bigs and their Littles.
April 2011
• April 25th - Distribute flyers on the University of Cincinnati’s campus and surrounding areas
for Field Day event. Post information on Facebook and Twitter pages.
May 2011
• Distribute donation request letters for the Field Day in June.
• May 21st - Send out press releases to various media outlets.
June 2011
• June 4th, 2011 - Field Day. Post information on Facebook and Twitter pages.
• June 11th - Outcome evaluation.

83
Budget for Little Strides, Big Steps Campaign Events:
Cost
Total Expenses $822.02
Cost Cost
Site Refreshments
Tangeman (T.U.C) $250.00 Food Donated
Sigma Sigma Commons $400.00 Drinks Donated
Totals $650.00 Totals $0.00
Decorations Equipment
24 Balloons $3.99x2=$7.98 wheel barrow (2) $50x2=$100
81 ft of Streamers $1.20x10=$12 50 ft rope $6.49
Totals $17.98 water balloons $2.99
paper plates $14.00
Publicity cups $26.00
Paper/Ink supplies $100.00 Totals $149.48
Postage (215) $94.60
Totals $194.60 Prizes
12 Field Day Ribbons $4.99
Miscellaneous Medals (5) $0.99x5=$4.95
Roses Donated Totals $9.96
Miscellaneous supplies $50.00
Totals $50.00

84
Explanation of Budget
Site Cost:
Tangeman University Center (TUC): $250.00
TUC is where the table for the kickoff event in January will be held. For any non-student organization to
rent out a space there the cost is $250.00 for an entire day. You are not able to rent it out for hours at
a time; it must be for the whole day.
Sigma Sigma Commons: $400.00
This is a large green area on the University of Cincinnati’s campus where our field day, the final event,
will be held. For any non-student organization to rent out the space it is $400.00 for the entire day.
Decorations:
24 Balloons: $7.98
Colorful balloons will be used to decorate Sigma Sigma Commons during the field day event.
81 feet of Streamers: $12.00
Streamers will be put up around the sign-up table and entrance into the field day event.
Publicity:
Paper/Ink Supplies: $100.00
This price for paper and ink for printing promotional materials for the events was taken from Staples. A
Package of 500 pieces of regular copier paper costs $7.99. Because we are unsure of the printer used
at Big Brothers Big Sisters of Greater Cincinnati we budgeted for $92.00 for ink. This was the average
price of the most and least expensive ink cartridges.
Postage: $94.60
We budgeted for 215 stamps at the standard 44 cents rate. This includes 15 stamps for sending out
letters to the sororities and fraternities and 200 for other mailings such as the invitation for the rock
climbing event.
Miscellaneous:
Roses: Donated
A letter was included to take to several florists for a donation for the rose sale fundraiser taking place
on Valentine’s Day, February 14. There should be no cost involved for the roses.

85
Other Miscellaneous Items: $50.00
We budgeted $50.00 for any other small items that may be needed that are not mandatory that you
may want to include.
Refreshments:
Drinks: Donated
Food: Donated
Equipment:
Wheel Barrow (2): $100.00
The wheel barrow will be used in the wheel barrow race. Two teams will compete at once in the race.
This is one of the games we will play at the field day event.
50 Ft. Rope: $6.49
The rope will be used for the third legged race, which is one of the games that will be played at the
field day event.
Water Balloons: $2.99
Water Balloons will be used for the big’s and litte’s to use during the water balloon toss at the field day
event.
Paper Plates: $14.00
Paper Plates will be used for pizza during the dinner social following the field day event.
Cups: $26.00
Cups will be needed for drinks at the dinner social following the field day.
Prizes:
12 Field Day Ribbons: $4.99
The ribbons will be passed out to winners of games at the field day event.
Medals (5): $4.95
Medals will be distributed to winners of special categories such as “biggest effort”, “best personality”
etc.
Total Budget: $1,072.02
-250.00 (Funds from Rose Sale fundraiser)
822.02

87
Evaluation
Campaign evaluation should be based on meeting four objectives through the previously listed
tactics/events. Here are the four objectives:
1. Increase volunteers by 100 within 6 months, between January and June.
2. Increase funding by $250 to cover the events.
3. To increase awareness of Big Brothers Big Sisters of Greater Cincinnati at the University of
Cincinnati, especially to students who need to fulfill volunteer requirements by 65%.
4. Gain top spot on Search engine searches when looking up the phrase or phrases: Big Brothers
Big Sisters Cincinnati, BBBS Cincinnati, and Big Bros Big Sis Cincinnati.

88
Tactic: The January kick-off for National Mentoring Month.
The mentoring month kick-off is the tactic that will showcase the upcoming plans of the
organization for the next six months. During this event, we hope to educate as many students
as we can about the Big Brothers Big Sisters Organization of Greater Cincinnati as well as get
them to volunteer to become a mentor for a child.
Questions to evaluate the success of this event are as follows:
1. How many people attended this event?
2. How many brochures were passed out?
3. How many people signed up to volunteer?
4. How did they hear about this event? Asking them whether it was a flyer,
social media, word of mouth, etc.
Objectives: The purpose of this event is to achieve the objectives of gaining volunteers as
well as increasing awareness. This is primarily the kick off of the “Little Steps, Big Strides
Campaign” so the initial purpose here is to get the word out.

