1. NSPRA 35 Under 35 Nomination by Doug Bray, Director of Communications and
Community Services
Jenna Engstrom
Ritenour School District – St. Louis, Mo.
Jenna Engstrom, 26, is the digital media specialist and website content manager for the Ritenour
School Distirct in St. Louis, Mo.
Jenna is a rising star in school public relations and has given us a glimpse into what the future of
school PR might look like. Her strong communication skills, creativity and excellent work ethic
make her a valued member of the Community Services Office.
In just two years working for the district, she has been the catalyst behind the district launching a
new website, has become the coordinator of our social media efforts and is the district’s
videographer and video producer. At the same time, she is also involved in our strategic public
relations strategies. She brings a high level of creativity and levels to all she does in the
department.
As part of her work, Jenna provides training, support and guidance to district administrators,
principals, teachers and support staff as well as monitoring and tracking all data associated with
the district website.
Jenna is an innovative, self-paced professional who very successfully works with a vast array of
audiences on day-to-day basis. She serves as the first contact with parents, teachers, students
with our website and social media. Her creativity and organizational skills are ideally suited to
develop and implement new and effective practices in our department.
As a result of Jenna’s efforts, the Ritenour Community Services office provides excellent
communication and support services for the district, our parents, students, residents and
employees. Her work contributes to the district’s improved perception and trust within the
community as shown on annual survey data. The data collected from Ritenour’s 2013
community survey, the website was the most popular medium for our patrons to receive district
information.

2. The future of the National School Public Relations Association
looks bright. These 35 professionals, all under the age of 35 in
2014, have already shown leadership and excellence early in
their school public relations careers.
Danielle Airey Devon Ashbridge Zachary Baehr Joe Bass
Dani Brink Lesley Bruinton, APR Lori O’Toole Buselt Everett Chinn
Michael Clark Kevin Denke Annie Dickerson Jenna Engstrom Centria Ewings
Amy Haynes Jennifer Henry David Hicks Rachel Hicks
Amanda Hartle
Kristyn Hunt Karen Hyler
Nicole Lawrence Adrienne Leon Elizabeth McDonald Courtney Morton JoyLynn Occhiuzzi Willie Painter
Adriana Parsons Leslie Peek Lauren Schlabach Amy Simer Lana Snodgras Erica Taylor
Chris Vaccaro Kay Villella Music Watson, APR

3. Danielle Airey
Director, Communications and PR
Peoria USD
Glendale, AZ
Devon Ashbridge
Communications Specialist
Springfield Public Schools
Springfield, OR
Zachary Baehr
Communications Specialist
Lincoln Public Schools
Lincoln, NE
Joe Bass
Communications Specialist
Metropolitan Nashville Public Schools
Nashville, TN
Danielle (Dani) Brink
Director, Community Relations
DuPage High School District 88
Addison, IL
Lesley Bruinton, APR
Public Relations Coordinator
Tuscaloosa City Schools
Tuscaloosa, AL
Lori O’Toole Buselt
Director of Communications
Maize USD 266
Maize, KS
Everett R. Chinn
Public Relations Specialist
Greenville Public School District
Greenville, MS
Michael Clark
District Communications Specialist
Oregon City School District
Oregon City, OR
Kevin Denke
Public Information Officer
School District 27J
Brighton, CO
Annie Dickerson
Coordinator, Communications and
Community Relations
Parkway Schools
Chesterfield, MO
Jenna Engstrom
Web Content Manager
Ritenour School District
St. Louis, MO
Centria A. Ewings
Communications Specialist
Legacy Traditional Schools/
Charter for Excellence
Chandler, AZ
Amanda S.F. Hartle
Director, Communications and
Development
North Hills School District
Pittsburgh, PA
Amy Haynes
Communications Specialist
Park Hill School District
Kansas City, MO
Jennifer Henry
Communications Manager
Francis Howell School District
St. Charles, MO
David Hicks
Web Services Coordinator
Highland Park ISD
Dallas, TX
Rachel Hicks
Director, Media Relations and
Public Affairs
Minneapolis Public Schools
Minneapolis, MN
Kristyn Eunecia Hunt
Media/Communications Specialist
Port Arthur ISD
Port Arthur, TX
Karen Hyler
Public Information Officer
Rockingham County Schools
Eden, NC
Nicole Lawrence
Communications Coordinator
Waukee Community School District
Waukee, IA
Adrienne J. Leon
Public Information Specialist
Capital Region BOCES
Albany, NY
Elizabeth McDonald
Public Relations Director
Meridian Public School District
Meridian, MS
Courtney Morton
Manager, Web and Visual
Communications
Oklahoma City Public Schools
Oklahoma City, OK
JoyLynn Occhiuzzi
Executive Director, Community and
Governmental Relations
Round Rock ISD
Round Rock, TX
William “Willie” Painter
Public Information Officer
Franklin Pierce School District #402
Tacoma, WA
Adriana Alvarado Parsons
Director, Medical, Engineering and
Technology (MET) Professional
Academy
Peoria USD
Glendale, AZ
Leslie Peek
Public Relations Coordinator
Bowling Green ISD
Bowling Green, KY
Lauren Schlabach
Communications Director
Alma School District
Alma, AR
Amy Simer
Communications and Marketing
Specialist
Canadian Valley Technology Center
Chickasha, OK
Lana Snodgras
Director, Communications and
Community Relations
West Plains Schools
West Plains, MO
Erica S. Taylor
Executive Director, Office of Strategy
and Communications
Charleston County School District
Charleston, SC
Chris R. Vaccaro
Communications Coordinator
Sachem CSD
Lake Grove, NY
Kay Villella
Assistant Director, Communication
and Public Relations
Anoka-Hennepin School District
Anoka, MN
Music Watson, APR
Chief Communications Officer
San Diego County Office of Education
San Diego, CA