Presentation created by Rebecca McCrosson to introduce students to MACU during Fresher's Week 2019.
Includes slides created by Marnie Bowes of Student Loans Company.
7. 19 September 2019
My journey from graduate to professional
Marnie Bowes
BA Marketing
2013 - 2017
7
8. 8
• Started the Glasgow Caledonian University (GCU) Marketing Society.
• Volunteer work – working with small businesses.
• Work placement/casual hours in a corporate and commercial
environment.
• Career advisors.
• CV and application writing.
Prepping for the big bad world
9. 9
• Prepping from 3rd year.
• Signing up to job alerts.
• Applying for what was appealing.
• Application after application.
• Interview practice.
• Not giving up!
End result
www.scotgrad.co.uk
Graduate placement programme in a small business.
Going for my first grad job
10. 10
Marketing Executive
TPS WeldTech
March 2017 – June 2018
Solely responsible for:
• All digital channels (SEO, PPC and Google Analytics).
• Social media.
• Content management.
• Email marketing.
• Events.
• Branding.
• Website management.
• Budgets and reports.
My path so far...
11. 11
Content Editor
Customer Communications and Marketing
The Student Loans Company
July 2018 – September 2019
• Create multi-channel, user-focused campaigns.
• Create, edit and review content across GOV.UK and other SLC channels.
• Work with other Marketing teams to ensure content across all channels is consistent.
• Communicate with a range of internal and external colleagues and stakeholders.
My path so far...
12. 12
Content Designer
Policy, Product and Service Design
The Student Loans Company
September 2019 - present
• Use a user-centred design approach.
• Create user needs, personas, empathy mapping, user journeys and journey mapping.
• Make sure content is written in Plain English and in line with the Government Digital service style guide.
• Make sure content meets readability standards and is accessible for all users.
• Work with business subject matter experts.
• Use analytical data to identify areas for improvement.
• Collaborate with UX designers and content contributors across the business.
My path so far...
13. 13
• IBM Enterprise Design Thinking – https://www.ibm.com/design/thinking/
(practitioner level with GCU email).
• Government Service Design – https://www.gov.uk/service-manual
https://gds.blog.gov.uk/
• Google Digital Garage.
• Shadowing in the industry.
• LinkedIn – follow the industry news.
• Entry level jobs – look at the criteria and get some experience.
• Self development.
Resources and recommendations
14. 14
Marketing Association of Caledonian – get involved!
• Networking with industry professionals.
• Develop skills with live clients.
• Showing employers you’re proactive.
• Events and socialising.
Resources and recommendations
Established in 1959 by a small group who wanted to improve the standard and reputation of marketing.
The Society has evolved over the past 60 years into a global community with over 3000 members from hubs in Scotland, Hong Kong, Singapore, Dubai, India and New York.
A Glaswegian-born company founded in 1844. Their self-branded whisky holds about 3 per cent of the UK whisky market.
A Danish brand founded in 1941, and specialise in decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs.