89
Tactic: Greek Life Letters
The letters mailed out to University of Cincinnati Greek Organizations will help to increase Big
Brother Big Sisters of Greater Cincinnati’s volunteer base.
Questions to evaluate the success of this tactic are as follows:
1. How many Greek organizations responded to the letters?
2. How many Greek organizations expressed interest in becoming a part of the
cause?
3. How many people signed up to volunteer?
Objectives: The purpose of this tactic is to achieve the objective of gaining volunteers. If
this campaign was a success, this tactic will have helped build the organization’s volunteer
base by 100.

90
Tactic: The Rose Sale
The rose sale is the primary means for raising funds to be used for the remainder of the
campaign’s events. The goal, of course, is to have the roses donated to the organization or
sold at a substantial bargain.
Questions to answer in evaluating this event are:
1. How many people attended this event? This can be gauged by the amount of
information given away as well as by keeping count of how many show up.
2. How many flowers are sold?
3. Did we meet our projected goal of (x) dollars?
4. How many people signed up to be a volunteer?
Objectives: The purpose of this event is to raise money as well as gain more volunteers and
increase awareness of the Big Brothers Big Sisters of Greater Cincinnati organization.

91
Tactic: Rock Climbing Party
The rock climbing party will be a party for any of the new mentors who have signed up since
January as well as a few current mentors to partner up and have a good time at the Campus
Recreation Center. This event is solely to raise awareness about the organization.
1. How many new volunteers showed up to the event? This will be gauged
during the sign-in process by comparing new volunteers to existing
volunteers.
2. How did they hear about this event? Ask volunteers if it was a flyer, social
media, word of mouth, etc.
Objectives: Increase awareness of the Big Brothers Big Sisters of Greater Cincinnati
organization is the primary objective

92
Tactic: Hog Log Race
The Hog Log race is an event that will give Bigs and Littles the opportunity to work toward
achieving a common goal with one another, deepening their bond. The event will also
hopefully attract the attention of potential volunteers.
1. How many people participated in the event? This will be determined by Hog
Log registration.
2. Did any new volunteers join this event? Also determined by Hog Log
registration.
Objectives: The purpose of this event is to gain volunteers and give existing volunteers the
opportunity to take their little to an organized event. It is also an opportunity for
volunteers to mingle and converse with one another creating a deeper affiliation with the
organization.

93
Tactic: Fun-Filled Field Day 2011
All of the previous events of the campaign will lead up to the big field day taking place at
the beginning of summer. The field day was implemented to increase awareness and
appeal of the organization resulting in the increase of the volunteer base. Of course, the
organization further deepens the bond between the organization and existing volunteers.
By the time this event rolls around, 100 volunteers will have been gained if the campaign
was to be named a success.
Questions to answer in this event are:
1. Did we gain the 100 volunteers from beginning to end?
2. How did attendees hear about this event? Ask them whether it was a
flyer, social media, word of mouth, etc.
Objective: To have met the quota of the increase of volunteers by 100.

94
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"Board of Directors." Big Brothers Big Sisters of Greater Cincinnati, 2009. Web. 12 Oct. 2010.
"Campus Recreation Center, University of Cincinnati." The University of Cincinnati, Cincinnati, Ohio.
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"Campus Recreation Center, University of Cincinnati." The University of Cincinnati, Cincinnati, Ohio.
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"Executive Team." Big Brothers Big Sisters of Greater Cincinnati, 2009. Web. 12 Oct. 2010.
"Who We Are." Brothers Big Sisters of Greater Cincinnati, 2009. Web. 12 Oct. 2010.
"We Value Our Volunteers." Lighthouse Youth Services. Web. 21 Nov. 2010. <http://www.lys.org/>.
"Data." Volunteering in America. Web. 18 Nov. 2010.
<http://www.volunteeringinamerica.gov/data.cfm>.
"Ways to Volunteer." Cincinnati Youth Collaborative. Web. 12 Nov. 2010. <http://www.cycyouth.org/>.
Big Brothers / Big Sisters Association of Cincinnati. Web. 20 Nov. 2010.
<http://www.bigbrobigsis.org/>.
"Back To Basics for Search Engine Optimisation | SEO Consult Blogs." SEO, Search Engine Optimization,
Website Optimisation Company - SEO Consult. Web. 30 Nov. 2010.
<http://www.seoconsult.com/seoblog/top-seo-tips/back-to-basics-for-search-engine-
optimisation.html>.
"How-To: 9 Basic SEO Tips - MarketingVOX." MarketingVox - Practical News for Interactive Marketing
Practictioners. SEO, SEM, Social, Mobile, Analytics and Other Online Tactics, Tools and Strategies. Web.
30 Nov. 2010. <http://www.marketingvox.com/how-to-9-basic-seo-tips-037438/>.
“Nonprofits in Rural America: Overcoming the Resource Gap.” The Bridgespan Group. Web. 15 October
2010. <http://www.atlanticphilanthropies.org/learning/bridgespan-study-examines-rural-funding-
challenges>
"SEO ALT Tags Optimization SEO Tips Image ALT Tags." Search Engine Optimization Tips, EBook and SEO
Expert Tools. Web. 30 Nov. 2010. <http://www.perfect-optimization.com/image-alt-tags.htm>.

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