As with most things, preparation is key. I see many yachting companies who spend far too much time observing what’s happening elsewhere in the yachting industry that they’ve never understood the benefits of just getting on with basic, clear communication. One of the glaring challenges is marketing for yacht shows. Many yachting companies believe that having a nice logo or fancy website means they'll get guaranteed leads who will then convert to customers. Businesses need to understand that attracting and retaining the attention of customers has become more difficult because they can research and contact your competitors 24/7, or filter out what doesn’t interest them. Going with the flow and hoping customers will magically find you at a boat show is not going to work. ✅ Here, I'm posting a free PDF that you can download and/or share with a few tips to improve communication when preparing for yacht shows in 2023 and beyond. #Maritime #Crew #Marina #YachtShow #Boating #MarketingTips

1. YACHTING INDUSTRY:
8 TIPS FOR
MARKETING
FOR YACHT SHOWS
By Rebecca Whitlocke

2. EXHIBITOR LISTS
1.
Review the show exhibitor lists including
vendors, participating yachts, major sponsors
and media so you know who is attending and
where to find them. The exhibitor lists can be
found on the official website, so you can plan
your days.

3. ENCOURAGE BEING
MINDFUL
APPROACH
Why is your audience joining your event?
What are the actions and outcomes?
2. CHECK YOUR
MARKETING
COMMUNICATIONS
VIEW PERFECTLY ON
ALL DEVICES; GET THE
SIZE DIMENSIONS
RIGHT FOR SOCIAL
MEDIA PLATFORMS SO
CONTENT ISN'T CUT OFF
OPTIMIZE FOR MOBILE
Smartphones are the main device
globally to consume online content.
Consider your audience viewing your
social media posts on their smartphones
and how this will look.

4. 3. CLIENT-FACING STAFF
Educate your temporary promotional staff
about your company products/services!
I don't care if they're good looking or speak 4
languages – they should be able to clearly
communicate what your company offers.
Your stand is your shop window and may be
one of the first impressions that a prospect
has with your company – it’s vitally important
to have knowledgeable people there to
support the technical expertise and physical
presence of your company.

5. 4. Before you distribute your company
contact details at the show, double check
your social media buttons on your website
are ACTIVE and LINKING CORRECTLY to
your social media pages.
If not, delete the buttons from your website.
REBECCA WHITLOCKE
The most successful digital marketing combines tools, conversations and user
experience.

6. 5. VALUE THE TIME THAT PEOPLE INVEST IN JOINING
YOUR EVENT/WORKSHOP/PRESS MEETING:
Avoid sending out press invitations last minute because
media will have busy schedules! With hundreds of
exhibitors at boat shows, it's not possible to see everyone
so pre-plan far in advance to maximise your PR/media
opportunities.

7. ATTRACT
Why are visitors coming to your stand,
and how do you engage with them
while they're there?
What are you providing at the show that
they can't already get from you?
COMMUNICATION
What is the best platform or channel to
communicate your show attendance.
Include your exhibition booth number,
days/times, QR codes and a map (if
relevant).
BRANDING
Is your brand identity visible and clear?
Your company logo/brand colours
should be consistent across your
website, social media and marketing.
6. THE A, B, C OF
COMMUNICATION

8. ENCOURAGE BEING
MINDFUL
APPROACH
Contact us here...
Learn more by visiting our
website/Facebook page etc...
Join our mailing list...
Do you have clear ‘call to action’
prompts for all customer-facing
employees to share along with
marketing collateral :
What are the actions you want
visitors/prospects to take, and what are
the outcomes you want ?
7. FOLLOW-UP
A slide deck with key highlights
A video link
Downloads for specific products
Not everyone will be able to visit your
stand due to scheduling conflicts, so
any leads can be sent :

9. 8. UPDATE YOUR LINKEDIN PROFILE (IF
NEEDED) BEFORE EACH YACHT SHOW:
The easiest way to review your LinkedIn
personal profile is to download it as a PDF
file.
1) On desktop, click on 'Me' at the top of your
LinkedIn home page.
2) Go to 'View Profile'.
3) Click the 'More' button.
4). Click 'Save to PDF'.
Now you can review and update all sections.

10. STEP 1 AND 2

11. STEP 3 STEP 4

12. COMMENT BELOW
AND SHARE !
FOR MORE MARKETING TIPS FOR THE YACHTING INDUSTRY ,
FOLLOW THE ANTIBES YACHTING LINKEDIN PAGE :
WWW.LINKEDIN.COM/COMPANY/ANTIBESYACHTING
REBECCA WHITLOCKE